Friday, October 28th, 2011



This Weekend is a Scream on The Hub!

Watch the R.L. Stine Haunting Hour marathon tomorrow and see
Frankie Jonas reveal the unboolievable haunted house makeover from
The Hub’s “Haunt Your House Sweepstakes”!

The fright begins tomorrow starting @ 3p ET/ 12p PT

 To scream with The Hub, contact Brooke Goldstein, SVP Ad Sales, 212-548-5860.

Cynopsis: Kids!

Good morning. It’s Friday, October 28, 2011, and this is your first early morning Kids briefing.

CBBC (UK) orders up a series from The Foundation Scotland, the production arm of Zodiak Kids, to produce the new kid-targeted sports competition series, Ultimate Sports Day (11×30), which will be televised just ahead of the London 2012 Olympic Games.  Hosted by Ore Oduba (BBC Sport host, CBBC’s Newsround), the series will feature four regional teams of four youth athletes from England, Scotland, Wales and Northern Ireland, competing to become series champions.  Each episode will test the teams’ sports skills through a series of unique Ultimate Events.  This nationwide competition will follow the kids’ story from their first sports trial through to the two finals and the crowning of the winning team.  Each of the four teams will be mentored by noted athletes including, decathlete Dean Macey for the England team; ice dancer Sinead Kerr for Scotland; sprinter Christian Malcolm (currently on Team GB) for the Wales team; and boxing champ Barry McGuigan for the Northern Ireland team.  Ultimate Sports Day will also other top sports stars including Team GB Olympian Triple Jumper Phillips Idowu, current men’s gymnastics star Louis Smith, former Team GB heptathlete and current 400 meters runner Kelly Sotherton and Winter Olympics gold medalist Amy Williams.


UK-based Big Giggles and India-based Eden Animation Studio are partnering to develop and co-produce three kid-targeted TV series, as well as exploit these projects for home video and multi-platform licensing.  Big Giggles has set a US$6 million budget, initially, for the three series.  The three TV series in development are:

  • Mac & Co (52×11, budget $2 million)  a 3D CGI animated series that follows the adventures of a little red truck, Mac, and his friends, who all live at the Great Grille Truckstop.  Each episode the group solves problems and gets work done.
  • Noa; Sailing into Adventure (26×22, budget $3 million)  Noa, a rock ‘n roll loving Chinchilla, leads a group of exotic animals as they escape their grimy pet shop and build an ark to sail around the world helping other animals.  The series deals with environmental and ecological issues as well as those of endangered species.
  • Mindi the Mermaid (52×7, budget $1 million)  set underwater, this 2D animated series revolves around Mindi and her family as they face everyday issues of life in the deep blue sea in the lost world of Salt City.


Caroline Mickler Limited, the licensing agent for Moomin, completes a deal with giftware licensee Find the Three Daughters to design and supply Moomin glossy lip balm tins (circular) and peppermint tins (rectangular) for the UK.  Targeted to tween and teen girls, as well as women, both products will be available in a range of colors and designs featuring characters from the Moomin family and their friends.


Nickelodeon enters into a deal with ITV that will see the first two seasons of its live action series Victorious (33×30) and Big Time Rush (49×30) air in the UK on ITV terrestrial and digital channels beginning this month.  The series will air during peak timeslots in the mornings on weekends on ITV1, and after school times on CiTV, as well as in HD.  Season one of Victorious will launch on ITV’s channels this Sunday, October 30 and season one of Big Time Rush on Monday, October 31.  Both series will continue to run on Nickelodeon UK.  The deal continues ITV’s successful partnership with Viacom International Media Networks on past titles, which include Drake and Josh and SpongeBob SquarePants.

Disney and media company UTH Russia enter into a new deal to launch an ad-supported free-to-air Disney Channel in Russia early next year.  Under the agreement, Disney, through one of its subsidiaries, will acquire a 49% stake in the Seven TV network from UTH Russia.  Disney Channel will replace the current branding and programming of Seven TV.  At launch, Disney Channel will reach about 40 million households, which represents more than 75% of the measured audience in Russia. Disney Channel will air on broadcast stations in 54 large urban markets, including Moscow and St. Petersburg, as well as hundreds of rural and remote cities and towns nationwide through other distribution agreements.

Disney Publishing Worldwide launches the first original app by author/illustrator/actor Mo Willems‘ and based on his Pigeon book series.  The new Don’t Let the Pigeon Run this App!, which features Willems’ voice as the curious and determined Pigeon, launches this week for iPad, iPhone and iPod touch.  The app allows kids to create their own Pigeon stories and add their voices and drawings to the animated app.  Willems was key in the design, writing, and illustration of the new app, and in addition to voicing the Pigeon, he leads users through the app’s drawing tutorial.

Heads up! Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!


It is getting down to the wire – so if your kids haven’t picked their Halloween costume yet this may help narrow things down.  The NPD Group  Kids Industry Data has released the results of its two week survey, conducted this month, which posed the unaided, open-end question: “If your child is planning to dress up for Halloween, please tell me what costume your child(ren) plans to wear (or wore).”  After compiling the 1,919 mentions of costumes the kids are set to don this coming Halloween  – here are the results:

  • 4% Princess
  • 4% Witch
  • 3% Superhero
  • 3% Pumpkin
  • 3% Pirate
  • 2% Lady Bug
  • 2% Cat
  • 2% Monkey
  • 2% Vampire
  • 2% Ninja

The most popular licenses within the top 20 responses were Spiderman, Tinkerbell, Batman, Minnie Mouse, and Cinderella, totaling 7% of the mentions for this month.


Target Entertainment founder Alison Rayson announces her resignation as CEO after 13-years to explore new ventures.  Target has appointed Emmanuelle Namiech as its new Managing Director.  Namiech, who joins the company this November, was most recently SVP/Global Content for Fremantle Media Enterprises, and prior to that was Director/Acquisitions and Co-productions, ITV Global Entertainment.  She previously toiled for Granada International and Carlton International.  Metrodome Group, which owns Target Entertainment, and the management team at Target to expand the company’s core business of international rights management.  Rayson will continue to work on specific projects with Target.

Turner International appoints Vivek Bahl to the newly created positions of Chief Content Officer.  Bahl will be responsible for programming content strategy as well as development, production and acquisitions, programming and operations for Turner International’s entertainment networks in India, which includes Cartoon Network, Pogo, WB, and Imagine TV.  Working out of Turner’s Mumbai office, Bahl will report to Mark Eyers, Chief Content Officer, Turner Broadcasting Systems Asia Pacific.  A 25-year entertainment industry veteran, Bahl was most recently Executive Creative Director for Star Network of channels, co-produced the TV series Navya for Star Plus, and also consulted for the Mahua Network on setting up its new regional channels.

GameSamba, an online game developer and publisher, appoints Gen Fukunaga, President and CEO of FUNimation Entertainment, as the first Chairman of its Board of Directors.  The appointment furthers the strategic partnership between the two companies established earlier this year, which includes a multifaceted promotional partnership to cross promote online gaming and anime titles to each others audiences.  A 25-year veteran, Fukunaga has been the President of FUNimation, an indie home entertainment distributor of a range of popular anime properties, since founding the company in 1994.  Prior to FUNimation, he held positions with Tandem Computers, Anderson Consulting (now Accenture) and IBM.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/17-10/23/11 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    Fred 2: The Movie (10/22; 8-9:45p)         3249
DSNY*:  Jessie (10/21; 9p)                                  2455
NICK:    Fred 2: The Movie (10/23; 11a-12:45p)    2435
NICK:    SpongeBob SquarePants (10/22; 10a)      2366
NICK:    SpongeBob SquarePants (10/22; 9:30a)   2173
NICK:    SpongeBob SquarePants (10/23; 10:30a) 2069
NICK:    Kung Fu Panda (10/22; 10:30a)               2045
NICK:    SpongeBob SquarePants (10/21; 8p)        2028
DSNY*:  Jessie (10/22; 11a)                                 1997
DSNY*:  Shake It Up (10/23; 8:30p)                     1977
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/17-10/23/11 , 6a-6a:
K6-11                                           Total Delivery (000)
NICK:    Fred 2: The Movie (10/22; 8-9:45p)           2793
DSNY*:  Jessie (10/21; 9p)                                    2036
DSNY*:  Shake It Up (10/23; 8:30p)                       1742
NICK:    Fred 2: The Movie (10/23; 11a-12:45p)      1711
DSNY*:  So Random (10/21; 9:30p)                       1622
DSNY*:  Good Luck Charlie (10/23; 8p)                   1552
DSNY*:  Wizards of Waverly Place (10/21; 8p)         1544
DSNY*:  Jessie (10/22; 11a)                                   1541
NICK:    SpongeBob SquarePants (10/22; 9:45-10a) 1514
DSNY*:  Phineas and Ferb (10/21; 8:30-8:45p)        1507
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/17-10/23/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
NICK:    Fred 2: The Movie (10/22; 8-9:45p)           2485
DSNY*:  Jessie (10/21; 9p)                                    1631
DSNY*:  Shake It Up (10/23; 8:30p)                       1495
NICK:    Fred 2: The Movie (10/23; 11a-12:45p)      1449
NICK:    SpongeBob SquarePants (10/22; 9:45-10a) 1397
DSNY*:  Wizards of Waverly Place (10/21; 8p)         1375
DSNY*:  So Random (10/21; 9:30p)                        1329
DSNY*:  Good Luck Charlie (10/23; 8p)                   1218
DSNY*:  Phineas and Ferb (10/21; 8:30-8:45p)        1200
NICK:    Fred 2: The Movie (10/23; 6-7:45p)            1190
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/17-10/23/11 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
FOX:      NFL Sunday/National (10/23; 4:47p-various)   1160
MTV:     Jersey Shore (10/20; 10-11p)                         1109
NICK:    Fred 2: The Movie (10/22; 8-9:45p)                1074
FAM:     Pretty Little Liars (10/19; 8-9p)                         798
MTV:     Jersey Shore Reunion (10/20; 11p-12a)             775
NBC:     Sunday Night Football (10/23; 8:31-11:13p)      696
NICK:    SpongeBob SquarePants (10/22; 9:45-10a)        681
AMC:     Walking Dead (10/23; 9-10p)                            678
DSNY*:  Shake It Up (10/23; 8:30p)                              661
ABC:      Modern Family (10/19; 9-9:31p)                       654
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 22, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Magi-Nation 0.1/1; Magi-Nation 0.2/2; Sonic X 0.6/4; Sonic X 0.8/4; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh Zexal 0.9/4; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.7/3; Yu-Gi-Oh 0.7/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; Magic School Bus 0.3/1; Babar 0.3/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/0; Doodlebops Rockin Road Show 0.1/1; Busytown Mysteries 0.2/1; Danger Rangers 0.3/1; Busytown Mysteries 0.4/2; Horseland 0.3/1

Final K6-11 Ratings for Saturday, October 22, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.8/20 Avg. (7a-1p)
Fairly OddParents 1.7/20; Fairly OddParents 2.5/21; SpongeBob SquarePants 3.2/21; SpongeBob SquarePants 4.1/21; SpongeBob SquarePants 5.2/23; SpongeBob SquarePants 5.6/24; SpongeBob SquarePants 5.9/26; Kung Fu Panda 5.0/21; SpongeBob SquarePants 3.7/16; SpongeBob SquarePants 3.4/15; Power Rangers Samurai 3.0/14; SpongeBob SquarePants 2.8/14;
DISNEY CHANNEL 3.5/18 Avg. (7a-1p)
3rd & Bird 1.4/18; Mickey Mouse Clubhouse 1.4/13; Mickey Mouse Clubhouse 1.9/13; Jake and the Never Land Pirates 2.4/12; Phineas and Ferb 2.8/13; Phineas and Ferb 3.3/14; Phineas and Ferb 3.8/17; Fish Hooks 3.8/16; Jessie 6.3/27; Mr. Young 5.4/24; Mr. Young 4.4/22; Wizards of Waverly Place 4.4/22
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.1/13; Generator Rex 0.9/8; Star Wars: Clone Wars 1.0/7; Beyblade: Metal Masters 1.8/9; Pokemon: Black & White 2.0/9; Redakai: Conquer the Kairu 1.1/5; Bakugan: Mechtanium Surge 1.2/5; Johnny Test 1.7/7; Almost Naked Animals 1.4/6; Almost Naked Animals 1.1/5; The Looney Tunes Show 1.2/6; The Looney Tunes Show 1.5/7
DISNEY XD 0.9/4 Avg. (7a-1p)
Fish Hooks 0.3/4; Phineas and Ferb 0.5/4; Phineas and Ferb 0.7/5; Kick Buttowski 0.7/4; Pair of Kings 1.1/5; Mr. Young 0.8/4; So Random 1.4/6; Kickin It 1.5/6; Kick Buttowski (1×15) 1.1/5; Rated A For Awesome (1×15) 0.6/3; Phineas and Ferb 0.7/3; Cars (1×150) 1.2/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 26, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 883; K6-11 482; TWEENS 9-14 340
NICKELODEON:         K2-11 800; K6-11 363; TWEENS 9-14 258
CARTOON NETWORK: K2-11 372; K6-11 223; TWEENS 9-14 195
DISNEY XD:               K2-11 140; K6-11   98; TWEENS 9-14   89
NICKTOONS:              K2-11   74; K6-11   51; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  93% of all American children between the ages of 5 to 13, go trick-or-treating

Answer to Yesterday’s Trivia Question:  What animated characters had the last names of Cooper, Lodge, Jones, Mantle and Andrews?  Betty Cooper, Veronica Lodge, Jughead Jones, Reggie Mantle and Archie Andrews, aka The Archies   Kudos to: Dawn Ross-FremantleMedia/NYC; Brad Stern-Floral Park, NY; Michael Hawkins-PromoDoctors/Irving; Tom Boyd-WGN-TV/Chicago; Grace Benn-USC’s Institute for Creative Technologies/Playa Vista; Squirrel Rippley-Dark Horse Media/Tucson; John Hardman-Saban Brands, LLC/LA; Sierra Filucci-Common Sense Media/San Francisco; Stephen Kelley-9 Story Entertainment/Toronto; Kelly Winger/Toronto.

Today’s Trivia Question:   Prior to Barney, what large purple animal starred in an animated kids’ show, who had a best friend named So-So?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: MGR PR/SUNDANCE/NY: Devlp/excute publicity campagns/events/netwrk premums/pres junkets resultng in media coverage of SUN brand. Creatve w/excllt comm skills/Media contcts. 5yr PR exp in TV indstry [email protected] (11/4)

JOB OPENING: ANALYST, PRIMARY RESEARCH USA/NYC: Plan, design, analyze consumer research (custom and syndicated). Passion for TV & strong writing and math skills. Apply:   (11/4)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC NETWORKS/NY: Oversee strategic design & execution of staffing plans for all networks & corp. departments. Needs 10+ yrs in house & search firm experience: Apply: [email protected] (11/4)

JOB OPENING: DISTRIBUTION COUNSEL/A+E Networks/NY: Min 5 yrs cable-carriage distribution/affiliate deals. More info & Apply:  #103642 (11/4)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: Sales Planner needed with3-5 years media experience. BA Deg.  Strong contacts. Position reports to SVP of sales. Contact [email protected]  (11/4)

JOB OPENING:   EXP’D PROD Daytime talk show/NYC: MUST have talk show/human interest booking exp. Resp for developing stories, Booking, writing, copy editing. Must have strong leadership skills. Apply to [email protected] (11/3)

JOB OPENING:  SR. WRITER/PRODUCER/NEW YORK: Writing/producing & conceptualizing onair promos that articulate History brands with creative flare (11/3)

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JOB OPENING:  VP, PRIMARY RESEARCH/NY:Conduct strategic research on key industry issues & company-wide initiatives & imperatives.10+yrs exp in media/market research. Apply at   job# 3321BR (11/3)

JOB OPENING:  BUSINESS ANALYST/iN DEMAND/NYC:  Identify, analyze & document bus req. Back-end testing.  Strong command of SQL.  Bachelors Computer Science & 5-10 years in cable.  Apply:  [email protected] (11/3)

JOB OPENING:  SR MANAGER, DIGITAL MKTG/ Nickelodeon/NYC:  5+yrs Exp:Oversee DIG. Mktg strategy, tactics, planning and execution. Prepare DIG Mktg Plans and Lead Prod. EOE/M/F/D/AAP.Apply (11/3)

JOB OPENING: SALES PLANNER/DR/GSN NY: 1+ yrs DR Advertising exp.; College Degree; Responsible for overall sales support, administering deals & developing sales reports. Send res & CL with sal his to [email protected] (11/2)

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JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER /Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

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JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

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FALL/WINTER INTERNSHIP CREDITS ONLY:  INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to:  [email protected] (11/3)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking PR,MEDIA,MARKETING,EXECUTIVE assistant positions in LA. I have a B.A. in Media Relations.4+yrs exp in Media/PR. Please contact: [email protected] (11/3)

SITUATION WANTED:   Domestic syndication SALES CONSULTANT. Twenty + years selling / clearing off net, 1st run, EI, features etc. Have experience in all markets, willing to travel. Contact [email protected] (11/3)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

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