Cynopsis: DIGITAL
07/16/10
Good morning, it’s Friday, July 16, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.
Now both of Microsoft‘s founding fathers have cemented their place in (philanthropy) heaven. Microsoft co-founder and Vulcan Ventures Chairman Paul Allen announced he is committing most of his estimated $13.5 billion fortune to charity, chiefly through his Paul G. Allen Family Foundation (which celebrated its 20th Anniversary yesterday). He stressed that the foundation’s efforts and scientific research will continue after his death, but did not specify what areas the group would focus on. So far Allen, who overcame a bout with non-Hodgkin’s lymphoma last Nov., has concentrated much of his giving to nonprofit groups in the Pacific Northwest.
Netflix has expanded its deal with Warner Bros. Home Entertainment to license streaming rights for a number of catalog TV shows including FX hit Nip/Tuck (acquired by Logo for cable,) Veronica Mars, Pushing Daisies and Terminator: The Sarah Connor Chronicles. The studio recently agreed to license feature films to Netflix, 28 days after their home video release. Netflix is due to report Q2 earnings next week.
England’s public broadcaster BBC.com has relaunched its flagship news site with the thinking that less is more, offering a cleaner look, improved navigation, more video and visuals and better showcasing of top stories.
CBS Consumer Products has boldly gone where no one has gone before and relaunched StarTrek.com. The redesign features 167 full-length ad supported episodes of the original show in HD, news, merchandise, message boards, galleries and special guest contributions from cast member such as Leonard (I Am Not Spock, Scratch that, I Am Spock) Nimoy.
There’s a new trailer out for “The Social Network,” the upcoming Facebook feature film expose, set to Scala’s version of Creep. It’s a little less creepy than the first one.
Discover Magazine and Revision3 have partnered with High Noon Entertainment to produce a new series that is sort of Bill Nye the Science Guy meets Will It Blend?. Joe Genius, hosted by comedian Jonah Ray, will feature homegrown science experiments and highlight popular science-themed viral videos.
Google bounced back during Q2 to another stellar quarter, with earnings climbing 24% to $1.84 billion on revenue of $6.82 billion. Google search generated $4.5 billion or 66% of total revenues with AdSense partners generating $2.06 billion or 30% of total revenues.
Starbucks has surpassed 10 million fans on Facebook, notes Mediapost – passing Coke as the most popular corporate brand on the social network. The coffee chain has added scores of followers by launching promotions such as coupons for free pastries that can be redeemed at local stores.
ComScore‘s new metrics platform (see below) has given birth to a new set of video ad rankings for the month of June. The Top Video Ad Properties gives us a look at the top viewed ad supported video properties (including ad networks), specifying reach and frequency and ranked by video ads viewed:
Top U.S. Online Video Properties by Video Ads Viewed – June 2010
Property Video Ads % Reach Total Frequency
(000) U.S. Population (Ads per Viewer)
Total Internet : Total Audience 4,341,110 46.1 31.5
Hulu 566,162 7.8 24.2
Tremor Media Video Network* 523,938 21.4 8.2
BrightRoll Video Network* 333,492 16.5 6.8
Microsoft Sites 222,427 8.1 9.2
SpotXchange Video Ad Network* 202,408 13.1 5.2
Google Sites 200,011 15.4 4.3
Break Media 179,603 9.6 6.2
CBS Interactive 151,123 7.3 6.9
ESPN 149,717 4.2 12.0
Viacom Digital 135,629 8.0 5.7
Source: comScore Video Metrix, * = video ad network
ComScore has also ranked TV Content Sites in terms of the total number of monthly ads they serve per viewer. As one might expect, Hulu leads with 24.2 ads viewed per viewer, followed by TheWB.com (20), ABC.com (15.6) and Fox.com (12.9).
TV Video Content Sites: Total Monthly Ads per Viewer – June 2010
Site Monthly Ads/viewer
Hulu 24.2
TheWB.com 20.0
ABC.com 15.6
Fox.com 12.9
NBC.com 8.4
CWTV.com 7.9
CBS.com 7.7
Comedy Central 6.4
TV.com 5.4
Discovery Digital Media Sites 4.2
Source: ComScore Video Metrix
The Chinese government is now setting its censorship efforts on Twitter-style microblogs in an effort to blunt criticism and “harmful foreign information,” reports the AP. Dozens of outspoken bloggers are suddenly unable to access their own blogs, as an official from the State Council Information Office confirmed the effort.
Invision Inc. has signed a deal with Current TV to provide its DealMaker software to manage the network’s ad sales operations across traditional and new media channels.
Online measurement service ComScore has revamped its Video Metrix service to give clients more flexibility and more granular results. Additionally, the company plans to introduce an updated Gross Rating Point (GRP) metric in the coming months to better measure cross-media comparability with TV. New features include the ability to toggle video viewing from content to ads and the ability to easily view reporting metrics that previously had to be cumbersomely calculated manually, including ave. daily unique viewers, viewing sessions, percentage of ads by videos viewed, percentage of ads by time spent viewing video, ads per content video and content minutes per ad minute. New rankings now rank overall views by unique viewers but also count viewing sessions and time spent per viewer. In June, Google led the field with over 1.8 billion viewing sessions but Hulu led in terms of engagement with an ave. of nearly 135 minutes per viewer.
Top U.S. Online Video Properties by Video Content Views, Ranked by Unique Video Viewers – June 2010
Property Total Unique Viewing Sessions Minutes per
Viewers (000) (000) Viewer
Total Internet : Total Audience 177,460 5,123,287 870.4
Google Sites 144,501 1,819,099 260.9
Yahoo! Sites 44,938 139,621 16.8
Vevo 43,700 192,771 66.7
Facebook.com 43,307 144,485 20.2
Fox Interactive Media 41,570 222,374 13.4
Microsoft Sites 38,995 208,558 44.5
Viacom Digital 32,049 74,498 43.5
Turner Network 31,712 104,094 25.1
Break Media 26,889 93,635 31.8
Hulu 24,001 127,431 134.8
Source: comScore Video Metrix
A day before calling a press conference to presumably deal with the iPhone 4’s antenna-gate, Apple released updates of its latest operating systems for the iPhone and iPad. iPhone OS version 4.0.1 promises to improves the formula to determine how many bars of signal strength appear on the phone. The new iPad OS 3.2.1 adds Microsoft’s Bing search as an option and improves Wi-Fi connectivity.
Maurizio Vitale has been named SVP/Marketing of OWN: The Oprah Winfrey Network, due to launch Jan 1, 2011. He is responsible for all on-air and off-air branding, marketing and promotional opportunities and reports to Christina Norman, CEO.
Putting movie and TV catalog listings and trailers up online is nothing new. But there are only a couple of companies that have built full digital trading marketplaces, enabling actual licensing deals to be struck online. Ascent Media’s GMX online marketplace has been open to the public since Oct. 2009 and says it is beginning to attract a critical mass of buyers and sellers using the platform to close deals. (There are currently 6,000 titles and nearly 800 companies participating.) The interface allows certified buyers (it’s not a public site) to shop for available titles by a variety of parameters, including programming genre, country, language, demo and metadata-powered keyword. Putting together a deal folder is as easy as adding a product to your Amazon wishlist, and an automated licensing “wizard” takes buyers through the 10-step process of writing up an offer. “We see ourselves as being supplemental to deal making apparatus already out there,” says Daniel Punt, Director of Biz Dev at GMX. “Many large deals will continue to be done at the larger markets but we’re seeing many smaller deals get struck year round from players from all over the globe.” The GMX platform will soon add the ability to screen entire feature films online to prospective buyers. Also on the agenda, although not all licensees have expressed interest, is to make rights avails available on specific titles so buyers know what titles have already been spoken for in their perspective markets.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
07.16.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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JOB OPENING: SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d http://musicchoicecareers.iapplicants.com/ (7/23)
JOB OPENING: PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)
JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. http://careers.discovery.com/: Req 9676 (7/23)
JOB OPENING: ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)
JOB OPENING: SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE (7/23)
JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)
JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)
JOB OPENING: FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected] (7/23)
JOB OPENING: SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/23)
JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)
JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits. Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY www.sitv.com/sitv-jobs: 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. www.nbcunicareers.com (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT www.cablevision.jobs ref# 11500BR (7/22)
JOB OPENING: MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75641 (7/22)
JOB OPENING: COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: http://www.latd.com/jobs/ Apply: [email protected] (7/22)
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; www.employment.nascar.com EOE (7/22)
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? www.classicmedia.tv (7/21)
JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75675 (7/21)
JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at www.scrippsnetworks.com (7/21)
JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit www.sirius.com/careers, job 5006 for detailed JD and to apply (7/21)
JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)
JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit www.timewarnercable.com/corporate/about/careers/ to view specific requirements & apply (7/20)
JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. http://careers.discovery.com/: Req 9834 (7/20)
JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales http://careers.discovery.com/: Req 9772 (7/20)
JOB OPENING: SR. PUBLICIST/FerenComm/NYC: Exp: TV Publicist w/ unit exp., strong media contacts and writing skills. Apply to [email protected] (7/17)
JOB OPENING: SALES PLANNER/The Hotel Networks/NYC: 2+ Yrs Exp; Create sales proposals & compelling presentations; Exc media math skills, excel, pwrpoint req.Exp w/ Nielsen, MRI, AdDatabase +++; Resumes: [email protected] (7/17)
JOB OPENING: COORD INT’L MKT/New York: PROMO COORD(Freelance)/AETN/NY: Rsrch/collect dom assets,asst producer.Apply: www.aetn.com/careers.html https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75535 (7/17)
JOB OPENING: FINANCE ANALYST/TVG Ntwrk & Online/NY: Month-end Close & accruals, creating ad rev Pacing & Summary Reprts reviewed by Ad Sls&Mgmt, budgeting/ forecasting processes & streamlining financial processes [email protected] (7/17)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for branding, design and ad development. Start mid-Aug. Send samples and/or link to [email protected] (7/22)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected] (7/23)
SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)
SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (7/23)
SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at JoeNelms.com. Email: [email protected] (7/21)
SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)
SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)
SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)
SITUATION WANTED: Creative, smart and enthusiastic producer with experience producing for VH1, MTV, A&E, TLC and NBC looking for work as a field or story producer. LA based. Please email [email protected] for resume/reel. (7/17)
SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (7/17)
SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/17)
SITUATION WANTED: Experienced 3D REP/CONSULTANT w/facilities experience looking for L.A. homebase: [email protected] (7/17)
SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (7/17)
SITUATION WANTED: PA/ DEV/PRODUCTION/RESEARCH/LA and NY: TV production and development experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (7/17)
E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
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