Friday, March 19th, 2010

Cynopsis: Kids!



Good morning. It’s Friday, March 19, 2010, and this is your first early morning Kids briefing.

“To Make a Long Story Short” … More Captain Underpants books!  Scholastic inks a new four-book deal with Dav Pilkey, author of the super popular Captain Underpants book series.  The Blue Sky Press, a Scholastic imprint, will release the first new graphic novel, The Adventures of Ook and Gluk, Kung-Fu Cavemen from the Future, on August 10, 2010. The first English-language printing will be for one million copies.  And yes, like in previous Captain Underpants books, The Adventures of Ook and Gluk, Kung-Fu Cavemen from the Future will feature the “Flip-O-Rama,” (flipbook animation) in every chapter.

The Food and Drug Administration (FDA) laid out a new set of limitations on how it plans to restrict how tobacco companies can market and advertise to kids/youth.  With its new authority, set forth in a law passed in summer 2009 that gives the FDA authority over the industry, The FDA’s rules are set to take effect on June 22, 2010.  Stating that youth tobacco use in the US has been “significantly reduced,” the FDA also noted that “20% of high school students still smoke, and the tobacco industry continues to spend $12.8 billion a year … to market its deadly and addictive products, often in ways that appeal to children.”  The new rules include: banning remaining tobacco-branded sponsorships of sports and entertainment events; ban sales of cigarettes in the smaller packs of fewer than 20 – known by some as “kiddie packs” that are more affordable to young people; address outdoor tobacco advertising near schools and playgrounds; restrict tobacco ads to black-and-white text only in publications with significant teen readership, at point-of-sale and outdoors (except in adult-only facilities).  Of course court challenges and defenses on these rules and their provisions continue by the FDA and the tobacco industry.  Earlier this week, a new study published in the journal Pediatrics found that R.J. Reynolds’ marketing campaign for Camel No. 9 cigarettes, launched in 2007 and features promotional giveaways including flavored lip balm, purses and cell phone accessories, has resonated with teen girls and increased their awareness of the brand, which is considered a factor in increasing the likelihood that teens will smoke.


Director Tim Burton is working on a 3D stop-motion animated feature film version of Charles Addams’ The Addams Family, per Deadline.  Illumination Entertainment, Chris Meledandri’s family-centric Universal-based banner, has acquired the rights to Addams drawings.  Burton will direct the movie.  According to the report the new Addams Family movie will be different from The Addams Family TV series, the previous live-action feature films, or the current Broadway show.

Actor Hank Azaria play the evil Gargamel in the new Columbia/Sony Pictures Animation‘s mixed CGI animated/live-action The Smurfs movie, per Entertainment Weekly.   Initially it was reported that Azaria’s character, the Smurfs’ nemesis, would be animated but now Coming Soon reports that Neil Patrick Harris, who is also starring as a live-action character in the movie, confirmed via Twitter that Gargamel will be a live action one.  Azaria is well known for his voice over work, including numerous voices on The Simpsons.  Additionally, Jayma Mays (Glee) will star as the pregnant wife, also a live-action character, of Harris’ character, according to THR.  The Smurfs movie, which also stars Jonathan Winters, George Lopez, Katy Perry and Alan Cumming, is slated for an August 3, 2011 release.


News-ish from DHX Media, which reports it has inked a deal with a US broadcaster for its action/adventure preschool series Animal Mechanicals.  Stay tuned for more information.  Animal Mechanicals is produced by Halifax Film, a unit of DHX Media, for CBC (Canada), and has previously been licensed to Disney Channels in the UK, France, and Asia, ABC2 (Australia), M-Net (South Africa), Discovery Latin America, EBS (Korea), and Al-Jazeera’s Children Channel (Middle East) by Decode Enterprises, also a division of DHX.

Kenn Viselman presents‘ new preschool movie The Oogieloves in The Big Balloon Adventure will have offer a unique interactive opportunity, and to that end the company has filed a range of patent applications for interactive elements.  According to the company, the patent describes an indicator that shows up at points throughout the movie instructing the audience what to do.  Production begins on The Oogieloves in The Big Balloon Adventure this April, with release slated for November 2010.


Ludorum names Tomy as the pan-European licensee for Chuggington arts and crafts products.  Tomy’s new Chuggington toy line will, which includes Chuggington Aquadoodle and Megasketcher, among other products, will be available at retailers across Europe from 2011.

In other Scholastic news, Discovery Communications furthers its publishing efforts in North America with a publishing deal with the publisher for two new kid’s books based on popular TV series.  Targeted to tweens 10-14 is MythBusters Science Fair Book (7×9 paperback), based on the Discovery Channel series, will be released in spring 2011.  This summer will see the release of kid/tween 6-12-aimed Dogs 101 (8×10 paperback), which is based on the Animal Planet series.  Discovery’s other kid related publishing deals include partnerships with Meredith Corporation, for the kid’s book Dirty Jobs with Mike Rowe: Get the Real Dirt Behind the World’s Dirtiest Jobs (January 2010), and the recently inked deal with Bendon Publishing International for a line of kid’s color and activity books.

Hachette Digital releases The Earth Book, the newest preschool-targeted book by author Todd Parr, as a digital picture book app for iPhone.  The app features a range of activities including an audio version of the book read by Parr, and “record your own audiobook,” among other options.  The green-focused book is published by Little, Brown Books for Young Readers.  The Earth Book becomes one of 20+ separate apps based on Parr’s books, sold via ScrollMotion’s Iceberg Kids.

Gator Group unveils another license deal in Italy for Emily the Strange creators, Cosmic Debris Etc., this one with Franco Pan Scuola, a manufacturer of stationery and accessories.  Under the deal Franco Panini Scuola will create a collection of bags, school supplies and stationery featuring Emily the Strange and her four black cats, which will launch in Italy for fall 2010.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/8-3/14/10 , 6a-6a:
K2-11                                         Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p)                3088
DSNY*: Sonny With a Chance (3/14; 8p)               2964
NICK:    SpongeBob SquarePants (3/13; 9:30a)     2921
NICK:    SpongeBob SquarePants (3/13; 11:30a)   2550
NICK:    SpongeBob SquarePants (3/13; 11a)        2473
NICK:    Penguins of Madagascar (3/13; 10a)         2420
NICK:    SpongeBob SquarePants (3/13; 9a)          2384
NICK:    iCarly (3/13; 12p)                                   2297
NICK:    Fanboy & Chum Chum (3/13; 10:30a)      2259
DSNY*: Hannah Montana (3/14; 7p)                     2126
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/8-3/14/10 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p)                2430
DSNY*: Sonny With a Chance (3/14; 8p)               2373
NICK:    SpongeBob SquarePants (3/13; 9:30a)     1750
DSNY*: Hannah Montana (3/14; 7p)                     1667
NICK:    iCarly (3/12; 8p)                                     1559
NICK:    SpongeBob SquarePants (3/13; 11:30a)   1508
NICK:    Penguins of Madagascar (3/13; 10a)         1501
DSNY*: Jonas (3/14; 8:30p)                                 1490
NICK:    SpongeBob SquarePants (3/13; 9a)          1478
NICK:    SpongeBob SquarePants (3/13; 11a)        1445
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/8-3/14/10 , 6a-6a:
Tweens 9-14                          Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p)             2352
DSNY*: Sonny With a Chance (3/14; 8p)            2294
DSNY*: Hannah Montana (3/14; 7p)                  1593
FOX:     American Idol (3/9; 8-9:01p)                1465
DSNY*: Jonas (3/14; 8:30p)                              1337
NICK:    iCarly (3/12; 8p)                                  1311
NICK:    iCarly (3/12; 7:30p)                             1215
NICK:    SpongeBob SquarePants (3/13; 9:30a)  1179
FOX:     American Idol (3/11; 8-9:02p)               1174
DSNY*: Hannah Montana (3/14; 6:30p)              1172
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/8-3/14/10 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p)                    1471
DSNY*: Sonny With a Chance (3/14; 8p)                  1330
FOX:     American Idol (3/9; 8-9:01p)                       1272
FOX:     American Idol (3/10; 9-10:02p)                    1062
FAM:     Secret Life of the American Teen (3/8; 8-9p) 1023
FOX:     American Idol (3/11; 8-9:02p)                     1018
DSNY*: Hannah Montana (3/14; 7p)                          914
FAM:     Make It or Break It (3/8; 9-10p)                    901
FOX:     Family Guy (3/14; 8:59-9:30p)                      794
DSNY*: Jonas (3/14; 8:30p)                                      783
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March 13, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC* 0.8/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.8/4; That’s So Raven 0.8/3; That’s So Raven 0.9/4
CW (TheCW4Kids) 0.7/3 Avg. (7a-12p)
Winx Club 0.1/1; Winx Club 0.4/2; Dinosaur King 0.6/4; Dinosaur King 1.0/5; Yu-Gi-Oh 1.1/5; Sonic X 1.0/4; Teenage Mutant Ninja Turtles 0.8/3; Teenage Mutant Ninja Turtles 0.8/4; Teenage Mutant Ninja Turtles 0.7/3; Chaotic 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-12:30p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; 3-2-1 Penguins 0.3/1; Babar 0.4/2; Willa’s Wild Life 0.3/1
CBS* (CookieJarTV) 0.2/1 Avg. (9:30-11:30a)
Noonbory and the Super 7 0.1/0; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.4/2; Busytown Mysteries 0.3/1; Busytown Mysteries 0.1/0
* Note, NCAA basketball coverage pre-empted some ABC and CBS programming on 3/13/10.

Final K6-11 Ratings for Saturday, March 13, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 5.1/25 Avg. (7a-1p)
All Grown up 1.8/15; Jimmy Neutron 2.8/19; Fairly OddParents 3.8/22; Fairly OddParents 4.9/24; SpongeBob SquarePants 6.0/27; SpongeBob SquarePants 7.1/31; Penguins of Madagascar 6.1/26; Fanboy & Chum Chum 5.7/24; SpongeBob SquarePants 5.9/26; SpongeBob SquarePants 6.1/28; iCarly 5.6/27; iCarly 5.2/26
DISNEY CHANNEL 2.2/11 Avg. (7a-1:35p)
My Friends Tigger & Pooh 1.9/16; Chuggington 2.4/16; Special Agent Oso 2.0/11; Handy Manny 2.2/11; Mickey Mouse Clubhouse 2.2/10; Mickey Mouse Clubhouse 1.9/8; Imagination Movers 1.7/7; Handy Manny 2.0/8; Phineas and Ferb 2.4/11; Phineas and Ferb 3.0/14; Gotta Kick It Up (1×95) 2.0/10
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic Battle 1.7/15; Yu-Gi-Oh 5Ds 1.8/12; Ben 10: Alien Force 2.4/14; Star Wars: Clone Wars 1.7/8; Hot Wheels: Battle Force 1.9/9; Bakugan 1.8/8; Pokemon 1.4/6; Pokemon 1.3/6; Pokemon 1.2/6; Pokemon 1.2/6; Pokemon 1.4/7; Pokemon 1.4/7
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/4; Phineas and Ferb 0.8/6; Phineas and Ferb 1.4/8; Kick Buttowski 1.9/9; Jimmy Two Shoes Shorts (1×15) 1.2/5; Kid vs. Kat 1.2/5; Phineas and Ferb 1.4/6; Zeke and Luther 0.9/4; I’m in the Band 0.5/2; Suite Life on Deck 0.7/3; Zeke and Luther 0.8/4; I’m in the Band 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1046; K6-11 456; TWEENS 9-14 323
DISNEY CHANNEL:     K2-11   777; K6-11 495; TWEENS 9-14 389
CARTOON NETWORK: K2-11   532; K6-11 300; TWEENS 9-14 212
DISNEY XD:               K2-11   141; K6-11   80; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

Friday Fun Fact:   The Eiffel Tower is painted approximately once every 7 years and requires nearly 50 tons of paint each time

Answer to Yesterday’s Trivia:  This super hero’s special costume was referred to simply as The Suit.  Who is he?  RALPH’S SUIT on THE GREATEST AMERICAN HERO  Kudos to: Glenn Hauman-ComicMix/Norwalk; David Stern-BARD Ent/NY; Keith Manzella-EastWest MG/NY; Paul Caldera-Beacon Media/Mahwah; Rosemary Cunningham-Cox Reps MMT/Chicago

Today’s Trivia Question:  The original storyline for this character included him being stomped to death and then returning as a ghost “conscience” for the title character.  That was reworked when the story was made into what is now a classic film, but he remains as the conscience of the story.  He’s also quite dapper with a top had, ascot and tails.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/NY: Dvlp on-air & online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT.Media ind. exp req’d. 4 yr deg req’d. Resume to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis. (3/23)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp # 232482   (3/20)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) [email protected]  site: (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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