Friday, June 8th, 2007





Good morning, it’s Friday, June 8, 2007 and this is your first early morning briefing.

You may be of a certain age and therefore able to recall the live commercials with Ed McMahon on The Tonight Show, oh so many years ago.  Okay, not so long ago – the last live ad on The Tonight Show aired in 1995.  Regardless of how long ago it was, they’re on the rebound. On Tuesday, NBC will reintroduce viewers to the live commercial, again on The Tonight Show, with a live commercial for the satellite navigation system Garmin International, per WSJ. The spot will be played out immediately before the second regular commercial break, which will include a taped commercial for Garmin. The spots will not feature Leno, but rather his announcer, John Melendez (a la McMahon). With the new live spots, NBC hopes to keep viewers’ attention thru the commercial break and get their client messages thru the clutter.

Tonight’s Premieres:
BBC America: Gil Mayo Mysteries at 8p
Saturday’s Premieres:
Discovery Kids Channel: Bindi: The Jungle Girl at 5p
Saturday’s Finales:
WE tv: America’s Cutest Puppies at 9p
Sunday’s Premieres:
HBO: John from Cincinnati at 10:05p
Sunday’s Finales:
HBO: The Sopranos (series finale) at 9p
Showtime: The Tudors at 10p
VH1: Flavor of Love Girls: Charm School at 10p


HGTV will offer up a sneak preview of its newest design series Find Your Style on August 12 and August 19 at 10p, both following HGTV Design Star. The series will premiere in its regular weekly time period August 18 at 1030p. Find Your Style features host Karen McAloon whom viewers may remember from Design Remix. In this new design situation, Karen will help unsure homeowners add design elements to their homes that suit their style.

Additionally, HGTV will air two early previews of Living with Ed, the eco-friendly series surrounding the lifestyle of actor and environmentalist Ed Begley, Jr. and his wife on August 26 and September 2 at 10p. Both of these sneak previews also follow HGTV Design Star. Living with Ed will officially premiere in its normal time slot on August 27 at 1030p.
TBS’ double dose debut of Tyler Perry’s House of Payne Wednesday night at 9p and 930p brought in big viewer numbers for the network. Viewers for the 9p episode totaled:  2.72 million A18-49 and 5.2 million total viewers. The 930p episode did even better: 3.06 million A18-49 and 5.8 million total viewers.  According to research from TBS and based on Nielsen Media Research data, House of Payne is now basic cable’s #1 sitcom telecast of all time in delivery of all key adult demos, total viewers and households.
SCI FI Channel also had a pair of series premieres Wednesday night: Ghost Hunters at 9p had 1.6 million total viewers and the 10p Destination Truth delivered 1.4 million total viewers.
Time Warner Cable Los Angeles has given its 1.9 million subscribers more music with the addition of digital channels MTV Hits, MTV Jams and VH1 Soul. Time Warner LA will also receive new content for its VOD service from MTV Networks that includes Fashion Attack and backstage coverage at the MTV Movie Awards.


Isaiah Washington, aka Dr. Preston Burke on Grey’s Anatomy, will not be returning next season – his contract has not been renewed.  Washington was at the center of controversy this past season when his anti-gay remarks, which he later publicly said he was “sorry and embarrassed” about making.

Assistant District Attorney Jack McCoy has been promoted to District Attorney, filling the office recently vacated by DA Arthur Branch (Fred Thompson, now US Presidential hopeful).  That may also mean that as we will see less of Waterston in his 14th season on the Law & Order series, as the DA typically only gets a couple of scenes in each episode, as opposed to the majority of the latter half of the show.

The FX drama Damages, scheduled to debut next season and starring Glenn Close and Ted Danson, has added Peter Facinelli to the cast. 


Summer is here!

Food Network’s grillin’ away, Travel Channel hits the beaches, Style Network brings out the brides.

Cable nets are going strong with new summer programming.  What’s it mean to U ?

Stay on top of the programming trends with CableU . Make the most of your summer program development.

Know Networks Better. Pitch Smarter.


Warner Bros. Domestic Television Distribution has appointed Andy Lewis to the position of EVP/General Administrative Manager. Andy will manage all business operations that include finance, administration, planning and analysis. He will report to Ken Werner, President.
John Varvi has been elevated to SVP/On-Air Promotions at FX. In his new capacity, John will maintain oversight of the strategy and execution of all network on-air promotional efforts, including network program launches. His supervision extends to editorial, operations and planning and scheduling personnel. He is also involved with Fox Networks Group’s channels for cross-channel on-air campaigns.
Joe Ferreira has been made SVP/GM and Heather Moosnick has been added as VP/Business Development for the CBS Audience Network. Joe will supervise programming and syndication efforts for the new CBS Audience Network unit, and will handle the relationships with the 24 online partners which distribute CBS content to almost 90% of the Web through the company’s open and non-exclusive content syndication strategy. In her role, Heather will work in tandem with Joe to find potential partners and strengthen relationships with existing online companies.
Image Factory has tapped Dave McKeand as SVP to manage its East Coast office in Virginia, reporting to Jeff Smaul, President. Dave was most recently with DigitalSports.
44 Blue Productions has hired Emily Mayer as Director/Development, joining from The Incubator at Fox Television Studios. In her new position, Emily will increase the company’s efforts into format and unscripted development. She will report to Glenn Meehan, VP/Development.
Joan Lambur has been recruited as President/On-Screen Entertainment for Canadian-based Lenz Entertainment. Joan’s responsibility will cover the company’s entertainment divisions that encompass international television distribution, television and film acquisitions, licensing and merchandising and brand development.
Shari Bell joins The Weather Channel as Senior Executive Producer where she will develop and manage the weekly and daily Forecast Earth programming as well as the network’s green lifestyle programming.
Barbara Fisher has moved to the Hallmark Channel and Hallmark Movie Channel from National Geographic Entertainment to become SVP/Original Programming. Based in Los Angeles, Barbara will supervise the development and production of all original programming for both networks that includes movies, miniseries, specials and series. She will report to David Kenin, EVP/Programming and assist him in the production department as the roster of production suppliers increases and new platforms are created for program distribution.
TANDBERG Television has upgraded Dwight Witherspoon to VP/Corporate Communications. Dwight will manage the company’s global marketing communications activities, reporting to Eric Cooney, President/CEO.



Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • Disney Channel to produce preschool series in New Orleans in fall 2007
  • Penguin UK will launch a teen-targeted and teen edited online book community this fall
  • Chellomedia is now the sole owner of the European kid’s channel Minimax

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • Target Entertainment signs several international deals for reality shows from 51 Minds Entertainment
  • The U.K.’s Tiscali TV to carry three Disney channels
  • here! to debut as a subscription service on Time Warner Cable in Southern California

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • A glitch in the process has precluded the timely delivery of Cynopsis Digital this morning.  We hope to send it as soon as possible.


WEDNESDAY – A18-49 Analysis:  FOX kept its Wednesday night momentum winning with a 3.6/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. Reality programming dominated the first two hours of primetime: at 8p FOX’s repeat episode of So You Think You Can Dance did a 2.8/9, which was a tenth of a rating point better than ABC’s The Next Best Thing at 2.7/9. FOX won again at 9p with the new version of So You Think You Can Dance at 4.4/12, while the premiere of American Inventor on ABC came in second at 3.0/8. CBS then won at 10p with an encore of CSI: NY at 2.7/8.

Live + Same Day Household Ratings: Wednesday, June 6, 2007 – time period averages. Source: Nielsen Media Research

FOX       5.4/9       So You Think You Can Dance [r] 4.4/8, So You Think You Can Dance 6.4/11

CBS        5.3/9       The King of Queens [r] 3.8/7, The King of Queens [r] 4.0/7, Criminal Minds [r] 5.5/9, CSI: NY [r] 6.3/11

ABC        4.6/8      The Next Best Thing 5.2/10, American Inventor [p] 4.9/8, Traveler 3.7/6

UNIV      2.2/4       La Fea Más Bella 2.4/4, Destilando Amor 2.4/4, Ver para Creer 1.9/3

NBC       1.8/3       National Hockey League 2006-2007 NHL Stanley Cup Finals Game 5 1.8/3

CW         1.3/2       Hidden Palms 1.1/2, One Tree Hill 1.5/2

TELE      0.7/1        Marina 0.7/1, Zorro 0.7/1, Esclava Isaura 0.6/1

A18-49: FOX 3.6/11, ABC 2.5/7, CBS 2.1/6, UNIV 1.8/5, NBC 1.2/4, CW 0.7/2, TELE 0.5/2

Friday Fun Fact: Nameless, Sweet Lips, Disco, Difficult and Static are names of towns in the state of Tennessee

This Day in History:  1969 – When Mickey Mantle, Number 7, formally retired from baseball, Yankee Stadium in New York City was sold out.

Answer to Yesterday’s Trivia:  On what show was Harold Dobey in charge of a famous duo?  STARSKY & HUTCH  Kudos to:  Jonathan Pereira-MindShare/NY; Rick Rosenfelt-Madison Square Garden/NY; Matthew Arlington-RJ Palmer LLC/NY; Paul Gluck-Liveupdate Multimedia/Ardmore, PA; Brett Calvert-ECCA/San Antonio; Kim Thomas-KFYR/Bismarck; Julia Houston-New Orleans; Margaret Branshaw-WFAA/Dallas; Rob Chatlin-FX Network/LA; Colleen Raymann-Disney-ABC Domestic Television/Burbank; Rachel Capata-Kauff, McClain & McGuire LLP/LA; Sidney Clifton-Film Roman-Starz Media/Burbank

Today’s Trivia Question:  When Ann Marie left Brewster to come to NYC and become an actress, what job did she leave behind?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MEDIA SUPV/LA: Resp for day to day operations. Acts as primary client liaison in absence of AMD. Supv planners and asst. 6 yrs exp in Media. 2 yrs supv exp. QSR/ TV tune-in exp. req.. Send resume to [email protected] (6/15)

JOB OPENING: INTERACTIVE AMD/LA: Resp. for providing strategic input to dir. Act as liaison btw clients & agency. Manage planning team. 7-10 yrs exp. 3 yrs mgmt exp. Knowledge of media tools. Send resume to [email protected] (6/15)

JOB OPENING: MEDIA AE/LA: Resp for day to day newspaper issues. Knowledge of client bus./newspaper req. Work w/ Mac artist on newspaper ads. 2 yrs AE exp req. Negotiation/analytical skills. Send resume to [email protected] (6/15)

JOB OPENING: MRKTNG DIR/Montgomery Village, MD: BA; 3+ yrs exp in the entertainment ind. TV, Radio, Music, Records, Advertising, Sales and Excellent Analytical & Writing Skills. [email protected] (6/14)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: (6/14)

JOB OPENING: WEBSITE JR CONTENT PRODUCER/, NYC: 2+yrs exp. Familiar with Web 2.0, Adobe Photo/Illustrator/Flash, Content Mgmt. Creative. Strong writing skills. Interest inkid’s media. Resume to [email protected] (6/14)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: (6/14)

JOB OPENING: WEB PRODUCER/Nicktoons Network NY: 3+yrs online exp. Manage & execute multple online projects on time & on bdget. Undrstnding of internet/technlgy/site architctr. Flash knwldg prfd. Apply: [email protected] (6/14)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, postproduction,or television ideal. Apply through website: (6/14)

JOB OPENING: ACCT EXEC/ Warner Bros Domestic Syndication-L.A: Program or Spot TV sales exp pref; extensive travel req’d; degree req’d. Strong presentation skills/Nielsen research. Email: [email protected] RE: UCTC/79243BR.(6/13)

JOB OPENING: COMMUNITY & CONTENT PROD/LA: Responsible for coord’g day-to-day content flow for & ensure that all activities coalesce around the larger goal of build’g community & driving membership levels. Res: [email protected] .(6/13)

JOB OPENING: SR DIRECTOR PROGRAMMING/COURT TV: Must have 5+ yrs exp in program scheduling with cable network; BA/BS. Exp working with ad sales and other depts internally. Apply online via , Req# 81112. EOE. .(6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/CH: Dev, present & sell integrated media prgrms to clients in the midwest mrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res: [email protected]   (6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/NY: Dev, present & sell integrated media prgrms to clients in the easternmrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res: [email protected]   (6/13)

JOB OPENING: ACCOUNT EXECUTIVE/Univision Online-NYC: 2+ years of media sales experience required, proven and quantifiable track record of success for retention, growth,& new business. Email: [email protected] (6/13)

JOB OPENING: GREAT! Marketing Manager/ Nashville. Passionate about radio & event promotion? Enjoy creative collaboration? Req 2+ years radio or TV promotion experience. Journalism/PR or Marketing degree preferred. [email protected] (6/12)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (6/19)

JOB OPENING: SNR ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 5yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected] (6/9)

JOB OPENING: SR SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 2 yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply: , job #2103. Indicate salary & source. (6/9)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Assist prod. team in ofc & in the field w/new 1hour docu-drama style series.Assist w/research,releases,casting,computer work & more.FT or PT, begin asap,work through summer. [email protected] (6/9)


SITUATION WANTED: “Out-of-the box” ADMIN/MGR visionary 20 yrs exp. in Project & Office Mgmt, Medical Ed, & Franchise Retail. Mission driven & customer focused. Takes ownership of outcome. Immediate start [email protected] Resume (6/15)

SITUATION WANTED: Breath-of-Fresh AIR/WRITER EXTRAORDINAIRE: available for long-term relationship with your audience. Proven track record crafting brand voices, concept/copy. Coming to Promax? Let’s meet. Contact [email protected] (6/15)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR: Exp. includes: reality, entertainment, talk, news, & docs. 3 Emmy noms; LA based, willing to travel. [email protected] (6/14)

SITUATION WANTED: ASSISTANT PLANNER/Online Media/NYC: Eager to learn field of online media. Creative instincts, diligent, quick ability to learn. Proficient in MS Word, Ppoint, Excel. Resume contact [email protected] (6/14)

SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard worker/quick learner/good attitude would be great dept/exec asst. [email protected] (6/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, June 8, 2007

ABC:     AFHV [r], National Bingo Night, 20/20
CBS:    Ghost Whisperer [r], Close to Home [r], Numb3rs [r]
CW:     Friday Night Smackdown!
FOX:    Bones [r], Standoff
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Wonder Years, Wonder Years
MNT:    My Friday Night Movie: Supernova [r]
NBC:    1 vs. 100 [r], Law & Order CI [r], Law & Order [r]
PBS:    Washington Week, Now, Bill Moyer’s Journal, Secrets of the Dead
TELE:   Marina, Zorro, La Esclava Isaura
UNIV:   La Fea Mas Bella, Futbol Copa Oro 2007 Mexico vs. Cuba

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.




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