Friday, November 16th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, November 16, 2012, and this is your first early morning briefing.

Kideo, a creator of personalized branded video products, and Saban Brands partner to create a first of its kind collection of personalized Power Rangers Samurai DVDs and digital video shorts. Utilizing Pix 3D, a new photo-personalization technology developed by Kideo’s parent company PixFusion, Power Rangers TV series fans will be able to place themselves into one of the episodes from the season and become a Samurai Power Ranger. The new personalized videos will retail for $29.99 and will debut this fall at


Not attracting the right candidate for that hard to fill job?
Trust Cynopsis Media for all your classified and job opening needs
Get in touch with the most viable & respected candidates in the industry!
Contact Trish Pihonak to fill that position today.


Bulldog Licensing enters into a European licensing deal with Electronic Arts owned US games developer PopCap (Bejeweled, Plants vs. Zombies). Under the terms of the deal, Bulldog is seeking to partner with European licensees across PopCap’s portfolio of brands, with specific focus on the family friendly game Plants vs. Zombies. Plants vs. Zombies merchandise is already available in the US in several categories.

As part of the 50th anniversary year of Clifford the Big Red Dog, Scholastic Media has inked some big new licensing deals and promotional partnerships.

– New Clifford licensees include: American Home & Textiles (juvenile, infant and toddler bedding and bath products, hooded towels, bath towels, beach mats, hooded ponchos, and terry and canvas tote bags, as well as table placemats, tablecloths, napkins, welcome mats, curtains, valances, tie backs, pet beds and kid’s quilted slumber mats); Hybrid Apparel (t-shirts, tanks, fleeces, and thermals for juniors, men, toddlers, and infants, and novelty tops for girls); In Canada  J corp (youth, toddler, and infant tees, swimwear, underwear, and sleepwear); A&A Global (plush toys, foam balls for crane arcade games); Andrews Blaine (plastic and magnetic bookmarks and book lights); The Young Scientists Club (science experiments and lab kits, science-related products, and science club subscriptions for K2-5); Color-A-Cookie (mini-bites boxed Animal Crackers, cookie decorating kits, gingerbread (dog) houses, decorated cookies).
– In promotional partnership: here in the US Buffets, owner/operator of HomeTown Buffet, Old Country Buffet, Country Buffet, Ryan’s and Fire Mountain restaurants, signs on to underwrite the Clifford The Big Red Dog TV series on PBS Kids, as well as offer Clifford printable activities, placemats, stickers, bookmarks, and book reading logs for families at its restaurants nationwide; Internationally, Wendy’s/Arby’s International will offer three different collectable Clifford Make-A-Scene kits, featuring a background and six repositionable stickers with their Kids Meal Premium.


New Zealand’s TVNZ picks up the CGI HD animated boy-targeted series Matt Hatter Chronicles (26×30) for its free to air commercial channel, TV2. The series is set to bow on TV2 as part of its spring line-up on the 2Kids weekend programming block in 2013. An action/comedy series, Matt Hatter Chronicles was recently acquired by Network Ten (Australia) for its free-to-air channel, Eleven. Matt Hatter Chronicles is produced by Platinum Films and Dream Mill and animated by Toronto’s Arc Productions (f/k/a Starz Animation – which produced the animated movies Gnomeo and Juliet and Tim Burton’s 9). The series can also be seen on Nicktoons and ITV in the UK, Teletoon (Canada), RTE (Ireland), SABC (South Africa) and Al Jazeera’s Children’s Channel (Middle East).

Golden Tickets are available. Poptropica fans will enter the factory of the secretive and quirkiest candy maker with the launch of Charlie and the Chocolate Factory Island (, its 31st Island. Available now to Poptropica members with early access, the kid-targeted virtual world’s new Island is based on author Roald Dahl’s beloved story. Players will be taken on a confectionery adventure to save the famous and mysterious factory. Poptropica Members will also have access to a bonus quest and special Member-only items. Non-members will have access to part of the Charlie and the Chocolate Factory Island before its public launch on December 6, 2012. 2014 will mark the 50 year anniversary of the first publication of Charlie and the Chocolate Factory.

Club Penguin is challenging its members with a new undercover event, Operation Blackout, in which they must save the Island of Club Penguin before evildoer Herbert P. Bear redirects all the Island’s sun with his new laser.  To take part, players must enlist as a secret agent in the Elite Penguin Force (EPF) to foil Herbert. Along the way players will have the chance to gather high tech spy gear and infiltrate the enemy fortress to destroy the laser and save the Island. Herbert’s plans were first revealed to EPF agents when they discovered his new website and Twitter account, @ClubHerbert, where he began announcing plans of his world domination.

Kidz Bop is teaming up with digital music service Spotify to launch Kidz Bop Boombox, the first Spotify app specifically created for kids and families. Kidz Bop will curate all music playlists for the app, which is broken down into three different age groups: Preschool (K2-4); Kidz (K5-9); and The Boom (K10+). Kidz Bop Boombox will feature a range of age appropriate playlists for kids/families, including holiday classic songs, Kidz Bop albums, and current pop songs for older kids. The app will also include Celebrity Mixtape playlists, beginning with one from Debby Ryan (Disney Channel’s Jessie and Suite Life on Deck).

BRB Internacional aims to increase its presence in East Asia by attending Asia TV Forum. At the market BRB will showcase its catalog, including its new animated series Invizimals (26×30) – based on the video game saga from Sony Computer Entertainment, Mica (52×7) – inspired by Santillana Publishers‘ preschool character, and the original adventure series Khuda-Yana (26×30). BRB’s series Zoobabu and Suckers were both previously acquired by Disney for air in large sections of Asia, and Spacetoon in Indonesia, among other channels.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode, animated, live-action or other), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).


Zodiak Rights, the international arm of Zodiak Media, undergoes a restructuring that will see Jane Millichip, MD, Zodiak Rights London, exit the company at the end of January 2013. The newly restructured business will be comprised of five divisions – kids programming, non-scripted programming, scripted programming, digital & publishing and clips. Effective January 1, 2013, all non-scripted programming (documentaries, factual and factual entertainment, formats and entertainment programming) will be sold out of London, with all scripted programming (drama, comedy and feature films) out of Paris – they are currently divided by territories. The remaining divisions, which include kids, digital & publishing and clips, will be based out of London. Zodiak Rights is currently seeking a head of the new non-scripted division. Additionally, Zodiak Rights has named Sara Wookey to the newly created position of COO. Wookey has toiled for a number of UK and international TV outlets, including Sparrowhawk Media, Nickelodeon; Discovery Networks and KidsCo TV where she served as Director of Broadcast.

Rainmaker Entertainment, a Vancouver-based CGI animation studio, appoints Michael Hefferon as President and Executive Producer. An industry veteran, Hefferon has produced 500+ half-hours of TV programming and numerous movies. Hefferon joins Rainmaker Entertainment from Bardel Entertainment, where he was VP/Business Development and Executive Producer. Under his new deal, Hefferon will continue to serve as Executive Producer on his current series productions with Bardel Entertainment. He previously toiled as MD of Australian CGI animation company Flying Bark Productions and as SVP/Production and Development for German animation studio BFC Berliner Film Companie Productions, where he also was Co-Producer on the animated feature film Happily N’ever After. Prior to all this, Hefferon headed animation co-productions for Guallane Entertainment/HIT Entertainment and served as VP/Production and Development for Catalyst Entertainment. Additionally, Hefferon was founder and President of Phoenix Animation (Fern Gully The Last Rainforest, Thumbelina, A Goofy Movie and All Dogs Go To Heaven II). Additionally, Bardel Entertainment CEO Delna Bhesania has been appointed to Rainmaker’s board of directors.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/5-11/11/12, 6a-6a:
K2-11                                          Total Delivery (000)
NICK:    SpongeBob SquarePants (11/10; 10:30a)  2109
NICK:    SpongeBob SquarePants (11/10; 10a)      2101
NICK:    SpongeBob SquarePants (11/10; 9:30a)   1984
DSNY*:  Austin & Ally (11/11; 8:30p)                  1944
DSNY*:  Jessie (11/9; 8:30p)                            1940
NICK:    SpongeBob SquarePants (11/10; 9a)       1914
DSNY*:  Shake It Up (11/11; 9p)                       1885
NICK:    SpongeBob SquarePants (11/5; 6:30p)    1859
NICK:    SpongeBob SquarePants (11/10; 8:30a)   1798
NICK:    SpongeBob SquarePants (11/5; 6p)         1788
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/5-11/11/12, 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Austin & Ally (11/11; 8:30p)              1612
DSNY*:  Shake It Up (11/11; 9p)                   1595
DSNY*:  Dog With A Blog (11/11; 8p)              1438
DSNY*:  Jessie (11/9; 8:30p)                        1428
DSNY*:  Jessie (11/11; 9:30p)                      1384
DSNY*:  Good Luck Charlie (11/10; 9:30p)      1324
DSNY*:  Shake It Up (11/10; 10p)                 1299
NICK:    iCarly (11/10; 8p)                            1284
DSNY*:  Good Luck Charlie (11/11; 7:30p)      1283
DSNY*:  Fish Hooks (11/9; 9p)                      1260
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/5-11/11/12, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Austin & Ally (11/11; 8:30p)               1520
DSNY*:  Shake It Up (11/11; 9p)                     1443
DSNY*:  Jessie (11/11; 9:30p)                        1291
DSNY*:  Dog With A Blog (11/11; 8p)               1290
NICK:    iCarly (11/10; 8p)                              1208
DSNY*:  Jessie (11/9; 8:30p)                          1055
DSNY*:  Good Luck Charlie (11/11; 7:30p)         1054
DSNY*:  Shake It Up (11/10; 10p)                   1040
DSNY*:  Good Luck Charlie (11/10; 9:30p)        1025
DSNY*:  Shake It Up (11/11; 10p)                   1025
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/5-11/11/12, 6a-6a:
Teens 12-17                                  Total Delivery (000)
FOX:      NFL National (11/11; 4:25p-Various)       928
AMC:      Walking Dead (11/11; 9-10:01p)            918
NBC:      Sunday Night Football (11/11; 8:31-11:30p) 799
NICK:     iCarly (11/10; 8p)                                708
FOX:      Family Guy (11/11; 9:20-9:50p)             692
NBC:      The Voice (11/5; 8-10:01p)                   685
DSNY*:   Austin & Ally (11/11; 8:30p)                 674
ABC:       Modern Family (11/7; 9-9:31p)             666
FOX:       NFL Game Break (11/11; 4:05p-Various) 641
ADSM**: Family Guy (11/11; 11p)                      604
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 10, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.8/4 Avg. (7a-12p)
Rescue Heroes 0.3/3; Rescue Heroes 0.6/4; Sonic X 0.9/5; Power Ranger Lost Galaxy 1.0/5; Iron Man Armored Adventures 1.2/5; Justice League Unlimited 1.2/5; WWE Saturday Morning Slam 0.9/4; Dragon Ball Z Kai 1.0/4; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh Zexal 0.5/2
NBC (NBC Kids) Avg. 0.3/2 (10a-1p)
Noodle and Doodle 0.2/1; Pajanimals 0.3/1; Poppy Cat 0.5/2; Justin Time 0.5/2; LazyTown 0.4/2; Wiggles 0.2/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/0; Doodlebops 0.2/1; Busytown Mysteries 0.3/2; Liberty’s Kids 0.3/1; Busytown Mysteries 0.3/2; Liberty’s Kids 0.2/1

Final K6-11 Ratings for Saturday, November 10, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.7/18 Avg. (7a-1p)
Mickey Mouse Clubhouse 3.2/17; Jake and the Never Land Pirates 2.5/12; Phineas and Ferb 2.9/12; Phineas and Ferb 3.3/14; Gravity Falls 3.7/15; Fish Hooks 3.3/14; Gravity Falls 4.0/18; Jessie 4.6/21; The Adventures of Shark Boy and Lava Girl (1×100) 4.6/22
NICKELODEON 3.6/17 Avg. (7a-1p)
Fairly OddParents 1.3/12; Fairly OddParents 2.4/16; SpongeBob SquarePants 3.8/20; SpongeBob SquarePants 4.8/22; SpongeBob SquarePants 5.2/22; SpongeBob SquarePants 5.2/22; SpongeBob SquarePants 5.3/22; SpongeBob SquarePants 5.2/23; Teenage Mutant Ninja Turtles 3.2/14; Kung Fu Panda 2.5/11; Penguins of Madagascar 2.4/12; Robot and Monster 2.0/9
CARTOON NETWORK 1.7/8 Avg. (7a-1p)
Scan 2 Go 0.5/5; Ninjago 1.1/7; Beyblade: Metal Fury 1.6/9; Pokemon B&W: Rival Destinies 2.4/11; Ben 10: Omniverse 2.0/9; Star Wars: Clone Wars 2.1/9; Dragons: Riders of Berk 2.1/9; Dragons: Riders of Berk 1.7/7; Johnny Test 1.5/7; Johnny Test 1.7/8; Johnny Test 2.1/10; Amazing World of Gumball 1.9/9
DISNEY XD 1.0/5 Avg. (7a-1p)
Kick Buttowski 0.6/6; Slugterra 0.9/6; Phineas and Ferb 1.1/6; Kick Buttowski 1.1/5; Pair of Kings 1.2/5; Pair Of Kings 1.1/5; So Random 1.4/6; Kickin’ It 1.6/7; ESPN Sport Science (1×15) 1.2/5; ESPN Sport Science (1×15) 1.0/5; Phineas and Ferb 0.8/4; Lego: Adventure of Clutch Power (1×105) 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 14, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 846; K6-11 316; TWEENS 9-14 251
DISNEY CHANNEL:         K2-11 771; K6-11 437; TWEENS 9-14 397
CARTOON NETWORK**: K2-11 427; K6-11 279; TWEENS 9-14 216
DISNEY XD:                 K2-11 152; K6-11 112; TWEENS 9-14 103
NICKTOONS:                K2-11   59; K6-11   37; TWEENS 9-14  37
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis Media

Become a friend or follower:

Facebook | Twitter | LinkedIn .

Friday’s Fun Fact: Only one U.S. coin can be picked up by a magnet, the zinc-coated steel penny produced during World War II.

Answer to Our Last Trivia Question: What was the name of Richie Rich’s servant? Herbert Arthur Runcible Cadbury. Kudos to: Sharaine Roberts-A+E Networks/NYC; Michael Hawkins-PromoDoctors/Irving TX; Murray Schultz-Home Plate Entertainment /LA; Matthew Ellis-Metropolis Talent Agency/Beverly Hills; Richard Quan-BSSP/San Francisco; Anand Roy-The Walt Disney Company/Mumbai, India.

Today’s Trivia Question: How can you tell Huey from Louie and Dewey? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: TRANSMISSION OPERATOR/Pac-12/SF: Excuting daily actvty w/in brdcst ingst & trnsmssn dept. 3-5yrs as mdia ingst oprtr w exp w satllte or fbr trnsmssn & vndrs. Apply: (11/27)

JOB OPENING: SR. MANAGER/FRANCHISE MANAGEMENT/DISNEY CHANNEL/BURBANK: Lead strategy for girls tweens incl brand plans, music, fashion, digital . 8 yrs exp in consumer prod, brand mgmt, licensing. REQ 72607 (11/27)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: (11/27)

JOB OPENING: SR MKTG MGR/Discovery Communications/NY: Dvlp & execute TLC-centric multiplatform, integrated partnership deals for Ad Sls clients; 5+ yrs of relevant integrated mktg exp. #6771 (11/27)

JOB OPENING: DIR BUSINESS & LEGAL AFFAIRS/DISCOVERY COMMUNICATIONS/LA: Handles talent negotiations & drafting/review agreements for talent in reality programs; exp in entertainment law. #6753 (11/22)

JOB OPENING: COUNSEL CMT BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements emphasis on the unscripted/reality genre. 3-5 yrs exp w/ent law firm or studio/network. Apply: (11/21)

JOB OPENING: TALENT MGR/CASTING PROD/NY: 8+ yrs exp. Skilled casting producer. Easily transition between office research and field work. Ability to shoot and edit. Final Cut exp. Apply: (11/21)

JOB OPENING: DIR., PRICING & PLANNING (FX, NYC): 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/Ad Sales systems & Excel. Strong math & comm skills. (11/21)

JOB OPENING: SALES ASSISTANT/New York City: Work with Ad Sales dept. to service and maintain agencies and clients on daily basis. More info & apply: (11/21)

JOB OPENING: CREATIVE SERVICES ASSISTANT/Studio City: Perform administrative duties & provides support to SVP and department. More info & apply: (11/21)

JOB OPENING:  DESIGN DIRECTOR/LOGO/NYC: 5+ yr exp. broadcast & print design; Illustrator, Photoshop req.; After Effects, Video Editing, Compositing systems, 3D Animation & OACIS a +; BFA req. Apply @ EEO/M/F/D/V (11/21)

JOB OPENING: STAFF ACCOUNTANT/A+E NETWORKS/NY: Prod accurate/timely fin tracking/reporting/paymt for prog & prod. 2+yrs Acctg exp. BA/BS Acctg reqd. Int/Adv Exc, detail oriented & exc cust svc, #144990, (11/20)

JOB OPENING: CONTENT DISTRIB. REP: Nationally syndicated TV show, Today’s Homeowner (in Season 15) is seeking a firm to license new & existing episodes/vignettes to cable/digital outlets. E-mail: [email protected] (11/17)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/WI: AE w/ 3+ yrs national ad sales exp in broadcast or cable network a must. Excellent agency relationships & proven track record. Apply: (11/17)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; (11/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRO/LA BASED: Reality/Docs long/short formats A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (11/22)

SITUATION WANTED: STORY PRODUCER/WRITER/LA: Seasoned in various non-scripted long/short formats. Strong writer, solid storytelling dramatic/comedic. Post savvy + Avid skills. Network credits, references available917.755.0063, [email protected] (11/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

03/30/23: Misfits’ journey from esports organization to something more

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

03/30/23: Salary cuts keep “Blue Bloods” kicking

Salary cuts keep "Blue Bloods" kicking


03/29/23: Cynopsis Jobs


NETWORK ACCOUNT EXECUTIVE WEIGEL BROADCASTING CO. CHICAGO Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full […]

03/29/23: “Succession” hits series high viewership

"Succession" hits series high viewership

A CYNOPSIS MESSAGE FROM REELZ Since Launching on Peacock REELZ is UP an ADDITIONAL 14% In PRIME TIME with A25-54 VIEWERS REELZ #1 CABLE NETWORK Friday & Saturday Nights Feel the Unexpected Click here for source and more information Wednesday March 29, 2023 Today’s Premieres Apple TV+: The Big Door Prize CW: […]