A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC.

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Cynopsis: DIGITAL

10/12/07

Good Morning, it’s Friday, October 12, 2007 and this is your first early morning digital briefing. 

The internet is breaking traditional distribution models and one materially-minded girl is getting out in front of the trend. Madonna is firing her record label Warner Music Group and signing a new 10-year deal with concert promoter Live Nation reportedly worth $120 million that gives the company the right to distribute three studio albums, promote concert tours and sell merchandise in her name. With file sharing persisting and online music sales replacing only a fraction of lost sales, artists must leverage touring and merchandising revenues to make up for the shortfall. This could also mean new opportunities for web 2.0 start-ups.
 

TV Land relaunched its website TVLand.com adding full-episode streaming of classic shows it is known for on air including The Andy Griffith Show, Leave It To Beaver and Gunsmoke. A music player featuring songs, commercials and movie themes from past eras, classic movie trailers and clips of TV Land originals have also been added. Meanwhile a WAP-based mobile site is scheduled to launch Nov. 1.
 
CBS snapped up online gossip pub Dotspotter.com for $10 million in cash. The site combines celebrity gossip with social networking, allowing users to post comments, rate stories and share gossip about their favorite stars.
 
Videogame giant Electronics Arts is acquiring game developer Bioware/Pandemic from Elevation Partners for $860 million in cash and stock to bolster its lineup of games. The deal represents quite a return for Elevation, which invested just over $300 million in the game venture two years ago.
 
NBC will broadcast some 756 hours of HD coverage of the Summer Olympic games from Beijing next summer, almost doubling the 399 hours of HD coverage offered from Athens during the last summer games.
 
LifetimeTV.com will launch a weekly interactive video chat hosted by medium Lisa Williams immediately following the second-season premiere of her show Lisa Williams: Live Among the Dead at 9 pm ET.
 
kontentreal launches second season of e2: The Economies of Being Environmentally Conscious on Friday, October 19th narrated by Morgan Freeman and Brad Pitt. A special 12-week Webcast of the series is available at e2-series.com beginning Friday, October 12th with each episode up for one week. HD-capable Vuze.com will sell the episodes about for $1.99 a pop about a month after they premiere.
 

 
Endemol USA will add a new channel called Lazy TV to the Next.TV platform featuring reality hits such as Deal or No Deal, Big Brother and 1 vs. 100. Next.TV, powered by Dave Networks, is an internet TV service due to launch later this month accessible from HP and Compaq Presario Computers.
 
Joost signed new content deals with a trio of creators:

• Multiplatform animation network Aniboom launched a channel featuring a selection of animated series and shorts
• TBS Europe will provide short form content from CNN International, Adult Swim and Turner Classic Movies
• Bollywood producer Eros Intl. will offer more than 200 movies and 600 music videos for the free service

 
Google Earth has added a feature allowing users to watch YouTube videos embedded in locations around the world. YouTube videos that are geo-tagged will pop up as you scroll across an area.
 
MyDamnChannel.com debuted a new Harry Shearer series Crescent City Stories taking a look at New Orleans after the Katrina debacle. Shearer, a longtime New Orleans resident, will feature the personal stories of four residents each week with a total of 5 episodes planned in the series. Come to think of it, isn’t that Harry’s voice we just heard on TVLand.com?
 

 
It looks like high profile copyright infringement lawsuits have had an unintended affect. A grassroots network of student activists calling themselves Students for Free Culture is popping up all over the U.S., advocating a loosening of copyright laws and freer exchange of content over the net. Their position is technology has outpaced copyright laws and it’s time for the government to revisit outdated statutes, according to The New York Times.
 
Cable operators are playing catch up in the race to match DirecTV’s pledge to offer 100 HD channels by year end, and many MSOs are getting creative to free up more bandwidth. Reclaiming analog spectrum, deploying switched digital systems (blacking out channels in neighborhoods that don’t watch them) and deploying more highly compressed mpeg 4 set-tops are some of the techniques being tried.
 

 
The Interactive Advertising Bureau released new guidelines to better define page views and impressions in rich media environments such as AJAX and JSON. Intended to be supplemental to previously released auditing and certification rules, the guidelines have been endorsed by the AAAA Digital Marketing Committee among other groups. The IAB also released a status report on the state of in-game advertising, leading up to seminar it will host on the topic in New York City on Nov. 6.
 
In-game ad firm IAG Worldwide signed a deal with Merscom to place ads within its catalog of casual games. Merscom publishes games online through multiple portals and platforms such as Xbox Live Arcade.
 

 
ABC’s Grey’s Anatomy was the most watched time-shifted show during premiere week ending Sept. 30, according to Tivo’s Stop||Watch ratings service, followed by CBS’ CSI, ABC’s Desperate Housewives, CBS’ Survivor: China and NBC’s The Office. NFL Sunday Night football on NBC got the top live rating while ABC’s Private Practice & Dirty Sexy Money and NBC’s Bionic Woman were the only new shows to crack the top 5 on any given night.
 

 
CNBC hired Dennis Kneale as Media and Technology Editor from Forbes, where he covered the internet, corporate raiding scandals and international business. He will make his first on-air appearance on Monday, Oct. 15.
 
Former Nielsen sales executive Steve Walsh joined Integrated Media Measurement Inc. as SVP/Sales. He reports to Tom Zito, CEO of IMMI.
 
Independent media consultant Tom Wolzein joined the Board of Directors of Tivo. Tom worked previously as a media analyst for Stanford C. Bernstein & Co. after a varied career at NBC.

Granada International got a life and hired Richard Life as its new head of factual, overseeing acquisitions and co-productions. Before coming to Granada, Life was head of factual co-productions and then head of programming at Channel 4 International.

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Journalist Bob Garfield launched ComcastMustDie.com, a blog to vent his frustrations over his cable company Comcast. He’s inviting readers to log in their own complaints along with their customer numbers, thinking the company may actually read it and get back to them. If only it was that easy to get Comcast to stop price gouging, get better set-tops and add TBS HD across its footprint, so baseball fans who live outside of New England can watch the playoffs in HD as well. Complaints sites are nothing new. Check out AppleDefects.com, RippoffReport.com and The Complaint Station to get some more frustrations out of your system.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
10.12.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: SR RESEARCH PROJECT MANAGER/DIGITAL/NEW PRODUCTS RESEARCH/ ATL:Manage digital New Product Research projects. Create/Execute Research plans & reports. 2-4 yrs Digital Research exp. Apply: [email protected] (10/19)

JOB OPENING: FREELANCER / Vh1 Ad Sales Research/NYC: Working knowledge of Nielsen TV ratings and their systems, MRI, Prof in MS Office. EOE/M/F/D/AAP. Apply [email protected] (10/19)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/19)

JOB OPENING: PUBLICIST /Telepictures Prods/CA: Unit pub for website. Pitch/secure stories/content. Develop pre-launch and launch press. Write/distribute releases. Work w/ exec/staff. 5-8yrs exp. Res: [email protected] (10/19)

JOB OPENING: INT’L DIGITAL RSRCH MGR/MTVN/NY:  3-5 yrs online new media & digital exp. Exp w/Comscore, quant. & competitive rsrch; exc presentations, reportings, analytical & writing skills. Apply: www.mtvncareers.com . EOE/M/F/D/AAP (10/19)

JOB OPENING: FREELANCE DESIGNER/CINEMA 4d ARTIST/Viewpoint Creative/Boston: Strong Motion Graphics skills in Cinema 4d, professional broadcast design EXP pref. Send reel/resume/URL to [email protected] (10/19)

JOB OPENING: CLIENT SERVICE EXEC/Nielsen Media Research/NY: Media-focused sales and client services professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #3717 (10/18)

JOB OPENING: INTEGRATED SALES EXEC/Sundance Ch/NY: 5+yrs sales/mktg exp.Dev/sell/exec multi-platform, integ’d partnerships for “like minded” clients.Creative media mktg & savvy prof w/ proven rec.Res: [email protected]    (10/18)

JOB OPENING: ACCT EXEC/NewsChannel 8/DC: Highly motivated, self-starter w/ strong work ethic. Ability to mng mult proj. w/ strong desire to win, strong comm & negotiation skills a must. 2 yrs+ media sales exp req’d. Res: [email protected] (10/18)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE (10/18)

JOB OPENING: DIRECTOR, PUBLICITY/SciFi: Gen. positive press for SciFi’s programming. Assist in developing PR strategy & campaign plans. Min. 7 yrs Publicity exp req. Apply to job# 627355 www.nbcunicareers.com (10/18)

JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering. [email protected] 860 632 3707   (10/18)

JOB OPENING: MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: http://www.lifetimetv.com/about/jobs.html (10/18)

JOB OPENING: AE, ADVERTISING SALES/Gospel Music Channel/LA/Western Region: Part-Time Position, work from home.  [email protected]   (10/17)

JOB OPENING: EXEC PROD/A&E TV/NY:Responsible for the development and piloting of programming for The History Channel.BA/BS/5+ yrs exp in prgming/prod at a cable/brdcst or prod co.Apply: www.aetn.com/careers.html (10/17)

JOB OPENING: TV RESEARCH FREELANCER/ABC Burbank: min 1-2 yrs exp TV research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. www.disneycareers.com (Keyword search Req ID 114567) (10/17)

JOB OPENING: SR DIRECTOR, STRATEGY & OPERATIONS DEVELOPMENT/ MTV/NYC: 5+yrs Digital Media, Music Industries exp, MBA, Strg Power Point/Excel/Financial & Presentation skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/17)

JOB OPENING: VP, MKTG/Columbia MD: Oversee the development of marketing strategies and campaigns which enhance affiliation with the brand, and ad campaigns, promotions and/or web marketing campaigns. Visit www.rl.tv for details.  (10/17)

JOB OPENING: FT/MKTG MGR/FOX REALITY CH/LA: Busy all reality channel seeking mgr to execute mktg plans, promotions, PR tactics &manage agencies. 4-5 yrs., TV exp. a +, Apply: http: www.foxcareers.com #FNG9038   (10/17)

 JOB OPENING: SALES ASST/Univision/NYC: Detail oriented team player w/excellent comm skills & proficiency in PowerPoint to support business development VPs. 2-4 yrs exp req. Bilingual Spanish a +. Apply [email protected] EOE (10/17)

JOB OPENING:DIGITAL AE/History/A&E/NY: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt.3yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (10/17)

JOB OPENING: INTERNET ACCT EXEC/CBS5.com/San Francisco: Responsible for identifying/ meeting w/ new business customers, prepare and present proposals & customized opps and dvlp long-term advrtsng relationships. Res: [email protected]  (10/17)

JOB OPENING:TV BUYER/KD&E/NY: 1-2 yrs exp in National or Local TV working on video game publisher. Detail oriented, excellent organizational skills, multi-tasking. Responsible for negotiations & maintenance. Go to www.kdande.com (10/17)

JOB OPENING: MANAGER, DAYTIME PROGRAMMING/ABC Daytime is looking for a Manager of Programming with strong writing development skills for its two east coast serials. Please visit  www.disneycareers.com – reference job#118395 (10/16)

JOB OPENING: GSM-KSBI-TV/DT-OKC Must be a highly skilled leader/proven track record of revenue success & sales strategies. 7+ yrs experience required. B.A. preferred. Tremendous opportunities.  Send resume to: [email protected]. (10/16)

JOB OPENING:  INTERACTIVE ACCT EXEC/Discovery Channel/NY & IL: Sell nat’l interactive ads incl. online, vod, mobile & podcast. Mng & dev. growing business. Strong communicator. Solutions sales exp. Apply: www.discovery.com Req#5868  (10/16)

JOB OPENING:  ONLINE MEDIA RELATIONS MGR/NY:  leverage new media (RSS, SEO, digital releases), develop relationships w/blogs, podcasts, v-logs. 2-3 years’ experience, track-record. Competitive salary/benefits. [email protected] (10/16)

JOB OPENING:  DIRECTOR, RESEARCH/E! Entertainment: Manage dept workflow, including custom requests and standardized reports. Full job description and application online, www.eentertainment.com/careers (10/16)

JOB OPENING: MANAGER, INTEGRATED MARKETING fuse TV/NY:Dvlp/execute multi-platform integrated mkting opportunities for Ad Sales clients. Strong writing skills req. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (10/16)

JOB OPENING:  DIRECTOR, CONSUMER MKTG/VERSUS/Philly: Direct development/execution of consumer & affiliate/ad trade mktg campaigns for network programming and trade efforts. 10+ yrs exper. EEO/AA/Drug Free. Apply www.versus.com (10/16)

JOB OPENING:    COORD,AD SALES MKTG/GAC/SCRIPPS NETS/NY: Execute added value, develop sales materials,client & sales liaison, mng website updates, track all promotions1-2 yrs exp cable/sales/agency. Apply at www.scrippsnetworks.com (10/16)

JOB OPENING: DIR CONSUMER MEDIA MKTG/A&E TV/NY: Mng all consumer media mktg initiatives for THC & its sister ntwrks. BA/BS/ 7 yrs exp media w/strong knwldg of traditional & digital mktg/adv mngmnt.Apply: www.aetn.com/careers.html (10/13)

JOB OPENING: CREATIVE DIR/ON-AIR PROMO/A&E TV/NY: Create,execute & mng mktg campaigns for THC & its sister ntwrks. BA/BS deg/5 yrs exp in on-air promos w/ cable or brdcst net. Brand building a + Apply: www.aetn.com/careers.html (10/13)

JOB OPENING: MKT RSCH ANALYST/FREELANCE/MTV Networks/NY: Analyze primary & syndicated data on consumer behavior and attitudes for Spike TV. Degree & 1 year experience statistical analysis required. email: [email protected] (10/13)

JOB OPENING: MGRS & DIRECTORS, PRODUCT DEVELOPMENT/ MTV&VH1 Digital/NYC: Multi Openings. 5+yrs Prod Dev, Exp creating Digi PRDs Bldg Intractv Digi Prodct; Knwlg ActionScript 2.0, DOM, CSS. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/13)

JOB OPENING:  SENIOR MANAGER, DIGITAL SALES RESEARCH:  ABC seeks a Sr Mgr for Digital Sales Research. Coordinate market research efforts around emerging content platforms. Please visit  www.disneycareers.com – reference job#113022 (10/13)

JOB OPENING:  DIRECTOR OF ONLINE PRODUCTION/Nickelodeon/The-N/NYC: 7+yrs web dev/production/PM; 3+ yrs. mgt exp; User Interface/Interface Architecture design skills. EOE/M/F/D/AAP apply www.mtvcareers.com (10/13)

JOB OPENING:  VP MEDIA PLANNING/Nickelodeon/NYC: 8+yrs exp. Media planning; 5+ yrs. mgt exp a must; Exp. media planning in an agency setting preferred. EOE/M/F/D/AAP apply www.mtvcareers.com (10/13)

JOB OPENING:  SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: National research support/create sales positioning presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected]   (10/13)

JOB OPENING: INTERACTIVE A/E/WPIX/CW11 NYC: 3+yrs online sales exp. well networked in online community, high interest in media, proven track record in online sales, pro-actively drive revenue, rush resume to www.cw11.com EOE (10/13)

JOB OPENING: ONLINE AD SALES MGR/NYC: Growing multi-media co. looking for pro-active deal maker w/ media buyer contacts & ability to close deals for websites with traffic over 1 mill. Exp. req’d. Cvr/Resume: [email protected] (10/13)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: Editorial interns w/great writing and web skills for Los Angeles-based dining/travel website. Assist editors, create & maintain web pages. PT/FT. Email [email protected] SUBJECT: INTERN (10/19)

FALL INTERNSHIP CREDITS ONLY:  Exp’d mentor looking for fall term internship. Position provides 360 deg access to the fields of prod & mngmnt in internat’l setting. Flex hours,business is conducted in a home office. Email: [email protected] (10/17)

FALL INTERNSHIP CREDITS ONLY:  PROD. INTERN: Film Co. seeks motivated interns, with strong phone skills. Assist w/ projects, admin duties. E-mail Resume or Letter to: [email protected]   (10/17)

FALL INTERNSHIP CREDITS ONLY:  MUSIC INTERN/Oxygen Media/NYC: Seeks motivated intern 3-5 days/wk; w/strong interest in music to review submitted music, assist in searches, maintain library, gen’l off duties. Email resumes to [email protected] (10/16)

FALL INTERNSHIP CREDITS ONLY:  PROG INTERN/Oxygen Media/NY: seeks motivated intern, 3-5 days/wk, w/strong comm. skills; willing to learn ops of prog dept, research broadband, & prvd admin support. MS office apps a plus. email to: [email protected] (10/16)

FALL INTERNSHIP CREDITS ONLY: DOCUMENTARY, CONTENT DVLPMNT/Chicago – production company looking for interns. Gain experience logging; pre, field & post prod and more.Apply: [email protected] (10/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SCRIPT COORDINATOR/NYC: Seek Script Coord./Supervisor role. TV series,  film  any genre. Versed  in all script formats. Detail oriented, team player, creative, published. [email protected] (10/17)

SITUATION WANTED: SEASONED PROD/SHOW RUNNER: 2x cable net launch vet w/ A+ talent/music background. Resonant leader. Hawkish eye on budget. Resourceful. Confident. NYC/Phil/DC. Long/short term. [email protected] (10/17)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.