Friday, May 11th, 2012

Cynopsis: DIGITAL

Good morning. It’s Friday, May 11, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

DISH Network has activated the “Auto Hop” capability for the Hopper HD DVR system, allowing subscribers to skip all commercials for most recorded primetime HD programs shown on ABC, CBS, FOX, and NBC when viewed a day after airing. The Hopper HD DVR system is designed for the entire household, with features including the ability to record up to six shows at once while playing back HD content in up to four rooms. Auto Hop is an extension of Hopper’s PrimeTime Anytime capability that allows viewers to record all primetime TV programming from the four major networks with one click. The device automatically stores the recorded shows for eight days after they have aired. A viewer can watch a show with the Auto Hop option on starting at 1am ET, after a show has been recorded to the PrimeTime Anytime library. Auto Hop is not compatible with live broadcasts.


Microsoft has unveiled a new design and user interface for its Bing search engine, which now splits up searches into three columns on the page. The first column is populated with regular search results from the web. The second column, dubbed Snapshot, provides more/relevant information on specific search topics as well as actions that can be taken with that topic (e.g., restaurants and making a reservation). The third column, appearing as a sidebar on the far right (also called Sidebar), allows users to post questions about their search query directly to Facebook, suggests friends on Facebook who might know about that topic (based on what they have “liked,” their profile information, and photos they have shared), surfaces relevant web experts who have insight on that topic (based on what they have publicly blogged about and/or posted on social networks), and an activity feed comprised of Facebook posts and queries users have elected to share. Microsoft is rolling out the new Bing to users over the coming days; users can sign up to get advanced access here. A mobile-optimized version of the new Bing is also coming in the coming weeks.


Drawbridge, a start-up founded by a former Google AdMob scientist, has announced $6.5 million in Series A funding from Kleiner Perkins and Sequoia Capital. Drawbridge says it is developing a “self-learning cross-device” advertising solution that would bring “desktop-like targeting” to the mobile ad space. “Today, targeting in mobile display advertising is more about the device than the audience behind it,” said Kamakshi Sivaramakrishnan, Founder and CEO. “Consumers now have multiple touch points across various screens. We want to leverage this emerging user behavior and unlock the power of cross-device data to impact targeting in mobile.” Drawbridge’s cross-device advertising platform is currently in beta.

Mobile and web analytics start-up Mixpanel has closed a $10 million Series A round of financing led by Andreessen Horowitz, with additional investments coming from PayPal Co-Founder Max Levchin, CEO Marc Benioff, and Yammer CEO David O. Sacks. As part of the investment, Andreessen Horowitz’s General Partner Peter Levine has joined Mixpanel’s Board of Directors. The start-up also revealed that it is on pace to reach 7 billion actions tracked in May. Mixpanel says it has nearly doubled the amount of actions tracked per month and increased revenue by over 50% since February 2012. The start-up boasts an impressive roster of clients, including new customers such as Viddy, Path, and Social Cam.


Vitrue has launched a Media Partner Program (MPP), aimed at allowing marketing clients of its Social Relationship Management (SRM) platform to select their social advertising platform of choice in order to buy ads on Facebook. As of right now, Vitrue has partnered with seven social ad solution providers (Involved Media, Marin Software, Nanigans, Optimal, SocialCode, Spruce Media, and Unified), and says additional partners will be added in the future. MPP members log into Vitrue’s cloud-based SRM platform to see information and metrics on a brand’s Facebook post. Community managers will have the ability to flag high-performing content and then notify media buyers. Media buyers will also have access to all Facebook post metrics in order to identify content that can be converted into Sponsored Story ads. Vitrue says its SRM will integrate numerous Facebook engagement metrics across paid, owned, and earned content to present a comprehensive social snapshot.

Swoop, a service that integrates relevant information about products and services (including in the form of sponsored content or advertising) into existing website content, has expanded its offering to several new online food and lifestyle publishers, including,, and a selection of food/drink blogs such as Swoop’s pitch is that its service enables publishers to keep visitors on the site longer, as the product information, advertising, and local offers aren’t hosted on another site, but rather on a pop-up page that will appear when the visitor interacts with the integrated piece of content (e.g., a recipe page where clicking on the text description of the recipes would surface information on which products to buy, where to buy them, and local offers).


Social media advertising firm SocialCode, a subsidiary of The Washington Post Company, has hired 15 members from the engineering team at Digg. In a post on its company blog, Digg said that its technical staff will be integrated with and augment SocialCode’s existing engineering team with development offices in San Francisco, Seattle, and Washington, D.C. SocialCode CEO Laura O’Shaughnessey told The Washington Post in an interview that the teams will focus on developing products and services that gather and analyze data from social networks’ open graphs. Financial terms of the employee acquisition were not disclosed.

Mozilla is accusing Microsoft of impeding its ability to distribute the Firefox browser on some devices that are being designed for the upcoming version of the Windows operating system, reports The Wall Street Journal. Mozilla tells The Journal that even though Microsoft is encouraging companies to build apps for the new Windows 8 interface (featuring an extensive redesign), Microsoft isn’t allowing developers to make programs that would work “in a more conventional ‘desktop’ mode for Windows on ARM-based devices, where Microsoft’s Internet Explorer is the only browser that will work.” Microsoft has named the version of Windows 8 running on ARM processors Windows RT. It will have two “environments,” Metro, which is optimized for apps, and Classic. It’s the latter with which Mozilla has an issue. In a blog post, Harvey Anderson, Mozilla General Counsel, writes, “This matters for users of today’s tablets and tomorrow’s PCs. While ARM chipsets may be primarily built into phones and tablets today, in the future ARM will be significant on the PC hardware platform as well.”

TechCrunch is refuting claims that it is being sold. This denial ostensibly includes Engadget and the other, smaller AOL properties that would have fit under the AOL Tech banner that PandoDaily reported this week as being shopped for a $70 million to $100 million price tag.


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FreeWheel‘s Video Monetization Report for Q1 2012 finds that the Xbox 360 accounts for 28% all non-PC/Mac premium video viewing, while the iPad accounts for 27%. However, both devices still trail in terms of monetizing video content. PC/Mac had the highest monetization rates with nearly one video ad for each video view across all content lengths. The Xbox and iPad had 0.31 and 0.4 video ads per video view, respectively. However, FreeWhel says that with the rising volume of video views on these devices, the video ad volume on such devices should also increase over time as advertiser demand grows and viewers demonstrate ad tolerance. The data in FreeWheel’s report covers more than 11.6 billion video views and over 8.7 billion video ad views across multiple devices, during Q1. Other relevant data from the report includes:

  • The growth of mid-roll advertisements is outpacing that of pre-roll ads (115% versus 45%, year-over-year). Mid-roll also accounts for 23% of all video ad views online.
  • Completion rates for pre-roll, mid-roll, and post-roll video ads held steady despite reported increases in ad loads.
  • Video ad loads in Q1 2012 did not experience a seasonal dip from Q4 2011 (over 0.7 total video ads per video viewed in both quarters), which FreeWheel says usually occurs due to lower volumes of retail advertising and fewer product introductions in the market during the beginning of the year.

The third volume of Millennial Media’s Mobile Intel Series takes a look at mobile advertising in the finance industry. Among the interesting findings: Finance was the top global vertical on the Millennial Media platform in 2011, growing 300% from 2010 to 2011; 80% of mobile finance users own a smartphone (an increase of 55% year-over-year), and 37% of mobile finance users own a non-phone connected device (tablet, eReader, mp3 player, etc.); almost 50% of mobile finance users claim they will stick with a brand they like, and are 95% more likely to be influenced by a celebrity endorsement than the overall mobile audience.

Data from global media investment management firm GroupM predicts that the average U.S. internet user will spend $1,042 on e-commerce transactions in 2012, according to a report from eMarketer. GroupM projects a 10.4% increase in average consumer e-commerce spending in 2012, over 2011. This aligns closely with an eMarketer forecast over the same matter, which foresees a 10.5% growth from 2011 to 2012.


Advertising technology firm The Rubicon Project has hired Brian Pike to be its new Chief Technology Officer, as well as Victoria von Szelinski to be its new General Counsel. Both Pike and von Szelinski held similar positions at Ticketmaster. A third addition to its executive team, John Slade, formerly VP/Product Management at Yahoo, has been named SVP/Product Management. At his new role, Pike will manage the engineering, product management, and technical operations teams that work on Rubicon Project’s real-time trading platform, REVV. As General Counsel, von Szelinski will oversee all legal initiatives, business affairs, and compliance matters. Slade will be responsible for leading the technology development and product releases for Rubicon Project.


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Here’s a great website if you can’t think of a great gift idea and are running out of time (although I wouldn’t necessarily advise it for Mother’s Day): the SomethingStore. The conceit is simple. Pay $10 (free shipping in the U.S.) and in seven days you will receive something. You won’t know what it is until you get it, but the website guarantees that the item will be worth at least $10, per MSRP. Otherwise, it will refund the difference. Truth be told, the curiosity alone is what originally did it for me, and continues to do so today (the next time will be my fifth time).

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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JOB OPENING: ADV-PLATFORM ASSET PROD MGR/AMC/NYC: Manage product life-cycle & project plan effectively for progmmng content delivered to VOD, iTunes, Netflix. Submit res at: (5/18)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (5/18)

JOB OPENING: SR DIGITAL SALES PLANNER/NYC/ABC: 3 yrs exp: rsrch/planning/executing dig campaigns, client service driven, manage multiple projs, manipulate data for analysis/presentation. Apply to: Req:44469 (5/17)

JOB OPENING: MGR DIGITAL INTEGRATED MARKETING/MTVN/NYC: overseeing the life cycle of assigned advrtsng spnsorshps & prgrms across dgtal, mobile, social, video production & event mrkting. EOE/M/F/D/AAP. Apply (5/17)

JOB OPENING: AE-DIGITAL/NYC/ABC Network Sales: Devlp/maintain strategic accounts/sponsorship deals for,, GMA on Yahoo!,, & Hulu Network Apply to: req ID: 44397 (5/17)

JOB OPENING: DIR, ON AIR PROMO/LOGO/NYC: 5 – 7 yrs exp. promo/advertising; excellent conceptual & creative thinker; passion for ent, promo & brand building; strong comm skills a must. EOE/M/F/D/AAP. Apply (5/17)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: Job #4291 (5/17)

JOB OPENING: SR DIR, NATL ACCTS/WWE/LA: Oversee affiliate sales & marketing for Western Reg across multi-platform prods (PPV, on-demand, altern distrib, netwk launch, etc) 10+ yrs including premium netwk expr: (5/17)

JOB OPENING: DIG OPTIMIZATION MGR/New York: Drive Ad Sales Rev thru Direct & 2nd Channel Partnerships & Solutions across A+E Networks Dig initiatives (5/17)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/ Ad sales mgmt, traffic mgmt. and agencies. More info: (5/17)

JOB OPENING: COPY COORD/TV One/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure commercial copy for network. Brdway exp a +. Visit (5/17)

JOB OPENING: TLK SHW PRODCR/Stamford, CT: Mng team of AP/PA. Booking real guests. Must hve talk/court shw exp. Writing skills a must. Resume to: [email protected] (5/16)

JOB OPENING: MGR, BUS AFFAIRS/Sundance/NYC: Monitor & process weekly production & payroll funding, Producer Royalty Entitlements & other payment scheds for Sundance’s Owned Productions. Submit res @ (5/16)

JOB OPENING: DIRECTOR OF POST PRODUCTION/Pilgrim Studios/LA: Oversee all aspects of Post Production.  5-7 years exp. preferred.  Resumes:  [email protected] (5/16)

JOB OPENING: VP FINANCE/DailyCandy/NBCU/NYC: 10+yrs exp, Dig Media/ Fin. Planning & Anls/Planning Systems/Operations exp. Lead LRP, Budget & Reforecasting. MBA/CPA desired. Apply: Job#5514BR, EOE/M/F/D/AAP (5/16)

JOB OPENING: VP STRAT. & OPSS., EDN/IM, NBCU/NYC: 8+yrs exp. Strategic Plan/Proj Mgmt/ID Ind. Trends & Biz Ops4 rev. growth. Invest Bank & Biz Dev exp w/in media. MBA desired. Apply: Job#5299BR, EOE/M/F/D/AAP (5/16)

JOB OPENING: VP CREATIVE/G4/NBCUniversal/LA: Manage OnAir, Print & Online Design teams and work on programming & network brand mktg strategy. 8 yrs exp in Creative Exec role req. Apply at: Job#5312BR (5/16)

JOB OPENING:  SR ACCT DIR DOMESTIC DISTRO/Discovery/NY: Responsible for distro & mrktg efforts for 18 ntwrks; 6+yrs in cable distro w/proven track record of territory mgmt & client relations; #4823 (5/16)

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision/NYC or ATL: Cinema or Spot TV sales exp. preferred. 4+ yrs exp selling media advertising.  Client acct mngmnt & develpmt.  Apply: (5/16)

JOB OPENING: GENERAL EDITOR/ESPN: Position Title: Part Time – General Editor, espnW: To view full job description please use this link – (5/16)

JOB OPENING:  TV prod. company specializing in reality/docu-series for multiple series. Need exp APs, PMs, LPs, SPs, ShowRunners, Editors, Post Sprvsrs & Post PC/NYC: Docusoap exp a must. Resume to [email protected] (5/16)

JOB OPENING: DIR, PRGMG & SCHEDULING/DISCOVERY/MD: Dvlps/executes ntwrk prmg strategies, oversees schedlng & completed prgrm acquisitions; 10+yrs prmg/schdling or prgm rsrch exp in TV industry. #5803 (5/16)

JOB OPENING: SALES ASST/LIME/NY: Hotel ad ntwrk seeks energetic, smart, organized Sales Asst; Create sales proposals, research materials, acct maint, post-buy and sales admin; Exp w/ Micro Office; resume to: [email protected] (5/15)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/ABC/NY: Responsible for identifying & negotiating potential business opportunities in digital media for Min 7+ years exp. Apply at: (ID 42311) (5/15)

JOB OPENING: VP SCHEDULING/BBC AMERICA/NYC: Build long-term netwk strategy to encourage rating grwth & sales rev. Evaluate current schedules & identify acquisitions. 7-10 yrs TV program scheduling. Rez: [email protected] (5/15)

JOB OPENING: GAME DESIGNER/COMMUNITY MANAGER/NBCU/NYC: Manage and develop virtual economy for new gaming portal and engage users as community manager. Min 1 year relevant experience. To apply, 5550BR (5/15)

JOB OPENING: PRODUCER, DIG CRTV ADV/MTV/NYC: 3 yrs Exp as online producer and/or project mgr. Manage the production process of digi advertiser programs Apply: (5/15)

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JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a plus. Apply: (5/15)

JOB OPENING: ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (5/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERN/NY: Multimedia co. seeks intern to assist in network production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Res: [email protected] (5/17)

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/LA: Skng motivated self-strtr to join team. Unpaid, pt time intnshp for college cred Resp incl contact search, drafting bios, pitches. Stng wrk ethic, motivated. Resumes to: [email protected] (5/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: WRITER’S/SHOW RUNNER’S ASSISTANT/LA: Has worked 4-cam sitcom, 1-cam writers’ rooms and as executive producer gatekeeper. Great proof and coverage skills. Very experienced with Final Draft. [email protected] (5/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/16)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts ( [email protected] (5/15)

SITUATION WANTED: WRITER’S ASSISTANT/LA: Has written specs for Dexter and Modern Family. Attending UCLA’s TV writing program. Has Certificate in Film Writing from UCLA Extension. Experienced with Final Draft. Diverse background. [email protected] (5/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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