Friday, March 29th, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, March 29, 2013, and this is your first early morning digital briefing.

Amazon Studios has optioned another comedy pilot, bringing its slate of original series being produced for Prime Instant Video to 14. This one, Betas, is a half-hour comedy set in Silicon Valley and follows four computer geeks as they attempt to “crack the ultimate code.” Written by Evan Endicott and Josh Stoddard and directed by Michael Lehmann (Heathers, American Horror Story), the pilot is produced by Lehmann alongside Emmy-winners Alan Freedland and Alan Cohen (King of the Hill, American Dad), and Oscar-nominated producer Michael London (Sideways, The Informant). Betas, in addition to Alpha House, Browsers, Dark Minions, Onion News Empire, Supanatural, Those Who Can’t, and Zombieland, joins six children’s pilots currently in production for Amazon Prime.

— In other words: This is quite the tug-of-war between Netflix and Amazon. Both companies are enlisting successful TV producers and filmmakers to create original programs for their streaming subscribers. The difference is that Netflix is automatically giving full-season orders, while Amazon is counting on user-generated reviews to help determine which of the 14 shows it’ll pick up for full seasons. It’ll be interesting to see how much of a marketing push Amazon will give to any of the shows that receive a full season.


Speaking of Netflix: Fox Digital Studio’s original comedy series, Bad Samaritans, will premiere on the streaming service on March 31. Produced by Walt Becker (Van Wilder, Wild Hogs) in partnership with Fox Digital exclusively for the web, the show follows a young couple who accidentally starts a forest fire and is sentenced to 2,000 hours of community service. It stars Julianna Guill (Friday the 13th), Brian Kubach (Piranha), and David Faustino (Married with Children), with guest appearances from Andy Dick and Brian Huskey, among others. The first season consists of five episodes.

Yahoo will premiere the third season of Burning Love on Friday, April 12. The Bachelor parody will get a different release strategy this time around as well. Yahoo says it plans to air a new episode every weekday for two consecutive weeks in an effort to satiate fans who binge-watch. The third season pokes fun at shows like the Bachelor Pad, as contestants from the first two seasons return to try to win $900. A repackaged version of the show was recently picked up by E!, and has been airing on the channel on Monday nights.

PlayOn, a video server that lets users stream content from sites such as Netflix and Hulu to their smartphone, tablet, or connected TV, has added Redbox Instant by Verizon to its “channel” lineup. Users most subscribe to Redbox Instant ($8/month) in order to access content via PlayOn’s Redbox Instant Channel. Available for a one-time price of $49.99, or an annual subscription for $24.99, PlayOn makes online video content available on gaming consoles and streaming devices like the PlayStation 3, Wii, Wii U, Roku, and Google TV, among other DLNA-compliant devices.

Youku Tudou, one of China’s biggest online video sites, is adding 33 US TV shows, from the likes of ABC, CBS, Fox, NBC, and The CW, to its international library this year. Shows include Vampire Diaries, Revenge, Modern Family and Cougar Town. Since 2010, Youku Tudou has brought in more than 20 US TV shows to the site. This is because US programming is the fastest-growing category in China, according to Youku, which says viewership for US-based shows increased roughly 400% from 2011 to 2012.


Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in April

Steve Bornstein (President and CEO) NFL Network + (EVP of Media) NFL
John Kosner
(EVP & GM) ESPN Digital + Print Media
Scott Blackmun (CEO) US Olympic Committee
Scott McCune
(VP, Global Partnerships & Experiential Marketing) The Coca-Cola Company

Cynopsis Sports Media Awards Breakfast
April 17 | 8-10a.m. | The Yale Club NY
Sponsored by: NFL
Last year’s event sold out Register here:


Facebook has introduced several updates for developers and marketers looking to run mobile app install ad campaigns in the news feed. The enhancements include the ability to target by specific versions of the Android and iOS operating systems, as well as by devices with only Wi-Fi connections. This way, Facebook says, developers and marketers can reach users with the version of their app that works best on their device. The other update is a new ad create tool, to help developers and marketers design and deliver a mobile app install ad “in minutes.”


Deluxe Digital Distribution is powering multiscreen video delivery for Starz’s Play suite of TV Everywhere services and apps. Per the deal, Deluxe, through its Deluxe OnDemand video catalog, is handling video processing, protection, and encoding systems for Starz Play, Encore Play, and Movieplex Play, all of which combine to offer Starz subscribers authenticated access to the programmer’s entire video library. Deluxe also provides the software to ensure integration with Starz’s distribution partners.

Perform Group, a UK-based distributor of digital sports highlights and video content to publishers, is launching a new joint venture with American City Business Journals (ACBJ), around the sports publishing brand Sporting News. As part of the deal, Perform is acquiring a 65% stake in Sporting News from Advance Publications, a division of ACBJ and owner/operator of the publisher. Perform also has the ability to buy out the other 35% if it chooses to do so. The new venture, titled Perform Sporting News Limited, will be based in NY, with sales and editorial teams in Charlotte, Chicago, and LA, and will enhance Perform’s content and ad businesses in the US and Canadian markets.


Google has updated its PrimeTime app for Google TV. The app offers a guide and recommendations for linear programming on their cable/satellite subscription, as well as videos across an array of online sites and services. Content recommendations are personalized based on users’ viewing habits, app usage, and ratings. Per Engadget, the update now includes a “Subscription Selector,” which allows users to access shows and movies from Netflix, HBO Go, and Amazon Prime for free, as long as they’re already subscribing to those video services.

Magic Ruby is currently at work on a second-screen app for Technicolor’s new CGI-animated adventure series for kids, The Deep, which will premiere in fall 2014. The companion app will sync to the show, and will offer an array of exclusive content, educational facts, games, and “commerce wish-lists.” The app will also provide content to keep fans entertained between broadcasts.


Steven R. Swartz will succeed outgoing Hearst CEO Frank A. Bennack, Jr., beginning June 1. Currently, Swartz serves as the company’s President and COO. Bennack will keep his position as Executive Vice Chair of the Hearst Board of Directors and Chairman of the company’s Executive Committee.

Mobile ad tech company Crisp Media has named Matthew Sweeney as its new SVP, Managing Director. He will work directly with Crisp’s publishing partners as well as agencies, marketing clients, and internal teams to develop and execute sales strategies around the company’s mobile ad solutions.


Cynopsis: Digital is proud to launch the highly anticipated…

2013 Cynopsis: Digital Model D Awards

The inaugural Cynopsis: Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.

For more information & to enter, visit the awards webpage:


Game of Thrones is back this Sunday night (9pm ET, if you didn’t already know). To promote the third season of the fantasy series, digital marketing agency Definition 6 and HBO have launched Join the Realm. The site lets viewers create their own “House Sigil,” or coat of arms, in a fashion similar to the Lannisters, Starks, Baratheons, and Targaryens. Users can even include your own motto (because what’s a house without a motto?), and of course share a banner across their social networks. The site also lets users download different versions, optimized to serve as Facebook cover photos, profile pictures, Twitter backgrounds, Instagram photos, and more. On the tech end, Definition 6 says HBO wanted the site to be usable across smartphone and tablet platforms as well as desktop browsers. In order to do so, the agency used HTML5 and Canvas to build the interactive photo editor.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MNGR TECHNICAL SERVICES/HIT/NYC: Mng team servicing all programming content for broadcast, HE, Web, IP. Knowledge of post-prod, DVD, Dubbing, HE mastering. Strong mngt and budgeting skills. Mattel/ (4/6)

JOB OPENING: MGR INTEGRATED MEDIA SALES/MRN/CHI: National network advertising sales for MRN -The Voice of NASCAR, generate new biz for audio, dig., and at-track large screen video, 3-5 yrs. nat. media exp. Info/Apply: (4/6)

JOB OPENING: ACCT EXEC/West Nyack/Cablevision/Local ad sales: Min 3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 20467BR (4/6)

JOB OPENING: RSRCH DIR/CLNT SRVS/Media Behavior Inst/NYC: USA TouchPoints client supp. Asst agncy & netwrk clients w/insght. Incl software supp. Asst rsch, sales, & mktg. 4+ yrs exp. Agncy/netwrk/MRI exp+ Res: [email protected] (4/6)

JOB OPENING: VP, PROGRAM SCHEDULING/TVONE/MD: Oversee all prg sched functions; research and design short/long term sched strategies. 7+ yrs exp. Visit (4/4)

JOB OPENING: RESEARCH ANALYST/TV ONE/NY: BA/BS & 1-2 yrs TV media research experience. Analyzes, compiles rsrch reports, and data preparation using Nielsen and syndicated data. Visit (4/4)

JOB OPENING: DIRECTOR, PRICING & PLANNING/TV ONE/NY: Work w/sales team to maximize revenue, monitor inventory & scheduling of ordered deals. BA pref’d & 6+ yrs exp cable ad sales pricing and planning (4/4)

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & SF: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space. Res: [email protected] (4/4)

JOB OPENING: COORDINATOR AFFILIATE MARKETING/Crown Media Family Networks/New York: Works closely with Director in the execution of all strategic marketing initiatives designed for Crown Media’s distribution partners. More info/apply: here (4/4)

JOB OPENING: VP TALENT MANAGEMENT/THE WEATHER CHANNEL/ATL:10+ yrs. Perf & succession mngt + development expertise. Implement programs that build org & indiv capability. Master’s, PHR/SPHR preferred. Resume to: [email protected] (4/4)

JOB OPENING: ACCT MGR/USATODAY/NY: Support sales teams w/RFPs and proposals. Digital ad sales exp must. Resume to: [email protected] (4/4)

JOB OPENING: RSRCH STRATEGIST/SR ANALYST/Discovery/NY: Provide spprt to Discovery US Hispanic nets by creat’g quant/qualit Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cble net or similar nat’l media outlet. Apply here: (4/4)

JOB OPENING: ASSOC DIR, PRICING & PLANNING/AT&T AdWorks/NYC: Manage U-verse TV Sales Planners, systems management, forecasting, and reporting. BA degree reqd. Min 5 yrs P&P experience.  Apply: (4/4)

JOB OPENING: SR SALES DIR/LA or SAN FRAN: drive/grow new bus rev from brand advertisers and their agencies. 6 yrs min Online sales exp (6 yrs min with a track rec of meeting/exceeding rev goals. Apply to [email protected] (4/4)

JOB OPENING: DIG ACCOUNT MGR, ENTERTAINMENT/LA: 3 years of account management/sales/marketing experience – digital advertising experience within the entertainment field is required Apply to [email protected] (4/4)

JOB OPENING: SR RSCH ANALYST/Viacom/Chicago: Create thoughtful/innovative aud analyses in order to best position & distinguish the Entertainment Group’s channels in the mktplace. 2-4 yrs related media rsrch exp.  More info/apply here. (4/3)

JOB OPENING: MEDIA BUYER/PLANNER/KERWIN COMMUNCIATIONS/CALDWELL, NJ: Luxury Market ad agency seeks individual w/3-5 yrs exp. Broad knowledge of digital, print and broadcast req’d. Apply:  [email protected] (4/3)

JOB OPENING: MANAGER DIGITAL RESEARCH/NBCUNIVERSAL/BRAVO/NYC: Digital and online research, media industry preferred, Omniture tools req. Min 3 Yrs exp. Apply: (9273) (4/3)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g  & Reg’l mgrs, . Exp in sale plan’g & media math.  Resume to: [email protected] (4/3)

JOB OPENING: DIGITAL ANALYTICS MGR/OWN: Oprah Winfrey Network/LA: Min 5 yrs exp in web analytics, expert in Omniture and Excel, strong analytical,written and verbal skills. Apply at: (4/3)

JOB OPENING: PROJECT MGR-TEMP/NBCU/NYC: Initiate, plan & supervise all phases of production from pre-planning to completion for on air & print projects. 2-4 yrs proj. mnging at cable ntwk. Apply: [email protected] (4/3)

JOB OPENING: VP, PRICING & PLANNING/SUNDANCE/NYC: Mng financial plan’g, forecasting, reports for Ad Sales Finance. Establish upfront & scatter rate cards. Review proposals, oversee mgmt of netwk inventory for Sundance.Submit res here: (4/3)

JOB OPENING: DIR/MKTING/KARE, MPLS: Lead MM Promo/Mkt team. Lking 4 rare combo of digital/social/trad expertise. 7+ promo/mkt & 3+ mgmt exp. Strat leader, not afraid to roll up sleeves. Apply online: (4/3)

JOB OPENING: KIDS PRGMNG COORD/LA: Bright/multitasking/dynamic & self-motivated dvlpmnt coord for kids Series to support the team members. 1-3 yrs exp kids TV. Good time mngmnt/great orgnztn skills a must. Resume: [email protected] (4/3)


JOB OPENING: DIR, RSRCH/TV ONE/MD: BA deg & 7+ yrs rsrch exp. Interpreting media rsrch & comm. results to aid in decisions in prgrmng, ad sales, & affil sales. Proficient w/Nielsen & other rsrch tools. More info visit (4/2)

JOB OPENING: RESEARCH ANALYST/TV ONE/NY: BA/BS degree & 1-2 yrs research experience. Analyzes, compiles rsrch reports, and data preparation using Nielsen and syndicated data. Visit (4/2)

JOB OPENING: VP PROGRAM RESEARCH/SYFY/NBCUNIVERSAL/NYC: Strong multiplatform program research background, Nielsen tools & TV exp. req. Min 8 Yrs exp. Apply: (9207) (4/2)

JOB OPENING:  MGR MKTG/FX Networks/LA: Leads creative dvlpmnt & execution of consumer mktg campaigns for various media formats. Mngs relations w/ dist & outside design agencies. BA, 5+ yrs TV/Agency exp req. (4/2)

JOB OPENING: SR MGR AD SALES RESEARCH/NBCUNIVERSAL/SPROUT & STYLE/NYC: Ad sales research, national TV exp. preferred, Nielsen tools req. Min 5 Yrs exp. Apply: (8708) (4/2)

JOB OPENING: PROGRAM RESEARCH ANALYST/Oxygen/NBCUNIVERSAL/NYC: Program research, Nielsen tools/MRI preferred, passion for TV a plus. Entry level role. Apply: (9347) (4/2)

JOB OPENING: PROD MGR/COMEDY CENTRAL/NY: Create a prod plan of action w/the Producer. Help bring various aspects of prod together. BA deg 5-8 yrs of relevant prod mngmnt exp & strong mngmnt skills a must. Travel a must. Apply here. (3/30)

JOB OPENING: PROGRAM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Programming with reporting/analysis of network performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to: here. (3/30)

JOB OPENING: DIGITAL SALES DIR/NYC/CHI/SFO/ATL/DALLAS: All locations. Drive/grow new bus. rev from advertisers & their agencies by aligning mktg objectives. Min 4 yrs Online sales exp w/track record exceeding rev. goals Resume to: [email protected] (3/30)

JOB OPENING: DIR, DEVELOPMENT/Animal Planet/NYC: Develop orig content/prgmming for ntwrk; wrk w/external Prod Cos & internal depts; 7+ yrs as Devel Exec/EP of top rated series/shows in doc/reality. Apply: (3/30)

JOB OPENING: FREELANCE AVID EDITOR/AMC/NYC: Talented, self-starter needed for regular night shifts. Network promo exp required. Submit online reel/res to [email protected] (3/30)

JOB OPENING: FREELANCE PROMO PRODUCER/AMC/NYC: Need experienced, highly organized, self-starter for night shift edits. 5 yrs network promo exp required. Submit online reel/res to [email protected] (3/30)

JOB OPENING: DIRECTOR, DESIGN/FOX SPORTS 1/LA: Develop innovative design into On-Air Campaigns for FOX Sports Marketing. Must be creative 8-10yrs exp. Details & to apply: Apply: (FOX0001B2) (3/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: 4+ years of developing innovative marketing campaigns, executing product launches and building client relationships for sports teams, agencies, studios. Email [email protected] (4/2)

SITUATION WANTED: TALK SHOW PRODUCER/LA: Well-seasoned writer, segment producer, & field producer/director. I also shoot b-cam and I’m a monster in the edit bay! Recent credits include THE JEFF PROBST SHOW and KATIE. More about me at (3/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]