Cynopsis: DIGITAL
06/08/12

Good morning. It’s Friday, June 8, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Digital video ad company BrightRoll has released its fourth annual US Video Advertising Report. According to the report, 30% of US agency executives expect online video to have the largest increase in media spending this year. As a matter of fact, 64% of respondents state that online video is an equally or more effective medium than TV. The report also puts forth the argument that advertisers are embracing the viability of a new digital video “viewerscape” across four screens: computers, smartphones, tablets, and connected TVs. When survey participants were asked about allocations of their digital video budgets, 64% of respondents stated that they are likely to include smartphones, over 50% are likely to include tablets, and 30% are likely to include connected TVs. To BrightRoll, this indicates that budget allocations might move on a “maturity curve,” where significance is given to how long video has been available on a particular screen rather than the screen’s effectiveness in achieving campaign goals. Among the other notable findings:

• Nearly 70% of respondents think that clearer ROI and better “success metrics” are needed to increase digital video ad spending.
• 43% of respondents selected targeting as what their clients believe to be the most valuable aspect of online video, followed by reach (28%).
• 64% of respondents indicated that their online video ads will be behaviorally targeted in 2012, a 14% increase from 2011.
• 5% said GRP is the most important success metric; 18% are more interested in seeing additional research on GRP measurement for online video buying, says BrightRoll.

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A CYNOPSIS MESSAGE FROM TV FOR TOMORROW

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As announced last month by HBO Co-President Eric Kessler, HBO Go is now available on Amazon’s Kindle Fire (slightly earlier than the June 10 date he originally gave.)

IFC is tapping into the influence of podcasts, especially within comedy circles, to promote and market its new series Comedy Bang! Bang!. Throughout the summer, IFC is sponsoring over 20 comedy podcasts from Earwolf, Nerdist, and Maximum Fun (including Who Charted, The Indoor Kids, and Marc Maron’s WTF, among others). The network is also partnering with The Onion to co-curate an aggregated podcast page on The AV Club, branded as the IFC Podmass Central, which will spotlight top comedy podcasts. Additionally, IFC is creating a dedicated podcast page on IFC.com. The page will allow users to download and stream full episodes and clips of popular podcasts, including improv4humans, Who Charted, WTF with Marc Maron, Judge John Hodgman, and, of course, Comedy Bang! Bang!. And on top of all of that, the network is working with iTunes to cross-promote the site’s podcast page and the series through custom spots on IFC. The series is set to premiere on June 8 at 10pm ET.

As the presenting sponsor of NASCAR.com’s RaceBuddy “enhanced live coverage” platform, Coors Light is going to provide viewers with mid-stream breaks from the live feed that feature “digital-specific” content from Miss Coors Light. She will serve as the Pit Road reporter throughout RaceBuddy’s coverage, during which she will make appearances on the Pit Road camera angle to give race-relevant information such as track conditions and pit crew strategy.

CBS Interactive Music Group‘s concert webcast series Live on Letterman continues with a concert from Maroon 5 on June 26 at 8pm ET. Performing from the Ed Sullivan Theater in NYC, the band will play a selection of songs from their four albums, including the newest one, Overexposed, which will be released on the same day as the webcast. As usual, viewers can access the webcast live or on-demand on the Live on Letterman page, as well as across the VEVO distribution platform, which includes online, mobile, other connected devices, and syndication partners.

Yahoo has unveiled Shine Latina, a new site within its Yahoo Shine property that is aimed at providing bicultural Latina lifestyle content. The content on Shine Latina will be in English, but with “nods to Hispanic cultural identity.” It’s an area of focus for Yahoo, as a recent Yahoo Insights study on minorities online found that bicultural Hispanics prefer a culturally targeted approach versus a language-driven approach when using digital media. Yahoo Shine reaches 34 million unique visitors per month, according to April 2012 comScore data. 3.57 million of those are US Hispanics, according to Javier Garcia, GM of Yahoo’s US Hispanic business.

Miracle Whip has partnered with Alloy Digital to produce a series of PSA-style videos featuring actor Jeffrey Tambor, comedian Michael Ian Black, and singer Wynonna Judd. Each video delivers a tongue-in-cheek message urging viewers to take a pledge to “Keep an Open Mouth.” In other words, to keep an open mind and give Miracle Whip a try. To promote the videos and the campaign, beginning on June 11, the videos will receive social and editorial promotion across Alloy Digital’s multiplatform entertainment network on sites that reach the 25-34 year-old demo.

Google has announced that AdWords advertisers will now be able to create and manage ad campaigns on the AdMob network, which reaches more than 300,000 mobile apps. The integration will allow advertisers to build, launch, and optimize their mobile campaigns across multiple platforms, as well as have “full transparency” about where their mobile ads run, according to Jonathan Alferness, Director/Product Management, Mobile Ads, at Google. The AdMob network now reaches 23 countries across the globe, with each generating over 1 billion ad-requests last month, says Alferness. Advertisers are also being given the ability to target consumers by specific smartphone or tablet device models, or by manufacturer. Prior to this, AdWords enabled targeting by operator, Wi-Fi, or version of an operating system. In addition, Alferness says advertisers can also reach a desired audience by selecting from categories available in the Google Play Store or Apple Store, and search for individual apps. This announcement follows the one earlier this week unveiling DoubleClick Digital Marketing, both which aim to simplify the process for digital advertisers.

45% of the 2012 Fortune 500 list of the largest companies in the US do not have mobile-optimized sites, according to the Interactive Advertising Bureau (IAB). In order to lower that number, the IAB has launched Tap into Mobile, an online hub that offers an array of resources for optimizing sites for the mobile web. The digital dashboard on the site allows visitors to analyze their site’s mobile user experience in order to see how mobile-friendly it is and then provides steps that can be taken to optimize it. The hub also includes resources such as best practices, mobile guidelines, case studies, and data points that offer insight into the role of mobile in the digital marketplace. And that’s not all, the site also offers a database (IAB Mobile Developer & Agency Directory) for finding vendors that can help develop a mobile strategy and execute mobile campaigns (developers and agencies can apply to enroll in the database here; fee required). IAB says Tap into Mobile has been created in cooperation with Google’s GoMo program, which has also been working toward helping businesses all industries build mobile-friendly sites.

C3 Metrics, in partnership with Marketing Productivity Group (MPG), has launched iMMedia-C, a new measurement solution that combines MPG’s marketing mix modeling technology with C3 Metrics’ single-source data collection, attribution, and viewable impressions measurement capabilities. The goal is to take into account every marketing dollar spent (online and offline) in order to provide clients with marketing insights to help determine where, when, and how to invest marketing dollars, as well as how much. 

Twitter is apparently doing just fine on the mobile advertising front. At The Economist’s Ideas Economy: Information 2012 conference, Twitter CEO Dick Costolo said that the micro-blogging service’s single-day mobile ad revenue topped its non-mobile ad revenue for the first time “a couple of weeks ago.”

Univision Radio has extended its existing agreement with Marketron in order to integrate the business software provider’s Mediascape platform across 69 radio stations in the US. Mediascape is a next-generation traffic platform designed to help media companies increase efficiencies, reduce costs, and drive greater ad revenue. As part of the agreement, Univision Radio will also incorporate the Triton Digital functionality in order to track digital streaming.

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A CYNOPSIS MESSAGE

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5,500 telecasts generated 71 million social interactions during May, according to the latest social TV data from Trendrr.TV. 40 million of those social interactions revolved around cable television. Among genres on cable, sports was tops in getting viewers to engage socially. On the network front, social activity increased “across the board” during Spring Sweeps 2012 when compared to 2011. FOX had the most overall social interactions among broadcast networks with close to 7 million. ABC experienced the greatest increase in social activity year-over-year from just above 1 million interactions in 2011 to close to 6 million social interactions in 2012. Other highlights from the report:

• Viggle accounted for 18% of all social activity on broadcast and 10% of all social activity on cable.
• American Idol was the most social TV finale of 2012.
• Basketball Wives, Workaholics, and Game of Thrones were the top social programs within the reality, comedy, and drama genres.

Foursquare has launched a major redesign to its mobile apps for iOS and Android. The new version of the app features three tabs at the bottom of the screen (as opposed to the previous version’s five). The “Friends” tab moves beyond only allowing users to view check-ins to now also feature photos shared by friends. The new “Explore” tab provides users with recommendations on nearby places based on what a user’s friends have liked as well as data gathered by Foursquare about like-minded local users. The last tab leads to the user’s profile.

LoYakk is a new social app that aims to connect people who are sharing the same experience at the same time, regardless of their respective location. For example, through this app, a user who is watching a sports game on their television can connect with another who is actually at the stadium or arena, or just watching the game from a different place in the world. The app also places an emphasis on user anonymity; no check-in, registration, or sign-up is required. LoYakk was recently a gold medal recipient in the “Making Connections” category and the “Most Usable App” award winner in the Race for Apps competition for the 2012 Games in London. It is available for free on both iOS and Android.

Marvel Entertainment and Sony Pictures Home Entertainment have teamed up with Walmart to promote the upcoming release of The Amazing Spider-Man feature film. On June 15 and June 16, Walmart retail locations across the country will premiere new footage from the film on its in-store broadcast network (at 12:01am, 10am, 3pm, and 8pm local times). The promotion also includes the launch of a new augmented reality app, called Web-Slinger. Available in the iTunes App Store and Google Play on June 15, consumers will be able to take photos of images and signage within Walmart stores in order to unlock bonus levels and weapons (starting on June 26).

Kantar Media Compete has named Dr. Yaakov Kimelfeld as its new Chief Research Officer. “Yaakov will be instrumental in helping extend our core digital research capabilities and introduce next generation analytic offerings for our clients,” said Scott Ernst, President of Kantar Media Compete.

Resolute Consulting has appointed James Chisholm to be the Vice President position, where he will be in charge of managing the firm’s New England operations out of its new Boston office. Chisholm will serve clients throughout the region, focusing on a variety of policy issues, including technology, broadband, and telecommunications. Resolute’s client base features a selection of Fortune 100 companies, start-ups, and non-profit organizations, among others.

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A CYNOPSIS MESSAGE

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The inaugural Cynopsis: Kids! Awards, which were held yesterday morning at Le Parker Meridien in NYC, were a blast (and not just because of the insane view of Central Park). As a tip of the cap to the wonderful event as well as all those who were honored at it, check out NBAHoopTroop.com, which won the award for best “Website for a TV Series or TV Special.” I’ll let Gwen Billings, our Kids! Managing Editor take it away from here: “NBAHoopTroop.com is the official online kids club of the NBA, created and produced by Atlanta-based marketing agency CSE, Inc. for Turner/Cartoon Network. The website features everything to help kids learn about the NBA and the WNBA. Targeted specifically to kids 6-14, the site offers basketball-themed games, official game videos, original programming, scores, league standings, and an online store for kids and parents.” Check it out, it’s pretty cool, even if you’re like me and are way beyond 14 years old (I’m a child at heart, people).

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
06.08.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
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JOB OPENING: AE/ADSALES/TENNISCHANNEL/NYC: Sales pro, Cable TV bgrd, 5-7 exp; sell commercial inventory; negot. Spons’ship deals; sell a select, affluent audience to nat’nal adv. Res + sal.hist. to [email protected] (6/15)

JOB OPENING: DIRECTOR DIGITAL SALES/OUTDOOR CHANNEL/CHICAGO OR NY: Incrs digtl advtsg; create leads, qlfy prospects, genrt new biz, grow sls perfrmnc, close biz; media sls exp, degree prfd; Apply: www.outdoorchannel.com/Employment. (6/15)

JOB OPENING: COORD, AD SALES MKTG/MUSIC CHOICE/NYC: Support ad sales team w/mktg materials & development/execution of sponsorships. 3+ yrs exp in mktg/media w/strong writing & PowerPoint. http://musicchoicecareers.iapplicants.com (6/15)

JOB OPENING: SALES PLANNER, DIRECT RESPONSE/The Weather Channel/NYC: The Sales Planner is accountable to the DR Account Managers servicing Cable and Cross-Platform business. BA Deg req’d. Resume: [email protected] (6/14)

JOB OPENING: SR. RESEARCH ANALYST  E! & G4/NBCUniversal/NY: Evaluate audience, ratings, market and sales data. Min 3 yrs exp in Media Research. Exp w/ Nielsen, Star Media, MRI preferred. www.nbcunicareers.com Job#5776BR (6/14)

JOB OPENING: DIG RSCH ANALYST-Freelance/A+E NETWORKS/NY: Use synd resources (Nielsen Online, comScore) for ad sales rsch reqs; analyze data for reports & sales presentations. 1+yr dig med. exp www.aetvn.com/careers/html #132996 (6/14)

JOB OPENING: DIRECTOR, BUSINESS AFFAIRS/NBCUniversal/Universal City, CA: Please visit our career site for more information www.nbcunicareers.com job #5486BR. (6/14)

JOB OPENING: DIRECTOR, MARKETING AND AFFILIATE RELATIONS/NBCUniversal/NY: Please visit our career site www.nbcunicareers.com job #5354BR for additional info. (6/14)

JOB OPENING: RESEARCH ASSISTANT/Sportsman Channel/NY: Wkly reprts, analyses, research. 1 yr exp or internship w natl rated cable network. Full info/apply: www.thesportsmanchannel.com (6/13)

JOB OPENING: MGR, NETWORK NEWS PRICING & REV FORECASTING/NBC/NYC: Responsible for sales forecasting; analyzing pricing & efficiency trends. 5+ yrs exp. w/financial management/analysis required. Apply www.nbcunicareers.com, #5865 (6/13)

JOB OPENING: SR COORD, AD SALES MARKETING/NY: Provide strategic ad sales support, develop mktg programs, and execute corporate branding initiatives. 3-5 YRS exp pref’d. Apply at www.screenvision.com (6/13)

JOB OPENING: EXEC ASST/Lifetime/NY: Admin support to EVP, Prgmng. Calendar mgmt., coord travel, plan mtgs, track expense reports. 5+ yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (6/13)

JOB OPENING: MGR CONTENT DEVELOPMT, USA/NBCUNIVERAL/NYC: Responsible for all aspects of content creation for USANetwork.com. Min 3 yrs exp in interactive media req. Editing/writing exp desired. Apply: www.nbcunicareers.com (5731BR) (6/13)

JOB OPENING: MGR, PROD-INTERNAL COMMUNICATIONS/NBC/NY: Responsible for creating content for company intranet & newly developed employee channel. Must know Final Cut Pro and Photoshop. Apply www.nbcunicareers.com, #5760BR (6/13)
 
JOB OPENING: DIGITAL RESEARCH ANALYST/Scripps/Knoxville, TN: Analyze Home category web traffic trends and competitive activity. Min 3 yrs research exp.Omniture required. Info: http://www.scrippsnetworks.com & select req #3050 (6/13)

JOB OPENING: FREELANCE SALES MKTG MGR/EPICURIOUS/NY: Develop/execute digital mktg solutions. Work w sales to develop media plans + sales materials. Manage RFPs + event exts. Min 5 yrs digital mktg exp. Apply: [email protected] (6/12)

JOB OPENING: DIR, CREATIVE DVLPMNT/TIME WARNER GLOBAL MEDIA GROUP/NYC: 5+ yrs creative dev/writing/packaging for multi-platform. Agency/media exp a +. Dig a MUST. Apply: www.timewarner.com/careers & refer to requisition # 129369 (6/12)

JOB OPENING: MANAGER/Ad Sales MKTG/HGTV/NY: Create custom sponsorship proposals, budget management, manage sweepstakes and sponsorship fulfillment.Full details, http://www.scrippsnetworks.com & select req 3073 (6/9)

JOB OPENING: KEY PRODUCTION ACCOUNTANT/NYC: Daily, synd talk show seeking experienced Key Accountant. Must know Global Vista. Non-union position. Must work as a NYC local. Starts 6/18. Resume to: [email protected] (6/9)

JOB OPENING: IN-HOUSE COUNSEL/VP, LEGAL & BUS AFFAIRS/LA: Attorney for TV prod co to manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (6/9)

JOB OPENING: DIGITAL AD SLS RSCH STRATEGIST/DISCOVERY/OWN: Sprt Sr Dir w/digital ad sls rsch, cross platform & social anlys; BA Comm, Econ, Media pref; 4yr exp in data/media relatd field pref; http://careers.discovery.com/ #5737 (6/9)

JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: http://www.hallmarkchannel.com/jobs (6/9)

JOB OPENING: MGR CONSUMER MKTG/SYFY, NBCUNIVERSAL/NYC: Manage Syfy’s Off-Air, Brand, and Consumer Marketing efforts. Must have 3 yrs marketing exp in TV or entertainment. Media planning exp req. Apply: nbcunicareers.com (5747BR) (6/9)

JOB OPENING: MEDIA ASSIST/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for media plng assist, inputer, & day-to-day maint of kid buys. EXCEL WIZ A MUST. Great bnfits. Send resumes to: [email protected] (6/9)

JOB OPENING: DIG. VIDEO LICENSING EXEC/AMAZON.COM/SEATTLE OR LA: Video Content Acquisition Amazon Instant Video. Highly exp’d, you will negotiate content deals & mng relationships with studios and cable nets, [email protected] (6/9)

JOB OPENING: KEY PRODUCTION ACCOUNTANT/NYC: Daily, synd talk show seeking experienced Key Accountant. Must know Global Vista. Non-union position. Must work as a NYC local. Starts 6/18. Resume to: [email protected] (6/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXTREMELY motivated SALES EXECUTIVE with 20 years of solid B2B sales experience looking for a new opportunity. Very organized with strong multi-tasking, problem solving and relationship skills. [email protected] (6/15)

SITUATION WANTED: WRITER’S PROD/ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has a BS in journalism. [email protected] (6/15)

SITUATION WANTED: SUPERFINE WRITER: Digital, video, print, integrated, segregated. Broadcast, innovation, beauty, foodie, wellness. Super-speedy, reasonable rates. I hear brand voices. [email protected] (6/12)

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