Friday, July 23rd, 2010

Cynopsis: Kids!



Good morning. It’s Friday, July 23, 2010, and this is your first early morning Kids briefing.

At Comic-Con yesterday writer/director/producer Guillermo del Toro revealed that he is developing a new movie based on Disney‘s theme park attraction The Haunted Mansion.  With del Toro on board to write and produce, Disney hopes to offer a unique thriller family movie that reflects the mystery of The Haunted Mansion attraction.  The Haunted Mansion opened at Disneyland in August 1969, followed by versions of the ride at Disney’s parks in Orlando, Tokyo and Paris.  Disney did release a comedy movie titled The Haunted Mansion, staring Eddie Murphy, in 2003.  The del Toro adaptation of the movie will no doubt have nothing to do with the earlier movie.


Jerry Trainor, who plays Carly’s brother/guardian on iCarly, will star in the new 2D animated series T.U.F.F. Puppy (13×30), which launches on Nickelodeon this fall.  Created and executive produced by Butch Hartman, who also created Fairly OddParents and Danny Phantom, T.U.F.F. Puppy also features a theme song performed by Adam Schlesinger of Fountains of Wayne and is produced at Nickelodeon Animation Studios.  The series revolves around Dudley Puppy, a spirited but dimwitted dog that is thrust into the role of hero when he is recruited as a secret agent by the crime fighting T.U.F.F. (Turbo Undercover Fighting Force), and is forced to partner with a feline, superspy Kitty Katswell.  Additionally, Trainor will star in Nickelodeon’s upcoming original TV movie Best Player.

Shaftesbury Sales Company, the distribution arm of Shaftesbury Films, inks a broadcast deal with Nickelodeon Germany for both season of its live-action adventure series Connor Undercover (39×30).  The tween-targeted series will join the network’s programming lineup on August 22, 2010.  Nickelodeon Germany is seen in Germany, Austria and Switzerland via free-to-air DTT and Cable.  Additionally, the series, which already airs in a number of countries and regions, will premiere in Canada on Family Channel on September 17, 2010.  Connor Undercover is co-produced by Shaftesbury and Heroic Film Company.

MTV Networks International (MTVNI) completes sales deals for 400+x30 of Nickelodeon programming with broadcasters in Kazakhstan, Albania and Slovenia on the heels of Discop East.

  • KTK (Kazakhstan), a free-to-air broadcaster, acquires several of Nickelodeon’s animated series for air beginning this September 2010, including SpongeBob SquarePants (season 1-6), The Penguins of Madagascar (season 1-2), Danny Phantom (season 1-4), and Fairly OddParents.
  • Digit-Alb (Albania)  digital-satellite and digital-terrestrial  picks up iCarly (season 1-20, True Jackson, VP (season 1-2), and Big Time Rush (season 1).
  • TV3 (Slovenia)  national free-to-air broadcaster  acquires iCarly.

Shaw Multicultural Channel (British Columbia) renews the kid-targeted animated series Mixed Nutz.  The new season of Mixed Nutz ( ), which features a group of characters from diverse backgrounds with varying interests, airs Sundays at 4p PST.  The series is produced by Big Bad Book Studios.



Cyn opsis Media Presents:
The Primetime Emmy® Awards Special Series: Drama
Wednesday, July 28

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs.
Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

Upcoming Issues: Specials & Non-Fiction (8/4) , Reality & Reality Host (8/9) , Actor/Actress (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].


Skywriter Media and Entertainment Group enters into a deal with E1 Entertainment that will see kid-targeted animated series The Raccoons, season one launch on iTunes in the US ($9.99).  Additional seasons of the environment-centric series and other territories will be announced later this year.  The Raccoons was produced by Evergreen Raccoons Marketing and is distributed by Skywriter.

THQ releases the new Marvel Super Hero Squad game, Marvel Super Hero Squad: The Infinity Gauntlet, for Xbox 360, PlayStation 3, Wii and Nintendo DSi and Nintendo DS.  A sequel to last years Marvel Super Hero Squad game ( ), the new title follows the storyline of season two of the animated TV series, features three game modes and lets players use super powers and brains to go up against Doctor Doom’s lethal Legion and explore locations of the six lost Infinity Stones.  Marvel Super Hero Squad airs on Cartoon Network.

This week marks BBC Worldwide and IGN‘s release of the PC adventure games based on the Doctor Who series, available worldwide exclusively via ( ), IGN’s digital game store.  The first title in the PC game series is Doctor Who: The Adventure Games.  The games debut in conjunction with both the season finale and the new series, which will air July 24 at 9p on BBC America, and simultaneous to Comic-Con 2010 in San Diego, where the games will be featured.  The online retailer is offering Doctor Who fans the first two games, City of Daleks and Blood of the Cybermen, for a special bundle price ($6.99).  More information about the series and games can be found at (

Stardoll ( ), a tween/teen-targeted virtual entertainment and fashion and social gaming site, launches its redesigned site.  Over the last year Stardoll membership has more than doubled from 35 to 68.7 million.  The average Stardoll user is 15-years-old in 2010 (vs. 13-years-old in 2009) and spends an average of just over 17 minutes, up from 13 minutes.  Additionally, page views are up 40% to 8.7 million.  With input for its online community the new site design offers:

  • Member Suites  features more streamlined and main hub for activity on Stardoll where members can shop, design and sell, create scenery, message friends and blog
  • New community area  where it is now easier to join clubs, host a party or meet other members
  • Spotlight  features new activities, contests and features member designs on a rotating basis
  • More social and dress-up games allowing members to earn Stardollars


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/12-7/18/10 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*: Sonny With A Chance (7/18; 8:30-9:30p) 3083
DSNY*: Hannah Montana Forever (7/18; 8p)         2531
DSNY*: Hannah Montana Forever (7/14; 5-5:25p) 2077
NICK:    SpongeBob SquarePants (7/14; 5:30p)     2064
NICK:    SpongeBob SquarePants (7/17; 10a)        2061
NICK:    SpongeBob SquarePants (7/15; 5:30p)     2041
DSNY*: Camp Rock (7/18; 9:30-11:15p)               2006
NICK:    SpongeBob SquarePants (7/17; 9:30a)     1979
NICK:    Brainsurge (7/14; 6p)                              1908
DSNY*:  Phineas and Ferb (7/12; 10-10:25a)         1877
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/12-7/18/10 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*: Sonny With A Chance (7/18; 8:30-9:30p) 2581
DSNY*: Hannah Montana Forever (7/18; 8p)         2033
DSNY*: Camp Rock (7/18; 9:30-11:15p)              1566
DSNY*: Hannah Montana Forever (7/14; 5-5:25p) 1531
DSNY*: Wizards of Waverly Place (7/16; 8:30p)    1517
DSNY*: 16 Wishes (7/15; 8-9:40p)                      1482
DSNY*: Suite Life On Deck (7/16; 8p)                  1474
DSNY*: Sonny With A Chance (7/15; 11p)            1450
DSNY*: Sonny With A Chance (7/18; 7:30p)         1441
DSNY*: Hannah Montana Forever (7/18; 6:30p)    1425
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/12-7/18/10 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
DSNY*: Sonny With A Chance (7/18; 8:30-9:30p) 2591
DSNY*: Hannah Montana Forever (7/18; 8p)         2098
DSNY*: Camp Rock (7/18; 9:30-11:15p)              1528
DSNY*: Wizards of Waverly Place (7/16; 8:30p)    1447
DSNY*: Suite Life On Deck (7/16; 8p)                  1346
DSNY*: Suite Life On Deck (7/16; 11p)                1329
DSNY*: Sonny With A Chance (7/18; 7:30p)         1325
DSNY*: Sonny With A Chance (7/15; 11p)            1281
DSNY*: Wizards of Waverly Place (7/16; 11:30p)  1266
DSNY*: Hannah Montana Forever (7/14; 5-5:25p) 1253
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/12-7/18/10 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
DSNY*:   Sonny With A Chance (7/18; 8:30-9:30p)    1520
DSNY*:   Hannah Montana Forever (7/18; 8p)            1328
DSNY*:   Camp Rock (7/18; 9:30-11:15p)                   955
ADSM**: Family Guy (7/15; 11:30p)                           949
ADSM**: Family Guy (7/13; 11:30p)                           913
ADSM**: Family Guy (7/12; 11:30p)                           901
ABCFAM: Pretty Little Liars (7/13; 8-9p)                       842
DSNY*:   Hannah Montana Forever (7/12; 3p)               806
ABCFAM: Secret Life of the American Teen (7/12; 8-9p) 802
DSNY*:   Sonny With A Chance (7/18; 7:30p)               782
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 17, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/5 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.6/3; That’s So Raven 0.8/4; That’s So Raven 1.2/6; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.2/6; Mighty Morphin Power Rangers 0.8/4; Mighty Morphin Power Rangers 0.9/4
CW (TheCW4Kids) 0.6/4 Avg. (7a-12p)
Magical Doremi 0.1/1; Winx Club 0.3/3; Sonic X 0.5/5; Sonic X 0.6/4; Teenage Mutant Ninja Turtles 0.9/5; Teenage Mutant Ninja Turtles 1.0/5; Sonic X 0.9/5; Yu-Gi-Oh! 0.7/4; Yu-Gi-Oh! 0.7/3; Dinosaur King 0.6/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.1/1; Shelldon 0.2/1; 3-2-1 Penguins 0.3/1; Babar 0.3/1; Willa’s Wild Life 0.2/1; Jane and the Dragon 0.6/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.1/1; Busytown Mysteries 0.1/0; Doodlebops Rockin’ Road Show 0.3/1; Sabrina: The Animated Series 0.2/1; Sabrina: The Animated Series 0.2/1; Strawberry Shortcake 0.6/3

Final K6-11 Ratings for Saturday, July 17, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.5/21 Avg. (7a-1p)
Handy Manny 1.7/24; Special Agent Oso 1.9/21; Mickey Mouse Clubhouse 1.9/16; Mickey Mouse Clubhouse 1.9/14; Phineas and Ferb 2.6/16; Phineas and Ferb 3.7/20; Phineas and Ferb 4.5/24; Phineas and Ferb 4.5/23; Suite Life On Deck 4.7/24; Suite Life On Deck 5.3/26; Wizards of Waverly Place 3.5/16; Wizards of Waverly Place 4.6/23; Wizards of Waverly Place 4.1/20
NICKELODEON 3.0/18 Avg. (7a-1p)
Dora the Explorer 0.9/12; Team Umizoomi 1.2/13; Fanboy & Chum Chum 1.7/15; Penguins of Madagascar 2.4/17; SpongeBob SquarePants 4.1/25; SpongeBob SquarePants 5.3/29; SpongeBob SquarePants 4.9/26; SpongeBob SquarePants 4.0/20; Fanboy & Chum Chum 3.2/16; Penguins of Madagascar 2.8/14; The Troop 2.7/14; iCarly 3.1/15
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Pokemon: DP Sinnoh League 0.6/9; Beyblade: Metal Fusion 1.1/12; Ben 10: Ultimate Alien 1.6/14; Generator Rex 1.9/13; Star Wars: Clone Wars 1.7/10; Hot Wheels: Battle Force 1.3/7; Bakugan: Gundalian Invaders 1.1/6; Johnny Test 1.1/6; Johnny Test 2.0/10; What’s New School Doo 1.8/8; The Garfield Show 1.5/8; Tom & Jerry: The Fast & Furry (1×90) 2.7/13
DISNEY XD 0.6/4 Avg. (7a-1p)
Lockie Leonard 0.2/3; Phineas and Ferb Shorts (1×15) 0.6/6; Phineas and Ferb 0.9/8; Kick Buttowski 0.7/5; Jimmy Two Shoes Shorts (1×15) 0.4/2; Kid vs. Kat 0.6/3; Next X (1×15) 0.4/2; Phineas and Ferb 0.6/3; Zeke and Luther 0.8/4; Kick Buttowski 0.5/3; Kick Buttowski 0.6/3; Kick Buttowski Shorts (1×15) 0.6/3; I’m in the Band 0.3/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1437; K6-11 898; TWEENS 9-14 639
DISNEY CHANNEL:     K2-11 1377; K6-11 971; TWEENS 9-14 792
CARTOON NETWORK: K2-11   674; K6-11 431; TWEENS 9-14 279
DISNEY XD:               K2-11   169; K6-11 128; TWEENS 9-14 107
NICKTOONS:              K2-11   140; K6-11 102; TWEENS 9-14   88
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
In ancient times, strangers shook hands to show they were unarmed.

Answer to Yesterday’s Trivia:   What cartoon character was mistaken for a giant mouse in a Warner Brothers Looney Tunes cartoon feature?  HIPPETY HOPPER  Kudos to: Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Richard Quan-Butler Shine Stern Partners/San Francisco; Kaitlin Fuelling-Hulu/Los Angeles; Mark Buhaj-Disney Channels EMEA/London

Today’s Trivia Question:  This pair of cute furry bears traveled to our world from a parallel universe in this popular 1988 cartoon. Who are they? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!  

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. (7/30)

JOB OPENING: DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance producers, production assistants, interaction, viz designers, QA managers to work on various digital platform projects. [email protected]  (7/29)

JOB OPENING: DIR, CREATIVE SERVICES/Citadel Broad/NYC: 5+ yrs exp developing successful multi-media mktg campaigns. Oversee brand image strategy and mktg. materials execution. [email protected] ref. NY 154 EOE/AA (7/29)

JOB OPENING: TV One Vacancies (4) TV One/MD: DIR, AFFL. MRKTNG; 2 REGIONAL SALES MGR FOR NE/SE reg & W/MIDWEST reg:  Req’s. sales/mrkting exp; WEB DESIGNER: mng. crtve devlp of online consumer comm. Visit: (7/29)

JOB OPENING: SR. WRITER-PRODUCER/Fuse/NY: Write, produce and edit promos for on-and-off air. Lead Editorial Creative for Creative Services. Must know Final Cut Pro, AVID a plus. Rez to [email protected] “SWP” in subj. (7/29)

JOB OPENING:  SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply at: (7/29)

JOB OPENING: TV Host: QVC/West Chester, PA: Experience in hosting TV, radio, trade shows, live events, product demos or web. Must be energetic, intelligent enthusiastic, curious, sincere and credible. [email protected]   (7/29)

JOB OPENING:  DVLPMNT MANAGER/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/29)

JOB OPENING:  ACCT EXEC,DIGITAL SALES, NY,NY-WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: (7/29)

JOB OPENING: RESEARCH /MTV Networks/LA:   MTV Networks has a few openings in Research for both Nickelodeon and MTV/VH1. Please apply directly to to check out the specifics. EOE/M/F/D/AAP (7/28)

JOB OPENING: FREELANCE DIG. PROJ MGR/PASADENA/CA: 5-7 yrs front end PM exp mngng websites, banner & email prgrms. Must be adept at proj prioritization & process mngmnt. Apply: .No recruiters (7/28)

JOB OPENING: PRODUCTION MGR/BET Networks-NY: Oversee Creative Services projects ensuring completion on time and on budget; project timelines, deliverables, assignments, and budgets (5 yrs exp)-submit resumes to: [email protected] (7/28)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/28)

JOB OPENING: RESEARCH MGR/CNBC-Englewood Cliffs NJ:reporting/strategic insights for digital media properties; maintain accurate/consistent audience. 3-5 yr web analytics/media/ad/mkting rsrch. Apply @ #1229758(7/27)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Develop new business & existing accounts utilizing NESN and’s brand position. 2+ years of TV or cable ad sales experience to include new media sales. (7/27)

JOB OPENING: DIGITAL SALES MANAGER/NESN/MA: Develop and enhance a new media sales strategy and execute the strategy. 5+ years experience in media sales 3+ years of internet sales experience (7/27)

JOB OPENING: EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l AD Sales. Proficient in Microsoft office, travel/expenses/office mgmt.Detail orientated. College degree req, related exp a +. Resumes to: [email protected] (7/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION, FIELD, ART DESIGN INTERNS/Martha Stewart/NYC: Students MUST receive college credit; position is unpaid. Contact [email protected] (7/28) 

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES MANAGER/LA: Bilingual Spanish-English professional seeks position in US/international distribution of features or television programs. 5+ years multicultural experience. Travels well. Contact [email protected] (7/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/30)

SITUATION WANTED: NYC  MARKETING M.B.A with 3 years experience including work at NBC Universal and Warner Bros. seeks to add value in a marketing role. Details at E-Mail: [email protected] (7/30)

SITUATION WANTED:  DRAMA/LIFESTYLE: Seeking Development / Acquisitions / Legal position. 6+ yrs exp, with background in production coord. Looking to grow with supportive team at network / prod co. Can relocate. [email protected] (7/30)

SITUATION WANTED: DIGITAL MEDIA/ TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (7/29)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales , product, biz development   True Closer!!!!!  [email protected] (7/29)
SITUATION WANTED:  WEB/TV PRODUCER/EDITOR/MANAGER seeking full-time work. 14 years experience, based in L.A. willing to relocate. Contact: [email protected] (7/29)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/28)

SITUATION WANTED:  International Business Development Executive, with experience in sales, marketing, licensing, acquisitions, distribution, packaging, co-production finance. [email protected] (7/28)

SITUATION WANTED: Cross-genre WRITER/PRODUCER 10 years+. Hi-profile digital branding. Award-winning travel/inspirational writer. Mystery series creator. Contribute vision & storytelling talent to positive projects. [email protected] (7/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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