Friday, January 27th, 2012

Cynopsis: DIGITAL

Good morning. It’s Friday, January 27, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Nielsen has published its December 2011 rankings of the top online video destinations in the U.S. According to the data, 164.3 million unique U.S. viewers streamed over 22 billion videos, spending on average more than 5 hours each watching online video. YouTube was the top video brand once again with 131.4 million unique U.S. viewers. Other notable websites in the top 10 were Yahoo! (third place, with 36.7 million viewers); Facebook (fourth, 23.5 million); Hulu (eighth, 19.3 million) and ESPN Digital Network (ninth, 16.7 million). In terms of total streams, however, the rankings shift a little. While YouTube still is far and away the top destination with over 13 billion videos streamed during December 2011, Hulu came in second with 756.9 million videos streamed. Other notable streaming entities on this list include Netflix (sixth place, 251.8 million videos streamed) and Comcast (eighth, 216.5 million). And finally, when it comes to time spent per viewer, Netflix users in the U.S. spent an average of 10 hours and 7 minutes watching video content on Netflix in December 2011, ranking it first by a seven-hour margin over second-place Hulu.


Fanhattan is a discovery app for new TV shows and movies that also provides users the option to rent, buy or watch the show/movie with one click. Yesterday, it announced an update that will integrate a news feed into the app, reports TechCrunch. As a result of this integration, when users watch a TV show or movie on the Fanhattan iPad or iPhone app, they will also have access to readable content regarding said movie from a list of over 60 sources. Content partners for the new offering include BBC, Entertainment Tonight, CNN, MSNBC,, Variety, VH1 and many more.

Popular web series The Annoying Orange has surpassed 1 billion total views on YouTube. In honor of the milestone, Collective Digital Studio (CDS), a digital distribution and production company, has announced a special “roast”episode that will debut today on the series’ YouTube channel; featuring appearances from other YouTube stars, such as iJustine and The Fine Bros. The web series, which premiered in October 2009, revolves around an orange that heckles other fruits and vegetables and has amassed over 2.3 million subscribers on its channel. During its run, the series has featured guest appearances from the likes of John Leguizamo, James Caan and Weezer. Later this year, the character will transition to TV with a new series set to debut on the Cartoon Network. The animated series will be produced by The Collective, parent company of CDS, and written by Tom Sheppard (Animaniacs, Pinky and the Brain).


LiveIntent, a platform for buying and selling email ad inventory in a similar fashion to display, has announced support for AdChoices, the Digital Advertising Alliance’s (DAA) consumer notification offering. LiveIntent’s technology for email newsletters delivers targeted ads to readers based on the device they are using, location, time of day and more. Per this decision, all ads served by LiveIntent will now feature the AdChoices icon. If clicked on, the logo will direct users to a web page explaining why they were served that particular ad, as well as allowing them to opt-out of future ads from LiveIntent. There, users will also have the option to read about LiveIntent’s privacy policy and the ability to visit DAA’s website to see their opt-out choices from other participating companies.

The App Engagement Platform, a new solution from Millennial Media, will enable advertisers and developers to (anonymously) identify consumers who have already downloaded their branded app, and then run campaigns that only serve ads to those users. After that, the platform will allow advertisers to use mobile display creative in order to direct users to other locations within the app. Through this, brands and advertisers can increase app usage and learn more about consumer behavior as users navigate the mobile app, as well as use the data to run re-targeting campaigns with relevant messaging.


MetHodder has announced an agreement with Outcast for the use of MetHodder’s cloud-based content creation platform, ScreenGuru, for the PumpTop TV Network. ScreenGuru enables users to create messages based on custom-branded templates, and can be used in almost any digital operating environment. Outcast is a digital media company that delivers content to consumers at health clubs and gas stations via two out-of-home TV channels: PumpTop TV and the Health Club Media Network. The latter has used ScreenGuru since mid-2010 in more than two dozen health club chains that comprise the network. These health club chains have created messages unique to their brand, such as membership promotions, class schedules and special events. Outcast plans to deploy ScreenGuru in a similarly localized way across its PumpTop TV network.


Online video ad network YuMe has released the results of a joint study it conducted with Nielsen, which sought to quantify the impact of a $500,000 online video ad buy when combined with a $2.6 million TV advertising campaign for a major CPG brand. The study found a 14% increase in reach for the targeted 35-54 age demographic during the combined online video and TV campaign. Based on the findings, YuMe and Nielsen emphasize that an integrated campaign combining multiple screens can deliver an impact and ROI exceeding that of standalone TV campaigns. Other findings from the whitepaper include:

  • YuMe online video outperformed TV with a 22% increase in brand recall and a 31% increase in message recall one day after exposure.
  • The online video spend was more efficient (almost double) than the TV spend. In fact, the cost per point (CPP) was reduced by 11%.
  • Almost 9 million people in the 35-54 age demographic were exposed to the combined online and TV campaign.

According to comScore‘s December 2011 rankings of global display networks, Tribal Fusion, a global online advertising provider, is the world’s second largest source of display advertising. Tribal Fusion’s premium publisher network reached more than 490 million unique users across the globe, coming in behind Google (1.2 billion unique users worldwide), but outpacing third-place AOL Advertising (477 million).

According to NM Incite (a Nielsen/McKinsey company), only a quarter of social media conversations about President Obama’s State of the Union address were actually about the issues. NM Incite analyzed over 128,000 messages that included “#SOTU” or “State of the Union” from January 24 to 25. The data revealed that most of the messaging was simply relaying information or news of the event and how users were planning to watch it. However, among the chatter that did focus on policy issues, the top-performing topics were income equality, corporate corruption and energy, each accounting for 11% of issues-focused conversations.



Viggle, the app that rewards users for checking-in to the TV programs they are watching, has officially launched for all iOS devices. Prizes include movie tickets, music, gift cards and more. Brands have also been brought into the fold as Viggle enables them to offer additional points to users who check-in to TV commercials, or interact with the games, videos, polls and quizzes available within the app. Viggle has already signed up brands such as Hulu Plus, Burger King, Capital One, Gatorade and Verizon, and is working with USA Network to develop show-specific engagements for users. The first product from Function(x), the app is for free and is compatible with more than 150 channels of live, recorded or online TV content.


Revision3 has hired Julie Davenport as Vice President of Business Development & Marketing. In her new role, Davenport will oversee the expansion and monetization of Revision3’s content distribution platform. She will also be responsible for strategic branding initiatives and audience development and social media efforts for Revision3’s library of technology, gaming and lifestyle shows. She will report to the company’s CEO, Jim Louderbeck.

Initiative, a performance-driven global media communications company, has appointed Suhaila Suhimi Hobba to the position of Executive Vice President, Managing Director for Digital. Based out of Initiative’s Los Angeles office, Hobba will oversee the company’s west coast digital practice. She will report to Michael Hayes, president of digital communications; and will also serve on the agency’s North American Operations Committee, which reports to Tim Spengler, president, North America, at Initiative.

Yahoo! has made three new additions to its Marketing Solutions Leadership Team. MaryBeth Malcolm has been appointed as Senior Director, Yahoo! Category Development and Marketing Solutions, based out of San Francisco, where she will oversee the development of category strategies and solutions that meet the needs of Yahoo!’s advertising clients. In addition, Debbie Menin has been appointed as Category Lead  Entertainment and Travel, and Karina Montgomery as Category Lead CPG/FMCG and Health. Both Menlin and Montgomery will partner with Yahoo!’s sales leadership to execute a national industry-specific strategy in their respective categories. They will also aid in new business initiatives and represent Yahoo! at industry events. Menin and Montgomery will report to Malcom, and Malcom will report to Yahoo! vice president of marketing solutions, Elizabeth Ritzcovan.




Cynopsis Media

Become a friend or follower:

Facebook | Twitter | LinkedIn | YouTube .



HBO will live-stream six horse races tomorrow, January 28, beginning at 4 pm ET, on Facebook. It is the culmination of a promotional campaign for HBO’s upcoming series, LUCK, which stars Dustin Hoffman, and is a fictional behind-the-scenes story about the world of horseracing and gambling. The LUCK $50K Challenge on Facebook is giving users the chance to win $50,000 by “betting” on six races, collectively known as the HBO LUCK Pick Six, which will take place in Los Angeles and Miami. Here’s how it works: You can register for the challenge by “liking” the show’s Facebook page; visit the campaign’s Facebook app on the page (designed by Definition 6); you are allowed to make selections (just one per race) up until an hour before the races are set to begin; Horses who place in the top three spots will earn points based on their odds and actual payouts at the track; the bigger the underdog, the more points a user can earn; the person with the most points at the end will win the $50,000. LUCK, which comes from acclaimed director Michael Mann and Deadwood creator David Milch, premieres this Sunday night at 9 pm ET on HBO.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: CONTRACT ATT., LBA/Los Angeles: Attorney who will be drafting and negotiating contracts for one of the top cable companies (2/3)
JOB OPENING: TEMPORARY PRIMARY RESEARCH VP, USA NETWORK/NYC: Plan, design, analyze consumer research. Cable network exp. req. Strong online survey skills. Temp role. Apply: [email protected] Subject: Research (2/3)

JOB OPENING: SR PROD/PROD, DIG (WEBSITE)/CURRENT/SFO: Run website for its soon-to-launch PT prog. Highly energetic ind. to oversee strat/pub content for prgrm’s website & social media platforms daily. Res/cov req: [email protected] (2/3)

JOB OPENING: DIR, CONSUMER MKTG/CURRENT/NY: Dvlp/implement & mng Current’s brand initiatives & prtnrshps across all media platforms. 5yrs+ exp cbl &or brdcst ntwrk prgrm mktg campaign creation/exec. Res/cover: [email protected] (2/3)

JOB OPENING: SR ANALYST/The Food Network/NYC: For Ad Sales Rsrch team. Resp for providing research support. Work w/ Ad Sales to create rsrch solutions & achieve rev goals. Details: & select req 2796 (2/2)

JOB OPENING: ANLYST, DIG SLS RSRCH/FOX/NY: Dvlp/maint FOX online digtl aud estimates. Prvds data analysis frm 3rd prty sources, incl. Omniture, Nielsen & comScore. BA/BS & 2+ yrs digtl as sls rsrch exp. FNG0000908 (2/2)

JOB OPENING: DIST COUNSEL/A+E Networks/NY: 5+ yrs. exp. Aff Sales Atty providing legal support for U.S., Canadian & Caribbean dist of 10 A+E ntwrks. More info & Apply: #119820 (2/1)

JOB OPENING: TV SALES PLANNER-U-VERSE/AT&T AdWorks/NY: 2+ yrs sales and media planning exp. Apply- (2/1)

JOB OPENING: FREELANCE CONTRIBUTING DIYER/NYC: for Multimedia Co. Live TV exp as spokesperson/host, DIY ability & accessibility for New York based media req’d. Digital reel, bio, headshot, rates & resume: [email protected] (2/1)

JOB OPENING: FREELANCE CONTRIBUTING FOOD EDITOR/NYC: for Multimedia Co. Must have live TV exp & be accessible for New York based media interviews. Send digital reel, bio, headshot, rates & resume: [email protected] (2/1)

JOB OPENING: EDITOR/WGBH/BOSTON: Proj Contract, FT, 37-45 Wks. Edit program content. 5 yrs editing exp. Exp w/ editing music. Knowledge of effects & computer editing. Apply: (2/1)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive, Creative, Detail-Oriented; 10+ yrs exp w/ data collection & applied research; (2/1)

JOB OPENING: RESEARCH ANALYST/NYC: 2+ years in TV research; strong analytical and presentation writing skills, Working knowledge of Npower/Ad*views/MRI/Comscore, advanced PowerPoint/Excel. Apply: [email protected] (2/1)

JOB OPENING: SEG PRODUCER/NYC: Talkshow needs Seg Producer. Strong booking abilities for conflict story lines. Min 5yrs talk/reality/casting. Resume: [email protected] (1/31)

JOB OPENING: DIRECTOR, AFFILIATE FINANCE/KNOXVILLE, TN: Manage analytics of affiliation contracts. Exp w/ short/long term planning for business ops. 5+ yrs exp in Accounting or Finance. Degree req’d. #2748 (1/31)

JOB OPENING: MGR, SOC MED/COMM-FS SOUTH/ATL: Create & implmt soc med & comm. strategy maintain FS South’s position to better connect w/ loc fans. BS/BA Comm, PR. Min 5-7 yrs exp PR or Mktg., FNG0000649 (1/31)

JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. (1/31)

JOB OPENING: MKTG MGR, NBC SPORTS & NBC SPORTS NETWRK/NY: Work with key NBC Sports stakeholders to mkt. & increase sales of properties of NBC Sports & NBC Sports Network. 5+ yrs exp. Apply at Job# 3829BR (1/28)

JOB OPENING: SR MGR DIG STRAT. RSRCH/ABC TV/NY: Resp for syndicated & primary research in support of digital media platforms. 5-7 yrs in media, ent, or advertising rsrch. Apply/info: (1/28)

JOB OPENING: SR. RSRCH MGR/THE WEATHER CHANNEL/NY: Support Ad Sales. 4+ yrs exp. Strong knowledge of Nielsen systems and other syndicated tools. Good storyteller. Primary & secondary rsrch skills needed. Res: [email protected] (1/28)

JOB OPENING: MGR, MERCHANDISE/NY: Procurement of promotional merchandise for all A+E Networks internal departments. (1/28)

JOB OPENING: MANAGER/PR/TRAVELCHANNEL/NY: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2768 (1/28)

JOB OPENING: MTVN TECH PRODUCER/DEVELOPER: BA; 4yrs intractve dev exp.Dev/adv knwlg of JSP, HTML, XML, XSL, JavaScpt, Visio. Str comm sk. Prior wrk music,games,ent.Biling a+. EOE/M/F/D/AAP.Ap (1/28)

JOB OPENING: MGR  NEW BUS DEVELOPMENT/AMC/WE/NYC: buildsales presentations for advertisers, clients,media planners,buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/28)

JOB OPENING: ANALYST, AD SALES RESEARCH/NYC: Proactive, creative, detail-oriented. 3-5 years exp with cable or BC sales team req’d. Nielsen, MRI, Mendelsohn, experience pref’d. Resumes to: [email protected] (1/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (2/2)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (2/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (2/3)

SITUATION WANTED:  EXP’D MEDIA SALES PROFESSIONAL: 20+yrs of multi-media sales exp, 10+ years of sales management exp, a strong sales track record and having a strategic plan to growing clients is looking for an opportunity to help a company grow. Contact: [email protected]  (2/3)

SITUATION WANTED: PROMO SCHEDULER. Highly experienced promo scheduler (including AMC & Vh1) seeks full-time work within New York City. Resume available upon request. Contact:  [email protected] (2/2)

SITUATION WANTED:  SR REVENUE STARTER/INDIVIDUAL CONTRIBUTOR/LA BASED: Well connected. ISO differentiated media properties (advanced TV, video, digital) Consulting or full-time. Contact Steven. [email protected] (2/2)

SITUATION WANTED: EXECUTIVE/SUPERVISING PRODUCER: 10 yrs experience, as well as raising over 1MM in sponsorships and on air talent. FOX, MTV, SPEED, Discovery. [email protected] reel (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/2)

SITUATION WANTED: BROADCAST TV, VOD, AND RADIO SALES/NY: Integrated salesand inventory & pricingmanagement 6+YR exp. seeking to become a critical contributing member to the Ad Sales team. Contact: [email protected] (2/2)

SITUATION WANTED: MEDIA RESEARCH EXPERT/NY: but will relocate: Seek management opportunity. Ad sales,/prgrming/ mgmnt w/expertise in interpret/anal quant/qual & spearhead custom. Team leader & team player. [email protected] (1/31)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/31)

SITUATION WANTED: PRODUCER/CREATIVE WRITER, SEG & FIELD PROD: 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam 310-254-0131 [email protected] (1/31)

SITUATION WANTED: PRODUCTION ASSISTANT/NEW YORK: Current NBC Page with experience at “Saturday Night Live”, “TODAY”, and “Mad Money w/ Jim Cramer”. Experience in film, as well, at Focus Features. Resume available upon request: [email protected] (1/31)

SITUATION WANTED: FREELANCE VIDEOGRAPHER: 5 years experience with Multi Camera Truck, open availability. Experience in filming sporting events, town hall meetings, weddings… 757-229-3282 email [email protected] (1/31)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; History; Syfy;Travel Channel; runs on Batteries. [email protected] (1/31)

SITUATION WANTED: ASSISTANT/LA: 8+ mo. Mktg research exp., 4+ yrs Admin. exp., and an MA in Telecom, entry-level position preferred with a network or media agency. References available. [email protected] (1/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Digital email, please click here.



Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]