Friday, October 26th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, October 26, 2012, and this is your first early morning briefing.

ZeptoLab, the company behind the game Cut the Rope, launches its new mixed live-action/animated series, Om Nom Stories, based on the little green monster from Cut the Rope, on the ZeptoLab YouTube channel. Set in a live-action world, the series features the adventures of the animated Om Nom. The first season of Om Nom Stories is comprised of 10 episodes, the first episode running just under 90 seconds, which will debut now through the beginning of 2013. Discussions for a second season, which would include 40 episodes, are currently underway. Also debuting this week is a new video player for Cut the Rope and Cut the Rope: Experiments. Available via an update to the games across iOS and Android platforms, fans can watch Om Nom Stories episodes directly through the app. Players of Cut the Rope and Cut the Rope: Experiments have the option to receive alerts about new episodes through push notifications, or they will see an alert on the app icon itself that a new episode is available. Fans can also share episodes with their friends from within the app through Facebook, Twitter and email.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | Register Now

Don’t miss out on the summit’s must-have insights on audience measurement, digital ad delivery & maximizing ROI. Mingle with the sharpest minds in strategic digital marketing, viewer engagement and cross-platform media planning & placement.

[Registration Questions: Jenn Ocampo | Sponsorships Questions: Mike Farina]

[Sponsors: Tremor Video & Yahoo! +Spotlight Sponsor: Videology +Media Partner: Ad Club of NY]


Denny’s restaurants partners with Warner Bros. Pictures for a promotion built around Peter Jackson’s upcoming movie The Hobbit: An Unexpected Journey, which is the first three movies based on J.R.R. Tolkien’s book and is set for release in theaters December 14, 2012. The promotion, which launches November 6, will feature eleven Hobbit movie inspired menu items, such as the Hobbit Hole Breakfast and Frodo’s Pot Roast Skillet, as well as 12 exclusive collectible Hobbit movie trading cards. Additionally, consumers can connect with more movie content by scanning one of four QR codes on Denny’s placemats in-restaurant, including access to The Hobbit: An Unexpected Journey exclusive video content and online games among other things. Peter Jackson’s The Hobbit: An Unexpected Journey is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).

Little Pim, a foreign language learning system for young kids, is been released for download or rental at the iTunes store.  The first language to be released for kids is Spanish, with the first three videos, Let’s Eat!, Get Up and Go! and Let’s Play! Each video has a unique kid-friendly theme such as eating and playtime. The Little Pim’s Entertainment Immersion Method aims to teach 360 words and phrases to provide the stage for language learning.


Andy Garcia and Placido Domingo star in Nickelodeon‘s new Dora the Explorer 1hr special, Dora’s Royal Rescue, based on Miguel de Cervantes classic book Don Quixote, premiering Monday, November 5, at 7. Garcia and Domingo lend their voices to Don Quixote and Malambruno, respectively, in the special as Dora, who plays a knight, and Boots, her squire, help the horse Rocinante, rescue Don Quixote who is imprisoned by the evil wizard Malambruno. ( is currently featuring the trailer for the episode and also meet characters from the special, print a Dora Royal Rescue Coloring Songbook, make a Storybook Castle Puppet Theater and find literacy activities based on the special. Additionally, kids can also play the new online game, Dora’s Royal Rescue Game, on the website.

Nicktoons will begin premiering new episodes of the animated action/adventures series Monsuno tonight, Friday, October 26, at 10p. Monsuno is co-produced by Pacific Animation Partners, a joint venture between Jakks Pacific and Dentsu Entertainment USA, with FremantleMedia Enterprises and The Topps Company. Jakks Pacific is the creator of the underlying Monsuno property and master toymaker for the Monsuno toy line. The Topps Company produces Monsuno trading card games, confectioneries and related products.

Rico Rodriguez (Modern Family) makes a guest appearance in a new episode R.L. Stine’s The Haunting Hour: The Series, titled The Weeping Woman, premiering tomorrow, Saturday, October 27 at 6p on The Hub.

Komixx Entertainment appoints UK-based independent media planning and buying agency the7stars, to plan and implement a US $2.4 million integrated campaign to support its animated preschool series Toby’s Traveling Circus campaign for 2013. Toby’s Traveling Circus launched on Channel 5’s Milkshake (UK) last month and a second season of the series has already been ordered and slated to air in 2014-15. Additionally, Komixx has inked a print and digital publishing deal with Random house Children’s Publishers UK (RHCP)., a COPPA-compliant social networking site for kids under 13, launches its kid/tween-targeted free mobile social app Everloop Goobit, which is available for iOS devices. Everloop Goobit offers a variety of features, including required parental verification and moderated communication, while also providing kids/tweens with the opportunity to post, comment, share and “like” things –  on their own “loops” and on “loops” they choose. The app also includes Everloop’s “Goobs” practical joke feature, so that kids can “Goob” one another with splattering virtual bugs or a virtual toilet papering on each other’s mobile screens.

Budge Studios, a Montreal-based publisher and developer of interactive kid’s books, games, and digital toys for multiple platforms, launches Chuggington Traintastic Adventures app for iOS devices. Based on Ludorum‘s CGI animated Chuggington series, the new app features a virtual train set that allows preschoolers to explore and help Chuggington in an interactive adventure. The app also features an additional Build and Play mode lets players customize the experience by adding buildings, interactive rail items and upgrade and personalize their trains with various accessories. Budge Studios developed Minnie Bow Maker and Dora’s Ballet Adventure.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

There is still time left to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards the late deadline is Thursday, November 15, 2012.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/15-10/21/12 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (10/20; 9-10:30a)  1931
NICK:    SpongeBob SquarePants (10/20; 10:30a)     1903
DSNY*:  Make Your Mark (10/21; 8-8:19p)              1803
DSNY*:  Make Your Mark (10/19; 8-9:35p)              1745
NICK:    Teenage Mutant Ninja Turtles (10/20; 11a)   1737
NICK:    SpongeBob SquarePants (10/20; 11:30a)     1651
NICK:    SpongeBob SquarePants (10/20; 8:30a)       1636
DSNY*:  Shake It Up (10/21; 8:19-8:44p)                1634
DSNY*:  Dog With A Blog (10/19; 9:35-10p)             1633
NICK:    SpongeBob SquarePants (10/15; 6p)            1600
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/15-10/21/12 , 6a-6a:
K6-11                                             Total Delivery (000)
DSNY*:  Make Your Mark (10/21; 8-8:19p)             1453
DSNY*:  Make Your Mark (10/19; 8-9:35p)             1444
DSNY*:  Dog With A Blog (10/19; 9:35-10p)           1380
DSNY*:  Shake It Up (10/21; 8:19-8:44p)              1304
DSNY*:  Dog With A Blog (10/21; 8:44-9:08p)        1239
DSNY*:  Shake It Up (10/21; 7:30p)                      1166
NICK:    SpongeBob SquarePants (10/20; 9-10:30a)  1160
DSNY*:  A.N.T. Farm (10/19; 10p)                         1155
NICK:    iCarly (10/20; 8p)                                    1152
DSNY*:  Good Luck Charlie (10/21; 9:08-9:33p)       1143
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/15-10/21/12 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
DSNY*:  Make Your Mark (10/19; 8-9:35p)           1229
DSNY*:  Make Your Mark (10/21; 8-8:19p)           1163
NICK:    iCarly (10/20; 8p)                                 1124
DSNY*:  Twitches (10/15; 8:30-10:10p)               1105
DSNY*:  Dog With A Blog (10/19; 9:35-10p)          1097
NICK:    Victorious (10/20; 8:30p)                        1073
TOON:   Regular Show (10/15; 8p)                       1060
DSNY*:  Shake It Up (10/21; 8:19-8:44p)             1011
DSNY*:  Dog With A Blog (10/21; 8:44-9:08p)        1002
DSNY*:  Good Luck Charlie (10/21; 9:08-9:33p)       983
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/15-10/21/12 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
AMC:      Walking Dead (10/21; 9-10:01p)            966
NICK:     Victorious (10/20; 8:30p)                      813
FOX:       NFL SundaySingle (10/21; 1:03p-Various) 791
CBS:       NFL National (10/21; 4:25p-Various)       765
NICK:      iCarly (10/20; 8p)                                753
NICK:      Big Time Rush (10/20; 9p)                     748
NBC:       The Voice (10/15; 8-10:01p)                 719
ADSM**: Family Guy (10/21; 11p)                        673
ADSM**: Family Guy (10/16; 11p)                        658
TOON:     Regular Show (10/15; 8p)                     656
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 20, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.7/4 Avg. (7a-12p)
Rescue Heroes 0.2/3; Rescue Heroes 0.5/4; Sonic X 0.8/5; Power Rangers Lost Galaxy 0.8/4; Iron Man Armored Adventures 0.9/4; Justice League Unlimited 1.1/5; WWE Saturday Morning Slam 0.8/3; Dragon Ball Z Kai 0.8/3; Yu-Gi-Oh 0.5/2; Yu-Gi-Oh Zexal 0.4/2
NBC (NBC Kids) Avg. 0.3/1 (10a-1p)
Noodle and Doodle 0.3/1; Pajanimals 0.3/1; Poppy Cat 0.3/1; Justin Time 0.3/1; LazyTown 0.4/2; The Wiggles 0.2/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.3/1; Doodlebops 0.3/1; Busytown Mysteries 0.3/1; Liberty’s Kids 0.2/1; Busytown Mysteries 0.3/1; Liberty’s Kids 0.3/1

Final K6-11 Ratings for Saturday, October 20, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/19 Avg. (7a-1p)
Fairly OddParents 1.6/18; Fairly OddParents 2.0/16; SpongeBob SquarePants 3.2/20; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants (1×90) 4.9/22; SpongeBob SquarePants 4.2/18; Teenage Mutant Ninja Turtles 3.8/16; SpongeBob SquarePants 4.2/20; SpongeBob SquarePants 3.6/17; Fairly OddParents Movie Channel Chasers (1×90) 3.2/16
DISNEY CHANNEL 3.3/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.7/19; Doc McStuffins 2.2/18; Mickey Mouse Clubhouse 2.6/17; Jake and the Never Land Pirates 2.9/15; Phineas and Ferb 2.8/13; Make Your Mark (1×95) 4.1/18; Shake It Up 4.4/19; Gravity Falls 3.7/17; Wizards of Waverly Place 3.6/18; Wizards of Waverly Place 3.2/16
DISNEY XD 1.4/8 Avg. (7a-1p)
Pair of Kings 0.4/4; Pair of Kings 0.6/5; Lab Rats 0.8/5; Lab Rats 1.3/7; Kickin’ It 1.7/8; Kickin’ It 1.8/8; Kickin’ It 1.6/7; Kickin’ It 2.0/9; Girl Vs. Monster (1×120) 1.8/9
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Scan 2 Go 0.6/6; Redakai: Conquer the Kairu 0.7/6; Beyblade: Metal Fury 1.2/8; Pokemon B&W: Rival Destinies 1.7/9; Ben 10: Omniverse 2.0/9; Star Wars: Clone Wars 1.6/7; Dragons: Riders of Berk 1.7/8; Dragons: Riders of Berk 1.7/7; Level Up 1.5/6; Level Up 1.2/5; Total Drama: Revenge Island 0.9/5; Total Drama: Revenge Island 1.2/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 24, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :           K2-11 770; K6-11 321; TWEENS 9-14 253
DISNEY CHANNEL:         K2-11 692; K6-11 386; TWEENS 9-14 338
CARTOON NETWORK** : K2-11 343; K6-11 205; TWEENS 9-14 166
DISNEY XD:                  K2-11 152; K6-11 122; TWEENS 9-14 128
NICKTOONS:                 K2-11   72; K6-11   48; TWEENS 9-14   46
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis Kids People Awards

Nominate & enter your colleagues or self-nominate; either way, we want to meet the Best in Kids TV and Online Video and introduce them to the thousands of Cynopsis Media readers!
Submission: NOV 15


Entry Questions: Jenn Ocampo | Sponsorships: Mike Farina .

Friday’s Fun Fact: Charles Curtis, Herbert Hoover’s Vice President, was a Kaw Indian. As of today, he achieved the highest elected office of any Native American.

Answer to Our Last Trivia Question: What character did Robin evolve into? Nightwing. Kudos to: Alan Dorfman-Topcat Worldwide LLC/Bristol, PA; Stephanie Gerst-Tremor Vidoe/NYC; Lou Fazio-The Hub/Burbank; Josh Fisher-Spin Master/LA Brett Ashy-The Ashy Agency/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood.

Today’s Trivia Question: What were the names of Robin’s parents? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: [email protected] More info: (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:*B13DC600 (11/2)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to [email protected] (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: [email protected] (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info: Resume & apply: [email protected] (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: (10/30)

JOB OPENING: ASSOC. DIR. PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: Job #4291BR (10/27)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res: Attn Rose [email protected] (10/27)

JOB OPENING: MGR GRAPHICS/Lifetime TV/NY: Supervise the in-house Motion Graphics Team of artists & animators. Min of 5 yrs exp in motion graphics prod w/at least 2 yrs at a sr producer level. Appy: (10/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/30)

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