Cynopsis: Kids!

07/23/10

Good morning. It’s Friday, July 23, 2010, and this is your first early morning Kids briefing.

At Comic-Con yesterday writer/director/producer Guillermo del Toro revealed that he is developing a new movie based on Disney‘s theme park attraction The Haunted Mansion.  With del Toro on board to write and produce, Disney hopes to offer a unique thriller family movie that reflects the mystery of The Haunted Mansion attraction.  The Haunted Mansion opened at Disneyland in August 1969, followed by versions of the ride at Disney’s parks in Orlando, Tokyo and Paris.  Disney did release a comedy movie titled The Haunted Mansion, staring Eddie Murphy, in 2003.  The del Toro adaptation of the movie will no doubt have nothing to do with the earlier movie.

MORE KIDS STUFF

Jerry Trainor, who plays Carly’s brother/guardian on iCarly, will star in the new 2D animated series T.U.F.F. Puppy (13×30), which launches on Nickelodeon this fall.  Created and executive produced by Butch Hartman, who also created Fairly OddParents and Danny Phantom, T.U.F.F. Puppy also features a theme song performed by Adam Schlesinger of Fountains of Wayne and is produced at Nickelodeon Animation Studios.  The series revolves around Dudley Puppy, a spirited but dimwitted dog that is thrust into the role of hero when he is recruited as a secret agent by the crime fighting T.U.F.F. (Turbo Undercover Fighting Force), and is forced to partner with a feline, superspy Kitty Katswell.  Additionally, Trainor will star in Nickelodeon’s upcoming original TV movie Best Player.

Shaftesbury Sales Company, the distribution arm of Shaftesbury Films, inks a broadcast deal with Nickelodeon Germany for both season of its live-action adventure series Connor Undercover (39×30).  The tween-targeted series will join the network’s programming lineup on August 22, 2010.  Nickelodeon Germany is seen in Germany, Austria and Switzerland via free-to-air DTT and Cable.  Additionally, the series, which already airs in a number of countries and regions, will premiere in Canada on Family Channel on September 17, 2010.  Connor Undercover is co-produced by Shaftesbury and Heroic Film Company.

MTV Networks International (MTVNI) completes sales deals for 400+x30 of Nickelodeon programming with broadcasters in Kazakhstan, Albania and Slovenia on the heels of Discop East.

• KTK (Kazakhstan), a free-to-air broadcaster, acquires several of Nickelodeon’s animated series for air beginning this September 2010, including SpongeBob SquarePants (season 1-6), The Penguins of Madagascar (season 1-2), Danny Phantom (season 1-4), and Fairly OddParents.
• Digit-Alb (Albania)  digital-satellite and digital-terrestrial  picks up iCarly (season 1-20, True Jackson, VP (season 1-2), and Big Time Rush (season 1).
• TV3 (Slovenia)  national free-to-air broadcaster  acquires iCarly.

Shaw Multicultural Channel (British Columbia) renews the kid-targeted animated series Mixed Nutz.  The new season of Mixed Nutz ( www.mixednutzshow.com ), which features a group of characters from diverse backgrounds with varying interests, airs Sundays at 4p PST.  The series is produced by Big Bad Book Studios.

A CYNOPSIS MESSAGE

MARKETING/LICENSING

Skywriter Media and Entertainment Group enters into a deal with E1 Entertainment that will see kid-targeted animated series The Raccoons, season one launch on iTunes in the US ($9.99).  Additional seasons of the environment-centric series and other territories will be announced later this year.  The Raccoons was produced by Evergreen Raccoons Marketing and is distributed by Skywriter.

THQ releases the new Marvel Super Hero Squad game, Marvel Super Hero Squad: The Infinity Gauntlet, for Xbox 360, PlayStation 3, Wii and Nintendo DSi and Nintendo DS.  A sequel to last years Marvel Super Hero Squad game ( www.marvelshsgame.com ), the new title follows the storyline of season two of the animated TV series, features three game modes and lets players use super powers and brains to go up against Doctor Doom’s lethal Legion and explore locations of the six lost Infinity Stones.  Marvel Super Hero Squad airs on Cartoon Network.

This week marks BBC Worldwide and IGN‘s release of the PC adventure games based on the Doctor Who series, available worldwide exclusively via Direct2Drive.com ( www.direct2drive.com ), IGN’s digital game store.  The first title in the PC game series is Doctor Who: The Adventure Games.  The games debut in conjunction with both the season finale and the new series, which will air July 24 at 9p on BBC America, and simultaneous to Comic-Con 2010 in San Diego, where the games will be featured.  The online retailer is offering Doctor Who fans the first two games, City of Daleks and Blood of the Cybermen, for a special bundle price ($6.99).  More information about the series and games can be found at www.BBCAmerica.com/drwho ( www.bbcamerica.com/drwho).

Stardoll ( www.stardoll.com/en/ ), a tween/teen-targeted virtual entertainment and fashion and social gaming site, launches its redesigned site.  Over the last year Stardoll membership has more than doubled from 35 to 68.7 million.  The average Stardoll user is 15-years-old in 2010 (vs. 13-years-old in 2009) and spends an average of just over 17 minutes, up from 13 minutes.  Additionally, page views are up 40% to 8.7 million.  With input for its online community the new site design offers:

• Member Suites  features more streamlined and main hub for activity on Stardoll where members can shop, design and sell, create scenery, message friends and blog
• New community area  where it is now easier to join clubs, host a party or meet other members
• Spotlight  features new activities, contests and features member designs on a rotating basis
• More social and dress-up games allowing members to earn Stardollars

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/12-7/18/10 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*: Sonny With A Chance (7/18; 8:30-9:30p) 3083
DSNY*: Hannah Montana Forever (7/18; 8p)         2531
DSNY*: Hannah Montana Forever (7/14; 5-5:25p) 2077
NICK:    SpongeBob SquarePants (7/14; 5:30p)     2064
NICK:    SpongeBob SquarePants (7/17; 10a)        2061
NICK:    SpongeBob SquarePants (7/15; 5:30p)     2041
DSNY*: Camp Rock (7/18; 9:30-11:15p)               2006
NICK:    SpongeBob SquarePants (7/17; 9:30a)     1979
NICK:    Brainsurge (7/14; 6p)                              1908
DSNY*:  Phineas and Ferb (7/12; 10-10:25a)         1877
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/12-7/18/10 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*: Sonny With A Chance (7/18; 8:30-9:30p) 2581
DSNY*: Hannah Montana Forever (7/18; 8p)         2033
DSNY*: Camp Rock (7/18; 9:30-11:15p)              1566
DSNY*: Hannah Montana Forever (7/14; 5-5:25p) 1531
DSNY*: Wizards of Waverly Place (7/16; 8:30p)    1517
DSNY*: 16 Wishes (7/15; 8-9:40p)                      1482
DSNY*: Suite Life On Deck (7/16; 8p)                  1474
DSNY*: Sonny With A Chance (7/15; 11p)            1450
DSNY*: Sonny With A Chance (7/18; 7:30p)         1441
DSNY*: Hannah Montana Forever (7/18; 6:30p)    1425
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/12-7/18/10 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
DSNY*: Sonny With A Chance (7/18; 8:30-9:30p) 2591
DSNY*: Hannah Montana Forever (7/18; 8p)         2098
DSNY*: Camp Rock (7/18; 9:30-11:15p)              1528
DSNY*: Wizards of Waverly Place (7/16; 8:30p)    1447
DSNY*: Suite Life On Deck (7/16; 8p)                  1346
DSNY*: Suite Life On Deck (7/16; 11p)                1329
DSNY*: Sonny With A Chance (7/18; 7:30p)         1325
DSNY*: Sonny With A Chance (7/15; 11p)            1281
DSNY*: Wizards of Waverly Place (7/16; 11:30p)  1266
DSNY*: Hannah Montana Forever (7/14; 5-5:25p) 1253
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/12-7/18/10 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
DSNY*:   Sonny With A Chance (7/18; 8:30-9:30p)    1520
DSNY*:   Hannah Montana Forever (7/18; 8p)            1328
DSNY*:   Camp Rock (7/18; 9:30-11:15p)                   955
ADSM**: Family Guy (7/15; 11:30p)                           949
ADSM**: Family Guy (7/13; 11:30p)                           913
ADSM**: Family Guy (7/12; 11:30p)                           901
ABCFAM: Pretty Little Liars (7/13; 8-9p)                       842
DSNY*:   Hannah Montana Forever (7/12; 3p)               806
ABCFAM: Secret Life of the American Teen (7/12; 8-9p) 802
DSNY*:   Sonny With A Chance (7/18; 7:30p)               782
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 17, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/5 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.6/3; That’s So Raven 0.8/4; That’s So Raven 1.2/6; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.2/6; Mighty Morphin Power Rangers 0.8/4; Mighty Morphin Power Rangers 0.9/4
CW (TheCW4Kids) 0.6/4 Avg. (7a-12p)
Magical Doremi 0.1/1; Winx Club 0.3/3; Sonic X 0.5/5; Sonic X 0.6/4; Teenage Mutant Ninja Turtles 0.9/5; Teenage Mutant Ninja Turtles 1.0/5; Sonic X 0.9/5; Yu-Gi-Oh! 0.7/4; Yu-Gi-Oh! 0.7/3; Dinosaur King 0.6/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.1/1; Shelldon 0.2/1; 3-2-1 Penguins 0.3/1; Babar 0.3/1; Willa’s Wild Life 0.2/1; Jane and the Dragon 0.6/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.1/1; Busytown Mysteries 0.1/0; Doodlebops Rockin’ Road Show 0.3/1; Sabrina: The Animated Series 0.2/1; Sabrina: The Animated Series 0.2/1; Strawberry Shortcake 0.6/3

Final K6-11 Ratings for Saturday, July 17, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.5/21 Avg. (7a-1p)
Handy Manny 1.7/24; Special Agent Oso 1.9/21; Mickey Mouse Clubhouse 1.9/16; Mickey Mouse Clubhouse 1.9/14; Phineas and Ferb 2.6/16; Phineas and Ferb 3.7/20; Phineas and Ferb 4.5/24; Phineas and Ferb 4.5/23; Suite Life On Deck 4.7/24; Suite Life On Deck 5.3/26; Wizards of Waverly Place 3.5/16; Wizards of Waverly Place 4.6/23; Wizards of Waverly Place 4.1/20
NICKELODEON 3.0/18 Avg. (7a-1p)
Dora the Explorer 0.9/12; Team Umizoomi 1.2/13; Fanboy & Chum Chum 1.7/15; Penguins of Madagascar 2.4/17; SpongeBob SquarePants 4.1/25; SpongeBob SquarePants 5.3/29; SpongeBob SquarePants 4.9/26; SpongeBob SquarePants 4.0/20; Fanboy & Chum Chum 3.2/16; Penguins of Madagascar 2.8/14; The Troop 2.7/14; iCarly 3.1/15
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Pokemon: DP Sinnoh League 0.6/9; Beyblade: Metal Fusion 1.1/12; Ben 10: Ultimate Alien 1.6/14; Generator Rex 1.9/13; Star Wars: Clone Wars 1.7/10; Hot Wheels: Battle Force 1.3/7; Bakugan: Gundalian Invaders 1.1/6; Johnny Test 1.1/6; Johnny Test 2.0/10; What’s New School Doo 1.8/8; The Garfield Show 1.5/8; Tom & Jerry: The Fast & Furry (1×90) 2.7/13
DISNEY XD 0.6/4 Avg. (7a-1p)
Lockie Leonard 0.2/3; Phineas and Ferb Shorts (1×15) 0.6/6; Phineas and Ferb 0.9/8; Kick Buttowski 0.7/5; Jimmy Two Shoes Shorts (1×15) 0.4/2; Kid vs. Kat 0.6/3; Next X (1×15) 0.4/2; Phineas and Ferb 0.6/3; Zeke and Luther 0.8/4; Kick Buttowski 0.5/3; Kick Buttowski 0.6/3; Kick Buttowski Shorts (1×15) 0.6/3; I’m in the Band 0.3/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1437; K6-11 898; TWEENS 9-14 639
DISNEY CHANNEL:     K2-11 1377; K6-11 971; TWEENS 9-14 792
CARTOON NETWORK: K2-11   674; K6-11 431; TWEENS 9-14 279
DISNEY XD:               K2-11   169; K6-11 128; TWEENS 9-14 107
NICKTOONS:              K2-11   140; K6-11 102; TWEENS 9-14   88
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  In ancient times, strangers shook hands to show they were unarmed.

Answer to Yesterday’s Trivia:   What cartoon character was mistaken for a giant mouse in a Warner Brothers Looney Tunes cartoon feature?  HIPPETY HOPPER  Kudos to: Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Richard Quan-Butler Shine Stern Partners/San Francisco; Kaitlin Fuelling-Hulu/Los Angeles; Mark Buhaj-Disney Channels EMEA/London

Today’s Trivia Question:  This pair of cute furry bears traveled to our world from a parallel universe in this popular 1988 cartoon. Who are they? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
07.23.10

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