Friday, June 14th, 2013

Cynopsis: DIGITAL
06.14.13

Good morning. It’s Friday, June 14, 2013, and this is your first early morning digital briefing.

Viacom has upgraded the MTV app for iOS devices to offer access to full-length current-season episodes of MTV shows such as Teen Wolf as well as episodes of older titles like The Real World and Beavis and Butt-head. The app also features an array of original short-form digital content (via a new in-house production studio/lab called “MTV Other”), as well as second-screen capabilities that surface social media discussions and content related to what the user is watching on MTV at that time. Viacom plans to debut similar TV Everywhere apps for VH1, CMT, and Logo later this year. Earlier this year, Viacom-owned Nickelodeon launched the Nick App, which also offers a mix of full-length TV episodes and shorter, and in some cases digitally exclusive, content. Android and Xbox versions of the app will roll out by the end of the year.

— In other words: The fact that some of the content created by MTV Other could move to television is not unlike what another Viacom network, Nickelodeon, is already doing with its Nick App: Nick’s animated shorts program has led to several series going into development and two pilot orders.

NEW PROGRAMMING + DEALS

Next week (on July 17 to be exact), The Chernin Group plans to launch Summer Break, a transmedia “reality show” that takes place entirely on social media networks like Facebook, Twitter, Vine, and Tumblr. Per The Wall Street Journal: The show will follow nine LA-based teenagers in the days before they head off to college, posting on social media to document it all over the course of eight weeks. The Chernin Group also plans to produce 60-second daily wrap-up videos that post to YouTube “within 24 hours of the events they portray” as well as 3-5 minute weekly wrap-ups. Most of the nearly $5 million production budget came from show sponsor AT&T. Fullscreen, one of the top multichannel networks on YouTube, is lending marketing support to “Summer Break.” The Chernin Group is an investor in Fullscreen.

Fullscreen, by the way, also reps 5-Second Films, an online video sketch comedy troupe that makes super-short “films” on YouTube and Uproxx, and is launching a Kickstarter campaign to fund a feature film inspired by one of those short films. For the feature-length version of Dude Bro Party Massacre 3, the filmmakers are looking to raise $200,000 in total (with 17 days left to go, they are roughly $110,000 away). The feature version of Dude Bro Party Massacre 3 would follow a college kid who infiltrates the house of a fraternity in order to investigate the murder of his identical twin brother. The film will be shot in the style of a VHS recording, complete with fake commercials and news alerts.

Google+ and FOX’s reality competition show, MasterChef, are launching a cooking series that’s streamed live via Google+ Hangouts, beginning June 18. Produced by Shine America and One Potato Two Potato, each one-hour “Cookalong” will allow up to four fans to interact with a finalist from Season Four of MasterChef. These “shows” will stream live beginning at 9pm ET on the following dates: July 9, July 23, August 6, August 20, and September 3. The live stream will be available on MasterChef’s Google+ page as well as FOX’s YouTube channel, which will also offer the Cookalongs on-demand. The series will be moderated by Laura Vitale, creator of Laura in the Kitchen, and will feature finalist Krissi Biasiello in the first episode.

CONTENT EVERYWHERE

Netflix will roll out user profiles later this summer. Why? To allow different users within a shared account to each get their own personalized recommendations. This seems perfect for those subscribing to Netflix’s “Family Plan,” which, for an extra fee, allows up to four users to stream Netflix content at the same time. Right now, a regular Netflix account limits simultaneous streaming to two users. It appears that all Netflix accounts will have the ability to host as many as five or six different profiles, each profile with its own avatar, viewing history, and personalized recommendations. This should also help Netflix improve its recommendations feature.

TECH NEWS

comScore is in the middle of a potentially massive class-action privacy lawsuit. The Seventh Circuit Court of Appeals in Chicago denied comScore’s request to overturn an earlier ruling that allowed a privacy lawsuit to move forward as a class-action suit. The privacy lawsuit in question comes from two former comScore members who accused the online researcher of collecting and selling their personal and private information, including credit card numbers, retail transactions, and Social Security numbers. Because the privacy-related accusations could affect any comScore panelist past and present, the number of plaintiffs in this suit could be quite large, per Adweek. In a statement posted on its website, comScore said: “This suit is filled with factual inaccuracies, and comScore’s position is that this lawsuit is without merit, and we fully intend to vigorously defend ourselves against it.”

Looking forward to seeing all of you attending the BIG Monetization Summit on June 18. I am obligated to remind you that it is at 10 on the Park at the Time Warner Center, but I am sure you know that by now. Truly excited to spend the day examining and outlining how to successfully monetize video content as new devices and platforms continue to enter the market. See you there.


A CYNOPSIS MESSAGE


Cynopsis: Digital BIG Monetization Summit
First ever, live digital debate… THIS IS HOW WE WILL MONETIZE
We gathered leading voices from across the entire digital video ecosystem to debate on the future of monetization

David Freeman, Co-Head of Brand Coverage Group [CAA]
Kathryn Friedrich, Head of Video Strategy, Americas [Google & YouTube]
Michael Rourke, Co-Founder & CEO [Hud:sun Media]
James Smith, SVP/Digital Media Sales [Crackle]
Larry Tanz, CEO [Vuguru]

REGISTER | JUNE 18 | 10 ON THE PARK, NYC | SPONSORED BY: YAHOO!


RESEARCH NEWS

VINDICO released its annual Insights Reportthis week, covering trends the video ad company saw in 2012. Here are some of the more interesting nuggets:

  • 65% of all impressions in 2012 were placed through major media brands, which encompass top online video publishers (29%) and sites affiliated with traditional media outlets (36%).
  • Share of impressions for internet brands grew from 20% in 2011 to 29% in 2012 (which points up the rise in quality video offerings from these companies, according to VINDICO).
  • Standard video still carries the bulk of video impressions, though interactive video accounted for 7% in 2012, up from 4% in 2011 and 1% in 2010.
  • 15-second and 30-second spots make up about 98% of video ad placements on the web.
  • For long-form content (10+ minutes), ad-completion rates for both 15-second and 30-second spots stood at 94%; for short-form content, completion rates fell to 77% and 76%, respectively.
  • Video-centric publishers brought in higher completion rates: Major media brands (91%); internet brands (76%); ad networks/exchanges (68%).

MOBILE GAMING + APPS

Yahoo’s Sportacular app is now the Yahoo Sports app. Available for free on iOS and Android devices, the rebranded app also brings with it some new features, including a curated list of local experts and writers live tweeting about a game that features the user’s favorite team. The app will also offer more content from the Yahoo Sports editorial team and local content based on which teams a user selects as his or her favorite(s).

EXEC MOVES

Kaczmarek Digital Media Group (KDMG) has named Linda Blazy as its new VP/Client Services. She will be responsible for managing client accounts and new business solutions. Based in Phoenix, Arizona, Blazy will report to Kyle Kaczmarek, Head of Business Development and Sales, who is based out of KMDG’s Asheville, North Carolina headquarters.


A CYNOPSIS MESSAGE


Women In Action Sports Event
SAVE THE DATE: August 13 from 4-7pm in NYC

To take place the evening before the Cynopsis Sports Business Summit (8/14 at the Grand Hyatt NY), join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Networking cocktail reception to follow!
For more info, contact: Jenn Ocampo.


THE DIGITAL SPOTLIGHT OF THE DAY

Earlier this month, PBS Digital Studios launched Sing Together,” a video tribute to Mister Rogers. Created by John Boswell (“Melody Sheep”), the tribute is about inspiring children through music and dance. It’s actually the second tribute to Mister Rogers created by Boswell and PBS Digital Studios, which launched last year with a video that ended up collecting close to 9 million views on YouTube. That video, called Garden of Your Mind,” also netted PBS Digital a Webby Award for Best Video Remix/Mashup. PBS Digital and Boswell have collaborated on tributes to other inspiring individuals on PBS, including Julia Child, Bob Ross, and LeVar Burton. Anyone who takes some time out of their lives to recognize the greatness of Mister Rogers is A-OK in my book. Also the song has an earworm-y quality to it.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital
06.14.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR DIG. YIELD MNGMNT, PRICING/PLAN’G/INVENTORY/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel activities. Cross platfor exp a + Resume HERE (6/20)

JOB OPENING: ASST/COORD/Santa Monica: Support Pres. & team @ boutique PR firm. Handle schedules, maint of acct/media databases & office systems. Strong comm, organizt’ll skills. MS Office & Photoshop. Prior PR/ent. exp. pref. Resumes: HERE (6/19)

JOB OPENING: PUBLICIST/Santa Monica: 3-5 yrs. exp. consumer, ent or TV. Work on variety of ent accts, srvce range of media rqsts.  Motivated, creative thinker w/strong writing, pitching/media relations, & organiz’l skills.  Resume: HERE  (6/19)

JOB OPENING: SHOWRUNNERS & PRODUCERS: needed for Philly-based prodco working across genres and platforms. Please put “TV” in subject line. [email protected]. (6/19)

JOB OPENING: DIR COMM/NBCUNIVERSAL/CA: 7+ yrs TV publicity exp w/unscripted series at cble nwtk or ent company. Exp interfacing w/high profile talent., execs, mgrs, producers & media. Apply: www.nbcunicareers.com (9407BR) (6/19)

JOB OPENING: EDITORIAL PROD/COMEDY CENTRAL/NY: Write/prod for dig. Platforms. Must have exc project mngt/comm skills & precise eye for detail. BA Deg 3+ yrs editorial/copy editing & web prod exp.  Apply/more details: HERE (6/19)

JOB OPENING: RESEARCH ANALYST/VIACOM/NYC: provides a critical supporting analytic role, the backbone of the team in issuing recurring reports. 1-3 yrs exp (internships incl) data analysis, cbl/brcst TV pref’d.  More info apply HERE (6/19)

JOB OPENING: DIG. PRODUCT MGR, INT’L (2 OPENINGS)/VIACOM/NYC: BA deg w/5-8 years product mngmt expe, with a proven track record of shipping great consumer products. Expertise with wireframing tools of your choice.  More info/apply:  HERE (6/19)

JOB OPENING:  SR DESIGNER/Discovery/NYC: Conceptual thinker to craft the look and feel, user-interface, and responsive designs for content across our tv ntwrk digital assets. 5+ yrs dig design exp, in ent. indstry pref’d. Apply (6/19)

JOB OPENING: SR ASIGNMENT DESK EDITOR/Fox Sports 1/LA: Newsgathering for programming. Answer phones, book feeds & crews. Monitor wires, cut video, set up live events. Req 5+ yrs relevant exp. Apply: http://goo.gl/oPNWV (6/18)

JOB OPENING: SR MGR LICENSING/MATTEL/L.A.: Dvlp cons products strategies across brands & set global brand priorities. Partner w/ brand mktg to develop strategies. Min. 5-8 yrs. licensing exp req. Int’l exp pref’d. Apply to HERE (6/15)

JOB OPENING: TRAFFIC COORD/TV One/NY: Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad Sales mgmt., traffic mgmt. and agencies. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. More info: www.tvone.tv (6/15)

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JOB OPENING: NEW BIZ & INTGR MRKT MGR/NYC: Mng 360 mrktg efforts to drive rev + ratings, connect biz strat w/brand strat. Resp for mng partners, campaigns & EST relationships. 5+ yrs mrktg exp. Agency/CPG/brand exp +. Send resume HERE (6/15)

JOB OPENING: DIR, AD SALES & SPONSOR DVLPMNT/Location flexible: Sell advrtsing for avail over-the-air TV station, reg’l sports ntwrk & dig partner inventory for sports series. Min 5 yrs TV sales/media buying &/or selling exp. Info HERE (6/15)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Be part of the prog sched team behind The Walking Dead, Mad Men, and more. Submit res http://tinyurl.com/cxmr88z (6/15)

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