Friday, March 4th, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, March 4, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The March Madness NCAA Basketball tournament is not only bigger this year (68 teams instead of 64,) it’s also coming to the iPhone and iPad – for free. CBS Sports and Time Warner’s Tuner, who share the broadcast rights, are teaming up to launch a free iOS app on March 10, capable of streaming complete games over WiFi and 3G networks. (CBS has offered iPhone streaming of games in the past for a fee, but this is the first time it is free and the first time the games are available on the larger-screen iPad.) The ad supported NCAA March Madness on Demand online offering will also be available again on, and


ESPN is placing a huge digital emphasis on its coverage of Championship Week, the run up of games that determine which teams will make it into the NCAA Tournament. This year 187 conference tournament games will be streamed on and another 38 games on ESPN Mobile TV over the next 11 days. The new Bracket Bound iOS app will break down the latest news, scores and bracketology science, along with providing access to ESPN’s popular Tournament Challenge game (5.4 million entries last year.)
The online voting option for Fox’s American Idol, installed in time for fans to help whittle down the final 24 contestants, is already suffering a backlash on the American Idol site. There are 17 pages of complaints on the show’s official message board under the topic of “ Online Voting S*cks.” Many are miffed for having to enter their Facebook details in order to vote.
may be the first distributor to launch a $30/movie premium on-demand offering according to an LA Times report, much to the chagrin of movie theater owners.
Major League Baseball Advanced Media
and Endemol received over 5,000 online applicants vying to star in its new Dream Job web series, per THR. The winner gets set up in an apartment in New York for the entire Baseball season to blog, post and act out his or her passion for the game.


Kurani Interactive
, developer of the real-time mobile feedback app Opinionaided, has secured $1 million in additional seed funding from venture capitalists General Catalyst, SoftBank Capital and Draper Fisher Jurvetson to expand the Opinionaided brand.
Network PR veteran Cindy Ronzoni has launched her own publicity shop dubbed Social Spread Media, emphasizing the use of social media and multiplatform campaigns to promote entertainment, small business and non-profit brands. Cindy’s initial clients include TCA and Devious Media.
Sacramento-based enterprise grade cloud networking service Glu Networks landed $4.5 million in series A financing led from a group of investors that included Keiretsu Forum, San Joaquin Angels and Sierra Angels. Glue’s “Virtual Office” product extends corporate networks to remote locations staffed by lower cost teleworkers.


Publicis Groupe
has acquired UK-based, interactive agency Kitcatt Nohr, founded in 2002 with client roster including Toyota, Samsung, Lexus and Delta Airlines. The agency will be merged with Digitas in the UK to create Kitcatt Nohr Digitas, which will be part of Publicis’ VivaKi group.


New York area MSO Cablevision is working on bringing its entire programming line-up to the iPad as soon as rights issues can be cleared, reports MediaPost. The company is also working on launching a TV-based web browser equipped to stream lP video.
One of Facebook‘s founders is planning to sell 10 million shares of the company on the secondary market in a move that could fetch $300 million, per the NYPost.
UK-based Motive Television, developer of the Motive TV Anytime Anywhere technology platform, has established a presence in the U.S. with an incorporated subsidiary in Delaware.


Don’t expect the digital deal-of-the-day offers to abate anytime soon. The category, popularized by start-ups such as Groupon and LivingSocial, is predicted to generate nearly $4 billion in revenue by 2015, according to researcher BIA/Kelsey.


Convinced that women are at the center of the mobile media revolution, NBCU’s iVillage unveiled plans to roll out an entire network of smartphone and tablet apps geared around entertainment, lifestyle and social networking. Following the launch of the Red Carpet Fever app, the site will launch a signature iVillage app, followed by “My Pregnancy” and “Newborn Milestones” apps as well as applications around the Health and Fitness category. The plan is to launch 2 new apps per quarter for both the iPhone and Android platforms.


Nicholas Lehman, former COO of IAC Programming and a longtime veteran of Viacom’s MTV Web operations, has been tapped by Comcast’s NBCUniversal to oversee its pure-play digital businesses including iVillage, Daily Candy, Swirl and Fandango. His newly created position is President of Digital for NBCU’s Entertainment & Digital Networks and Integrated Media division (E&DN/IM). Nick will report directly to Lauren Zalaznick, Chairman of the new division.
Oakland, CA-based internet radio firm Pandora made a number of additions to its advertising team:

  • Heidi Browning, former Global Digital Officer at Universal McCann, joins as SVP/Sales and Planning
  • Dan Weiner joins as VP/Sales, based in Los Angeles
  • Rhonda Bitterman was named Director/Southeast Advertising Sales
  • Alan Simkowski has been named Director of Sales, based in Pandora’s Chicago office
  • Glenn Chin comes aboard as National Director, Strategic Partnerships



By now you’ve heard that Charlie Sheen broke the record for reaching 1 million followers in the shortest amount of time on Twitter – it took him all of 25 hours, 17 minutes. Sheen enlisted the help of start-up to learn how to utilize the tools of the trade – hashtags, and twit pic – to help build an audience quickly and keep them coming back for more, according to Forbes. acts as a middleman between sponsors and celebrities, bringing in cash for mentioning or appearing with branded products on their social media outlets. This is a fast-growing business and some artists have been pushing the envelope on their own to use social media to grow and monetize their fan bases. For instance, Brittney Spears maintains her own website that her 7 million Twitter followers and 8.5 million Facebook fans turn to for the latest news, merchandise, music videos, singles and CDs. (For one, the blog provides a platform for her to refute tall tabloid tales.) Her latest idea takes a page from TV shopping, holding limited-time “flash sales,” like this T-shirt offering going on at her “Pop up shop” until 11am this morning. The site may not make enough for Brittney to quit her day job, but it certainly reduces her dependency on record labels and concert promoters. Emerging artists may want to check out the new Fantrail iPhone app making its official debut at SXSW. It allows artists to send personalized messages or make exclusive geotargeted offers to groups of fans in cities they’re touring in.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: AD SALES MKGT MGR/RMG/SFO: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & mktg local small-mid size bus. BA pref’d.  Res/cover: [email protected] (3/11)

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected]   (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply:   (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

JOB OPENING: AD SALES AC/NYC/BBC sales support, research, asset prep for mtngs, ensure delivery of advertising programs, manage creative delivery & track delivery process. (3/8)

JOB OPENING: CONTENT MGR-DIG/NYC/BBC: 1st point of contact for dig media syndication partners (itunes/amazon VOD etc), dev relationships, determine strong line-up, negotiate promo/marketing plan. (3/8)

JOB OPENING: ASSOC ED BBCA.COM/NYC/BBC: Define spirit & tone of Maintain editorial vision, acquire/dev content, mng blogs, grow audience. (3/8)

JOB OPENING: AFFILIATE SALES ASST/NYC/BBC: Sales & mrktng for BBCA distribution on cable/sat/alt tech plat. Work closely w/ EVP to mng sls process and clients. (3/8)

JOB OPENING: DIRECTOR, CURRENT SERIES /Nickelodeon/Burbank: mgmt of series prod & creative talent; Liaison b/t production & Network. Knowledge of Nick brand & audience. See full posting & apply: (3/8)

JOB OPENING: SR.PUBLICIST/MTV/LA: Devel & Implement Comm Strat; 3-5yrs tv,pr,media exp; understanding of MTV Brand. See full posting & apply @ (3/8)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing exp + excellent data analysis skills/SEM experience req. for leading online video site. Competitive salary/benefits. Email to [email protected] (3/8)

JOB OPENING: DIRECTOR OF RESEARCH/ION/NY: Provide audience analysis to sales & management team, min 5 yrs exp in TV/cable/synd, exp. with Nielsen Systems EOE See Full Ad (3/8)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/ NICK DIGITAL/Nickelodeon/NYC: 4+ yrs exp in digital media. Strng interest in kids entertainment. Multi-task in deadline driven environment EOE/M/F/D/AAP.Apply (3/8)

JOB OPENING: FREELANCE SR INTEGRATED PROJECT LEAD/SEA: Deep digital, mobile, video exp., incl. social. Team building exp. Client-facing exp. Reports to Exec Prod. Resume, cover and portfolio to: [email protected] (3/8)

JOB OPENING: MOBILE ACCT EXEC/Disney Interactive/NYC: Online media, branded ent. over 20 sites incl. & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp & mobile media a must. [email protected] (3/8)

JOB OPENING: MOBILE SALES MGR/Disney Inter/LA: Drive rev selling Disney’s mobile solutions to top-tier advtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. Full knwldg digi & mobile media a must. [email protected] (3/8)

JOB OPENING: AD SALES ASST DIR RESPONSE/GSN/NY: Exp w/ad sales/advertising pref to asst direct response dept. Prof w/ Excel. Strong organz’l & interpersonal skills. Apply to [email protected] (3/8)

JOB OPENING: DIG. PRIMARY RSRCH DIR/NBC Universal/Longwood FL: lead custom prgrmng & sales rsrch projects on, & & corp. initiatives such as mobile, online video & VOD apply: (3/5)

JOB OPENING: RESEARCH ANALYST/NFL/NYC: Asst Rsrch Dir in daily resp & w/dvlpmnt & reporting on aud ratings for NFL games. BA degree and 2+yrs rsch exp. Strong organz’l & interpersonal skills. Apply to nfl .com (3/5)

JOB OPENING: CREATIVE COMMUNICATIONS DIR/AOL/NY: Looking for a creative Communications Director with 8+ yrs exp in the women’s content space, public relations/corp comm/media. Apply: , Requisition 119996 (3/5)

JOB OPENING: ACCT EXEC, DR SALES/DIGITAL NETWORKS -Qubo, ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad (3/5)

JOB OPENING:  CASTING DIRECTOR, NYC  needed ASAP. Cast real people/families for a travel-style show. 5+years exp mandatory. You should be the best researching most convincing person on earth. [email protected]  (3/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (3/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  CABLE DISTRIBUTION SALES: 5 years experience in Cable & Broadcast TV. Well organized, great at building relationships, looking for a challenge & opportunity to grown within your company. Contact: [email protected] (3/11)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: 10xEmmy winning CREATIVE PRODUCER in ATL seeking freelance. Great with clients. 16yrs in promo/creative TV. Also award winning ON-AIR HOST/EMCEE-see email: [email protected] (3/5)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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