Friday, June 25th, 2010

Cynopsis: Kids!

Good morning. It’s Friday, June 25, 2010, and this is your first early morning Kids briefing.

Alloy, Inc., the tween/teen-centric media and marketing company, is being acquired by an investor group led by ZelnickMedia for about $127 million.  Geraldine Laybourne, formerly CEO of Nickelodeon, will serve as Chairman of the Board.  Alloy co-founders, Matt Diamond and Jim Johnson, will continue to run the company as CEO and COO, respectively.  Diamond and Johnson will exchange a portion of their Alloy shares for an equity interest in the acquiring group.  The rest of the Alloy senior management team is expected to remain in place as well.  Also joining the Board is former COO, Marvel Entertainment, Bill Jemas, who will work closely with the company on merchandising, content and business affairs.  Leslie Morgenstein, CEO of Alloy Entertainment will work with Laybourne and Jemas, focusing on Alloy’s entertainment assets.  The plan moving forward is to grow Alloy into a major entertainment and media brand reaching people 10-29.  Alloy is the parent company of Alloy Entertainment, known for its TV series and movies including Gossip Girl, The Vampire Diaries, Pretty Little Liars and The Vampire Diaries, as well as Channel One, the Alloy Digital Network, which is comprised of tweens/teens/college kids aimed websites, and the recently launched Alloy TV.  The transaction is expected to be completed by the end of the year.

Following reports that Hasbro was in discussions with private investors concerning a buyout, the toy company issued this statement on market rumors yesterday:

Hasbro stated today that it is not having any discussions regarding the sale of the company.  Hasbro confirmed that it had been approached by a private equity firm regarding a transaction, and said that its Board of Directors determined that there was no interest in pursuing such transaction.


Production has begun on the new animated preschool series Doc McStuffins, which is slated to premiere on soon to be branded Disney Junior programming blocks on Disney Channel, and Disney Junior channels around the world from 2011.  Produced in Dublin by Brown Bag Films in association with Disney Channel, Doc McStuffins is created by Chris Nee (Little Bill), who will also serve as executive producer.  Designed to underline the importance of healthy living and taking care of oneself, the series revolves around Dottie “Doc” McStuffins, a 6-year-old that communicates with stuffed animals and toys and tends to all the neighborhood toys in need of care at her backyard community clinic, with the help of some of her other toy pals who come to life.  The Hollywood Health & Society division of the USC Annenberg Norman Lear Center will serve as the health and medical consultant for the series.

Random House Children’s Screen Entertainment (RHCSE), a production entity and joint venture of Random House Children’s Books (RHCB) and Komixx Entertainment, acquires options for four RHCB titles to be developed as TV series.  The four book titles and TV plans are as follows:

  • Fish-Head Steve – a cartoon comic strip by Jamie Smart that was initially published in the DFC.  The property is being developed as an animated TV series with scripts and a pilot in the works.  The story revolves around a group of friends that wake one day with weird new heads.  RHCSE will showcase the project at Cartoon Forum this September.
  • Gargoylz – the preschool-targeted project by Jan Burchett and Sara Vogler will be developed as a live-action CGI series.  The story follows the adventures of impish Gargoylz monsters that use their powers to make mischief.  A Gargoylz book will be published fro World Book Day in March 2011.
  • Princess Poppy – based on the eponymous picture books by Janey Louise Jones, is also being developed as an animated TV series.
  • The Charlie Small – a book series from author Nick Ward will be developed as live-action CGI movie or TV series.  The books follow the adventures of a fearless eight-year-old that has lived for 400+ years as he tries to make his way back home.


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Mind Candy inks a master toy licensing deal with Vivid Imaginations, the UK-based toy and gift developer, for its kid-targeted online game Moshi Monsters ( ).  Vivid plans to launch its Moshi Monster-branded toys across the UK, North America, Australia and New Zealand beginning January 2011.  The initial toy line will include miniature collectables and plush toys, with other lines in development.  Vivid will support the toy line with TV advertising, online marketing, PR and a fully integrated promotional plan.


Rubicon Studios appoints Marlene Sharp as Director/Development in its LA office.  In this newly created position, Sharp will be responsible for identifying intellectual properties to develop across multiple platforms, as well as seeking production and co-production partners for all projects.  Most recently, Sharp was Co-CEO/Producer at Two Twiggs & A Berry Productions.  Prior to that she was Producer/Manager of Distribution and marketing, in the LA office of South Korea’s Enemes, Inc. (Higglytown Heroes, Z-Squad, Da Jammies).

CCI Entertainment‘s Co-Chairman, Charles Falzon is appointed as Chair Ryerson’s School of Radio & Television Arts (RTA).  He is a graduate of the school.  Falzon will remain active as Co-Chairman of CCI Entertainment, he will also continue to co-executive produce projects with his partner and CCI Co-Chair/CEO, Arnie Zipursky.  As Chair, Falzon will be responsible for managing RTA’s academic and operational affairs and will work with faculty and staff of the school in promoting research, developing scholarships, and maintaining the school’s programming and all related initiatives.  He will also work with the Dean of the Faculty to develop both academic and industry partnerships in Canada as well as internationally. 


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/14-6/20/10 , 6a-6a:
K2-11                                           Total Delivery (000)
NICK:    SpongeBob SquarePants (6/17; 11:30a)     2357
NICK:    SpongeBob SquarePants (6/17; 11a)          2184
NICK:    SpongeBob SquarePants (6/15; 11:30a)     2170
NICK:    SpongeBob SquarePants (6/16; 11:30a)     2110
NICK:    iCarly (6/17; 12p)                                     2023
NICK:    SpongeBob SquarePants (6/14; 11a)          2002
NICK:    iCarly Movie: iPsycho (6/18; 7-8p)             1985
NICK:    SpongeBob SquarePants (6/15; 11a)          1984
NICK:    SpongeBob SquarePants (6/17; 10:30a)     1983
NICK:    SpongeBob SquarePants (6/18; 6:30p)       1969
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/14-6/20/10 , 6a-6a:
K6-11                                            Total Delivery (000)
DSNY*: Suite Life On Deck (6/18; 8-9p)                  1542
DSNY*: Sonny With A Chance (6/18; 9p)                 1542
DSNY*: Good Luck Charlie (6/18; 9:30p)                 1430
NICK:    iCarly Movie: iPsycho (6/18; 7-8p)              1423
DSNY*: Sonny With A Chance (6/20; 8-8:25p)         1421
DSNY*: Big Time Rush (6/18; 8p)                           1371
NICK:    iCarly (6/17; 5p)                                       1341
DSNY*: Pixar Short Films (6/20; 9-10:40p)             1313
NICK:    iCarly (6/15; 5p)                                       1300
NICK:    SpongeBob SquarePants (6/15; 6p)            1295
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/14-6/20/10 , 6a-6a:
Tweens 9-14                                       Total Delivery (000)
ABC:     Boston Celtics at LA Lakers (6/17; 9:04-11:59p) 1572
DSNY*: Suite Life On Deck (6/18; 8-9p)                         1569
DSNY*: Sonny With A Chance (6/18; 9p)                        1466
DSNY*: Sonny With A Chance (6/20; 8-8:25p)                1395
DSNY*: Good Luck Charlie (6/18; 9:30p)                        1313
DSNY*: Pixar Short Films (6/20; 9-10:40p)                     1236
ABC:     NBA Trophy Presentation (6/17; 11:59p-12:22a) 1199
DSNY*: Suite Life On Deck (6/19; 8-9p)                          1179
DSNY*: Jonas L.A. (6/20; 8:30p)                                    1176
DSNY*: Hannah Montana (6/20; 11:30p)                        1154
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/14-6/20/10 , 6a-6a:
Teens 12-17                                            Total Delivery (000)
ABC:       Boston Celtics at LA Lakers (6/17; 9:04-11:59p)   1572
ABC:       NBA Trophy Presentation (6/17; 11:59p-12:22a)   1199
ABC:       Boston Celtics at LA Lakers (6/15; 9:04-11:43p)    1380
DSNY*:   Suite Life On Deck (6/18; 8-9p)                              880
FAM:       Pretty Little Liars (6/18; 8-9p)                                864
DSNY*:   Sonny With A Chance (6/20; 8-8:25p)                     830
FAM:       Secret Life of the American Teen (6/14; 8-9p)          781
ADSM**: Family Guy (6/16; 11:30p)                                     772
DSNY*:   Jonas L.A. (6/20; 8:30p)                                         731
NICK:      iCarly (6/15; 12:30p)                                             716
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 19, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.5/3 Avg. (7a-12p)
Magical DoReMi 0.1/2; Winx Club 0.3/3; Dinosaur King 0.3/3; Skunk Fu 0.4/3; Teenage Mutant Ninja Turtles 0.7/4; Teenage Mutant Ninja Turtles 0.6/4; Sonic X 0.7/3; Chaotic 0.5/3; Yu-Gi-Oh 0.4/2; Yu-Gi-Oh 0.5/3
ABC* 0.7/4 Avg. (9a-1p)
The Emperor’s New School 0.3/2; The Replacements 0.7/4; That’s So Raven 0.7/4; That’s So Raven 1.0/5; Hannah Montana 0.8/4; Suite Life of Zack & Cody 0.8/4; Mighty Morphin Power Rangers 0.3/2; Mighty Morphin Power Rangers 0.2/1
*A portion of the ABC block on the West Coast was pre-empted by World Cup coverage
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
Turbo Dogs 0.5/3; Shelldon 0.3/1; 3-2-1 Penguins 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.3/2; Jane and the Dragon 0.5/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.2/1; Doodlebops Rockin Road Show 0.1/0; Sabrina: The Animated Series 0.2/1; Sabrina: The Animated Series 0.3/2; Strawberry Shortcake 0.1/1

Final K6-11 Ratings for Saturday, June 19, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/23 Avg. (7a-1p)
Jimmy Neutron 1.7/22; Jimmy Neutron 2.0/21; Fairly OddParents 2.0/21; Fairly OddParents 2.2/19; Fairly OddParents 3.1/22; SpongeBob SquarePants 4.1/25; SpongeBob SquarePants 4.5/25; SpongeBob SquarePants 5.2/26; Penguins of Madagascar 4.8/25; Fanboy & Chum Chum 4.4/23; Back at the Barnyard 3.6/19; iCarly 3.8/22; iCarly 3.8/21
CARTOON NETWORK 1.6/10 Avg. (7a-1p)
Pokemon: DP Sinnoh League 1.0/13; Yu-Gi-Oh! 1.1/11; Ben 10: Ultimate Alien 1.6/14; Generator Rex 1.5/11; Star Wars: Clone Wars 1.7/10; Hot Wheels: Battle Force 1.6/9; Bakugan: Gundalian Invaders 1.7/8; Johnny Test 1.8/9; Johnny Test 1.9/10; Johnny Test 2.0/11; Garfield Show 1.8/10; Garfield Show 2.0/11
DISNEY CHANNEL 2.1/13 Avg. (7a-1:55p)
Handy Manny 1.7/22; Handy Manny 1.7/17; Handy Manny 1.8/16; Handy Manny 1.8/13; Mickey Mouse Clubhouse 2.0/12; Mickey Mouse Clubhouse 1.9/10; Imagination Movers 2.1/10; Handy Manny 2.0/10; Phineas and Ferb 2.8/14; Phineas and Ferb 3.1/17; Beethoven’s Big Break (1×115) 2.4/14
DISNEY XD 0.8/5 Avg. (7a-1p)
Cory in the House 0.1/2; Phineas and Ferb 0.3/3; Phineas and Ferb 0.6/5; Kick Buttowski 0.6/4; Jimmy Two Shoes Shorts (1×15) 0.4/2; Kid vs. Kat 0.5/3; Phineas and Ferb 1.1/6; Zeke and Luther 1.2/6; Suite Life On Deck 1.2/6; Suite Life On Deck 1.3/7; Suite Life On Deck 1.2/7; I’m In The Band 0.9/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1318; K6-11 765; TWEENS 9-14 587
DISNEY CHANNEL:     K2-11 1102; K6-11 756; TWEENS 9-14 602
CARTOON NETWORK: K2-11   773; K6-11 496; TWEENS 9-14 361
DISNEY XD:               K2-11   220; K6-11 160; TWEENS 9-14 123
NICKTOONS:              K2-11   169; K6-11 134; TWEENS 9-14 130
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
Denver, Colorado lays claim to the invention of the cheeseburger. The trademark for the name “cheeseburger” was awarded in 1935 to Louis Ballast of the Humpty Dumpty Drive-In. Ballast claimed to have come up with the idea while testing hamburger toppings.

Answer to Yesterday’s Trivia:    The theme song for what popular late 1980’s television show was originally supposed to be “What A Wonderful World” and ultimately changed to “As Days Go By”??  FAMILY MATTERS  Kudos to: Jason Wells-ABRAMS/NY; Jessica McCadden-Nickelodeon Preschool/NY; Gustavo Zuniga-Turner Broadcasting/NY; Christine Ferrara-WSBK WBZ/Boston; Deena Antonacci-Radio Disney/Burbank;

Today’s Trivia Question:  When the creator of this 1983 children’s show originally came up with his idea, the working title was “The Woozle Show” which was eventually changed to what title we now know today?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support (7/2)

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: #253103  (6/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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