Cynopsis: DIGITAL
10/05/12

Good morning. It’s Friday, October 5, 2012, and this is your first early morning digital briefing.

The Washington Post has launched The Fold, a nightly “newscast designed specifically for Google TV and made for cord-cutters.” Produced by the paper’s newsroom, The Fold offers daily news coverage, analysis, and original journalism, all packaged into a 15-minute webcast beginning at 6pm ET that is hosted by Emmy-award winning journalist and documentary filmmaker Brook Silva-Braga. It is available via the PostTV app for Google TV and Android tablets, as well as on The Washington Post’s website. Users can catch the full 15-minute program, or skip to the stories that matter to them, which can be shared on Facebook and Twitter.

The Washington Post’s PostTV app also offers other video content produced by the paper’s multimedia team: News in 59 Seconds, a quick mid-day blast of important stories in Washington, the US, and the world; Trail Mix, an ongoing political series from this year’s campaign trail; and Special Reports, short-form documentaries from The Post’s video journalists.

Netflix will launch House of Cards, a political drama series from director David Fincher and screenwriters Beau Willimon and Eric Roth, on February 1, 2013. Produced for Netflix by Trigger Street Productions in association with Media Rights Capital, the first season of the show spans 13 one-hour episodes. They will all be available on Netflix from the very beginning. Netflix plans to offer the series in each of its current markets — North America, the UK, Ireland, Latin America, and Scandinavia. Based on the BBC miniseries of the same name, House of Cards stars Kevin Spacey as a ruthless House Majority Whip trying to scheme his way to the top in Washington, D.C. Fincher directed the first two episodes, with Joel Schumacher and James Foley, among others, taking over the directorial reins for the other eleven. The second season is scheduled to begin production in spring 2013.

The AOL On Network has launched native apps for iOS and Android devices. Already available online and on 10 connected TVs, The AOL On Network offers access to over 420,000 videos from AOL brands such as Engadget, TechCrunch, HuffPost Live, and Moviefone, as well as numerous content partners, including Martha Stewart Living Omnimedia, Reuters, Travel Channel, and Entertainment Tonight. Regularly updated by the “AOL On newsroom,” the app is designed to offer breaking news and trending online videos in real time. The iOS version of the app is AirPlay-enabled so users plugged into an Apple TV can push videos from the app to the television. With this launch, AOL says it is also now offering brands and media buyers the ability to purchase across its entire video library and all devices with a single buy.

The USA Today Sports Media Group has partnered with digital sports media company PERFORM to distribute US professional and collegiate sports programming to the Group’s owned and operated digital properties as well as Gannett’s 100+ local media markets. PERFORM, through its ePlayer VOD platform, will serve as the official provider of sports news and highlights from the NBA, MLB, NHL, PGA Tour, MLS, WTA, and the UFC, along with the SEC, Pac-12, Big Ten, Big 12, and ACC conferences. As part of the agreement, USA Today Sports Media Group and PERFORM will co-produce new and original collegiate sports programming. The Group will also create a branded channel within ePlayer, which will allow it to stream content it’s currently producing. According to comScore’s August Video Metrix report, PERFORM is the second largest sports video network in the US.

Hulu also offered live coverage of this past Wednesday night’s presidential debate from partners ABC, Fox, and The Wall Street Journal. This included pre- and post-debate content from the media companies, all of which are available on-demand on the video site. Hulu is also offering coverage from NBC News and The New York Times, in addition to Spanish-language content on Hulu Latino from Azteca America. According to a Hulu spokesperson, while it’s “subject to change,” the site right now plans to make the same streams and on-demand content available for the next two debates. The live streams can be accessed here.

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LinkedIn is rolling out its redesigned Company Pages to all of the companies (2 million) on the platform. Prior to this general availability, the product was only available to a select number of clients. LinkedIn has also unveiled a new offering, called Featured Update, which allows companies to highlight important content by pushing it to the top of their stream. With the new feature, brands can give prominent placement to important news and content for up to 48 hours.

Outcast, an out-of-home digital video network that operates 15,000 screens at gas stations nationwide, recently ran a campaign with Mazda to reach its reported 30 million monthly viewers at the pump. According to the company, 55% of consumers who saw the “Better. Stronger. Smarter.” campaign at gas stations across the network indicated that they are more likely to consider Mazda the next time they shop for a new vehicle. The goal of the campaign was to highlight the automaker’s CX-5 crossover to consumers who are literally on the go. Outcast says 64% of viewers recalled the actual Mazda CX-5 ad. The campaign’s research component was conducted by the Lieberman Research Group at gas stations within Outcast’s network.

At the 2012 CableLabs Linear and IP Ad Interop event in Louisville, BlackArrow has unveiled a new product suite aimed at helping pay-TV operators monetize linear TV content that is delivered to tablets and other connected devices. The product, which is called the Linear Extensions for Dynamic Ad Insertion, consists of services that manage linear schedules and placement opportunities, ad decisioning, subscriber and zone information, and integrate with the new CableLabs Event Signaling and Messaging (ESAM) specification. It allows clients to replicate TV ads on tablets and connected devices using linear schedule ingest and real-time dynamic ad insertion. It also combines subscriber information from the BlackArrow Subscriber Information Service with real-time dynamic ad insertion to deliver household-addressable TV advertising to any platform.

CNN recently made the decision to offer unrestricted access to its live TV coverage of the presidential debates via CNN.com and its iOS apps. Now it’s offering some numbers to show how the platforms did during the first debate earlier this week. Citing Omniture SiteCatalyst data, CNN says this past Wednesday was the second-highest day this year for live video on its website. CNN.com saw nearly 5 million video starts and 1.2 million live streams worldwide, along with 22.7 million streaming minutes in the US alone. On mobile, the CNN iPhone app received 1.3 million global page views and saw a 112% uptick in video usage versus the average of the previous four “non-event Wednesdays.” The CNN iPad app generated 3.1 million global page views and a 150% increase in video views when compared to the previous four non-event Wednesdays. CNN sources iTunes Connect for the mobile consumption data.

Trendrr has released social TV data tied to the first presidential debate. According to the company, the debate generated nearly 13.6 million Twitter posts throughout the day, with CNN and NBC leading all other television networks in terms of social activity. CNN’s Debate Night in America stirred up over 1.265 million tweets, while NBC’s 2012 Presidential Debate program generated nearly 1.206 million. PBS (1.191 million), MSNBC (1.148 million), and ABC (1.135 million) rounded out the top five. If you’re wondering what Twitter thought of President Obama and Mitt Romney, social sentiment surrounding the incumbent was 48% positive, 23% negative, and 29% neutral, while social sentiment for the challenger was 47% positive, 25% negative, and 27% neutral.

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When Zeebox, a second-screen service originally from the UK, launched in the US last week, it also announced that Comcast Cable and NBCUniversal were officially backing the app, with additional support from HBO and Cinemax. It also promised to invite more content partners in the future. The first of those will be Viacom, as Zeebox has unveiled the media company as its newest “strategic partner,” which, like NBCUniversal and Comcast Cable, is pledging financial and promotional support as part of the deal. In the growing battle for the second screen, Zeebox is opting to create direct links with media companies and content providers in order to rise above the clutter. “The most engaging, compelling consumer experience on the second screen will be driven by the depth of content and the degree of integration with established TV brands,” said Zeebox CEO and Co-Founder Ernesto Schmitt in a statement. Its OpenBox API allows programmers to distribute exclusive content, socially interact with consumers, and synchronize with TV commercials to deliver relevant ads and affiliate links.

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Hermanos, Netflix and the producers of Arrested Development are awarding six walk-on roles for fans to appear in the show’s upcoming fourth season. Starting immediately, anyone in the US can enter to win one by “creating an original piece of Arrested Development content.” This can include a video (less than two-minutes long), a photo, original work, or really anything else. Winning entries will be chosen by the cast and producers on the basis of creativity, distinctiveness, and relevance to the show. You can submit directly via Twitter, Instagram, or Tumblr with the hashtag #BluthWalkOn, or enter online at the contest’s official website. Contest ends Tuesday, October 16. The show returns in spring 2013; mark your calendars if you haven’t done so already.

Correction: A couple of days ago I highlighted the season premieres of Showtime’s Dexter and Homeland in this section and incorrectly painted it as Showtime following HBO’s strategy by placing it on YouTube. As clarified by the network, Showtime routinely offers premiere episodes of its series (both new and old) online (across various platforms) to encourage sampling, and has done so as far back as when it first launched The Tudors.

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Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
10.05.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: TEMP ASST. DESIGN DIR/WEtv/NYC: art direct designers/vendors, manage prod scheds/budgets, some hands-on design work, 8+ years motion design exp. 2+ years management exp. Resumes to: [email protected] (10/12)

JOB OPENING: ACCOUNT EXECUTIVE/Syfy/NY: Generate/increase revenue for new & exstng. accts, own/mang. devlp. relationships w/clients, undrsd. cust. needs, create sales pres., 5+yers exp. Apply at www.nbcunicareers.com job#7201BR (10/12)

JOB OPENING: PROGRAMMING DIR/Discovery/MIA: Dev & Implement strategy & grids for Disc. Kids LATAM. Oversee acquisitions & budget. Identify prod & dev needs. Maintain & dev vendor relationships. Spanish+. www.discovery.com Req#6565 (10/12)

JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: Traffic & maintain campaigns. DoubleClick. Collect & develop creative. Reporting, testing ad units. Apply: www.sonypicscareers.com (10/11)

JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/LOGO/NYC: 3+yrs. exp. prog/promo sched., exp/comprehension of Nielsen ratings; PTS exp. desired, BA req. EOE/M/F/D/AAP apply:  www.viacomcareers.com (10/11)

JOB OPENING:  DIRECTOR, PRGRM RESEARCH/MTV/NYC: 7-10 yrs TV ratings rsrch/analysis; Expertise in rsarch methodology, competitive TV landscape & industry trends; multiplatform exp. a plus; B.A req. EOE/M/F/D/AAP apply: www.viacomcareers.com (10/11)

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JOB OPENING: VP CREATIVE SERVICES/TV ONE/MD: BA degree pref’d & 10+yrs in creative svrcs group & 5 yrs at cable or brdcast network. Lead on-air brand promo strategy. Oversee on-air and off-air creative campaigns. www.TVOneJobs.com (10/11)

JOB OPENING: VP MTV BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements for scripted dvlopmnt as well as reality, doc & animation. 7+ yrs exp w/ent law firm or studio/network.  Click here. (10/10)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected] (10/10)

JOB OPENING: SR WRITER/PRODUCER/NBC News/NY: Conceive/write/produce/edit on-air promotional spots & mktg campaigns for NBC News programming and special initiatives. 5+ years experience Apply at www.nbcunicareers.com job #7103BR (10/10)

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JOB OPENING: RESEARCH ANALYST/Santa Monica/MTV: Provide admin & logistical support for Audience Rsrch Team. 2 + yrs Ad Sales Rsrch exp. w/ cable/brdcst ntwrk or advrtsng agency exp. Nielsen systems & syndicated sales tools. Click here. (10/10)

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JOB OPENING: MOTION GRAPHICS DESIGNER/NYC: Start ASAP. Exp’d 2D & 3D motion graphic designer. Exp with live, news brdcst style graphic design, quick turn arounds and meeting deadlines. Resume/rate reference: [email protected] (10/9)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here: https://jobs-rovicorp.icims.com/jobs/9876/direct-response-account-executive/job (10/9)

JOB OPENING: COUNSEL/AMC/NYC: Handle mktg, dig & piracy matters for AMC, IFC, Sundance, WEtv. Focus on agreements for events,mktg & merchandising materials, promoting ntwrk shows,consumer goods, etc. http://tinyurl.com/9d8z4a7 (10/6)

JOB OPENING: EXEC ASST/AMC/LA: suppt VP, Business Affairs and dept. TV Netwrk exp pref’d. Strong admin skills. Expert in MS Office. Exp in Bus Affairs or Legal dept a plus. Submit res http://tinyurl.com/8v79t2f (10/6)

JOB OPENING: INTEGRATIONS/TRADEOUT PROD/LA: Needed for competition series. Must have exp making individual deals w/non-nat’l retailers as well as mngng ntwrk integrations. Late Nov/early Dec start. Res to: [email protected] (10/6)

JOB OPENING: SCHEDULING ASST/NYC: Entry Level:Detail/Organiz.Respn incld schedule daily logs, data entry, operate On-Air database, create #s for TV promos, Nielsen, Operational/strategic plan’g. Exp. Req. Resume [email protected] (10/6)

JOB OPENING: DIR AD SALES MKTG/SoCal/LA: Drive ad sales & strategy through leadership & mngment of sales teams. Focus on digi. proprieties URL to apply: here (10/6)

JOB OPENING: SVP, PROGRAM STRATEGY/MTV/NYC: 12+ yrs exp. in TV prog/sched; Min 3 yrs @ VP level and above; Min 7 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (10/6)

JOB OPENING: DIG MKTG MGR/truTV/NY: Dvlp interactive & social media strategies for key series & ntwk initiatives 5-7 yrs mktg/interactive exp. Must work autonomously & mng mult projects. Apply to: http://bit.ly/truTVMkt (10/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Branded Entertainment & digital content development company looking for interns to help with INTERACTIVE MKTG to brands and online distribution partners. Must be proficient in Powerpoint and Adobe suite. Resume/Cover Letter [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXEC ASST: Over 10 yrs exp in Film/TV Prod, from  pre to post, as well as subtitling & dubbing. Fluent in 5 languages & skilled inter-culturalist. Seeking Exec Asst position or similar. Contact:  [email protected] (10/11)

SITUATION WANTED: Experienced EXECUTIVE ASSISTANT looking to move forward. 4 years+ experience in Advertising, Marketing, Film Development. Solid resume, team player, loves to travel. [email protected] (10/12)

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