Cynopsis: DIGITAL
07.19.13

Good morning. It’s Friday, July 19, 2013, and this is your first early morning digital briefing.

Goooooool! Join us on Aug. 14 when we present Telemundo staple Andres Cantor with the Lifetime Achievement Award at the Cynopsis Sports Business Summit. Cantor, of course, is an internationally known star behind the microphone, calling countless soccer matches all over the world and his goal calls have become iconic for both Telemundo and sports culture in the United States. Telemundo Executive Vice President of Sports Jorge Hidalgo will present the honor. Tickets are on sale now at http://www.cynopsissportssummit.com.

Netflix made history Thursday when its House of Cards and Arrested Development became the first digital-only television shows to be nominated for Emmy Awards. Cards finished the day with nine nominations, including one for Outstanding Drama, and Development pulled in three, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. It may have been a banner day for Netflix, but research firm GfK also released info showing that Cards doesn’t draw as strongly as old episodes of Mad Men and Breaking Bad. Netflix doesn’t release viewership numbers, but GfK studied the viewing habits of about 500 users of major online video services and discovered that Cards, in which Netflix has invested about $100 million to create two seasons of original programming, accounted for less than 1% of TV shows viewed by regular Netflix users during the week in April that was studied, while Breaking Bad and Mad Men each pulled in 3% of total viewership. Fox’s Family Guy got 2%. Star Trek-branded shows collected 4% of the shows viewed on Netflix during that short time frame. Other findings of the study:

• 21% of Netflix viewers reported watching less programming on cable channels and 58% reported lower viewership of video on-demand services from pay-TV operators
• For Hulu viewers, 72% report lower viewership of video-on-demand services from pay-TV operators.
• More than half of the respondents view streaming video through their TV instead of on other devices.

• Streaming video viewing on tablets took place just 8% of the time, even though tablets can be found in a third of U.S. households.

YouTube launched subscription channels about two months ago, but it hasn’t meant any kind of big influx of revenue for those involved. There are about 50 sub channels on the site, none of which are allowed contractually to share subscriber data. But the National Geographic Society‘s Adam Sutherland, senior VP of global strategy and business development, said that his company was a little disappointed: “We had hoped to set the world on fire,” he told Variety. “We are not setting the world on fire right now.” Others, such as Mark Cuban the owner of AXS TV, also told Variety things were just OK. Sesame Workshop, however, told Variety it is “pleased at this point” about the performance of its $3.99/month channel.
In Other Words: YouTubers are still used to getting their content for free and it’s going to take a while before companies can really expect any real revenue from a paid-subscription model.

A CYNOPSIS MESSAGE

In case you haven’t noticed, there’s a massive heat wave going on all over the US, so a new campaign from Uber, featuring ice cream on demand, couldn’t have been better timed. For the second year in a row, the San Francisco startup’s app allows users to order up an ice cream truck on demand for one day only – today. In 35 cities across the globe, including New York, Philadelphia, London, Singapore, and Rome, you can cool off in style. Your chances of the truck showing up, apparently, increase with the more cones you order. Six ice creams cost between $20 and $35, depending on the city. Get your friends together and let the frozen fun begin…

Gaming site IGN wanted to know what exactly people are interested in using their second screens for: Is it asynchronous multiplayer games? Maps? Inventory, asymmetrical multiplayer, controller functionality? After 30,000 IGN readers shared their views, the winners are maps and inventory. Asynchronous multiplayer was the big loser.
In Other Words: Game players using second screens would prefer that it be used as a reference for more passive tasks than active ones.

How to Use? Er… not really. WinBeta.org says that more than 100 fake apps have somehow gotten into Microsoft’s Windows Store, and they all seem to have the same last three words: “how to use.” For example, there’s an app called Cut the Rope Game for Windows 8: How to use. The last three words aren’t visible on the app-store screen so it appears to simply be the Cut the Rope Game. Numerous other falsies were found with How to Use at the tail end of the title. Microsoft tells TheNextWeb.com that it routinely checks the apps in its store and removes those it finds lacking.

Mobile game players who are into building worlds on their devices now have a new app to keep them entertained. Tunnel Town for iOS, which lets players create underground worlds for rabbits, has launched. Clark Stacey, the CEO of the game’s developer, Smart Bomb Interactive, calls it a combo of Minecraft and The Secret of NIMH. This is Smart Bomb’s first game for mobile phones and tablets, and an Android version is coming soon. The developer has had great success online with the game Animal Jam, which has more than 12 million registered users.

The cult-hit TV series Firefly has snagged its own video game, which will be launched next summer. Fox Digital Entertainment says the game will be a social experience in which players create their own captain, find a crew to work with, customize their boat, and then go on adventures together. Just make sure you’re manly and impulsive!

Folks who’ve always wanted to be in a steampunk fantasy web series, now have their chance. Steampunk, for those not in the know, is a form of science fiction that is set in a time that involves steam-powered machinery, such as Victorian England or a post-apocalyptic era that has caused society to return to steam power. If this kind of thing gets you steamed up, you’ll probably love the new web series Aurelia: Edge of Darkness. Launched by Theatrics.com, the series invites its audience to create characters and help tell the story in video, images, and text. Over twelve weeks, fans are urged to continue posting ideas and characters in order to help create the city of Aurelia, which is dealing with an energy crisis. Each week, viewers will receive new calls to action that invite them to react to plot twists and tell the story from their character’s point of view.

The Wall Street Journal is moving Sara Murray from her job as Congressional Reporter in D.C. to her new role as a multimedia producer and fulltime anchor/reporter. Murray, who starts her new gig in September, will continue writing for the Journal as well about women in the workforce as well as Washington’s influence on business life… Lynn Kestin has been promoted to Director, Content Development,of Random House Children’s Books, reporting to John Adamo. Kestin’s team will focus on the creation of digital assets and will manage production of websites, trailers, and videos, and e-newsletter outreach. Newly reporting to her are Mike Herrod, Producer, and Julie Leung, Marketing Assistant.

A CYNOPSIS MESSAGE

Cynopsis: Sports Business Summit
AUG. 14 | GRAND HYATT | NYC

View the complete list of speakers & register:
http://www.cynopsissportssummit.com/.

The Amazing Spider-Man 2 won’t hit U.S. screens before May of next year, but a new teaser trailer released Thursday and featuring Jamie Foxx as the archvillain Electro has got superhero lovers’ hearts all a-flutter. The subject of the film will surely come up at a Spider-Man panel at the Comic-Con International set for today. And fans of the genre will surely be quoting Electro for the next few months: “I feel it in my veins. No matter what you do, doc, you can’t contain it.”

See you tomorrow,
Mark Miller 
07.19.13

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JOB OPENING: MANAGER, CONSUMER MARKETING/National Geographic Channel/ Washington D.C.: Develop ads & media strategies. Manage off-air campaign schedules. 5 yrs exp min. Entertainment/agency exp a must. Apply: http://goo.gl/U7a1P (7/26)

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SITUATION WANTED: PRODUCER: Talented, creative and reliable producer equipped with excellent AVID and FCP story editing skills looking to get busy in the NYC area. I will work within your budget – email at [email protected] (7/24)

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