Friday, February 26th, 2010

Cynopsis: Kids!



Good morning. It’s Friday, February 26, 2010, and this is your first early morning Kids briefing.

Author John Grisham is writing a new young adult book series based around Theodore Boone, a 13-year-old amateur lawyer.  Publishers Hodder & Stoughton and Penguin Young Readers Group have acquired the first two books in series for the UK and US respectively.  In the first book in the series, Theodore Boone: Kid Lawyer, the unlikely kid hero finds himself tangled in his town’s first murder trial.  This first novel is slated for release this year by Dutton Children’s Books, which is part of Penguin, on May 25 in the US and by Hodder, a division of Hachette UK, on June 10 in the UK.  The second book in the series will be published in 2011.

Canada’s TV Group is launching YOOPA, a new multiplatform French-language preschoolers and their parents brand this spring, per KidScreen.  Specifically aimed at families in Quebec, YOOPA will include a digital TV channel and magazine, both schedule for an April 1, 2010 launch, as well as a website to bow in May.  The TV channel will initially feature programming from 6a-10p, eventually becoming a 24/7 channel.  Original programming a part of the plan, with a new live-action/puppet series currently in production and slated to bow in June and a second series planned for this fall.  In the meantime the channel will launch with acquired programming including Angelina Ballerina, Waybuloo, Blue’s Clues, LazyTown and Pororo.  The website will mesh together existing kid and parent sites and  TV Group is a unit of Quebecor Media.


Nicolas Cage and Ryan Reynolds are set to star in DreamWorks Animation SKG‘s new pre-historic themed 3D CG animated movie The Croods.  Slated for a March 30, 2012 release, the move revolves around a caveman named Grug (Cage) who is the leader of a family forced to find a new home following an earthquake and the compelling nomadic stranger (Reynolds) they meet on their journey.  The nomad’s ideas challenge Grug’s and his authority and traditions, particularly when the caveman’s daughter is drawn to the imaginative stranger.  The Croods is written/directed by Chris Sanders (Lilo & Stitch, How to Train Your Dragon) and Kirk DeMicco (Space Chimps) and is based on a screenplay originally developed by John Cleese and DeMicco and produced by Kristine Belson & Jane Hartwell.


Ben Stiller and Christine Taylor, actors and real life husband and wife team, will guest star in a new episode of the animated series Phineas and Ferb, debuting Monday, March 8 at 8p on DXD.  The episode will also air on Disney Channel on March 12 at 9p.  In the episode Stiller plays a super villain that goes up against Phineas and Ferb, and Taylor his nagging wife.

Rihanna and Justin Bieber sign on to perform on Nickelodeon’s 23rd Annual Kids’ Choice Awards, live from UCLA’s Pauley Pavilion in LA on Saturday, March 27, 8-9:30p.  Nick will also launch its All Access Sweepstakes with Justin Bieber.  For one week, March 3-10, kids can log onto from to register the sweepstakes, including a trip to LA to see the show and attend Bieber’s rehearsal among other treats.  Additionally, on March 27, the day of the show, will provide kids with an insider’s look at the whole Kids’ Choice Awards event, including watching celebrities walk the Orange carpet, webcams in the control room and interactive polls, updates and celebrity tweets.  The webcams can also be accessed via the KCA 2010 iPhone app.  Nickelodeon’s Kids’ Choice Awards will be simulcast on FLO TV’s mobile streaming service, and will be available on VOD from March 28.  KCA clips and shorts will also be available on Nickelodeon’s mobile VOD and online syndication partners.

Funimation Entertainment acquires the US distribution rights to Dragon Ball Z Kai, the latest chapter in the Dragon Ball anime franchise, from Toei Animation Co.  Under the multi-year deal, Funimation will release Dragon Ball Z Kai on DVD and Blu-ray beginning this spring, beginning with part One on May 18, 2010.  The US release of this series features updated opening and closing sequences as well as renewed soundtracks and re-recording of the series with key members of the original voiceover cast.  Dragon Ball Kai made its original debut on Japan’s Fuji Television Network in April 2009.  Funimation is a division of Navarre Corporation.

In the UK Five’s Milkshake! will launch its newly redesigned preschool-centric website next week.  In addition to a new look, the Milkshake! site will feature less text and more images and offer a point and click process with icons, character pictures and host branded areas to make navigation easier for younger kids, as well as offering a range of activities, downloads, games and printables.  Additionally, the site will be home to the new re-branded Milkshake! area of Demand Five, All Day Milkshake!, where kids can view shows on demand.  Five’s in-house Digital Media Group and the Milkshake programming team produced the new site.  Bionic Communications created the design and flash aspects of the site and it was developed and built by Unboxed Consulting.


M43 AG names Bernd Conrad as its new Head of Licensing.  Conrad takes up his new position on March 1 and will be responsible for m4e’s licensing management, including its newest owned/produced TV series that will be distributed worldwide in cooperation with Rainbow S.p.A., Yoko, Mo & Me (working title), which is currently in production.  Most recently, Conrad served as Head/Licensing & Merchandising, TV Loonland.

Steve O’Pray, former CEO/PPC Ltd, and Mark Hurry, Legal and Commercial Director/PPC Enterprises, have acquired PPC Enterprises from its group company and re-branded and launched its as the new licensing agency Space Enterprises Ltd.  O’Pray and Hurry will retain the group’s portfolio of brands, including Monty Python, Pinky and Perky, Little Britain, and the new preschool property The Hive.  The new company will be based in London’s Soho, and will continue to work closely with the production studio and design teams at PPC.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/15-2/21/10 , 6a-6a:
K2-11                                             Total Delivery (000)
NAN:     Penguins of Madagascar (2/15; 8p)               2942
NICK:    SpongeBob SquarePants (2/15; 10:30a)        2656
NICK:    SpongeBob SquarePants (2/15; 10a)             2510
NICK:    SpongeBob SquarePants (2/20; 11:30a)        2411
NICK:    SpongeBob SquarePants (2/15; 5:30p)          2329
NICK:    SpongeBob SquarePants (2/20; 9:30a)          2312
NICK:    Fanboy & Chum Chum (2/15; 7:30p)             2285
NICK:    SpongeBob SquarePants (2/20; 11a)             2271
NICK:    Penguins of Madagascar (2/15; 11a)              2254
NICK:    SpongeBob SquarePants (2/15; 7p)               2234
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/15-2/21/10 , 6a-6a:
K6-11                                              Total Delivery (000)
NAN:     Penguins of Madagascar (2/15; 8p)               2120
DSNY*: Hannah Montana (2/21; 8p)                          1808
DSNY*: Starstruck (2/15; 6:30-8p)                            1706
NICK:    iCarly (2/15; 5p)                                          1583
DSNY*: Hannah Montana (2/21; 8:30p)                      1575
NICK:    SpongeBob SquarePants (2/15; 5:30p)          1500
NICK:    SpongeBob SquarePants (2/20; 9a)               1468
NICK:    iCarly (2/19; 8p)                                          1457
NICK:    Fanboy & Chum Chum (2/15; 7:30p)             1447
NICK:    SpongeBob SquarePants (2/20; 9:30a)          1442
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/15-2/21/10 , 6a-6a:
Tweens 9-14                                   Total Delivery (000)
DSNY*: Hannah Montana (2/21; 8p)                          1748
DSNY*: Starstruck (2/15; 6:30-8p)                            1728
FOX:     American Idol (2/16; 8-10p)                          1629
DSNY*: Hannah Montana (2/21; 8:30p)                      1447
DSNY*: Starstruck (2/19; 8-9:30p)                            1353
NAN:     Penguins of Madagascar (2/15; 8p)                1321
FOX:     American Idol (2/17; 9-10p)                          1227
DSNY*: Hannah Montana (2/21; 7:30p)                      1218
DSNY*: Suite Life on Deck (2/20; 9:30p)                     1181
DSNY*: Suite Life on Deck (2/15; 8:30p)                     1180
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/15-2/21/10 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
FOX:     American Idol (2/16; 8-10p)                           1625
NBC:     Winter Olympics (2/17; 8-11:17p)                  1214
FOX:     American Idol (2/17; 9-10p)                           1208
DSNY*: Starstruck (2/15; 6:30-8p)                             1110
FAM:     Secret Life of the American Teen (2/15; 8-9p) 1103
DSNY*: Hannah Montana (2/21; 8p)                           1054
NBC:     Winter Olympics (2/15; 8-11:16p)                  1031
NBC:     Winter Olympics (2/20; 8:30-11:25p)               936
NBC:     Winter Olympics (2/18; 8-11:31p)                    843
DSNY*: Hannah Montana (2/21; 8:30p)                        833
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 20, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.6/5; Dinosaur King 0.9/5; Dinosaur King 1.1/6; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh 0.9/4; Sonic X 1.1/5; Sonic X 1.0/5; Teenage Mutant Ninja Turtles 0.7/3; Chaotic 0.5/2
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.9/4; That’s So Raven 0.8/4; That’s So Raven 0.9/4; Hannah Montana 1.0/4; Suite Life of Zack & Cody 1.1/5; Mighty Morphin’ Power Rangers 0.4/2; Mighty Morphin’ Power Rangers 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; 3-2-1 Penguins 0.2/1; Babar 0.1/0; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-1p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.3/2; Busytown Mysteries 0.1/0; Noonbory and the Super 7 0.1/1; Sabrina: Animated Series 0.4/2

Final K6-11 Ratings for Saturday, February 20, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/24 Avg. (7a-1p)
All Grown Up 1.3/13; Jimmy Neutron 2.4/19; Fairly OddParents 3.6/22; Fairly OddParents 4.8/24; SpongeBob SquarePants 6.0/26; SpongeBob SquarePants 5.9/26; Penguins of Madagascar 5.8/25; Fanboy & Chum Chum 5.3/24; SpongeBob SquarePants 5.6/26; SpongeBob SquarePants 5.6/27; iCarly 5.1/25; iCarly 4.7/24
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic battle 1.3/13; Yu-Gi-Oh! 5Ds 1.2/9; Ben 10: Alien Force 1.6/10; Star Wars: Clone Wars 2.0/10; Hot Wheels: Battle Force 2.0/9; Johnny Test 2.7/12; Grim Adventures of Billy & Mandy 1.8/8; Grim Adventures of Billy & Mandy 1.9/9; Chowder 2.0/9; Chowder 1.7/8; Garfield Show 1.9/9; Garfield Show 2.1/11
DISNEY CHANNEL 2.2/11 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/18; Mickey Mouse Clubhouse 1.9/14; Mickey Mouse Clubhouse 1.8/11; Mickey Mouse Clubhouse 2.1/10; Mickey Mouse Clubhouse 2.4/11; Mickey Mouse Clubhouse 2.2/10; Imagination Movers 2.4/10; Handy many 1.8/8; Phineas and Ferb 2.6/12; Phineas and Ferb 2.9/14; Pocahontas (1×95) 2.1/11
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/6; Phineas and Ferb 1.1/8; Phineas and Ferb 1.7/10; Kick Buttowski 1.8/9; Pixar Short Films (120 minutes) 1.7/7; Kick Buttowski 1.3/6; Kick Buttowski 1.0/5; Shreducation 0.2/1; Shreducation 0.0/0

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1171; K6-11 424; TWEENS 9-14 283
DISNEY CHANNEL:     K2-11   821; K6-11 481; TWEENS 9-14 374
CARTOON NETWORK: K2-11   527; K6-11 297; TWEENS 9-14 215
DISNEY XD:               K2-11   166; K6-11 104; TWEENS 9-14   81
Source: MTVN Research from Nielsen Media Research Data


Cynopsis Media presents
Kids! Upfront 2010 Special Edition

Publishing March 24th to the entire Cynopsis Media Audience, Kids! Upfront 2010 will provide an
in-depth look at the 2010 Upfront selling season from both the Buyer and Seller perspectives.

Talk Directly to Your Target Audience.
Influence Brands and Agencies’ Upfront Buying Decisions.

Space is limited. Contact Mike Farina to reserve your advertising today!
[email protected]  203.218.6480

Friday Fun Fact:    More than half a billion yo-yos have been sold in the United States since Donald F. Duncan introduced the toy in 1930.

Answer to Yesterday’s Trivia:  I’m allergic to our dog’s flea powder … who am I?   JAN BRADY on THE BRADY BUNCH  Kudos to: Gary Schneider-Rasta Imposta/Runnemede; Rachel Leber-Nickelodeon/NY; Joe Swaney-Cartoon Network/Atlanta; Melanie Erlbaum-Rainbow Media/Bethpage; Sandra Mueller-KTLA/LA

Today’s Trivia Question:  He was the 1970s mascot of the US Forest Service encouraging children to Give a Hoot! Don’t Pollute!  What was his name?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @   (3/5)

JOB OPENING:  DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. #1403 (3/5)

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to Position number 4741 (2/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at (3/4)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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