Cynopsis: Kids!

 

01/15/10

Good morning. It’s Friday, January 15, 2010, and this is your first early morning Kids briefing. 

And the name of the new Discovery Communications–Hasbro joint kid/family-aimed venture is … The Hub.  Margaret Loesch, President and CEO, The Hub, unveiled the new name and network logo at TCA.  Loesch also reconfirmed The Hub will launch in fall 2010 and its programming lineup will feature a mix of series based on Hasbro properties including Transformers, My Little Pony, Tonka, G.I. Joe, as well as Discovery Kids series Adventure Camp and Flight 29 Down.  The network will also have a strong online presence at hubworld .com, where kids can watch video clips, play interactive games and take part in a range of community related features.  The kid/family-targeted network will take over the channel space currently held by Discovery Kids and will be available in approximately 60 million homes.

MORE KIDS STUFF

IMAX, Marvel and Paramount unveil plans to release Iron Man 2 in digital IMAX theatres simultaneously with the movie’s worldwide release on May 7, 2010.  The movie will be digitally re-mastered for the digital IMAX release.  Directed by Jon Favreau, Iron Man 2 stars Robert Downey, Jr., and will be distributed by Paramount Pictures.

Playhouse Disney‘s new mixed live-action/animated short-form series, Dance-A-Lot Robot, will premiere Saturday, February 7 at 6:25a on Disney Channel.  Preschoolers will be encouraged to get up and move by a robot named Dance-A-Lot, who will teach simple dance steps, all while grooving to music by Mark Mothersbaugh (Devo, Rugrats among many others).  The series will air daily at 8:55a.  Additionally, a range of dance moves from the series will be featured in a ‘flip book’ style at PlayhouseDisney.com.

Kabillion, the kid-centric multi-platform network, teams up with American Greetings Properties (AGP) to add two Care Bears movies, Care Bears to the Rescue and Care Bears: The Giving Festival, to its VOD offering.  The VOD feature is currently available on Comcast on Demand through January 31, 2010.

Spain-based Imira Entertainment completes program sales in Latin America.  Imira will attend NATPE later this month where it will showcase a raft of programming.

• On the live action side:  H20: Just Add Water (52×26) is acquired by free TV broadcaster Rede Records (Brazil); The Elephant Princess (26×26) is picked up by Televisa (Mexico) and Ecuavisa (Ecuador).  Both TV series are produced by Jonathan M Shiff, ZDF and ZDF Enterprises.
• For animated programming:  Brazil’s TV Escola and TV Brasil acquire The Way Things Work (26×13) and Louie (26×26), produced by Millimages; Imira-produced Lola & Virginia (52×12) is picked up by Canal 7 (Argentina); free TV channel RTVC Senal Colombia picks up Spellbound’s The Koala Brothers (39×26); and T-VES (Venezuela) acquires Louie (39×26) and Corneil & Bernie (52×13), both Millimages shows.

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A CYNOPSIS MESSAGE FROM BOWLING FOR BREASTCANCER.ORG

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MARKETING/LICENSING

Chapman Entertainment inks two new UK licensing deals with Peter Haddock Publishing (PHP) and Signature Publishing, for its preschool properties Fifi and the Flowertots and Roary the Racing Car. PHP will produce and distribute Fifi and Roary activity products (e.g. stickers, scrap pads, scribble books, bath book, magnets etc.) through December 12.  The PHP products are set to launch at retail in spring/summer 2010. Signature Publishing will produce Roary branded pages within its preschool boy-targeted magazine ‘Fantastic’.  The first issue featuring Roary goes on sale in the UK on February 18.

STONE SOUP

BabyTV partners with the Hong Kong Bureau of Education (EDB) to launch a ‘guidebook’, Growing Together: Making the most of TV for toddlers.  The book is designed to help parents make better media relate choices for their kids, as well as how to engage with their kids to get the most out of kid’s TV and media.  Created using the results of a survey conducted last summer in Hong Kong by BabyTV, which found that while 90% of parents use screens with their kids  most aren’t well educated about what makes age appropriate content, the book will be distributed to parents at kindergartens across Hong Kong.

EXECUTIVE MOVES

Continuing its restructuring, Walt Disney Studios names Sean Bailey as its new President/Walt Disney Studios Motion Picture Production.  Bailey takes over the position left vacant following Oren Aviv’s exit earlier this week.  Bailey will oversee all live-action development, movie production and physical production for Disney Pictures and Touchstone Pictures.  A movie and TV producer, Bailey’s (Matchstick Men, Gone Baby Gone, Project Greenlight) is a producer on Disney’s upcoming movie, Tron Legacy.   He is also the founder and President of production company Idealogy, Inc.  Bailey also co-founded LivePlanet with Ben Affleck, matt Damon and Chris Moore.  Additional restructuring moves include 23-year Disney veteran Chuck Viane, President/Distribution, Walt Disney Studios Motion Pictures adds responsibility for all international sales and distribution (across 70 countries) to his current oversight of domestic sales and distribution.  Viane will report to Bob Chapek, President/Distribution, The Walt Disney Studios.  Other executive shifts include: Christine Cadena, currently SVP/marketing, Synergy and Franchise Development, becomes SVP/Multicultural Initiatives; Michelle Sewell moves up to SVP/Global Publicity, overseeing domestic and international publicity departments; John Nicoletti becomes VP/Global Communications; Paul Roeder moves to Director/Global Communications; and Heidi Trotta, SVP/Studio Communications, will stay on as a consultant for a transition period.

Reed MIDEM appoints Anne de Kerckhove to the newly created position of Director/Entertainment Division.  Set to join the company later this month, de Kerckhove will oversee Reed MIDEM’s MIPTV, MIPCOM, MIPJunior and MIPDOC TV events and its music industry tradeshow, MIDEM.  She will also head up new business development, including acquisitions, in the entertainment arena. De Kerckhove will report to Reed MIDEM CEO, Paul Zilk.  Laurine Garaude, Director/Television Division and Dominique Leguern, Director/MIDEM, will report to de Kerckhove.  De Kerckhove previously toiled in senior roles at companies including Inspired Gaming Group, Boston Consulting Group, and Export Development Corporation of Canada.

Digital Rights Group (DRG) promotes Sales Executive, Kelly Shek.  Cantonese-speaking Shek adds Asia (excluding Japan) to her current territories, which includes Africa, Israel and in-Flight.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/4-1/10/10 , 6a-6a:
K2-11                                     Total Delivery (000)
NICK:    SpongeBob SquarePants (1/9; 12:30p) 2723
NICK:    SpongeBob SquarePants (1/9; 9:30a)   2706
NICK:    iCarly (1/9; 1p)                                   2637
NICK:    iCarly (1/9; 1:30p)                              2559
NICK:    Penguins of Madagascar (1/9; 10a)       2435
NICK:    SpongeBob SquarePants (1/9; 12p)      2352
NICK:    SpongeBob SquarePants (1/8; 5:30p)   2349
NICK:    iCarly (1/7; 6p)                                   2301
NICK:    SpongeBob SquarePants (1/7; 5:30p)   2261
NICK:    SpongeBob SquarePants (1/9; 11a)      2199
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/4-1/10/10 , 6a-6a:
K6-11                                      Total Delivery (000)
NICK:    SpongeBob SquarePants (1/9; 9:30a)   1768
DSNY*: Suite Life on Deck (1/8; 8:30p)             1737
NICK:    iCarly (1/9; 1:30p)                              1702
NICK:    iCarly (1/9; 1p)                                   1620
DSNY*: Hannah Montana (1/10; 7:30p)             1549
NICK:    iCarly (1/7; 6p)                                   1545
NICK:    SpongeBob SquarePants (1/9; 12:30p) 1526
NICK:    Penguins of Madagascar (1/9; 10a)       1522
NICK:    iCarly (1/9; 8p)                                   1481
NICK:    iCarly (1/9; 7:30p)                              1479
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/4-1/10/10 , 6a-6a:
Tweens 9-14                             Total Delivery (000)
DSNY*: Suite Life on Deck (1/8; 8:30p)                1601
DSNY*: Hannah Montana (1/10; 7:30p)                1452
NICK:    iCarly (1/9; 1:30p)                                  1408
ABC:     Texas vs. Alabama (1/7; 8:32p-12:14a)    1407
NBC:     Philadelphia vs. Dallas (1/9; 8:06-11:12p) 1399
DSNY*: Phineas and Ferb (1/8; 9p)                       1224
DSNY*: Wizards of Waverly Place (1/8; 8p)            1210
FOX:     Green Bay at Arizona (1/10; 4:41-8:06p)   1194
NICK:    SpongeBob SquarePants (1/9; 9:30a)        1185
NICK:    iCarly (1/9; 1p)                                        1171
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/4-1/10/10 , 6a-6a:
Teens 12-17                                             Total Delivery (000)
FAM:     Secret Life of the American Teen (1/4; 8-9:01p)  1607
ABC:     Texas vs. Alabama (1/7; 8:32p-12:14a)              1604
FOX:     Green Bay at Arizona (1/10; 4:41-8:06p)            1318
FOX:     Fox NFC Wildcard Post Game (1/10; 8:06-8:13p) 1271
NBC:     Philadelphia vs. Dallas (1/9; 8:06-11:12p)          1182
FOX:     Simpsons (1/10; 8:13-8:44p)                             1120
FOX:     Simpsons 20the Anniversary (1/10; 8:44-9:44p)  1031
FAM:     Make It Or Break It (1/4; 9:01-10:01p)               1011
CBS:     Baltimore at New England (1/10; 1:04-4:13p)        965
FOX:     Cleveland Show (1/10; 9:44-10:13p)                     902
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 9, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/2 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 1.1/5; That’s So Raven 0.9/4; That’s So Raven 1.2/5; Hannah Montana 1.3/5; Suite Life of Zack & Cody 1.4/6; Mighty Morphin Power Rangers 0.8/3; Mighty Morphin Power Rangers 0.6/2
NBC (Qubo on NBC) Avg. 0.7/2 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; 321 Penguins 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1
CW (TheCW4Kids) 0.5/2 Avg. (7a-12p)
Winx Club 0.2/3; Winx Club 0.4/4; Rollbots 0.5/4; Dinosaur King 0.7/4; Yu-Gi-Oh! 0.7/3; Yu-Gi-Oh! 1.1/5; Sonic X 1.3/5; Sonic X 1.1/5; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.7/3
CBS (CookieJarTV) 0.5/1 Avg. (7-10a/10a-12p*)
Busytown Mysteries 0.1/1; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.4/2; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.4/2

Final K6-11 Ratings for Saturday, January 9, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 2.2/6 Avg. (7a-1p)
Jimmy Neutron 1.8/21; Jimmy Neutron 2.7/26; Fairly OddParents 3.1/22; Fairly OddParents 4.2/24; SpongeBob SquarePants 5.7/28; SpongeBob SquarePants 7.2/31; Penguins of Madagascar 6.2/26; Fanboy & Chum Chum 5.2/21; SpongeBob SquarePants 5.1/21; SpongeBob SquarePants 4.9/21; SpongeBob SquarePants 5.3/22; SpongeBob SquarePants 6.2/26
DISNEY CHANNEL 1.2/3 Avg. (7a-1p)
My Friends Tigger & Pooh 1.4/17; Little Einsteins 1.2/12; Special Agent Oso 1.6/12; Handy Manny 1.8/10; Mickey Mouse Clubhouse 1.8/9; Mickey Mouse Clubhouse 1.6/7; Imagination Movers 1.9/8; Handy Manny 2.0/8; Phineas and Ferb 1.8/11; Phineas and Ferb 3.4/14; The Cheetah Girls (1×105) 3.0/13
CARTOON NETWORK 0.8/2 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic Battle 0.8/10; Yu-Gi-Oh! 5Ds 0.8/7; Ben 10: Alien Force 1.4/10; Star Wars: Clone Wars 1.7/10; Hot Wheels: Battle Force 1.8/9; Johnny Test 2.5/11; Grim Adventures of Billy & Mandy 2.3/9; Grim Adventures of Billy & Mandy 2.5/10; Chowder 1.9/8; Chowder 1.9/8; Garfield Show 2.1/9; Garfield Show 2.2/9
DISNEY XD 0.3/1 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/2; Phineas and Ferb 0.4/4; Phineas and Ferb 0.5/4; Jimmy Two Shoes 0.3/2; Kid vs. Kat 0.4/2; Monster Buster Club 0.6/2; Phineas and Ferb 1.1/4; Zeke and Luther 1.4/6; Suite Life on Deck 1.1/4; Suite Life on Deck 1.2/5; Suite Life on Deck 1.6/7; Zeke and Luther 1.4/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1071; K6-11 443; TWEENS 9-14 344
DISNEY CHANNEL:     K2-11   837; K6-11 504; TWEENS 9-14 386
CARTOON NETWORK: K2-11   413; K6-11 227; TWEENS 9-14 183
DISNEY XD:               K2-11   143; K6-11   76; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

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Friday Fun Fact:   Squirrels can climb trees faster than they can run on the ground

Answer to Yesterday’s Trivia:   I’m happy to say I own this wonderful rock that once sat on my father’s desk and I sometimes used to strike a match and light Dad’s pipe.  I keep this cherished rock in my steamer trunk.  Who am I?  DEPUTY BARNEY FIFE  Kudos to … aha! No answers .. that mean I Win!!!

Today’s Trivia Question:  If you’re a character on a classic television series and your name is Lumpy, what is your full name?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
01.15.10

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JOB OPENING:  ASSOC MNGR, INVENTORY & TRAFFIC/NY: Schedule commercial & promo assets on VOD, Linear & Broadband. Tracking/inventory mgmt/ TV exp nec. Knowledge of music biz a +. BA/BS 3-5yrs exp [email protected] (1/21)

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SITUATION WANTED: Creative Copywriter. Award-winning, all media, affordable. betsy.aaron.gmail.com. For samples, visit https://freebeaaron.wordpress.com (1/16)

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