Cynopsis: DIGITAL

06/18/10

Good morning, it’s Friday, June 18, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

The FCC voted 3-2 (along party lines) on Thursday to begin soliciting public comments in its efforts to regulate broadband transmissions in the U.S. This includes Chairman Julius Genachowski’s “third way” plan to reclassify ISPs as common carriers, requiring them to treat all broadband traffic equally, but also allowing content and applications to remain generally unregulated. The fight over net neutrality is expected to drag out for years as broadband carriers such as AT&T and Verizon have already stood up in opposition of new regulations.
 

 
CBS.com is testing an HTML5 video solution to stream episodes of Star Trek Enterprise that work on the iPhone and iPad, reports MocoNews.
 

 
Online people searching site PeekYou launched a new service called PeekScore that ranks personalities based on their presence and level of activity on the web. Rankings range from 1 -10 and blog posts, social networking participation, Facebook and Twitter followers all count toward your final score. PeekYou also answers questions such as “Who are the top graduates on the web from Stanford?” and such. The overall top 3 Peek scorers are Sean Combs, Ashton Kutcher and Britney Spears, in that order.
 

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AOL finalized the sale of social networking Bebo to Criterion Capital Partners for a reported $10 million or less. As AOL paid $850 million for the company less than three years ago, the company will at least get a nice big fat tax write off.
 
It’s not polite to ask a lady, or an actor, for their age. The WGA, West is leading an effort to get Amazon’s credit listing site IMDb.com to remove date of birth from its listings, per TheWrap. Making age information public leads to far fewer opportunities for anyone over 25 in an industry obsessed with youth, the guilds say.
 

 
Some 22% of all time spent online, or one in every four and half minutes, is spent on social related web sites or blogs including Facebook, YouTube and Wikipedia, according to Nielsen. Brazil ranks as the most socially connected country, with 86% of users visiting a social network for an average of five hours/month. Australians spend the most time on social networking sites, spending an average of 7 hours 20 minutes in April.
 
WORLD’S* MOST POPULAR BRANDS ONLINE / April 2010
Brand     % of World’s Internet Population        Time per person
                                   visiting brand                 (hh:mm:ss)
Google                            82%                          1:21:51
MSN/WindowsLive/Bing  62%                          2:41:49
Facebook                         54%                          6:00:00
Yahoo!                             53%                          1:50:16
Microsoft                         48%                          0:45:31
YouTube                          47%                          0:57:33
Wikipedia                         35%                          0:13:26
AOL Media Network           27%                         2:01:02
eBay                                26%                         1:34:08
Apple                               26%                         1:00:28
Source: The Nielsen Company *Global refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
 
Reach and Usage by Country / Apr 2010 (Home & Work)
                     Social Networking / Blog Sites
Country     % Reach of Active Users      Time per Person (hh:mm:ss)
Brazil                       86%                           5:03:37
Italy                         78%                           6:28:41
Spain                       77%                           5:11:44
Japan                       75%                           2:50:50
United States           74%                            6:35:02
United Kingdom       74%                            5:52:38
France                     73%                            4:10:27
Australia                  72%                            7:19:13
Germany                 63%                            4:13:05
Switzerland              59%                            3:43:58
Source: The Nielsen Company
 
Android’s market share increased by 5% in May to 15% of the overall US smartphone mix, according to Millennial Media‘s May 2010 Mobile Device report. Apple’s iPhone dropped by 14%, but still retains a leading 48% share of the smartphone market. While smartphone adoption continues to rise (46% in the U.S. in May) feature phones (39%) and connected devices (15%) still make up more than half of all impressions delivered. Also, 90% of developers are still only developing for a single app platform – Apple 56% of the time and Android 29%. Other findings include:

• Android ad requests grew 15% month-over-month in May; since January, Android has grown 338%
• Apple ad requests decreased 33% month-over-month, decreasing 32% m/m since Jan.
• RIM ad requests decreased 2% month-over-month, but have increased 33% since Jan.
• iPad ad requests grew 160% month-over-month
• Gaming ads proved to the be top mobile apps channel in terms of revenue, accounting for 58% of overall app revenue with social networking ranking #2, growing 124% since Jan.

 
Top Mobile App Channels Ranked by Revenue
Rank        Channels______________________

1. Games
2. Social Networking
3. Weather
4. Entertainment
5. News & Current Events
6. Sports
7. Education & Employment
8. Utilities
9. Music
10. Shopping & Retail

Source: Millennial Media, Inc.
 

 
Apple managed to log in 600,000 pre-orders for the iPhone 4 on Wednesday, despite website errors and another AT&T security glitch that accidently logged in users to other people’s AT&T accounts (oops.)
 
Good news for all those Mac users out there waiting for Clearwire to notice your existence: the WiMax service provider has finally launched a 4G/3G USB modem that works with Mac laptops as well as its first Wi-Fi hotspots with integrated 4G radios. When not in the 4G coverage area, the new modem ($115 to buy or $6 /mo. to rent) will automatically switch to the Sprint 3G network. The Clear service is currently available in 34 markets serving 51 million users but the company plans to expand its footprint to 120 million people by the end of the year.
 
The AP says its 2010 World Cup mobile app released for Apple, Nokia, BlackBerry and Android devices has garnered more than 3 million page views during the opening weekend of the World Cup, an average of more than 1 million page views each day and an average of more than 2 minutes spent on the application. App usage peaks during the workday, according to Jeff Litvack, AP’s GM of Global Product Development, between the hours of 10 am to 4 pm ET.
 
Iconosys’s SMS Replier app, which automatically replies to friends with text messages when you’re indisposed, has released a customized version for World Cup fans. The replies let people know that you’re not ignoring them, rather you’re busy watching a match.
 

 
Rita Ferro has been promoted to EVP/Disney Media Sales and Marketing, effective June 28. Rita will report to three business unit leaders – Carolina Lightcap, President, Disney Channels Worldwide; Paul Yanover, EVP and Managing Director, Disney Online and Russell Hampton, President, Disney Publishing Worldwide. She will relocate to New York from Miami, succeeding Tricia Wilber who was recently named Chief Marketing Officer, The Walt Disney Company, Europe, Middle East and Africa.
 
Mitchell Caplan has been appointed Chief Marketing Officer for McCann Erickson North America, a newly created position. He is charged with leading agency growth strategy and marketing and will be based in New York. Mitchell previously served as CMO for both Young & Rubicam Advertising and Young & Rubicam Brands.
 
Ad planning and management firm Invision hired a trio of new executives: Jennifer New joins as VP/Product Management, Christopher Passante as VP/Digital Development and Dan Maxwell as Director of Digital Product Management.
 
Paris-based Netgem appointed Charles-Henri Dutray as its new Chief Financial Officer. He succeeds Gilles Aubagnac and will report to Christophe Aulnette, Managing Director.
 
Ross Video upped Brian Olson to XPression Marketing Product Manager.
 

 
Some of the more established web producers are beginning to leverage their niche audiences to help promote and cross-pollinate established media brands. In a paid production deal, NextNewNetwork‘s Indy Mogul indie filmmaking channel has produced a six-part interstitial series of co-branded HD programming dubbed “FX Reboot” that will run on the new EPIX premium cable channel and authentication-required epixhd web portal. The 5-8 minute segments, hosted by Backyard FX’s Erik Beck, run before select summer blockbusters and feature Erik sharing tips on how filmmakers can recreate special effects seen in the EPIX features on the cheap. For example, Erik managed to pull off the scene where Gwyneth Paltrow reaches into the chest of Robert Downey Jr. to replace his Arc Reactor in “Iron Man” for “a few hundred dollars.”
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
06.18.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here  .

  JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: www.tvoneonline.com (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: http://bit.ly/95TeeZ , Req#117694 (6/25)

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ www.foxcareers.com ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ www.foxcareers.com ref. FNG20042 (6/24)

JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. [email protected]  (6/23)

JOB OPENING: DIR, DIST FLD SALES/LA:  Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/  apply at www.aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=73953 (6/23)

JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY:  Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign www.disneyabcjobs.com # 250802 (6/23)

JOB OPENING: MGR, DIG AD PROD DEV/NY: AD PROD DEV MGR: Execute goals of Dig Ad Ops focus prod dev, mgmt & optim. aetn.com/careers/html  (6/22)

JOB OPENING: ACCOUNT SERVICES EXEC/NY: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/comm, 5+ yrs wkg within sales/mktg Apply: www.nationalcinemedia.com (6/22)

JOB OPENING: JUNIOR CASTING DIRECTOR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/22)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (6/22)

JOB OPENING: DIGITAL MEDIA BUYER/PLANNER/NYC: with excellent neg. & critical thinking skills is needed to handle dev. & execution of online media campaigns. Cover, resume, & salary req. [email protected] Job# Digital MPB (6/22)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: [email protected] (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: [email protected] (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: [email protected] (6/19)

JOB OPENING: SR MANAGER, HUMAN RESOURCES/Hallmark Channels/LA: Manages day to day HR Ops for Hallmark Channel office locations and supervises one direct report. View full posting & apply: www.hallmarkchannel.com “Jobs” (6/19)

JOB OPENING: PUBLICITY MGR/Discovery Communications/SS: dvlp & implement prg publicity campaigns for Discovery Channel, mng & implement ntl and local market branding/communications initiatives www.discovery.com Req#9764 (6/19)

JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to [email protected]  (6/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. http://www.linkedin.com/in/thomaskopczynski (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (6/24)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (6/22)

SITUATION WANTED: SOCIAL MEDIA STRATEGIST (NY) seeking FT work. Balances research & analytics with a creative, strategic, & tactical vision of the social media landscape. Tweets, blogs, obtains mayorships. Contact: [email protected] (6/22)

SITUATION WANTED: TRAFFIC MANAGER: Over 10 years experience in TV Traffic.  3 years in management.  Full working knowledge of copy continuity, log building and tape process. Email [email protected]   (6/19)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Can profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/19)

SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel [email protected] (6/19)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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