Friday, February 8th, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, February 8, 2013, and this is your first early morning digital briefing.

Viacom’s coverage of this year’s Grammy Awards this Sunday night includes a red carpet live-stream from 6pm to 8pm ET, which will be co-produced by MTV News and VH1 News and will be available on,,,, and Ustream, as well as the MTV News mobile app. Hosted by MTV News’ Sway Calloway and James Montgomery, along with VH1’s Big Morning Buzz Live’s Carrie Keagan and VH1’s Top 20 Countdown’s Jim Shearer, the live-stream will also feature fashion commentary from Karlie Kloss, model and co-host of MTV’s House of Style. The live-stream will expand to on-air coverage on MTV every 30 minutes until show time.


Healthy-snack brand Luna, which makes the popular nutrition bar for women, has launched a new web series on called Debunking the Diet. In it, actress and comedian Erin Gibson tries to shine a light on current eating trends as well as common dieting and nutrition misconceptions via on-the-street interviews with women. The first of six episodes is already online, with new ones to roll out every two weeks, covering topics such as skipping meals, carb myths, and eating after 8pm.

CBS Interactive has unveiled a new web reality show about e-sports gamers called GameCrib. CBS Interactive’s GameSpot property partnered with Qualcomm and TSM Snapdragon, a popular e-sports pro-gaming team, to create a Real World-style reality show that documents the lives of TSM Snapdragon as they share a house in the San Francisco Bay Area. GameCrib will air every Wednesday from February 20 to June 14 this year on TwitchTV, an online community and video platform for gamers, will stream eight hours of live footage every day along with a highlights package that sums up the day’s action/stories. That’s not the only news from CBS Interactive when it comes to the world of pro-gaming leagues. GameSpot is also offering an exclusive live-stream of the EA Sports Challenge Series Finals in Las Vegas this weekend. The coverage begins at noon PT Saturday, February 9, and runs through midnight. It will also be available on-demand following the event.

ABC is partnering with out-of-home video network Outcast Media to air clips from TV shows like Jimmy Kimmel Live, The View, Good Morning America, and The Chew across 18,000 screens at gas pumps nationwide. ABC made the deal in order to reach Outcast’s audience of “ungettables,” which Outcast says consists of drivers 18-54 who travel more than 8,000 miles each year by car and live in the top 25 DMAs. “By providing custom content to people on-the-go, we are engaging potential new viewers and fans alike with rich, entertaining ABC programming,” said Marla Provencio, CMO and EVP/ABC Entertainment Group.

Virgin America is partnering with IFC this month to make Portlandia available on RED, the airline company’s in-flight entertainment system. The series will be available to customers on all of 52 Virgin America planes from February through May 2013. The content deal is part of a multiplatform marketing partnership between Virgin America and IFC to promote the airline’s new nonstop service between Los Angeles and San Francisco to Portland, as well as the critically acclaimed IFC comedy from Fred Armisen and Carrie Brownstein.

Digiboo, a digital retail download service that offers access to more than 800 film titles and 20 TV series via interactive touchscreen kiosks, has launched its first iOS app. Available for free in the iTunes App Store, consumers can rent or purchase content from any Digiboo kiosk and then download it directly from the app. Digidoo’s studio partners include Warner Bros., Paramount, Sony, Lionsgate, and Anchor Bay Entertainment. The first kiosks are in the Minneapolis-St. Paul International Airport, Seattle-Tacoma International Airport, and the Portland International Airport.


Social engagement start-up Livefyre has raised $15 million in Series C funding led by US Venture Partners, with contributions from existing investors Greycroft Partners, Cue Ball, HillsVen Group, and ff Venture Capital. Bringing the start-up’s total investment capital to date to over $20 million, the new funds will be used to expand Livefyre into new markets as well as accelerate product development in the mobile space. The company’s social commenting platform can be found on a large number of websites. Its customers include Bravo and Showtime, who have already integrated Livefyre’s social platform into their second-screen products. Livefyre’s StreamHub service enables clients to develop and launch real-time social experiences on their sites. Through StreamHub, clients have the ability to curate videos, images, and tweets from across the social web into live blogs, chats, widgets, and dashboards.

Boston-based digital marketing software company DataXu has closed a $27 million financing round led by Thomvest Ventures, with its existing major investors Atlas Ventures, Flybridge Capital Partners, and Menlo Ventures also participating. The funds will support DataXu’s ongoing global expansion and technology investments. “Our software helps marketers reduce the cost and complexity of marketing across multiple digital channels, while at the same time enabling them to build a much deeper and more actionable understanding of today’s empowered consumer,” said DataXu CEO Mike Baker in a statement. The company operates a multichannel demand side platform (DSP) that encompasses video, display, tablets, smartphones, and the Facebook Exchange.


Register Now Sports Social Media Webinar is Today!
How to Leverage Social Media to Boost Fan Engagement
Today – 1:30-3:00pm ET

Expert Speakers:
Kate Guerra (Social Media Manager)
Golf Channel: Susie Lokey (Sr. Director, Consumer Marketing)
LockerDome: Gabe Lozano (Co-Founder/CEO)
NHL: Caty Marzi (Manager, Social Media Business Devel.)


Yahoo Japan has signed a pact with AdTruth, a provider of platform-agnostic device recognition technology, to enhance its audience recognition capabilities. AdTruth recently opened a new office in Tokyo. The company says its device recognition technology is privacy compliant, collects no personally identifiable information, and doesn’t leave “intrusive” device-side identifiers.


What are the early returns on House of Cards, Netflix’s $100 million gamble into original, TV-like programming? While the company isn’t offering any internal numbers yet, broadband services provider Procera Networks has released some data that could provide a good glimpse into how the political drama is faring with Netflix users. According to Procera, on one broadband network, 11% of Netflix subscribers watched at least one episode of House of Cards last weekend. The company also found that a little more than 2% of Netflix subscribers on a second network watched the first episode last Saturday. And here’s where it gets really interesting. Procera also measured consumption for the other 12 episodes and it found that 0.594% of Netflix subscribers on the same network (a quarter of those who watched the first episode) also watched the 13th episode, on the same Saturday.
WHY THIS MATTERS: Netflix has argued that its strategy of releasing every episode at once reflects its viewers’ binge consumption habits. If we take Procera’s numbers as solid benchmarks across all broadband networks, Netflix was right.


Telemundo Media has appointed Jesus Torres Viera as its new EVP/Programming and Content, effective immediately. In his new role, Torres Viera is responsible for developing and executing Telemundo network’s overall programming, content, and scheduling strategy, as well as leading the content rollout strategy across all Telemundo Media and emerging media platforms. He will report to Emilio Romano, President, Telemundo Media.

Santa Monica-based Gradient X, a provider of a programmatic marketing platform for mobile devices, has named Stephan Cunningham as its new VP/Marketplace Operations. In the role, Cunningham will oversee the Gradient X marketplace, including client, partner, and vendor relations, first and third-party data management, inventory packaging, and performance optimization. He will report to Gradient X CEO Brian Baumgart.

Dachis Group has hired Peter Kim to the newly created role of Chief Solutions Architect. This is Kim’s second go-around at the social marketing solutions firm, as he was its first employee and former Chief Strategy Officer. In his new role, Kim will be responsible for the continuous definition, development, and delivery of data-driven social marketing solutions for Dachis Group’s global clients and potential new customers.


S A V E  T H E  D A T E

Cynopsis: Sports Webinar
How to Leverage Social Media to Boost Fan Engagement

Tuesday, February 26, 2013
1:30-3:00pm EST



Facebook has launched a new video section called Facebook Developers Live. Facebook says the section will feature a mixture of live, recorded, and “interactive” broadcasts, allowing developers “to learn about the latest tools and get to access the product managers and engineers who created them.” Right now, Developers Live is targeted to mobile developers (“learn how to go deeper and grow [your] apps with Facebook”), game developers (“learn how to build better games across web and mobile”), and websites and publishers (“learn how to use Facebook to drive traffic”). The first live event is scheduled for February 19 at 1:30pm ET, and will feature Doug Purdy, the company’s Director/Product.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (8500BR) (2/15)

JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to [email protected] (2/15)

JOB OPENING: RSCH COORD/WTNH/WCTX/WTNH/New Haven CT: Have analytical drive & interpret data for Sales Dept & enhance mkt posture for all media properties. BA deg or equivalent work exp req’d. Resume: [email protected] (2/15)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: (2/15)

JOB OPENING: DIR, SOCIAL MEDIA/EPIX/NY: Dev & execute marketing & digital ad campaigns. Create engaging user-directed exp. Trk digital media. 4-6 yrs exp in digital marktg & content industry. Apply at EOE (2/15)

JOB OPENING: EDITOR/EPIX/NY: Prog edit content & all add’l digital platforms; Oversee movie pages creation; Web & Platform QC; Directs Web Dsgnr in Banner and Movie Poster/Image creation 4-6 yrs exp. EOE (2/15)

JOB OPENING: COORD, RESEARCH (LA) WME: Assist Research Dept. with projects, TV/MP tracking, report dist. and work flow. Fast paced, MS Office required. Prefer exp. with Nielsen. BA deg, 1+yr exp. CV to: [email protected] (2/15)

JOB OPENING: CTO/WNET/NY: Identify and implement a technology vision aligned w/business and supports all technical facilities. 15 years exp in prodt’n environ, 5 yrs exp in exec tech leadership role. Resume to: (2/15)

JOB OPENING: MOBILE PRODUCT MGR/NYC: Asst in leading dvlpmnt of branded products for mobile phones/tablets & new platforms for Ent Group properties.3 yrs exp Dig Media space. 2 yrs exp dvlping products for mobile devices. Apply: here (2/14)

JOB OPENING: MGR COMMERCIAL OPS/BBCWA/NYC: 8yrs exp. in traffic, net ops, or broadcast ops in cable. Mng. bcast logs, copy accounts & delivery of VOD. Ensure log placement and continuity of integrated elements.  [email protected] (2/14)

JOB OPENING:  VP CURRENT PROGRAMMING/GSN/Santa Monica: 5-7 yrs prod, post & delivery exp; strong studio game, game-show format & docusoap exp. Strong freelance staffing & vendor contacts. Send res & CL to [email protected] (2/14)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. Apply only to: [email protected] Full job info here. (2/13)

JOB OPENING: AD SALES ACCOUNT EXEC/CSN Philly PHL: 3-5 yrs exp in media ad sales; sell tv ads and promotional programs for PHL sports teams; req #7092, (2/13)

JOB OPENING: ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 2 yrs min, 3-6 pref, tv/radio ad sales; exp in SF important; connections to SF sports teams good; req #6942, (2/13)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 1-3 yrs digital sales exp pref; DART, DFP, DSM exp a plus; media sales pref; req #8337, (2/13)

JOB OPENING: DIR, ON-AIR STRATEGY/Food Network/NY: Est. strat, drv media plns/initiatives across all priorities (digital, TV, new biz…). 8+ yrs strat exp within an agency or ent media needed. Apply: [email protected] (2/13)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Sports viewership, TV ad/exposure analysis and comms. Industry decision support/reporting. Team environment. BS w/min 4yrs Nielsen software Exp.  EOE (2/13)

JOB OPENING: MGR AD SALES MKTG/NBCUNIVERSAL/NYC: 4 mons consultant role at USA Network. Dev/exec revenue generating, multplatfrm mktg for advertisers. 5+ yrs TV/agency/promo firm exp. Apply: [email protected] (2/12)

JOB OPENING: SALES RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role with Ad Sales Research at USA. 1-3 yrs. exp. using Nielsen, MRI/Simmons. CV: [email protected] (2/12)

JOB OPENING: DIGITAL RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role supporting USA Digital Research team. 1-3 yrs. exp. Omniture reporting req’d; comScore, Nielsen a plus. CV: [email protected] (2/12)

JOB OPENING: DIR, DIGITAL AUD DEV/A+E NETWORKS/NY: Drive audience growth across A+E sites, apps & games through SEO, SEM, & display/mobile/social advertising; 7-10 yrs dig mktg exp; More info/apply: (2/12)

JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- [email protected] (2/12)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: Conceptualize/write/prod high impact promo campaigns for scripted/unscripted series & movies. Relocation pd to Albuquerque. TV exp. Apply: [email protected] (2/12)

JOB OPENING: SALES ASSISTANT – CSN MidAtlantic DC: 1-2 yrs sales support incl. internships pref; exp in tv, sports, or cable a plus; BA/BS preferred; req#8277 at (2/12)

JOB OPENING: AUDIO TECH 2/SNY/NYC: 5+ yrs; audio mixing 5.1 in live news/sports; exp w/RF mic, IFB, PL systems req’s; exp w/SSL boards & ENCO servers a plus; req#7851 at (2/12)

JOB OPENING: ACCOUNT EXECUTIVE-NECN/Boston: 5+ yrs sales; tv, radio, online sales preferred; sales presentations, prospecting, cold calling; meet/exceed revenue goals; req#8710 at (2/12)

JOB OPENING: MORNING MAINTENANCE ENGINEER/NECN/Boston: MIS/IT/Egr deg; 5+ yrs w/ tv or broadcast corp; install and maintain equipment; cover during live events; req#8410 (2/12)

JOB OPENING: SPECIAL PROJECTS EP/NECN/Boston: 5+ yrs segment tv producing; generate, research, shoot stories; conduct intv’s, write scripts, oversee editing; req#7463 (2/12)

JOB OPENING: TRAFFIC COORDINATOR/NECN/Boston: 1 yr exp in office enviro; BA/BS preferred, h.s. degree required; prep 24 hr daily log; track commercial sales, trade and promo acct’s; req#8493 at (2/12)

JOB OPENING: DIR, AD SALES DEVELOPMENT/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & mktplce knwldg of Dig/Advd Platform ad products. Resume: (2/12)

JOB OPENING: EXEC PRODUCER/TLC: Create/produce ground break’g prgms; partner w/internal & external dvlpmnt/prod cos.; Exp’d & Dynamic EP/Showrnr of successful docuseries/soap reality/etc; (2/12)

JOB OPENING: ACCT EXEC/Discovery/Chicago: Seeks a highly motivated, energetic person to mng existing Ad Sls accts & dvlp new business for US Hispanic ntwrks; (2/12)

JOB OPENING: SLS SUPPORT SPECIALIST/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment; (2/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MULTI-MEDIA SALES EXECUTIVE/NYC: Digital, social & traditional media ad sales. Sell, build, train, motivate, Business Development & work via satellite office. Extensive Contacts. [email protected] (2/15)

SITUATION WANTED: Writer/Director/Producer/Editor: 15+ years experience in every facet of the creative and executive side of film and television production, looking for a position in NYC. Contact: [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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