Friday, June 7th, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, June 7, 2013, and this is your first early morning digital briefing.

The latest in the “Who wants to buy Hulu?” sweepstakes: AT&T might partner with The Chernin Group to make a joint bid for Hulu, though no official bid has been placed yet, according to AllThingsD. The other suitors for the premium video site include DirecTV, Time Warner Cable, Guggenheim Digital, and Yahoo. The Chernin Group has already placed a $500 million bid on Hulu, with the understanding that the price could rise depending on the licensed content that comes with the site. None of this, natch, means the site will be sold.

While we’re on the topic of Hulu, the company has released an update to its iPad app, which now lets users minimize the video player in order to browse the site. Other improvements include new series pages, which offer the “most entertaining clip” and the “most relevant episode,” according to Hulu. 


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Sarah Silverman will help kick off Jerry Seinfeld’s Comedians in Cars Getting Coffee when it returns for a new season on June 13. The show will be available on Crackle and its own website at noon on that day, with new episodes rolling out every Thursday at the same time through July 18. As announced yesterday, Acura is serving as the exclusive sponsor for 24 new episodes, which will be released this year and next.


Travel Channel has launched its first TV Everywhere app. The Watch Travel Channel app, which is currently available for iOS devices, offers full episodes of Travel Channel shows such as Rock My RV with Bret Michaels, Airport 24/7: Miami, and Bizarre Foods America. Features include “Watchlist,” which lets users subscribe to content based on individual shows, hosts, destinations, or interests. When a new episode becomes available within any subscription category, an alert will notify the user of its availability. Content also syncs up with iCloud, so users can pause on one Apple device and resume watching that episode on another. The app supports closed captioning and Airplay. No word on when the app will launch on Android devices. has launched two new business sections: BBC Capital and BBC Entrepreneurship. Both will focus on covering global economic/business news. For BBC Capital, has brought on a newsy cast of writers/columnists, including former Wall Street Journal and BusinessWeek Editor Jennifer Merritt and former Thomson Reuters News Editor Chelsea Emery. 

ZUUS Media, which recently launched a multichannel music video network that’s available across TV, online, and mobile/connected devices, has acquired The Country Network (TCN) and is rebranding it ZUUS Country. The new channel will continue to operate from the former TCN’s Nashville headquarters. ZUUS Country will be available in more than 40 TV markets nationwide as well as via, the ZUUS mobile app for iOS and Android devices, and the recently launched ZUUS Facebook app. The channel will feature programming TCN has already been producing as well as some new shows, including: Inside Tracks (which tracks a featured artist’s path to success culminating in an acoustic performance from that artist) and Breaking Out (in which ZUUS music experts spotlight new country music talent). ZUUS says more original programming announcements are on the docket.


The Best in Online Video Content & Advertising

Cynopsis: Digital Model D Awards
Entry Deadline: June 20
Late Submission Deadline: June 27
Awards Event: November 2013 (NYC)

Click here to learn about the Awards program & enter online!


YouTube’s mobile ad sales have tripled in the past six months, said Lucas Watson, the video site’s VP/Sales in an interview, per Bloomberg. This growth has apparently generated as much as $350 million in revenue for YouTube. In addition, Watson said about a quarter of YouTube’s 1 billion users now access the site via mobile devices.

Real Media Group has launched Socialite, a product that packages all of the company’s social media capabilities for advertisers. Among the features:
An image-recognition technology that lets brands know when content from their site is shared across the web

  • A social media retargeting function that identifies users who have visited a brand’s site or engaged with its content
  • The ability to overlay social buttons on the company’s proprietary interactive video units as well as IAB Rising Star rich media ads
  • The ability to target the same users across social, video, mobile, and display.
  • With Socialite, advertisers will also be able to track each like, pin, tweet, click, or share.

REGISTER for Cynopsis Digital’s Big Monetization Summit, which takes place in NYC at the Time Warner Center on June 18.


ActiveVideo has upgraded its CloudTV H5 platform to make it easier for service/content providers to deliver a consistent user experience on their TV apps across devices. The updates include: “render layers” (which enables smooth rendering of complex interfaces and animations while also reducing the required bandwidth by as much as 50%); “smart multiplexing” (which increases the number of CloudTV sessions across an existing cable QAM network); and “dual-stream rendering” (which allows providers to deliver partial-screen user interfaces from the cloud). ActiveVideo also announced deals with Charter and Cablevision in the US. Charter is enlisting CloudTV for “cloud-based UI strategies” while Cablevision is using the platform for its interactive apps.

T-commerce solutions provider Delivery Agent has renewed its agreement with Discovery Communications to manage Discovery’s e-commerce services through 2015. Delivery Agent says it will optimize Discovery’s existing commerce channels as well as help the company expand to new platforms. The deal also covers t-commerce services through the Delivery Agent platform, which allows TV viewers to shop for products while watching Discovery programming. Delivery Agent has existing partnerships with device makers like Samsung to let viewers buy the stuff they see on their favorite TV shows. Overall, the company has exclusive commerce partnerships with more than 500 TV shows across over 50 networks.


Zeebox has launched TV Rooms, a new in-app feature that allows users to join or create virtual chat rooms based on specific shows, characters, and themes, among other topics. The app is starting out with more than 4,000 TV Rooms (though that number varies based on location/TV provider) as well as 60 TV Rooms tied to themes such as “Late Night Show Breakdown.” The top 50 Rooms will be highlighted every week and ranked based on activity (likes, comments, shares) and members. Each TV Room also includes a program schedule that feature shows tied to the theme of the room. Zeebox is also giving networks and brands the ability to create sponsored chat rooms, the first of which will come from Bravo for the 100th episode of The Real Housewives of Orange County. The Bravo-sponsored room will go live during the premiere of the 100th episode special on Monday, June 24 at 8pm ET. The room will also feature some current and former “Real Housewives” as well as Bravo’s Andy Cohen. Currently available on iOS devices, the TV Rooms will show up on Android in the coming weeks. Zeebox says it also has plans to introduce additional features in the coming weeks, including rich media/video experiences, show clips, and the ability to post external links.

Nickelodeon has launched a new mobile game for fans of SpongeBob SquarePants: SpongeBob Moves In. The city-building app allows fans to build their very own version of Bikini Bottom, the setting for Nick’s hit animated series. The app is very much like other city-building games where the player has to make sure everything is running smoothly and the citizens are happy. The game also features un-lockable short animated videos, which tell the story of how the show’s characters arrived to Bikini Bottom. These shorts were written by the SpongeBob SquarePants series writing staff.


Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 18 – NYC | Sponsor: Yahoo!

-Moving Beyond Beta: Next Generation Digital Programming Models
-Make the Case: TVs Response to the Digital Play
-Next Big Thing: Technology Worth Talking About
-The Brand Panel: Brand as Publisher, Sponsor, Advertiser
-Get Ready: YouTube’s Next Wave of Content
-Video Ad Platforms Differentiated


Now that the euphoria about the return of Arrested Development has subsided (that is, until someone comes out with third-party research on how many people watched the season), it’s time to turn our attention to the NEXT Netflix original series: Orange Is the New Black, which premieres on the streaming service in July. From Weeds creator Jenji Kohan, this gritty show follows a woman coming to terms with being imprisoned as her life on the “outside” falls apart. It stars Taylor Schilling, Jason Biggs, Taryn Manning, and Laura Prepon. Check out the at-times-unsettling trailer (not NSFW).

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR DIGITAL YIELD MGMT, PRICING/INV/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to dramatically improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel & complex activities. Resume HERE (6/14) 

JOB OPENING: MANAGER, INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Freelance. Email resume: [email protected] (6/14) 

JOB OPENING: DIR PARTNER MKTG/NBC/NJ:  8+ yrs cable mktg. Create 360 mktg materials/prgrms. Work closely w/MVPD strat, press, rsrch & ntwrk grps to dvlp accnt-spfc value props. Apply: (9774BR) (6/14)

JOB OPENING:  MGR, AD SALES RSRCH/NY: 5+ yrs TV rsrch exp. Provide marketplace insight and strategic sales positioning. Manage primary rsrch proj. Strong analytic & pres skills. To apply click HERE (6/13)

JOB OPENING: ASSOC DIR MKTG/NYC: Create proposals to support sales team; 5-6 yrs exp pref’d; strong writing skills and creativity a must; team player; good comm; knowledge and passion for tv a plus. [email protected] (6/13)

JOB OPENING: BIZ & LEGAL AFFAIRS/NY: entertainment law “back room brain” to advise successful NY prodco on transactional, corporate and prod matters. JD/7+ yrs exp req’d; cable prod/netwk exp pref’d. Res: [email protected] (6/13)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (6/13)

JOB OPENING: MGR, SOCIAL MEDIA/SPIKE/NY: Participate in strategic dir for Spike content properties on social media including dvlpng voice/content strategies. BA deg w/3-8 yrs exp in dig & social content space. More info & apply HERE (6/12)

JOB OPENING: DIRECTOR AUDIENCE SALES/ESPN/New York: 10+ yrs. exp. w/Media Sales. Resp. for driving profitability specifically in Audience Targeting. Exp. with SSP/DSP/RTB platforms required. To apply: Job-110070 (6/12)

JOB OPENING: RSRCH MGR Insights & Media Strategy/NBCU/NYC: Lead NBCU across all of its brands/platforms thru insights & new transco. initiatives for creation of new value across NBCU assets. 3yrs min exp media rsrch. Job#10283 Apply HERE (6/12)

JOB OPENING: ACCOUNTANT/ANALYST/Huntington, NY (LI)Media Company: Manage & monitor A/R, Sales Forecasting, good analytical & comm. skills, MS Office req’d, B.S. Acct/Finance req’d. resume: [email protected] (6/12)

JOB OPENING: HBO FIXED-TERM MGR, MKT RESEARCH (w/Benefits)/NYC: 5 yrs of primary consumer mkt research exp. Design, Execute & Manage primary quantitative and qualitative mkt research projects. Apply @ (6/12)

JOB OPENING: DIR DISTRIBUTION/Weather/ATL: Corporate account management. Develop strategic comm & mktg plans. Campaign sell-in/execution. Execute renewal strategy. 7+ yrs industry exp. Resumes: [email protected] (6/12)

JOB OPENING: AD SALES COORD/NYC/DIRECTV: Support ad sales team, scheduling media plans, acct. maintenance, liaise with traffic dept. Strong comm skills, MS Office, multitasking. Ad/Media exp. pref. (6/12)

JOB OPENING: SR POST PROD PRODUCER/NY: Min 10 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to [email protected] (6/8)
JOB OPENING: Technical Operations Director/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to origination facility, operators, technical & prod staff. Send res & cov ltr Attn: Rose to [email protected] (6/8)

JOB OPENING: TRAFFIC COOrdINATOR/NY: Min 5 yrs TV Network exp. Input programming schedule/formats and create daily logs. Manage and maintain assets/commercial inventory. Send res and cov ltr Attn: Rose to [email protected] (6/8)

JOB OPENING: COMMUNICATIONS COORD/Universal Sports/Woodland Hills: Support network PR and social media strategies. Write PR/Mktg materials, social media posts, pitch media, monitor coverage. For details and to apply: CLICK HERE (6/8)

JOB OPENING: DIR OF PUBLIC AFFAIRS/NICKELODEON/NYC: Lead strategic partnerships to advance the company’s pro-social priorities incl. outreach strategy, grassroots mobilization & support initiatives. Req 5729. More info/apply HERE (6/8)

JOB OPENING: PUBLICITY COORD/TLC/Fit & Health/MD: Organized top notch go-getter to support Publicity team w/research, media list mgmt, press kits, clips/pitches. Strong written/verbal skills. 1-2 yrs publicity/media exp. Apply (6/8)

JOB OPENING: BUDGET COORD/AMC/NYC: Manage budgets for all mktng and promo projects. Track expenses, process invoices and report to upper mgmt. 2+yrs exp plus 4 yr degree. Submit res (6/8)

JOB OPENING: PRODUCT INTEGRATION PRODUCER/NYC: Freelance. Need savvy pro who can contact agencies and companies to secure brands for new reality series. Exp req apply: [email protected] (6/8)

JOB OPENING: eBUSINESS OPS ANALYST/Bloomfield NJ/NCC: Reconcile billing in timely manner. Strong Project mgmt, accuracy, analytical & comm skills req’d. Create training docs. Support dept websites. Res: [email protected] (6/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Broadcast or Production Company Senior Video Control Position. 23 years experience Studio/Remote Video-Camera Shading/Color Correction. e-mail: [email protected] 212-972-1010 (6/8)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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