A CYNOPSIS MESSAGE FROM MIND CANDY

If you’re looking for Moshlings you’ve come to the right place!

Moshi Monsters: Moshling Zoo is the game where seekin’ and keepin’ Moshlings is part of the adventure. So hold onto your hats its time to hit the Wooly Wilderness!

For more monstrous fun and info on how to pre-order your copy head to www.moshlingzoo.com.

FIND’ EM KEEP’ EM

 Cynopsis: Kids!
10/07/11

Good morning. It’s Friday, October 7, 2011, and this is your first early morning Kids briefing.

David Beckham, Jessica Biel, Lady Gaga and Taylor Swift help TeenNick celebrate the third annual TeenNick HALO Awards! (Helping and Leading Others).  Created, hosted and executive produced by Nick Cannon, this year the TeenNick HALO Awards (www.teennick.com/halo) will be taped live for the first time at the Hollywood Palladium in LA, on Wednesday, October 26 and premiere Sunday, November 6 at 8-9:30p on Nick at Nite, with an encore on TeenNick on Monday, November 7 at 9-10:30p.  As in the past, the show honors four regular and yet amazing teens who are making a difference in the world, by partnering them with celebrities who share their spirit of philanthropy.  The special also aims to inspire kids at home to get involved and make positive changes in their community and/or the world.  Additionally, in support of the TeenNick HALO Awards, Nickelodeon is partnering with DonorsChoose.org (www.donorschoose.org) on The HALO Effect, a two-week campaign that will translate a user’s online activity into donations.  Beginning Friday, October 28, visitors to TeenNick.com will be rewarded with points for engaging with HALO content, which they can redeem for DonorsChoose.org gift codes that can be used to help fund project requests from high-need public school classrooms across the country.  The HALO Effect campaign will also feature a gaming extension on AddictingGames.com (www.addictinggames.com) and a GetGlue check-in sweepstakes during the on-air premiere of the special.  Presenting sponsors of the third annual TeenNick HALO Awards are Chevrolet, Dove, General Mills Reese’s Puffs cereal, Procter & Gamble and Target.

In support of National Bullying Prevention Month, Time Warner’s CNN will air its second Anderson Cooper 360 Town Hall special on Bullying this Sunday, October 9, at 8p.  During the special Cooper will feature an investigation that offers insights into why kids bully each other.  Cooper will also speak with students, families, experts in the field and other special guests to determine if education, legislation and significant media attention over the last year has helped the bullying prevention effort on school campuses, in social media communities or in local neighborhoods.  Last month, Facebook and Time Warner, including its Cartoon Network which really helped bring the issue into the fold of the company through its Stop Bullying: Speak Up prevention initiative, announced the launch of the Stop Bullying: Speak Up Social Pledge App (www.facebook.com/stopbullyingspeakup), an interactive social media pledge that asks educators, parents and students to pledge their commitment, and encourage others to do the same, to help stop bullying.

Kidz Bop joins the battle against childhood obesity and First Lady Michelle Obama’s Let’s Move! initiative as it teams with the Ad Council to help launch The Great Action Movie Ever Made (G.A.M.E.) campaign.  Created by McCann New York, the new campaign features new public service announcements (PSAs), featuring the Kidz Bop kids that will run on KidzBop.com, along with other online efforts, all designed to promote physical activity and healthy eating choices for K6-12.  Kids that want to be part of G.A.M.E., a short movie that will debut in spring 2012, can submit their video audition by uploading at KidzBop.com (www.kidzbop.com).  The audition videos will be voted on by kids online.  The best videos will also be selected by a panel of judges.  Auditions can be submitted now through November 2011.

LICENSING

Sanrio signs on four new licensees for its Hello Kitty brand: Jada Toys  which will develop Hello Kitty themed remote controlled vehicles (scooters, ice cream trucks) set to release by the end of this year; Gemmy Industries Corporation (creator of Airblown Inflatables and animation)  the company will produce seasonal products beginning with an oversized Hello Kitty porch greeter that will debut for Valentine’s Day; Crafty Productions  is developing a line of Hello Kitty craft kits that will include jewelry kits, charm boxes, collectible characters sets, among other things, debuting spring 2012; Panini America  the company will produce a new Hello Kitty Sticker & Album Collection for North America (US and Canada), Asia, Africa, Europe and the Middle East that will be available at retail this year.

NEW PRODUCTION & DEVELOPMENT

Radical Sheep Productions (Stella and Sam, The Big Comfy Couch) options the rights to Yub Yubs from the Industrial Brothers, producers of kid’s interactive media including the iPhone game Beast Farmer.  The 3D animated preschool series features three curious characters that can magically transform into whatever they can imagine.  They three creatures focus their energies on learning, empathy and friendship.

MORE KIDS STUFF

In Canada, Astral Media inks a deal that will make programming from its multi-platform brand Disney XD available on the Xbox 360 console via Xbox Live.  One of the first kids entertainment brands to make content available to Canadian families through Xbox Live, Disney XD will offer a sampling lineup of its shows including Phineas and Ferb, Kickin’ It and What’s Up, Warthogs!  Programming will be available simultaneous to the launch of the service this winter.

Nickelodeon premieres new episodes of many of its series during Nick’s Best Day Off Ever programming event this Columbus Day, Monday, October 10, 2011.  Nick’s Best Day Off Ever kicks off at 10a with all new episodes of T.U.F.F. Puppy (10a and 10:30a) and The Penguins of Madagascar (11a and 11:30a).  The day also includes new episodes of Family BrainSurge (6p), which features cast members of the network’s shows Victorious, iCarly, Supah Ninjas, Bucket & Skinner’s Epic Adventures and House of Anubis, as well as new episodes of Big Time Rush (8p) and Supah Ninjas (8:30p).  Also that week Nickelodeon will also feature more new episodes of Family BrainSurge, which will feature celebrities and their families including: Tuesday, October 11  Larry King, Vanessa Williams, Joey Fatone, Candace Cameron Bure and Anthony Anderson; Wednesday, October 12 – Jennie Garth, Nolan Gould, Terry Crews, Nicole Eggert and Charles Shaughnessy; and On Thursday, October 13 it’s mostly a WWE thing as The Miz, John Morrison, Kofi Kingston, Eve and Gail King partner with kids from the audience.

UK-based V&S Entertainment finalizes more broadcast deals for the preschool CGI animated series Everything’s Rosie at Mipcom, where it showcased the new third season.  Picking up Everything’s Rosie are: SRC (Canada); RSI (Switzerland); CYBC (Cyprus); TV2 (Norway); Hop TV (Israel) and RTV (Slovenia).  Additionally, BBC Worldwide picks up the second season of the Everything’s Rosie, which will also see the preschool series air in a number of territories, including Africa, Asia, Australia, New Zealand, Poland, Czech Republic, Romania, Hungary, Latin America and US Hispanic regions.

STONE SOUP

What do kids think are the hot new things right now?  Well, The NPD Group surveyed kids (up to 14-years-old) for three weeks in September 2011, a follow-up to it’s May 2011 survey, to get their response to the unaided, open-ended questions “What would the kids you know say is the hottest new thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand or retail store.”  Below is The NPD Kids Industry Data Service’s (KIDS) compilation of 7,116 mentions from that survey:

September 2011

• 9% Justin Bieber
• 4% Cars (franchise)
• 3% Xbox360
• 2% Disney
• 2% iPad
• 2% iCarly
• 2% Dora the Explorer
• 2% Nintendo Wii
• 2% Transformers
• 2% iPod

Compared to the May 2011 survey, the mentions and rankings were all pretty much the same, with Bieber’s May ranking at 10% of total mentions, followed by Xbox 360, Nintendo Wii, Dora The Explorer, Cars (franchise), iPad, SpongeBob SquarePants, Disney, and Video Games, all at 2% of total mentions.  In the May survey, the top 10 also included Thor at 1%.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/26-10/2/11, 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Jessie (9/30; 9p)                                   2655
NICK:    SpongeBob SquarePants (10/1; 10a)       2393
NICK:    SpongeBob SquarePants (10/2; 9:30a)    2312
DSNY*:  Phineas and Ferb (9/30; 9:30p-9:45p)    2307
DSNY*:  Shake It Up (10/2; 8p-9p)                      2287
NICK:    SpongeBob SquarePants (10/1; 9:30a)    2271
NICK:    SpongeBob SquarePants (10/2; 10a)       2074
NICK:    SpongeBob SquarePants (10/2; 10:30a)  2005
DSNY*:  So Random! (10/2; 7:30p)                     2002
NICK:    SpongeBob SquarePants (10/1; 9a)         1968
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/26-10/2/11, 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Jessie (9/30; 9p)                                    2253
DSNY*:  Shake It Up (10/2; 8p-9p)                      1973
DSNY*:  Phineas and Ferb (9/30; 9:30p-9:45p)     1895
DSNY*:  So Random! (10/2; 7:30p)                      1627
DSNY*:  A.N.T. Farm (9/30; 8:30p)                      1581
DSNY*:  Fish Hooks (9/30; 9:45p-10p)                 1529
NICK:    Victorious (10/1; 8:30p)                          1474
NICK:    iCarly (10/1; 8p)                                     1428
NICK:    SpongeBob SquarePants (10/1; 10a)        1416
NICK:    SpongeBob SquarePants (10/1; 9:30a)     1376
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/26-10/2/11, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Jessie (9/30; 9p)                                    1822
DSNY*:  Shake It Up (10/2; 8p-9p)                       1710
DSNY*:  Phineas and Ferb (9/30; 9:30p-9:45p)      1575
DSNY*:  A.N.T. Farm (9/30; 8:30p)                       1302
DSNY*:  Fish Hooks (9/30; 9:45p-10p)                  1263
DSNY*:  Halloweentown (10/2; 9p-10:35p)            1259
NICK:    Victorious (10/1; 8:30p)                           1254
DSNY*:  So Random! (10/2; 7:30p)                       1225
NICK:    iCarly (10/1; 8p)                                      1208
DSNY*:  Jessie (10/1; 11a)                                   1138
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/26-10/2/11, 6a-6a:
Teens 12-17                                Total Delivery (000)
MTV:    Jersey Shore (9/29; 10p-11p)                    1337
FOX:    NFL Sunday  Single (10/2; 1:03p-various) 1102
FOX:    Glee (9/27; 8p-9:01p)                                 978
CBS:    NFL National (10/2; 4:19p-various)               960
CBS:    Two And A Half Men (9/26; 9p-9:31p)           943
NBC:    Sunday Night Football (10/2; 8:32p-11:35p) 922
MTV:    Jersey Shore After Hours (9/29; 11p)            907
FOX:    New Girl (9/27; 9:01p-9:31p)                       883
NICK:   Victorious (10/1; 8:30p)                              814
NICK:   iCarly (10/1; 8p)                                         809
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 1, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.3/3; Magi-Nation 0.5/5; Sonic X 0.8/5; Sonic X 0.9/5; Yu-Gi-Oh 1.0/5; Sonic X 0.9/4; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.7/3; Yu-Gi-Oh 0.7/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; Magic School Bus 0.5/2; Babar 0.6/3; Willa’s Wild Life 0.6/3; Pearlie 0.3/1
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.2/3; Doodlebops Rockin Road Show 0.3/2; Busytown Mysteries 0.2/1; Danger Rangers 0.5/2; Busytown Mysteries 0.4/2; Horseland 0.4/2

Final K6-11 Ratings for Saturday, October 1, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/19 Avg. (7a-1p)
Fairly OddParents 2.0/24; Fairly OddParents 2.4/21; Penguins of Madagascar 2.9/19; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 5.6/24; SpongeBob SquarePants 5.8/24; Fanboy & Chum Chum 4.3/18; Timmy Jimmy Power Hour (1×60) 3.7/17; Power Rangers Samurai 3.3/16; Supah Ninjas 2.4/12
DISNEY CHANNEL 3.6/19 Avg. (7a-1p)
3RD & Bird 1.4/17; Mickey Mouse Clubhouse 1.6/14; Mickey Mouse Clubhouse 1.8/13; Jake and the Never Land Pirates 2.3/13; Phineas and Ferb 3.4/16; Phineas and Ferb 3.7/16; Phineas and Ferb 4.1/17; Fish Hooks 4.2/18; Jessie 5.5/25; A.N.T. Farm 5.5/26; Wizards of Waverly Place 5.2/25; Wizards of Waverly Place 4.5/22
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.0/12; Generator Rex 0.9/8; Star Wars: Clone Wars 1.4/9; Beyblade: Metal Masters 1.4/7; Pokemon: Black & White 1.8/8; Redakai: Conquer the Kairu 1.5/6; Bakugan: Mechtanium Surge 1.3/5; Johnny Test 1.4/6; Almost Naked Animals 1.0/5; Almost Naked Animals 1.3/6; The Looney Tunes Show 1.4/7; The Looney Tunes Show 1.9/10
DISNEY XD 0.9/4 Avg. (7a-1p)
I’m IN The Band 0.3/3; Phineas and Ferb 0.5/4; Phineas and Ferb 0.9/6; Kick Buttowski 1.0/5; Pair of Kings 1.1/5; Pair of Kings 1.2/5; Kickin It 1.1/5; Kickin It 1.2/5; Kick Buttowski (1×15) 1.3/6; Rated A For Awesome (1×15) 0.9/4; Kick Buttowski 0.7/3; Rated A For Awesome 0.7/3; Kick Buttowski 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 5, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 831; K6-11 484; TWEENS 9-14 352
NICKELODEON:         K2-11 743; K6-11 318; TWEENS 9-14 233
CARTOON NETWORK: K2-11 391; K6-11 229; TWEENS 9-14 161
DISNEY XD:               K2-11 163; K6-11 136; TWEENS 9-14   98
NICKTOONS:              K2-11   75; K6-11   53; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Friday Fun Fact:   Catfish are the only animals that naturally have an ODD number of whiskers

Answer to Yesterday’s Trivia Question:  Whose arch enemy was Oil Can Harry?  Mighty Mouse.  Kudos to:  Keith Manzella-Eastwest MG, NY: Brett Ashy-The Ashy Agency/LA; Ted Biaselli-The Hub/Burbank; Marni Gaylord Bernstein-Euphoria/LA.

Today’s Trivia Question:  Who was bigger than big, taller than tall, quicker than quick, stronger than strong, ready to fit for right against wrong? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
10.07.11

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