Friday, March 30th, 2012

Cynopsis: DIGITAL

Good morning. It’s Friday, March 30, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Smartphones account for almost half (49.7%) of all mobile phones, and are dominating new phone purchases (at more than two-thirds of all mobile phone purchases), according to the latest numbers from Nielsen. It’s an increase of 38% over last year; in February 2011, only 36% of mobile subscribers owned smartphones. In terms of the smartphone OS market, Android holds a 48% share of smartphone owner, with Apple accounting for 32.1% and BlackBerry at 11.6%. Among those who bought a smartphone in the last three months, 48% of respondents in the February 2012 report said they chose an Android, while 43% bought an iPhone.


The Digital Content NewFronts (DCNF) continue to expand in scope, with the two-week “digital upfronts” now featuring 15 events, nearly tripling the number of participants since it was announced in late February. Held in New York City from April 19 to May 2, 2012, new presenters, including Alloy Digital, Disney Interactive Media and Federated Media Publishing, have joined the six founding partners: AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising and Yahoo! Aside from the content partners, AdWeek will also be hosting a conference dubbd NexTech and IAB has plans to host functions that feature leading sight, sound and motion publishers.

AOL and independent media company BermanBraun have launched, a new online destination for men that also marks AOL’s entry into the male consumer lifestyle space. Led by former Editorial Director of, and founding Editor of Break Media’s, Cory Jones, the site will distill its content into four categories: Play, Know, Women and Awesome. Gillette is the site’s launch sponsor.

My Damn Channel has announced a new, multiyear deal with Grace Helbig, creator and star of Daily Grace, through which she will create additional episodes of the long-running series on My Damn Channel. Also, starting yesterday, Helbig will be the Thursday host of the recently announced My Damn Channel LIVE daily comedy series, which streams live every weekday at 4pm ET on YouTube and

Online sports network Bleacher Report has unveiled a more personalized homepage that incorporates its “Team Stream” tool that gives visitors quicker access to content and information related to the team(s) they follow. The web tool is similar to the Team Streap app for iOS and Android devices, and will deliver content in real-time. The homepage will also feature a new social module that pulls up the trending sports topics on social media channels. The site said visits to its homepage have been up 144% from February 2011.

In a blog post about Google’s plans to launch a pay-TV service in the Kansas City market, Mike Paxton, Research Director/Digital Entertainment Group at NPD In-Stat, says the biggest challenge facing Google is actually functioning as a service provider. Paxton says that being a service provider is second nature to companies like Time Warner Cable and AT&T, but is not exactly a strength of Google’s. Time Warner Cable has nearly 900 employees in the Kansas City area, working on all sorts of jobs ranging from customer service reps to installation technicians. Google would have to do something similar to be a legitimate competitor. Paxton also says that this service will take at least a year to be rolled out, as Google will need to secure content rights that would be competitive with a standard cable or satellite service. It’s something that could prove to be difficult considering the company’s ongoing lawsuit with Viacom.


InsightsOne, a start-up that provides cloud-based predictive analytics solutions enabled by big data, has closed a $4.3 million Series A round of financing, led by Norwest Venture Partners (NVP). As part of its investment, Promod Haque, Managing Partner at NVP, will join InsightOne’s Board of Directors. The start-up says it will use this new capital to grow its executive team and further invest in sales, marketing and product development in order to meet the demands of its growing early adopter customer base. InsightsOne was founded by the team that build Yahoo!’s consumer data and analytics platform, which was the first platform to exploit big data to increase consumer monetization and engagement.


TubeMogul has signed a deal with Nielsen to provide actionable gross ratings point (GRP) data from Nielsen Online Campaign Ratings. It will allow TubeMogul to offer brand marketers and trading desks increased accuracy and accountability in reaching consumers within desired age and gender groups. Nielsen Online Campaign Ratings provide MRC-accredited GRP for online advertising campaigns of any size with metrics similar to those used for TV advertising, thus enabling cross-media planning and analysis. Per this agreement, Nielsen’s online reach and frequency measurement will be available to video advertisers in campaign reporting, letting them compare GRPs for different age and genders side-by-side with impressions, clicks and survey data measuring impact.

“The term ‘data broker’ has no widely accepted definition, and the definition proposed in the [FTC’s] framework is extremely broad,” said Mike Zaneis, General Counsel for the Interactive Advertising Bureau, in a prepared statement submitted to Congress in advance of a hearing the IAB had with the House yesterday, according to MediaPost. Zaneis said that the FTC’s definition could mean virtually every publisher site, advertiser, ad network or analytics firm. To that end, he advocated a more narrow definition of the term in order “to avoid unintended and counterproductive outcomes.” Overall, the IAB is opposing potential legislation regarding online consumer privacy, arguing that laws can be inflexible and become outdated especially within the area of “evolving technologies.”

Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.


thePlatform has unveiled the newest component of its TV Everywhere solution set, designed explicitly for independent mid-market TV operators. In collaboration with Empathy Labs, thePlatform built a turnkey solution for building and launching authenticated TV Everywhere web portals. Operators can leverage Empathy lab’s front-end user interface and thePlatform’s mpx system for back-end video management in order to facilitate the rollout of TV Everywhere platforms, and therefore minimize the need to create and maintain large internal design teams. Earlier this month thePlatform launched its next-generation TV Everywhere suite for large TV service providers. The company currently provides online video management services to numerous programmers and five of the top TV service providers in North America.

SintecMedia is debuting its new contracts and rights module, OnRights, which is a part of its OnAir broadcast management suite, at NAB 2012 (booth N5315).  OnAir is a scalable, all-in-one broadcast management solution for national networks, cable networks, station groups and satellite companies. OnRights manages multidimensional licensing conditions, including various types of rights, platforms (e.g., VOD, mobile, digital, linear), territories, formats, currencies and languages. Users can view contract terms from a single screen, manage inbound and outbound rights, follow comprehensive rule enforcement for a broadcaster’s stock, determine real-time access to rights availabilities and track material fulfillment. OnRights is also available as a standalone solution for media distribution companies.

Sprint and portable video-over-cellular solutions provider LiveU have inked an agreement to include LiveU’s HD live-video transmission solutions as part of Sprint’s Machine to Machine (M2M) solutions portfolio. With this new technology, the companies say that Sprint will be able to bring to market a mobile video transmission solution that delivers HD video quality and combines multiple 3G and 4G air cards for one resilient uplink.


Cynopsis: Sports Business Summit

A p r i l  2 4  |  G r a n d  H y a t t  NY
Early Bird Registration Ends: ONE WEEK FROM TODAY! [REGISTER NOW]

Our first annual conference that examines how the industry is using content, context and digital connectivity to build audiences, engage fans and integrate sponsors locally, nationally and on a global stage. This is your day of networking, learning and making key connections to take your business to the next level!

Sponsored by: NASCAR + Media Sponsor: The Advertising Club of NY


About 75% of TV advertising and programming execs believe that “advertisers will pay more to advertise around online video with guaranteed of quality of service,” according to a survey from Informa Telecoms & Media, per MediaPost. 78% of respondents agree that, “consumers will pay more for online video with guaranteed quality of service.” In addition, 75% of the respondents believe that “the open internet will be adequate to support commercial online services.” When asked who will convince consumers to pay for TV content online, 33.7% of the execs pointed to device manufacturers such as Apple, Sony and Samsung; 27.7% put the onus on subscription digital video services like Netflix; and 21.8% said social networks/companies, such as Facebook. And finally, 55% of respondents said, “content providers will pay network operators to guarantee high-quality video delivery.”


Popular news-reading app Zite is now available on the Android operating system. The personalized magazine tailors the news and content that it delivers to the user based on his or her interests. It also features quick integration with Facebook, Twitter and Google Reader, and a one-click sharing functionality.


Research In Motion (RIM) has announced that former co-CEO Jim Balsillie is stepping down from his position on the company’s Board of Directors. He is not the only one, as RIM’s CTO David Yach and COO Jim Rowan are also leaving the embattled BlackBerry-maker. The move was announced alongside RIM’s fourth quarter earnings call, in which the company reported fourth quarter revenues of $4.2 billion, down 19% from the third quarter, and 25% from the same quarter last year.

The Council for Research Excellence (CRE), a group of senior-level research professionals spanning the media and advertising industries, and dedicated to advancing the knowledge and practice of audience measurement methodology, has approved three new members: Jeffrey Graham, Director/Advertising Research, Americas, Google; Judy Vogel, Managing Director/Insights and Analytics, Media Storm; and Tom Ziangas, SVP/Research at AMC Networks.

eBay has announced that exec David Marcus will be the new President of PayPal, its online payments services provider, effective April 2. Previously, Marcus had been on PayPal’s executive management team, leading the company’s growing mobile payments business and driving mobile product innovations. He was instrumental in the development of PayPal Here, a global service that includes a free app and encrypted thumb-sized card reader, which turns any iPhone, and soon any Android smartphone, into a mobile payments solution. Reporting to eBay President and CEO John Donahoe, Marcus succeeds Scott Thompson, who left the company in January to become the new CEO of Yahoo!


Cynopsis: Sports Business Summit
Where the crossroads of athletics, audiences and advertisers meet.

Join us on April 24 at the Grand Hyatt NY
REGISTER NOW // Sponsorships contact: Mike Farina

Hear Speakers from: PepsiCo., ESPN, NBC Sports Group, NASCAR, CBS Sports, Turner Sports, the NFL, NASCAR, the NHL, MLB Network, IMG Sports & Entertainment, DIRECTV, and more.

Sponsored by: NASCAR  //  Media Sponsor: The Advertising Club of NY


Disney Interactive has launched Power Up, a new original web series designed for gamers. The weekly show on is hosted by YouTube celebrity, Christina Grimmie, and will cover a wide range of game-related topics, including reviews of popular console, mobile, social and casual games. The series will also feature comedic sketches featuring other YouTube stars and original songs from the host. The series can also be viewed on Disney’s YouTube page, Disney Mobile and Xbox LIVE. To celebrate the launch of the series, as well as the launch of the “Kinect Rush: A Disney/Pixar Adventure” video game (Kinect is the official sponsor of the series), Disney is allowing players to enter the Power Up Sweepstakes for a chance to win a family trip to San Francisco and receive a private tour of Pixar Animation Studios, a behind-the-scenes look into the making of the game and a chance to play the game with Christina Grimmie.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: TALENT EXECUTIVE BOOKER/NYC: National Daytime Talk Show looking for experienced Talent Executive/Booker. Please send resumes to [email protected] (4/6)

JOB OPENING: VP/DIRECTOR OF YIELD MANAGEMENT/NYC: The VP/Director of Yield Management (NYC) is a critical role in maximizing yield and revenue for VEVO. MBA and 5+ years of yield management experience preferred. Apply @ (4/6)

JOB OPENING: DIG SALES PLANNER/NYC: Dvlp strong, creative media plans for THR 1-2 years digital planning exp req’d ,strong xls, ppt kwdg, exp w/3rd party ad server i.e. dart req’d. Resume to: [email protected] (4/6)

JOB OPENING: INTEGRATED MKTG MGR/Fuse/NY: Asst in dvlp of multi-pltfrm mktg. Dvlp spons. for dgtl pltfrms, meets advrtr & ntwrk needs. BA & 5 yrs mktg exp in ntwrk/cable TV, ent, media, or ad agency. Apply: (4/6)

JOB OPENING: WRITER/PROD/CROWN MEDIA/Studio City: Oversee high volume of On-Air Promo creative material from inception to delivery. More info & apply: (4/6)

JOB OPENING: DIRECTOR OF SALES/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a director of sales with strong exp in media sales. Apply at: (4/5)

JOB OPENING: SVP MARKETING/NY: 10-15 yrs exp trade/consumer mktg @ agency/media co., extensive knowledge of media, promotional, annual trade mktg plans & sales. Big idea person/leadership qualities. Apply: #12-0064 (4/5)

JOB OPENING: DIRECTOR LEGAL & BUS AFFAIRS/The Hub/Burbank, CA: JD req’d. CA Bar License. Entertainment or digital experience.Min 5 yrs law firm or in-house. Apply (4/5)

JOB OPENING: EDITORIAL GRAPHICS PRODUCER/CT: At ESPN, is responsible for enhancing the video storyline from a graphics/content perspective. 4 years exp. in sports news production media. Apply: (4/5)

JOB OPENING: DIRECTOR, SALES PLANNING & ADMIN (TEMP)-CW/NY: Sprvise dly actv of 2 plang anlysts/Rev day part aud est/Updt rev rprt/Ast SVP and EVP w/ upfronts/Dgre pref/2+ yrs mdia exp. App to #130331BR (4/5)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP)-CW/NY: Prod tracks & trending rprts on ntwk/Asses chnges in vwr engmt/dvlp rsrch mtrl/brand prf pres to gen sales/Dgre pref/6+ yrs rsrch exp. App to #130346BR (4/5)

JOB OPENING: DIGITAL PRIMARY RESEARCH MGR/NBCUniversal/NY: Position will support company-wide digital strategic initiatives. 3 yrs primary & 2 yrs digital research required. Apply at: Job#5085BR (4/5)

JOB OPENING: SALES PLANNER/nuvoTV /NY: 3+ yrs exp. Create presentations for reps, media math skills, working knowledge of DealMaker, excel, pwrpoint req. Strong analytical skills. Bilingual/Spanish +. (4/5)

JOB OPENING: W/P & ASSOCIATE W/P/DISNEY CH & DISNEY JR/BURBANK: 1-2 yrs promo exp. On air/off air marketing exp. Suprvse Edit sessions/voiceover talent. AVID exp. Reel required.  26950 & 26949 (4/4)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Monitor ratings & demo performance utilizing Nielsen systems & syndicated reports; 4+yrs Media/Ad Sls Rsrch at cable ntwrk/similar outlet #5441 (4/4)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: [email protected] (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See Apply [email protected] (4/3)

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; #5387 (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: Job#:5011BR (3/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNS/JAMAICA, QUEENS NY: Trendy online magazine seeks dedicated interns to help assist with writing content, research, development, & marketing in Jamaica, Queens (NY). Email [email protected]  (4/5)

SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MARKETING/Rodgers & Hammerstein/NY: Seeking intern in DIG. MKTG to support website and social media efforts. Strong communication skills & interest in theater/music. Send res/cov. ltr to [email protected]  (4/4)

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: [email protected] (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: AD SALES AE: 18 years of ad sales experience in regional and national cable, and digital OOH, covering the midwest region. Pursuing a position to sell digital, TV or radio ads, based in Chicago [email protected]  (4/4)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/4)

SITUATION WANTED: I’m an exp’d JUNIOR PUBLICIST/LA seeking full-time position. Energetic, social media savvy, hard worker, celebrity & brands. email: [email protected] (4/4)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (3/31)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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