Friday, November 15th, 2013

Cynopsis: DIGITAL
11.15.13

Good morning. It’s Friday, November 15, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

AOL and Roku launched a news channel for the Roku home screen, the companies announced yesterday. The platform will have business, entertainment and tech news, as well as give Roku users access to AOL partners like the AP, WSJ, Reuters, and BBC News.

Pinterest released its first API to let outside sites showcase their pins on their own websites and mobile apps; partners include Zappos, Walmart, Disney, Nestle, Random House and Hearst. The API includes top pins, re-pin and clicked pins, a stream of the latest pins to a brand’s site, keyword search result pins and related pins.
In other words: As a result, both Pinterest and brands will be able to better track consumer data, which means more advertising and marketing dollars for both parties.

CONTENT MEDIA

Funny or Die announced it is currently in production on a new untitled sports documentary series for the Discovery Channel. The hour-long show will document Olympic coach Mike Barwis training a new athlete every episode. Funny or Die plans to create seven more episodes. The comedy site has worked on shows for Fuse, IFC, HBO, and Comedy Central.

Maker Studios’ network Polaris and Snow White and the Huntsman’s screenwriter and director, Evan Daugherty, have premiered their four new Super Mario Bros. inspired films. Called The Four Players, the films reimagine characters from the popular Nintendo franchise. “Making these short films gave me a chance to really ‘do my own thing,’ while having a little fun, treating one of my favorite video game properties with a darker vibe,” Daugherty said.The films are available to watch on Polaris’ channel today.

PBS Digital Studios launched a new video series on its YouTube channel called Songs for Unusual Creatures yesterday. The series revolves around composer and writer Michael Hearst as he travels across the country to meet strange animals like sea pigs or glass frogs. He then creates theme songs for each one.

CBSNews.com will air historical coverage of the assassination of President John F. Kennedy in real-time to commemorate the 50th anniversary next week. The stream begins at 1:40 EST on November 22nd. …HISTORY is also commemorating the JFK assassination anniversary next week by hosting a Twitter takeover, which will live-tweet how the dark day unfolded in real-time, too.

Please join Cynopsis on Thursday, November 21 for an exclusive training webinar, Leveraging Social Media to Drive Tune-In and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT; and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.


 A CYNOPSIS MESSAGE


***Save the Date***
Tuesday, Dec. 10, 2013| 1:30 – 3:00pm ET

Cynopsis Sports Webinar
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens

Our panel of executives will drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV.


ADVERTISING

Nielsen will start to place measurement tags on YouTube videos, which will give advertisers an easier way to compare data from different videos.
In other words: TubeFilter reports that the partnership should alleviate advertisers’ concerns about the objectivity of Google-provided metrics. The tags will launch in early 2014.

American Express has struck a first-of-its-kind deal with Fox to sponsor clips of its shows via Twitter Amplify. Promotional clips that will be amplified on the microblogging site include Glee, New Girl, Bones, The Mindy Project and Brooklyn Nine-Nine. The arrangement allows Amex “to be able to partake in the conversation quickly enough to be relevant and to be topical,’ Jill Toscano, the company’s VP of media, told Variety.

Microsoft is enlisting sharks to keep the Xbox One hype going in light of the PS4 release. The company is using a New Zealand aquarium’s sharks to secure a watertight case containing the first console; Xbox One goes on sale November 22.

Sharper Image has brought on Betty White to help promote its holiday Black Friday sales in a video ad exclusively for Mashable‘s use. The theme of the ad is Girls Love Gadgets, and plays off a tongue-and-cheek story line of White purchasing her “man-cave” products. Check out the spot at Sharper Image’s YouTube channel and Mashable.

TECHNOLOGY

The wait is over for Sony’s PlayStation 4, which finally hit U.S. shelves today. However, some are skeptical about Sony’s recently announced digital game platform partnership with Amazon, called the Amazon PlayStation Network Store. A recent Live Gamer and DFC Intelligence report predicts that from 2014-2017, 36 percent of game revenue will come from these digital sales. “The PlayStation is Sony’s number one direct-to-consumer asset and allowing a competitor into the ecosystem is… a terrible move for Sony,” said Co-founder and President of Live Gamer Andrew Schneider.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


 A CYNOPSIS MESSAGE


Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator: Lynn Leahey, Editor – Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & Strategy – OMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing -Syfy

Register Here.


DIGITAL SPOTLIGHT OF THE DAY

Discovery Digital Networks’ Test Tube channel has enlisted Abraham Lincoln to dish out his two cents for its latest web series, Brutally Honest Abe. The show uses a CGI created version of Lincoln to comment on anything from historical figures to pop culture. In the first episode, George Washington is a Jerk, he describes… just that. Check out the first episode at www.cynopsis.com, and catch a new episode every Thursday on TestTube.


 A CYNOPSIS MESSAGE


Cynopsis Classified Advertising… We’re not a job board!
“Easy & Hassle Free”
Send your ad to a real person who will handle it with elite customer service.
Contact Trish Pihonak to spotlight your company’s job openings today.

[email protected]

203.899.8459


See you tomorrow,
Jessica Reese
11.15.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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 A CYNOPSIS MESSAGE FROM AL JAZEERA AMERICA


Careers with Al Jazeera America

Where careers are found!

Al Jazeera America is the new American news channel that reports unbiased, fact-based and in-depth journalism that gets you closer to the people at the heart of the news.

Apply today
http://america.aljazeera.com/tools/careers.html
.



Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply [email protected] (11/22)

JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)

JOB OPENING: DIR PRODD MKT MGMT/AT&T AdWorks/Los Angeles: Manage projects. re: acquisition/promulgation of content U-Verse Platform/Retransmission agreements. JD Pref, BA/BS or MBA. Apply: http://attlinks.com/1fyNvSK (11/22)

JOB OPENING: FREELANCE EDITORS/TV25/Baltimore: Currently seeking for second shift to help mng daily prod needs. Interested applicants should reside in DC, Maryland, Virginia area forward resume/ reel: [email protected] (11/22)

JOB OPENING: SVP MARKETING /TLC/ MD: Creative visionary to lead TLC’s marketing strategy & creative, continue to build TLC’s brand, increase viewership, and leverage ntwk w/ advertisers. 15 yrs snr level media mktg exp. APPLY (11/22) 

JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

JOB OPENING: FREELANCE SCHEDULING/MASTER CONTROL CONSULTANT: TV25 Baltimore is seeking to work approximately 20-25 hrs per week. Interested parties should send resume with salary requirements to [email protected] (11/21)

JOB OPENING: DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: www.aenetworks.com/career (11/20)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE (11/20)

JOB OPENING: CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: [email protected] (11/20)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BA req. Full info & APPLY HERE (11/20)

JOB OPENING: TVOne/RSRCH ANLYST OR SR ANLYST/NY: Strng Nielsen, 3rd prty systm: NPOWER, AdViews, StarMedia, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp. Resumes HERE [email protected] (11/19)

JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

JOB OPENING: RETAIL MKTG MGR/Nickelodeon/NYC: Idea generation & strategizing mktg campaigns to support CP at retail, & work hand in hand with sales teams to drive revenue. 3-5 yrs exp in licensing, consumer products, mktg. Apply HERE (11/16)

JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16) 

JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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