Friday, November 22nd, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, November 22, 2013, and this is your first early morning digital briefing.


Pinterest launched Place Pins yesterday, so users can help others plan trips. Place Pins can be saved on a geo-location map for users to find restaurants, bars, or sightseeing destinations. The Los Angeles Times reported that Pinterest users already create 1.5 million destinations each day for a total of 750 million places. Foursquare, Stamen, MapBox and TripAdvisor are already on board to provide additional data on pinned locations.

Amazon announced yesterday that it would now feature movies from independent film company A24 on its Prime service. A24 is known for titles like Spring Breakers, The Bling Ring and The Spectacular Now. The movies will become available on Prime soon after they are released to the public on DVD and Blu-ray.

With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) you’re most thankful for. One participant will win a $50 Amazon gift card. The winner will be announced on Friday, Nov 29. Deadline to submit is Thursday, Nov 28 at


Univision debuted the first digital and social television integration for its 14th Annual Latin Grammy Awards show last night. Fans were able to interact with celebrities and ask questions through Facebook, Twitter, Instagram and on a Google+ Hangout video, featured on the red carpet. Univision’s first winner of Nuestra Belleza Latina, Alejandra Espinoza, hosted the social media part of the show. Both and also streamed live backstage footage during the ceremony.

The New York Times has created a new 60-second news video series called New York Times Minute. New episodes are published at 6 a.m., noon and 6 p.m. every day, which appear on and its video blog site.

AwesomenessTV premieres the third season of its series Runaways today, which has reached three million views. The five new episodes will be posted daily until Nov. 26.

Men’s entertainment network Complex TV debuted a new original show, RiFF RAFF Realm. Starring RiFF RAFF, the rapper highlights web clips while providing commentary with celebrity guests. A new episode will be available on Complex’s TV site every Thursday.


Yesterday, tech and ad safety company Integral Ad Science threw a spotlight on the issue of digital ad fraud- specifically, fake impressions caused by “bots.” The company revealed that a staggering 15 percent of impressions are made by bots, which costs advertisers $6 billion a year. Panelist and Magnetic CEO James Green said that ad exchanges should be more proactive in tackling this issue, and that Facebook’s FXB ad exchange is one of the safer bot-free exchanges.


Google just beefed up its dongle-device Chromecast in a way that’s sure to please Game of Thrones and Girls fans – by adding the HBO Go app. Chromecast already includes Vimeo, Redbox Instant, Netflix, YouTube, Pandora and Hulu Plus on its menu.

Shazam has unveiled Shazam Charts for the Amazon MP3 service, which will show users what songs are currently trending. The listing can be accessed online at and in the Amazon MP3 store on Android, Apple and Kindle Fire devices.

Vimeo updated its iOS app yesterday with a Facebook newsfeed, an AirDrop feature and other improvements. AirDrop allows users to share offline videos with friends, and users can now share videos through the Facebook newsfeed.


The Xbox One officially hits shelves today to join the PlayStation 4, and a Verizon FIOS Innovation Index study found that one-third of those labeled as “hardcore game players” in the survey would go as far as to give up a car for six months to own one of the new consoles. The study’s results also showed 58 percent of gamers prefer to play games in the cloud, and 63 percent have a high interest in streaming video on a game console. The survey was conducted this month with more than 500 U.S. respondents over the age of 18.


PlaceIQ has hired Jason Shao as its new Vice President of Engineering, Elise Neel as Vice President of Data and Insights and Jim Ryan as RVP of Sales. Shao was formerly PulsePoint’s VP of Technology, Neel previously worked for Digital Analytix and Ryan was PlaceIQ’s RVP for Millennial Media.

Advertising tech company Centro, has hired Maggie Wells as Vice President of Publisher Brand Development. Centro has also brought on Ken Farbo as Atlanta’s Regional Sales Director.


Just after the Cynopsis Digital Measurement Summit last week, we caught up with Maker Studios‘ Head of Sales Jason Krebs to talk about what life at Maker has been like since the company bought Blip in September. The biggest change, says Krebs, “is that all the plans and projects are accelerated. It’s given us a better opportunity from a content and ad perspective. There’s no way to replicate sheer size and volume. It’s one thing to say you have a great show; but it’s much more beneficial to say you have [many] shows and a large audience who’s watching.”

By early 2014, Maker has said that it will organize and add to its content (which attracts more than 4.5 billion monthly views on YouTube‘s most subscribed channels) into more than twelve genres within four basic units (men, women, family, and entertainment) including travel, food and technology to better serve viewers and advertisers. Krebs points to health and beauty, comedy, pets and gaming as the categories he expects to grow in the coming year. Helping with that growth, of course, is Erin McPherson, who joined Maker last week as Chief Content Officer from Yahoo, where she was video chief. “Erin already knows what works and what doesn’t, so it’s going to be that much more special. And she’s as well known as I am. It can’t all be about Jason Krebs,” he jokes.

There’s been much talk that part of Maker’s strategy is to move some of their YouTube stars, such as PewDiePie and EpicLLOYD to stand-alone websites. “We look at the commercial feasibility of all of our channels, but we’ll never stop working with YouTube,” says Krebs.


Cynopsis Sports Webinar | DEC 10 | 1:30-3pm
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens
Executives who drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV

Scott Carlis (VP, Digital & Social Media) AEG Global Partnerships
Jayar Dolan (VP, Social Media) WWE
Amanda Perkey (Social Media Senior Manager) FOX Sports
Megan Hueter (Director, Digital/Social Strategy) Catalyst


Start-up toy company GoldieBlox is trying to break down gender-stereotypes with its latest ad for books and games that encourage girls to become engineers, just like its founder. Rather than being bored by a princess-themed TV show, three girls start building a Rube Goldberg machine that showcases their delightful ingenuity. The spot is played to a re-worked version of the Beastie Boy’s anti-feminist song, Girls. Check out the girl-power anthem and commercial at


Cynopsis: Kids Webinar
How to Drive Tune-In & Dollars with Apps and Games
Wednesday * December 11, 2013 * 1:30-3:00 p.m. ET
Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids

You will learn how to:
~ Determine what games and apps work best to reach different kids demos
~ Analyze the difference between smart brand extensions vs. those that cannibalize the mothership


See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Contact Trish Pihonak to spotlight your company’s job openings today.

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MGR MKTG & STRAT PRTNRSHIP/Fox Sports Media/LA: Maint/expand prtnrships w/FOX Sports incl. overseeing Creative University Prgrm & other educ initiatives. 2-3yrs. exp. mkt, community relations or PR.  Apply/full info Here (12/3)  

JOB OPENING: STRATEGIC MKTG MGR/NBCU/NYC: 6 month freelance role w/USA Network. Dvlp 360 campaigns for Upfronts & multi-platform mktg. 5 yrs TV or agency exp. req’d. Apply at (#12908BR)  (12/3)

JOB OPENING: MKTG COORD/NBCU/NYC: Freelance role w/USA Network. Support team w/tracking, RFP’s, admin. Expert at PPT, Excel. 2+ yrs mktg exp required. Apply at (#12910BR) (12/3)

JOB OPENING: PROMOTION WRITER/EDITOR/DC: Produce, write & edit marketing & promotional messages to drive brand image/viewership of WUSA. 4 yrs. promo prod. exp. & strong knowledge of broadcasting a must. Resume: [email protected] (12/3)

JOB OPENING: MKTG DIR/ATL: Dev. ad sales mkting strategies. Dev. & executes media plan’g. Prior ad sales mktg exp.req. Exp. mging people. Prior exp. w/budget mgt. Some consumer & affil mktg exp. req. Res: [email protected] (12/3)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via (12/3)

JOB OPENING: DIRECTOR DEVELOPMENT/NGT/NY: Mng ops in NY office. 5 yrs TV/network exp & strong creative rep w/contacts. Must know industry trends & ability to lead others a must.  Resume to: (Job ID: 5720) (12/3)

JOB OPENING: SALES DVLPMNT MGR/DISNEY/GLENDALE CA: Resp for creation of new mktg opps, promotional ad products, sales materials & trade mktg efforts. Min 4yrs online mktg/promotional/media exp. BA/BS req’d. Full info/apply HERE (11/28) 

JOB OPENING: SALES STRATEGY & SOLUTIONS MGR/Disney/Chicago: Resp for  Prgrm Packaging & mktg functions of the Sales Strategy & Solutions team. Min 4+ yrs mktg/promotional exp, w/ 3+ yrs in a Dig. setting pref’d.  Full info/apply HERE (11/28)

JOB OPENING: SR MGR, AD SOLUTIONS/Disney/NYC: Play a critical role in dvlpng strategy for packaging Disney Interactive’s products for Ad Sales. Min 8+ yrs mktg/promotional exp, w/ 5+ yrs in Digital setting pref’d. Full info/apply HERE (11/28)

JOB OPENING: VP, AFIL MRKTING/FBC/LA: Oversee & implement marketing strategy, work w/ affil distrib partners, develop initiatives, oversight of Nat’l & co-op radio promo. BA or above, 5+ yrs. Ex in Affl Mrkting. (11/28)

JOB OPENING: NATIONAL TV BUYER/NJ: 2 to 3 yrs exp buying Net TV, Cable and Syn, Donovan (DDS), need good comp skills, EZ commute from Rockland Cty or No Jersey Send Resume to: [email protected] (11/28)

JOB OPENING: VP, LAW PROD MGMT & COMPLIANCE/Cablevision/Bethpage NY: 10 + yrs In-house Corp. exp. JD degree. See full posting/ apply to req 21927BR (11/28)

JOB OPENING: SR. COUNSEL, PROGRAMMING/Cablevision/Bethpage NY: cable reglatory/copyright issues a must. JD Degree/7 + yrs exp. See full posting/apply to req21958BR (11/28)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NY: Dev data driven rsrch stories & produce competitive analyses. Support sales & client service teams. 2+ yrs nat tv/media rsrch & proficient w/Nielsen. Apply: Here (11/28)

JOB OPENING: DIR. AD SALES STRATEGY/NBCU/NY: Dev rsrch analysis to inform selling strategy. Prtnr w/mktg and clients services to identify revenue opps. 6+ yrs nat media rsrch, 2+ yrs mgmt exp. Apply: Here (11/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBCU/NY: Support sales efforts for ent & lifestyle dig properties. Eval dig & interactive opps & new analytics measures. 5+yrs dig/new media rsrch. Apply: Here (11/28)

JOB OPENING:  MGR AD SALES STRATEGY/NBCU/NY: Exp rsrch/strategist to dev insightful rsrch to set sales strategy. Plan & create rsrch through analysis & presentation. 5+ yrs tv/media rsrch. Apply: Here (11/28)

JOB OPENING: DIGITAL DISTRIBUTION SALES MGR/PBS DISTRIBUTION/VA: Exp’d in marketing/sales/account mgmt at major media company. Supervisory exp. req. Grow PBS’ digital video business. Resume/current sal to [email protected] (11/28)

JOB OPENING: SALES PLANNER/REELZ/NYC: Exp sales planner to create and manage & steward plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (11/28)

JOB OPENING: Eastern TV/NY (2 positions): DIR PROD FINANCE (Mng all financial & Acctg processes; 7-10 yrs acctg exp media/film) RIGHTS & CLEARANCES COORD (Knwldg of clearances; 3-5 yrs exp)  Resumes: [email protected] job name in subj line (11/28)

JOB OPENING: Eastern TV STAFF RECRUITER/NYC: Find/retain top industry talent, crew to execs. Savvy people person. Out of the box ideas. 3-5 yrs exp i media/film. Great connections. Competitive salary/benefits. Resume: [email protected] (11/28)

JOB OPENING: AE/Adult Swim-truTV-Cartoon/LA: Looking for seasoned AE to join our Young Adults sales team. 3-5 yrs sales exp reqd. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resumes HERE (11/27)

JOB OPENING: SR. RESEARCH ANALYST/ABC Family/Burbank: Provide research and insights related to long form content across all digital and linear platforms. 2-3yrs rsrch exp. Omniture + Excel a must. Visit REQ (11/26)

JOB OPENING: VP BRAND MKTG & PLAN’G/VH1/NYC: Oversee vision, dvlpmnt/coord of cross functional Consumer Mktg strategies & plan’g for key show and tent pole priorities. 8-15 yrs in Brand/Consumer mktg roles. Apply HERE (11/26)

JOB OPENING: DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res (11/26)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC SPORTS GRPP/NYC: 2+ yrs media rsrch exp, support Sports sales rsch, proficient w/rsch software, able to visually communicate insights, provide marketplace insight. Apply HERE (11/26)

JOB OPENING: FREELANCE COMMUNITY MGR/truTV/NY: Oversee multiple show communities, ensuring fan growth, engagement, 2-way comm, & driving tune-in. Report w/actionable insights. 2+ yrs exp. TV pref. Resume: [email protected] (11/23)

JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: (11/23)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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