Friday, October 7th, 2011


Moshi Monsters presents Moshling Zoo only on Nintendo DS!

If you’re looking for Moshlings you’ve come to the right place!

Moshi Monsters: Moshling Zoo is the game where seekin’ and keepin’ Moshlings is part of the adventure. So hold onto your hats its time to hit the Wooly Wilderness!

For more monstrous fun and info on how to pre-order your copy head to


 Cynopsis: Kids!

Good morning. It’s Friday, October 7, 2011, and this is your first early morning Kids briefing.

David Beckham, Jessica Biel, Lady Gaga and Taylor Swift help TeenNick celebrate the third annual TeenNick HALO Awards! (Helping and Leading Others).  Created, hosted and executive produced by Nick Cannon, this year the TeenNick HALO Awards ( will be taped live for the first time at the Hollywood Palladium in LA, on Wednesday, October 26 and premiere Sunday, November 6 at 8-9:30p on Nick at Nite, with an encore on TeenNick on Monday, November 7 at 9-10:30p.  As in the past, the show honors four regular and yet amazing teens who are making a difference in the world, by partnering them with celebrities who share their spirit of philanthropy.  The special also aims to inspire kids at home to get involved and make positive changes in their community and/or the world.  Additionally, in support of the TeenNick HALO Awards, Nickelodeon is partnering with ( on The HALO Effect, a two-week campaign that will translate a user’s online activity into donations.  Beginning Friday, October 28, visitors to will be rewarded with points for engaging with HALO content, which they can redeem for gift codes that can be used to help fund project requests from high-need public school classrooms across the country.  The HALO Effect campaign will also feature a gaming extension on ( and a GetGlue check-in sweepstakes during the on-air premiere of the special.  Presenting sponsors of the third annual TeenNick HALO Awards are Chevrolet, Dove, General Mills Reese’s Puffs cereal, Procter & Gamble and Target.

In support of National Bullying Prevention Month, Time Warner’s CNN will air its second Anderson Cooper 360 Town Hall special on Bullying this Sunday, October 9, at 8p.  During the special Cooper will feature an investigation that offers insights into why kids bully each other.  Cooper will also speak with students, families, experts in the field and other special guests to determine if education, legislation and significant media attention over the last year has helped the bullying prevention effort on school campuses, in social media communities or in local neighborhoods.  Last month, Facebook and Time Warner, including its Cartoon Network which really helped bring the issue into the fold of the company through its Stop Bullying: Speak Up prevention initiative, announced the launch of the Stop Bullying: Speak Up Social Pledge App (, an interactive social media pledge that asks educators, parents and students to pledge their commitment, and encourage others to do the same, to help stop bullying.

Kidz Bop joins the battle against childhood obesity and First Lady Michelle Obama’s Let’s Move! initiative as it teams with the Ad Council to help launch The Great Action Movie Ever Made (G.A.M.E.) campaign.  Created by McCann New York, the new campaign features new public service announcements (PSAs), featuring the Kidz Bop kids that will run on, along with other online efforts, all designed to promote physical activity and healthy eating choices for K6-12.  Kids that want to be part of G.A.M.E., a short movie that will debut in spring 2012, can submit their video audition by uploading at (  The audition videos will be voted on by kids online.  The best videos will also be selected by a panel of judges.  Auditions can be submitted now through November 2011.


Sanrio signs on four new licensees for its Hello Kitty brand: Jada Toys  which will develop Hello Kitty themed remote controlled vehicles (scooters, ice cream trucks) set to release by the end of this year; Gemmy Industries Corporation (creator of Airblown Inflatables and animation)  the company will produce seasonal products beginning with an oversized Hello Kitty porch greeter that will debut for Valentine’s Day; Crafty Productions  is developing a line of Hello Kitty craft kits that will include jewelry kits, charm boxes, collectible characters sets, among other things, debuting spring 2012; Panini America  the company will produce a new Hello Kitty Sticker & Album Collection for North America (US and Canada), Asia, Africa, Europe and the Middle East that will be available at retail this year.


Radical Sheep Productions (Stella and Sam, The Big Comfy Couch) options the rights to Yub Yubs from the Industrial Brothers, producers of kid’s interactive media including the iPhone game Beast Farmer.  The 3D animated preschool series features three curious characters that can magically transform into whatever they can imagine.  They three creatures focus their energies on learning, empathy and friendship.


In Canada, Astral Media inks a deal that will make programming from its multi-platform brand Disney XD available on the Xbox 360 console via Xbox Live.  One of the first kids entertainment brands to make content available to Canadian families through Xbox Live, Disney XD will offer a sampling lineup of its shows including Phineas and Ferb, Kickin’ It and What’s Up, Warthogs!  Programming will be available simultaneous to the launch of the service this winter.

Nickelodeon premieres new episodes of many of its series during Nick’s Best Day Off Ever programming event this Columbus Day, Monday, October 10, 2011.  Nick’s Best Day Off Ever kicks off at 10a with all new episodes of T.U.F.F. Puppy (10a and 10:30a) and The Penguins of Madagascar (11a and 11:30a).  The day also includes new episodes of Family BrainSurge (6p), which features cast members of the network’s shows Victorious, iCarly, Supah Ninjas, Bucket & Skinner’s Epic Adventures and House of Anubis, as well as new episodes of Big Time Rush (8p) and Supah Ninjas (8:30p).  Also that week Nickelodeon will also feature more new episodes of Family BrainSurge, which will feature celebrities and their families including: Tuesday, October 11  Larry King, Vanessa Williams, Joey Fatone, Candace Cameron Bure and Anthony Anderson; Wednesday, October 12 – Jennie Garth, Nolan Gould, Terry Crews, Nicole Eggert and Charles Shaughnessy; and On Thursday, October 13 it’s mostly a WWE thing as The Miz, John Morrison, Kofi Kingston, Eve and Gail King partner with kids from the audience.

UK-based V&S Entertainment finalizes more broadcast deals for the preschool CGI animated series Everything’s Rosie at Mipcom, where it showcased the new third season.  Picking up Everything’s Rosie are: SRC (Canada); RSI (Switzerland); CYBC (Cyprus); TV2 (Norway); Hop TV (Israel) and RTV (Slovenia).  Additionally, BBC Worldwide picks up the second season of the Everything’s Rosie, which will also see the preschool series air in a number of territories, including Africa, Asia, Australia, New Zealand, Poland, Czech Republic, Romania, Hungary, Latin America and US Hispanic regions.


What do kids think are the hot new things right now?  Well, The NPD Group surveyed kids (up to 14-years-old) for three weeks in September 2011, a follow-up to it’s May 2011 survey, to get their response to the unaided, open-ended questions “What would the kids you know say is the hottest new thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand or retail store.”  Below is The NPD Kids Industry Data Service’s (KIDS) compilation of 7,116 mentions from that survey:

September 2011

  • 9% Justin Bieber
  • 4% Cars (franchise)
  • 3% Xbox360
  • 2% Disney
  • 2% iPad
  • 2% iCarly
  • 2% Dora the Explorer
  • 2% Nintendo Wii
  • 2% Transformers
  • 2% iPod

Compared to the May 2011 survey, the mentions and rankings were all pretty much the same, with Bieber’s May ranking at 10% of total mentions, followed by Xbox 360, Nintendo Wii, Dora The Explorer, Cars (franchise), iPad, SpongeBob SquarePants, Disney, and Video Games, all at 2% of total mentions.  In the May survey, the top 10 also included Thor at 1%.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/26-10/2/11, 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Jessie (9/30; 9p)                                   2655
NICK:    SpongeBob SquarePants (10/1; 10a)       2393
NICK:    SpongeBob SquarePants (10/2; 9:30a)    2312
DSNY*:  Phineas and Ferb (9/30; 9:30p-9:45p)    2307
DSNY*:  Shake It Up (10/2; 8p-9p)                      2287
NICK:    SpongeBob SquarePants (10/1; 9:30a)    2271
NICK:    SpongeBob SquarePants (10/2; 10a)       2074
NICK:    SpongeBob SquarePants (10/2; 10:30a)  2005
DSNY*:  So Random! (10/2; 7:30p)                     2002
NICK:    SpongeBob SquarePants (10/1; 9a)         1968
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/26-10/2/11, 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Jessie (9/30; 9p)                                    2253
DSNY*:  Shake It Up (10/2; 8p-9p)                      1973
DSNY*:  Phineas and Ferb (9/30; 9:30p-9:45p)     1895
DSNY*:  So Random! (10/2; 7:30p)                      1627
DSNY*:  A.N.T. Farm (9/30; 8:30p)                      1581
DSNY*:  Fish Hooks (9/30; 9:45p-10p)                 1529
NICK:    Victorious (10/1; 8:30p)                          1474
NICK:    iCarly (10/1; 8p)                                     1428
NICK:    SpongeBob SquarePants (10/1; 10a)        1416
NICK:    SpongeBob SquarePants (10/1; 9:30a)     1376
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/26-10/2/11, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Jessie (9/30; 9p)                                    1822
DSNY*:  Shake It Up (10/2; 8p-9p)                       1710
DSNY*:  Phineas and Ferb (9/30; 9:30p-9:45p)      1575
DSNY*:  A.N.T. Farm (9/30; 8:30p)                       1302
DSNY*:  Fish Hooks (9/30; 9:45p-10p)                  1263
DSNY*:  Halloweentown (10/2; 9p-10:35p)            1259
NICK:    Victorious (10/1; 8:30p)                           1254
DSNY*:  So Random! (10/2; 7:30p)                       1225
NICK:    iCarly (10/1; 8p)                                      1208
DSNY*:  Jessie (10/1; 11a)                                   1138
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/26-10/2/11, 6a-6a:
Teens 12-17                                Total Delivery (000)
MTV:    Jersey Shore (9/29; 10p-11p)                    1337
FOX:    NFL Sunday  Single (10/2; 1:03p-various) 1102
FOX:    Glee (9/27; 8p-9:01p)                                 978
CBS:    NFL National (10/2; 4:19p-various)               960
CBS:    Two And A Half Men (9/26; 9p-9:31p)           943
NBC:    Sunday Night Football (10/2; 8:32p-11:35p) 922
MTV:    Jersey Shore After Hours (9/29; 11p)            907
FOX:    New Girl (9/27; 9:01p-9:31p)                       883
NICK:   Victorious (10/1; 8:30p)                              814
NICK:   iCarly (10/1; 8p)                                         809
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 1, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.3/3; Magi-Nation 0.5/5; Sonic X 0.8/5; Sonic X 0.9/5; Yu-Gi-Oh 1.0/5; Sonic X 0.9/4; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.7/3; Yu-Gi-Oh 0.7/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; Magic School Bus 0.5/2; Babar 0.6/3; Willa’s Wild Life 0.6/3; Pearlie 0.3/1
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.2/3; Doodlebops Rockin Road Show 0.3/2; Busytown Mysteries 0.2/1; Danger Rangers 0.5/2; Busytown Mysteries 0.4/2; Horseland 0.4/2

Final K6-11 Ratings for Saturday, October 1, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/19 Avg. (7a-1p)
Fairly OddParents 2.0/24; Fairly OddParents 2.4/21; Penguins of Madagascar 2.9/19; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 5.6/24; SpongeBob SquarePants 5.8/24; Fanboy & Chum Chum 4.3/18; Timmy Jimmy Power Hour (1×60) 3.7/17; Power Rangers Samurai 3.3/16; Supah Ninjas 2.4/12
DISNEY CHANNEL 3.6/19 Avg. (7a-1p)
3RD & Bird 1.4/17; Mickey Mouse Clubhouse 1.6/14; Mickey Mouse Clubhouse 1.8/13; Jake and the Never Land Pirates 2.3/13; Phineas and Ferb 3.4/16; Phineas and Ferb 3.7/16; Phineas and Ferb 4.1/17; Fish Hooks 4.2/18; Jessie 5.5/25; A.N.T. Farm 5.5/26; Wizards of Waverly Place 5.2/25; Wizards of Waverly Place 4.5/22
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.0/12; Generator Rex 0.9/8; Star Wars: Clone Wars 1.4/9; Beyblade: Metal Masters 1.4/7; Pokemon: Black & White 1.8/8; Redakai: Conquer the Kairu 1.5/6; Bakugan: Mechtanium Surge 1.3/5; Johnny Test 1.4/6; Almost Naked Animals 1.0/5; Almost Naked Animals 1.3/6; The Looney Tunes Show 1.4/7; The Looney Tunes Show 1.9/10
DISNEY XD 0.9/4 Avg. (7a-1p)
I’m IN The Band 0.3/3; Phineas and Ferb 0.5/4; Phineas and Ferb 0.9/6; Kick Buttowski 1.0/5; Pair of Kings 1.1/5; Pair of Kings 1.2/5; Kickin It 1.1/5; Kickin It 1.2/5; Kick Buttowski (1×15) 1.3/6; Rated A For Awesome (1×15) 0.9/4; Kick Buttowski 0.7/3; Rated A For Awesome 0.7/3; Kick Buttowski 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 5, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 831; K6-11 484; TWEENS 9-14 352
NICKELODEON:         K2-11 743; K6-11 318; TWEENS 9-14 233
CARTOON NETWORK: K2-11 391; K6-11 229; TWEENS 9-14 161
DISNEY XD:               K2-11 163; K6-11 136; TWEENS 9-14   98
NICKTOONS:              K2-11   75; K6-11   53; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data


Upcoming Specials + Events for Cynopsis Media
Special Editions
Demographics: Baby Boomers
[10/13]   |   2011 Year in Review [1/1/2012]

*Cynopsis Media is working on a variety of topics. For more content info, please contact Mike Farina

Award Programs
Cynopsis Kids’ !magination Awards
Call for Entries: November TBA  |  Event & Awards: May 2012
To reserve your ad space or sponsor an upcoming program, contact Mike Farina, 203.218.6480

Friday Fun Fact:   Catfish are the only animals that naturally have an ODD number of whiskers

Answer to Yesterday’s Trivia Question:  Whose arch enemy was Oil Can Harry?  Mighty Mouse.  Kudos to:  Keith Manzella-Eastwest MG, NY: Brett Ashy-The Ashy Agency/LA; Ted Biaselli-The Hub/Burbank; Marni Gaylord Bernstein-Euphoria/LA.

Today’s Trivia Question:  Who was bigger than big, taller than tall, quicker than quick, stronger than strong, ready to fit for right against wrong? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP BUSINESS AFFAIRS/YOU On Demand/NYC: 3-5 yrs corp legal exp. Resp for negotiating, drafting legal agreements for all facets of VOD, and counsel for all depts. [email protected], (10/14)

JOB OPENING MGR, CLOO CHILLER SALES RSRCH/NBCUNIVERSAL/NY: Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: (#2970BR) (10/14)

JOB OPENING COPYWRITER TV & PRINT/New York: Write short & long form for mkt’g ads, scripts for promos. Must be a strong writer & have a flare for comedy. 3+yrs of writing exp. req’d. Resume: Apply: 3034BR (10/14)

JOB OPENING MGR, OFF-AIR MKTG/Syfy/NYC: Plan/exec media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-tradit’l mktg 3+ yrs media plan’g/TV/agency exp. Apply: #1865BR (10/14)

JOB OPENING: DIGITAL RESEARCH MNGR/NBCU/NY: Fulfilling resrch requests from progrmg, corp communication, ad sales, strategic mkting, site operators & business devpmnts. To apply, visit Job# 3142BR (10/13)

JOB OPENING: DIR, MAR COMM/Golf Channel/FL: Lead dvlpmnt of consumer communications to support Marketing plans. Exp managing brands & campaigns across multiple media a must. Apply: Keyword: NC65800231 (10/13)

JOB OPENING: DRTV BUYER/ACTIVE INT’L/Pearl River, NY (15 miles from NYC): Must have 1-3 yrs exp. in DRTV, negotiating and buying req’d. Resumes to: [email protected] or call 845-732-8943 (10/13)

JOB OPENING: MGR. PRGRMNG/SHED/Nat Geo Wild/DC: Responsible for strategic creation of the Wild Channel’s daytime progr. Dvlp new progr. strands &progr. sched. Pref BA and 3+ yrs exp in sched/progr. at media co. (10/13)

JOB OPENING: DEV EXEC/Jane Street Ent/NYC: Looking for a seasoned Dvlpmnt Exec. 2+ yrs exp in the dvlpmnt space & exp in the general bus of TV & prod. Please have ideas & know how to sell them. [email protected] (10/12)

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JOB OPENING: DIR/SPORTS PROGRAMMING/TWC/TX: Responsible for the local sports channels in TX with emphasis on high school and regional college teams. BA or equivalent experience required. BR# 130630BR (10/12)

JOB OPENING: SR. ANALYST RSRCH/DISNEY/CA: min 2 yrs exp in TV research, exp in Nielsen (Npower, Galaxy Explorer), strong quant analytical & written skills. Apply at: Req ID 875 (10/11)

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JOB OPENING: SR MGR, GLOBAL CP BUS OPS/NICK/NYC: Asst SR DIR mng effort to redesign financl/contrct. mgmt. CP licensing processes/capture bus. needs/req’s. 5+ yrs relevant Cons Prods Finance work exp. Apply: (10/11)

JOB OPENING: SR NAT’L BCST Negotiator Emphasis on Network and Cable Active Int’l/Pearl River, NY (15 mi. NYC): Freelance to perm poss 8-10 yrs buying exp @ major agency or buying srvc [email protected] 845-732-8943 (10/11)

JOB OPENING: AE, ITV SALES/Rovi/Chicago: Resp for growing Ad Sales rev in Central Division. Proven performance in new biz dev. Agency & client relationships req’d. 5+ yrs TV/Emerging Media sales exp. To apply: (10/8)

JOB OPENING: DIR, NBC NEWS & MSNBC SALES RESEARCH/NY: Resp. for formulating strategic & customized research plans focused on optimizing & driving revenue. To apply, visit job# 3075BR (10/8)

JOB OPENING: SVP MKTG/History/NY:Establish brand vision for History nets & provide strat dir to ensure creative drives ratings, usage & brand equity. 10 yrs media, promo, mktg or adv pref in TV/ent. Apply: (10/8)

JOB OPENING: SALES PLANNER/INSP/CHARLOTTE NC/NY: Asst w/ pricing/analyzing upfront & scatter pkgs. Interact w/ AEs, Sales Ops, & Rsrch, regarding deal maint. Min 2yrs exp. DealMaker-1 yr exp a must Apply/res: [email protected] (10/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERN NEEDED: MARLIN ENTERTAINMENT/CT: Marketing agency that is currently launching a new brand. Research & phone skills needed. Must multitask & think outside of the box. Send Resume to [email protected] (10/14)

FALL INTERNSHIP CREDITS ONLY: DIGITAL MEDIA FALL/LA: Gain valuable experience in digital piracy working with anti-piracy research team.Basic Excel/Word skills plus a knack for investigation. Resume to [email protected] (10/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/13)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR: Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected] (10/13)

SITUATION WANTED:NYC-based marketing executive with 9 years experience in B2B and B2C marketing including affiliate/consumer/integrated marketing, ad sales, promotions and events. Contact: [email protected] (10/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:,, Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions. (10/12)

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SITUATION WANTED: NY/PRODUCTION ASSISTANT/COORDINATOR experience in graphics production, news broadcasting and live production. Proficient in Microsoft Office applications and Avid editing. Resume upon request; [email protected] (10/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/11)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. l am interested in entry-level positions in marketing,sales, or media. Looking to be located in New York City. Contact by ([email protected]) (10/11)

SITUATION WANTED: MEDIA BUYER/TRAFFIC: 11+yrs experience B.S. in Communications looking for freelance/full time position please contact me at [email protected] (10/8)

SITUATION WANTED: SO Sr. Integrated Copywriter. Style guides, positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. (10/8)

SITUATION WANTED: Seeking a job with a film location or production company, scouting, or negotiating film/TV location contracts. I have a strong background in the LA entertainment industry. BA in PR/Marketing Contact: [email protected] (10/8)

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