Cynopsis: Kids!
07/16/10
Good morning. It’s Friday, July 16, 2010, and this is your first early morning Kids briefing.
Author Dean Koontz‘s Trixie, based on the noted author’s golden retriever, is headed to the big screen in a family-friendly movie. Ralph Winter and Terry Botwick’s 1019 Entertainment have acquired Trixie and tapped Stephanie Fitch Groff to write the screenplay. In addition to being the subject of Koontz’s memoir, A Big Little Life, Trixie “authored” several of her own books, and is the focus of a series of kid’s picture books including I, Trixie, Who is a Dog, written by Koontz and illustrated by Janet Cleland. The second kid’s book, Trixie and Jinx, will be published in October 2010. All of Koontz’s proceeds from Trixie’s ventures are donated to Canine Companions for Independence, the organization from which the author adopted Trixie. Last spring 1019 Entertainment pocked up rights to Koontz’s Frankenstein book series.
NEW PRODUCTION & DEVELOPMENT
Kevin Bacon signs on to play a villain in Fox‘s X-Men: First Class, per Variety, while Jennifer Lawrence (Winter’s bone) also joins the cast of the movie in the role of Mystique, who was portrayed by Rebecca Romijn in the first three X-Men movies, per Heat Vision. As for exactly what villain Bacon will play well that’s hush hush … for now. X-Men: First Class is slated for release on June 3, 2011. The first three X-Men movies were rated PG-13.
Fox 2000 acquires the rights to author Lauren Oliver’s young adult novel Before I Fall, per Deadline. Maria Maggenti will adapt the movie, with Jon Shestack producing and Ginny Pennekamp co-producing. Before I Fall follows Samantha “Sam” Kingston, a teen who has worked her way up the high school popularity food chain, on what could be the last day of her life. The story looks her life in a Groundhog Day style as Sam re-lives the day over and over (and over) again, learning and seeing different things each time.
MORE KIDS STUFF
Scholastic Entertainment‘s WordGirl battles evildoers in the weeklong programming event, There’s A New Villain in Town, airing all next week July 19-23 on PBS Kids Go! (check local listings). The week will feature two new episodes, airing Monday and Tuesday, along with series favorites. Additionally, WordGirl fans can play new games and download new printables on PBSKidsGo.org ( www.pbskidsgo.org ).
Astral’s Family Channel will debut the new season of Jonas L.A. in Canada on Friday, July 23 at 6:30p. The series follows the Jonas Brothers as they relocate to L.A. for summer vacation, with the first episode featuring a guest appearance by Emma Roberts as herself. Jonas L.A. will air throughout the summer on Fridays at 6:30p on Family Channel. Leading up to the premiere of Jonas L.A., Family Channel will air a marathon of season two of Jonas: Living the Dream, including the final episode of that season that has never before aired on the channel, beginning at 5:30p. Both programs are Disney Channel series.
Teletoon Canada announces its fall 2010 programming lineups for Teletoon, Teletoon at Night and Teletoon Retro.
- Teletoon’s new programming slate (6a-9p) is set to launch on Monday, September 6, which will include the mixed live-action/animated game show Skatoony, the animated series Total Drama World Tour, the new series Scooby-Doo! Mystery Incorporated, and returning series Star Wars: The Clone Wars and Ben 10: Ultimate Alien as well as a new season of Johnny Test. Halloween specials will include My Babysitter’s A vampire, the network’s first live-action feature and Canadian premieres of Scooby-Doo! Abracadabra-Doo and Scooby-Doo! Curse Of The Lake Monster.
- Teletoon at Night (Teletoon from 9p on, not targeted to kids) programming slate for young adults will include two new comedies The Dating Guy and Archer, the Teletoon At Night Pilot Project and new episodes of Robot Chicken.
- Teletoon Retro will feature classic animated series including The Smurfs, ThunderCats, The Flintstones and The Bugs Bunny & Tweety Show.
MARKETING/LICENSING
The eighth season of the math-centric animated series Cyberchase ( www.pbskidsgo.org/cyberchase) gets underway on PBS Kids Go! (check local listings) with Lucky star, an online game show application for Smart Board interactive whiteboards featured in some schools. Lucky Star is hosted by Jackie, a Cyberchase character, and offers students in grades 3-5 a quick question and answer math-focused game where they are competing for top scores. The Cyberchase Lucky Star application for Smart Board interactive whiteboards can be downloaded now at PBSKidsGo.org/cyberchase/whiteboard ( www.pbskidsGo.org/cyberchase/whiteboard ) or via Smart Exchange ( www.exchange.smarttech.com ). Cyberchase is produced by THIRTEEN in association with Title Entertainment and WNET.org, with funding from the National Science Foundation, Northrop Grumman, Ernst & Young and PBS, and additional funding provided by The Volckhausen Family.
M4e AG inks new licensing deals for Kikaninchen, the preschool extension of Germany’s KI.KA kid’s channel. New licensing partners include publishers Carlsen-Verlag Hamburg and arsEdition Munich, and for home entertainment (audio/DVD) Berlin’s Universal Music Family Entertainment. Carlsen Verlag will publish Kikaninchen mini-books within the Pixi series, coloring books and coloring pads, Buggy Books and storybooks, while arsEdition will publish activity themes (including songbooks), Play & Learn, as well as puzzles, which will come with picture books and a friends-album. The publishing program will be featured at the Frankfurt Book Fair in October 2011. Universal Music Family Entertainment will expand Kikaninchen with plans including the release of an album of songs in time for holiday 2010, followed by a DVD of Kikaninchen content in spring 2011.
EXECUTIVE MOVES
Matt Brown is named SVP/Scholastic and President/Klutz, a division of Scholastic. At Klutz, Brown takes over the reins from the recently retired John Cassidy. Brown will take on his new positions as of September 7, 2010 and will report to Ellie Berger, President/Trade Publishing, Scholastic. Most recently, Brown, an entrepreneur and attorney, was the co-founder and Play Czar of big Boing. He previously toiled for LeapFrog where he co-founded the Internet Division, and prior to that as President, Primordial, which created Zoob.
Cartoon Network promotes Ryan Adams to the newly created position of VP/Program and Schedule Operations, Cartoon Network and Adult Swim. Adams oversee strategic scheduling for programming and on-air promotion operations for Cartoon Network, Adult swim and Boomerang, as well as helping to identify promotional opportunities. He will continue to serve as the liaison between the networks, their on-air groups, Turner’s operations and its digital media division. Based in Atlanta, Adams will continue to report to SVP Stacy Isenhower. Adams has been a member of the Turner family since 1996, beginning at CNN’s Headline News.
The Get Schooled Foundation ( www.getschooled.com ) appoints Marie Groark as Executive Director. Groark, currently Sr. Program Officer/Education at the Bill & Melinda Gates Foundation and a former teacher, will be responsible for leading the Get Schooled Foundation in its efforts to raise awareness about the challenges facing America’s public education system, promoting the importance of education and increasing high school and college graduation rates. An independent non-profit organization, the Get Schooled Foundation’s co-founders include the Gates Foundation and Viacom, with support from the AT&T Foundation.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/5-7/11/10 , 6a-6a:
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (7/5; 8p) 2756
DSNY*: Hannah Montana Forever (7/11; 8p) 2684
DSNY*: Good Luck Charlie (7/11; 8:30p) 2615
NICK: SpongeBob SquarePants (7/10; 10a) 2165
NICK: SpongeBob SquarePants (7/6; 11a) 2151
DSNY*: Phineas and Ferb (7/9; 10a-10:25a) 2118
NICK: SpongeBob SquarePants (7/7; 11:30a) 2101
NICK: SpongeBob SquarePants (7/6; 11:30a) 2089
NICK: SpongeBob SquarePants (7/6; 10:30a) 2083
NICK: SpongeBob SquarePants (7/9; 7:30p) 2053
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/5-7/11/10 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Hannah Montana Forever (7/11; 8p) 2201
DSNY*: Good Luck Charlie (7/11; 8:30p) 2108
NICK: SpongeBob SquarePants (7/5; 8p) 1996
DSNY*: Jonas L.A. (7/11; 9p) 1588
DSNY*: Suite Life On Deck (7/11; 9:30p) 1419
NICK: SpongeBob SquarePants (7/9; 7:30p) 1383
DSNY*: Phineas and Ferb (7/9; 9a) 1376
DSNY*: Hannah Montana (7/11; 7:30p) 1371
NICK: SpongeBob SquarePants (7/7; 8p) 1357
DSNY*: Suite Life On Deck (7/9; 11:30a-11:55a) 1346
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/5-7/11/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana Forever (7/11; 8p) 1920
DSNY*: Good Luck Charlie (7/11; 8:30p) 1817
DSNY*: Jonas L.A. (7/11; 9p) 1564
NICK: SpongeBob SquarePants (7/5; 8p) 1542
DSNY*: Suite Life On Deck (7/11; 9:30p) 1378
DSNY*: Suite Life On Deck (7/11; 10:30p) 1220
DSNY*: Hannah Montana Forever (7/11; 10:30p) 1162
DSNY*: Wizards of Waverly Place (7/9; 11:30p) 1156
DSNY*: Phineas and Ferb (7/1; 10p) 1105
DSNY*: Good Luck Charlie (7/8; 5p) 1096
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/5-7/11/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
DSNY*: Hannah Montana Forever (7/11; 8p) 1066
ADSM**: Family Guy (7/6; 11:30p) 988
DSNY*: Good Luck Charlie (7/11; 8:30p) 923
ABC: World Cup Netherlands v. Spain (7/11; 1:30p-5:30p) 909
FAM: Pretty Little Liars (7/6; 8-9p) 896
ADSM**: Family Guy (7/6; 11:30p) 881
NICK: SpongeBob SquarePants (7/5; 8p) 879
ADSM**: Family Guy (7/8; 11:30p) 865
FAM: Secret life of the American Teen (7/5; 8-9p) 818
DSNY*: Jonas L.A. (7/11; 9p) 803
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, July 10, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Magical Doremi 0.2/2; Winx Club 0.2/2; Dinosaur King 0.5/4; Skunk Fu 0.7/5; Teenage Mutant Ninja Turtles 0.8/4; Teenage Mutant Ninja Turtles 0.7/4; Sonic X 0.9/5; Chaotic 1.1/6; Yu-Gi-Oh 0.9/5; Yu-Gi-Oh 1.0/5
ABC* 0.6/3 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.5/3; That’s So Raven 0.6/3; That’s So Raven 0.6/3; Hannah Montana 0.7/4; Suite Life of Zack & Cody 0.6/3
*A portion of ABC’s Saturday morning programming lineup was pre-empted on the West Coast due to the World Cup
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.1/1; Shelldon 0.1/1; 3-2-1 Penguins 0.2/1; Babar 0.4/2; Willa’s Wild Life 0.6/3; Jane and the Dragon 0.7/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.2/1; Doodlebops Rockin’ Road Show 0.2/1; Sabrina: The Animated Series 0.2/1; Sabrina: The Animated Series 0.3/1; Strawberry Shortcake 0.2/1
Final K6-11 Ratings for Saturday, July 10, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/22 Avg. (7a-1p)
Jimmy Neutron 1.3/18; Jimmy Neutron 1.8/20; Fairly OddParents 2.4/21; Fairly OddParents 3.0/21; SpongeBob SquarePants 4.0/24; SpongeBob SquarePants 4.9/26; SpongeBob SquarePants 4.8/26; Fanboy & Chum Chum 3.8/20; SpongeBob SquarePants 4.5/23; SpongeBob SquarePants 4.3/21; iCarly 4.3/20; iCarly 3.8/18
DISNEY CHANNEL 2.8/17 Avg. (7a-1p)
Handy Manny 1.6/23; Special Agent Oso 1.7/19; Mickey Mouse Clubhouse 1.6/14; Mickey Mouse Clubhouse 1.7/12; Phineas and Ferb 2.6/16; Phineas and Ferb 3.2/17; Phineas and Ferb 3.4/18; Phineas and Ferb 3.9/21; Suite Life On Deck 3.9/20; Suite Life On Deck 3.5/17; Wizards of Waverly Place 3.5/16; Wizards of Waverly Place 3.5/17
CARTOON NETWORK 1.4/8 Avg. (7a-1p)
Pokemon: DP Sinnoh League 0.7/9; Beyblade: Metal Fusion 0.7/8; Ben 10: Ultimate Alien 1.0/8; Generator Rex 1.3/9; Star Wars: Clone Wars 1.3/8; Hot Wheels: Battle Force 1.1/6; Bakugan: Gundalian Invaders 1.0/5; Johnny Test 1.2/7; What’s New School Doo 1.3/6; What’s New Scooby Doo 1.9/9; What’s New Scooby Doo 2.4/11; What’s New Scooby Doo 2.5/12
DISNEY XD 0.6/3 Avg. (7a-1p)
Zeke and Luther 0.4/5; Phineas and Ferb Shorts (1×15) 0.5/5; Phineas and Ferb Shorts (1×15) 0.5/4; Next X (1×15) 0.3/3; Kick Buttowski 0.5/4; Jimmy Two Shoes Shorts (1×15) 0.4/2; Kid vs. Kat 0.4/2; Phineas and Ferb 0.6/3; Zeke and Luther 0.5/3; I’m In The Band 0.6/3; I’m In The Band 0/7/4; I’m In The Band 0.8/4; Kid vs. Kat Shorts (1×15) 0.5/3
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1410; K6-11 837; TWEENS 9-14 632
DISNEY CHANNEL: K2-11 1364; K6-11 946; TWEENS 9-14 814
CARTOON NETWORK: K2-11 651; K6-11 434; TWEENS 9-14 309
DISNEY XD: K2-11 198; K6-11 143; TWEENS 9-14 112
NICKTOONS: K2-11 193; K6-11 138; TWEENS 9-14 106
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: Everyday, about 40 million Americans eat peanut butter. Did you?
Answer to Yesterday’s Trivia: This notable character’s primary show was set in the same television universe as Step by Step and on occasion he made a guest appearance on that show. He also showed up from time to time on Full House. Who is this guy? STEVE URKEL Kudos to: Greg Conklin-Gray Television/NY; Meredith Wayne-CoxReps/NY; Amanda Harrington/San Jose; Jennifer Trujillo-Disney Television Animation/Burbank; Felicity Clive-Turner Int’l Australia/Sydney
Today’s Trivia Question: What title character is only 6 inches tall and weighs about 8-10 ounces? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
07.16.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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SUMMER INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for branding, design and ad development. Start mid-Aug. Send samples and/or link to [email protected] (7/22)
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SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (7/17)
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