Friday, February 17th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, February 17, 2012, and this your first early morning briefing.

BabyTV and DLA, which develops and delivers entertainment solutions for digital distribution platforms (TV, internet and mobile) across select territories, inked a deal that makes BabyTV’s content available via DLA’s VOD platform to subscribers in Latin America. Subscribers now have access, in Spanish and Portuguese, to a catalog of BabyTV’s baby and toddler-aimed shows.

Nickelodeon unveils the nominees for the 25th Annual Kid’s Choice Awards, hosted this year by megastar Will Smith and airing live from USC’s Galen Center in LA on Saturday, March 31, at 8p. Beginning March 1, kids can cast their votes in 20 categories across all of Nickelodeon’s digital outlets, including (, Nick Mobile app, as well as Nickelodeon’s Facebook ( page and Twitter ( feed. The entire Orange Carpet pre-show will be streamed live through the apps and website, followed by a live backstage stream during the main show. Kids are also invited to help host Will Smith pull off a big slime event via a new iPad, iPhone and iPod app, and the, where they need to find slime hidden throughout the photo galleries, news, and videos (all of which will be updated regularly as the show draws closer) in order to enough slime to trigger the big event. Additionally, aided by weekly mission videos featuring Jennette McCurdy, Jerry Trainor, and Nathan Kress, kids will have the chance to earn digital rewards and move up the slime operative ranks. Nominees in some of the categories, the full list can be found at, include:

TV show
Good Luck Charlie
Wizards of Waverly Place

Reality Show
American Idol
America’s Funniest Home Videos
America’s Got Talent

Funniest Sidekick
Nathan Kress
Jennette McCurdy
Jennifer Stone
Jerry Trainor

Kung Fu Panda
Phineas & Ferb
Scooby Doo! Mystery Incorporated
SpongeBob SquarePants

Alvin and the Chipmunks: Chipwrecked
Harry potter and the Deathly Hallows, Part 2
The Muppets
The Smurfs

Animated Movie
Cars 2
Kung Fu Panda 2
Puss in Boots

Born this Way (Lady Gaga)
Firework (Katy Perry)
Party Rock Anthem (LMFAO)
Sparks Fly (Taylor Swift)

Diary of a Wimpy Kid series
Harry Potter series
Hunger Games series
Twilight series

Just Dance 3
Lego Star Wars: The Complete Saga
Mario Kart 7
Super Mario Galaxy


Target Entertainment, licensing agent for Sony Computer Entertainment’s gaming brands across EMEA, sets up new licensees for the PlayStation Portable (PSP) kid-targeted property Invizimals in Spain and Italy. In Spain new licensing partners include Random House (character hand and activity books), Cife (lucky bags and stationery), Juguetes Falomir (board games) and Naipes Heraclio Fournier (memory card game). Signing on in Italy is licensee Cartorama (back-to-school products – backpacks, stationery and diaries, as well as giftware). The third Invizimals, Invizimals, The Lost Tribes, launched November 2011 on PSP and features 70 new creatures, along with 40 of the best Invizimals from the two previous games, in addition to new interactive captures and attacks.

This week marks the worldwide release of the new the WotWots app, Pocket SpottyWot (USD $0.99), for the iPhone and iPad. The new app allows preschoolers to tickle and poke SpottyWot, as well as encourage him to speak and even spin around in his hover chair. To help relax both the user and character, kids can also pet SpottyWot to help him calm down and go to sleep. And in keeping with the WotWots series, the Pocket SpottyWot app encourages preschoolers to find and learn more about animals in the Sneak-a-Peek viewfinder. American Greetings Properties recently signed on for the worldwide licensing and merchandising rights for Pukeko Pictures’ the WotWots preschool property.


Disney Channel premieres its original TV movie Radio Rebel tonight, February 17, at 8p in the US. Staring Debby Ryan (Jessie), Radio Rebel will then roll out on Disney Channel Worldwide. Based on the novel Shrinking Violet by Danielle Joseph, Radio Rebel was filmed in Vancouver and is a production of MarVista and Two 4 the Money Media. The movie stars Debby Ryan (star of the network’s series Jessie) as Tara, a shy high schooler who can hardly speak in front of the boy she likes, but who becomes a confident host of her own nightly podcast from her room, during which she showcases her taste in music and expresses her other opinions. The podcast and its mysterious host become popular both at her school as well as on a local radio station that picks it up. Things get complicated when Tara’s worlds collide. The soundtrack will include Ryan performing the song We Got the Beat.

DHX Media‘s stop-motion animated preschool property Rastamouse is set for a second season on CBeebies. The new season follows Rastamouse and his band Da Easy Crew in 26×11 new episodes, bringing the total number available to 78×11. A Rastamouse Company Production for CBeebies, Rastamouse is produced in the UK by Three Stones Media, in association with Wales’s Dinamo Productions, London-based Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising for the property.

Aardman Digital launches the new website for the new CBeebies show, Andy’s Wild Adventures (, which it produced in conjunction with the BBC Natural History Unit. The new website combines video and music content from the show with original interactive elements that will take kids on a trip into the wild through two environments, the Amazon and the African Savannah. Two additional environments, the Arctic and the Rocky Mountains, will debut at the end of March 2012. Aardman Digital’s newly created content for the website includes interactive activities and mini-games designed to help kids understand animal behavior. Targeted to preschoolers, Andy’s Wild Adventures is hosted by Andy Day.

Sterling Children’s Books will release The Olive Branch: Red & Yellow’s Noisy Night, a new bedtime storybook written by Little Airplane‘s founder/president Josh Selig this April 2012. Based on Selig’s The Olive Branch animated series, inspired by his experience working in kid’s TV with Israelis and Palestinians in Jerusalem, the book aims to encourage the messages of peace and mutual respect. Sterling Children’s Books will simultaneously release Red and Yellow plush toys with the publication of the book. The Olive Branch series is produced by Little Airplane’s non-profit Little Light Foundation.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/6-2/12/12, 6a-6a:
K2-11                                        Total Delivery (000)
CBS:     Grammy Awards (2/12; 8-11:33p)          2446
NICK:    SpongeBob SquarePants (2/11; 10:30a)  2271
NICK:    SpongeBob SquarePants (2/12; 10:30a)  2072
NICK:    SpongeBob SquarePants (2/12; 10a)      2068
DSNY*: Jessie (2/10; 8p)                                1887
DSNY*: Phineas and Ferb (2/11; 9:30-9:55a)      1886
DSNY*: The Lion King (2/12; 7:25-8:55a)           1875
NICK:    SpongeBob SquarePants (2/12; 9:30a)    1850
NICK:    SpongeBob SquarePants (2/11; 10a)       1824
DSNY*: The Lion King (2/11; 7:30-9:10p)           1823
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/6-2/12/12, 6a-6a:
K6-11                                        Total Delivery (000)
CBS:     Grammy Awards (2/12; 8-11:33p)         1787
NICK:    SpongeBob SquarePants (2/11; 10:30a) 1398
DSNY*: Jessie (2/10; 8p)                                1390
NICK:    Victorious (2/11; 8p)                           1362
NICK:    SpongeBob SquarePants (2/12; 10a)      1251
NICK:    Victorious (2/11; 6p)                           1242
NICK:    How To Rock (2/11; 8:30p)                   1188
NICK:    SpongeBob SquarePants (2/12; 10:30a)  1160
DSNY*: A.N.T. Farm (2/6; 9p)                          1154
FOX:     American Idol (2/8; 8-9:01p)                1154
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/6-2/12/12, 6a-6a:
Tweens 9-14                            Total Delivery (000)
CBS:     Grammy Awards (2/12; 8-11:33p)       2164
NICK:    Victorious (2/11; 8p)                        1501
NBC:     The Voice (2/6; 8-10p)                     1292
NICK:    How To Rock (2/11; 8:30p)                1272
FOX:     American Idol (2/8; 8-9:01p)              1110
FOX:     American Idol (2/9; 8-9:01p)              1050
DSNY*: Jessie (2/10; 8p)                              1032
NICK:    Victorious (2/12; 6p)                         1023
NICK:    Victorious (2/11; 7:30p)                    1008
DSNY*: Jessie (2/11; 10p)                              995
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/6-2/12/12, 6a-6a:
Teens 12-17                               Total Delivery (000)
CBS:       Grammy Awards (2/12; 8-11:33p)       2484
NBC:       The Voice (2/6; 8-10p)                     1289
MTV:       Jersey Shore (2/9; 10-11p)                 984
FOX:       American Idol (2/8; 8-9:01p)               955
FOX:       American Idol (2/9; 8-9:01p)               948
NICK:      Victorious (2/11; 8p)                          839
ADSM**: Family Guy (2/10; 11:30p)                   780
AMC:       The Walking Dead (2/12; 9-10:01p)      736
ADSM**: Family Guy (2/10; 11p)                        731
FOX:       Glee (2/7; 8-9p)                                721
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 11, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/4 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.6/4; Sonic X 1.1/6; Sonic X 1.4/6; Yu-Gi-Oh Zexal 1.1/4; Yu-Gi-Oh 1.1/4; Dragon Ball Z Kai 1.0/4; Dragon Ball Z Kai 1.1/4; Tai Chi Chasers 0.8/3; Yu-Gi-Oh 0.5/2
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Zula Patrol 0.3/1; Shelldon 0.4/2; Jane and the Dragon 0.5/2; Babar 0.3/1; Willa’s Wild Life 0.5/2; Pearlie 0.5/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/1; Doodlebops 0.2/1; Busytown Mysteries 0.3/1; Danger Rangers 0.4/2; Busytown Mysteries 0.2/1; Horseland 0.3/1

Final K6-11 Ratings for Saturday, February 11, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.5/17 Avg. (7a-1p)
Octonauts 2.2/22; Mickey Mouse Clubhouse 2.2/16; Mickey Mouse Clubhouse 2.2/12; Jake and the Never Land Pirates 2.8/13; Phineas and Ferb 3.5/14; Phineas and Ferb 4.0/16; Phineas and Ferb 4.5/18; Fish Hooks 4.0/16; Jessie 4.5/19; A.N.T. Farm 4.5/19; Wizards of Waverly Place 4.0/18; Wizards of Waverly Place 4.1/20
NICKELODEON 3.3/16 Avg. (7a-1p)
Penguins of Madagascar 1.3/13; Penguins of Madagascar 1.9/13; Penguins Of Madagascar 2.6/14; Penguins of Madagascar 3.2/15; SpongeBob SquarePants 4.1/17; SpongeBob SquarePants 4.4/17; SpongeBob SquarePants 4.6/18; SpongeBob SquarePants 5.7/23; Fanboy & Chum Chum 4.5/19; Penguins of Madagascar 3.3/14; Power Rangers Samurai 2.4/11; Power Rangers Samurai 2.1/10
CARTOON NETWORK 1.6/7 Avg. (7a-1p)
Johnny Test 1.4/13; Redakai: Conquer the Kairu 1.3/9; Beyblade: Metal Masters 2.1/11; Pokemon: Black & White 1.8/8; Ben 10: Ultimate Alien 1.7/7; Star Wars: Clone Wars 1.4/5; Pokemon White: Victini and Zekrom (1×120) 1.6/6; Level Up (series) 1.4/6; Level Up (series) 1.8/8
DISNEY XD 1.2/6 Avg. (7a-1p)
Suite Life On Deck 0.7/6; Phineas and Ferb 0.8/5; Phineas and Ferb 1.1/6; Kick Buttowski 1.1/5; Pair of Kings 1.4/6; Pair of Kings 1.3/5; So Random 1.2/5; Kickin’ It 1.1/5; Kick Buttowski (1×15) 0.6/2; Fish Hooks (1×15) 0.6/2; Alvin & the Chipmunks (1×105) 1.7/8

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 15, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 867; K6-11 483; TWEENS 9-14 392
NICKELODEON:           K2-11 773; K6-11 309; TWEENS 9-14 218
CARTOON NETWORK:   K2-11 440; K6-11 276; TWEENS 9-14 262
DISNEY XD:               K2-11 221; K6-11 161; TWEENS 9-14 134
NICKTOONS:              K2-11   86; K6-11   53; TWEENS 9-14  59
Source: MTVN Research from Nielsen Media Research Data


Friday Fun Fact: Picky linguists will tell you that the feminine version of “dude” is “dudine,” not “dudette.”

Answer to Yesterday’s Trivia Question: What TV family often went camping on Mount Claymore? The Brady Bunch. Kudos to: Dara Monahan-Freelance Writer/Studio City; Pat Brady-CESD/LA; Hillary Powell-Warner Bros. Pictures/LA.

Today’s Trivia Question: Benny the Ball was the right hand man to whom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: [email protected] (2/25)

JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: (2/24)

JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected]  Descrip: //  (2/24)

JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply:, #122172. (2/24)

JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 (2/24)

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JOB OPENING: SOCIAL MEDIA MGR/Atlanta: Exp’d PR/Social Media Strategist; Create integrated social media/PR strategies. Avid sports fan. req# FNG0000649 (2/23)

JOB OPENING: REGIONAL SALES MGR/Comcast Spotlight/D.C.: Lead successful media sales team. Minimum 7+ yrs brdcst/cable experience including management . EOE/M/F/D/AAP Online Apply URL: (2/23)

JOB OPENING: PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp in data analysis & dvlpng estimates. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (2/22)

JOB OPENING: SALES PLAN’R/Captivate Network/Mdtwn/NYC: Need enthusiastic sales support 4 VP+Team – facilitate presales+ add creativity & gr8 cust skillz. U need BS +2yrs advrtsng support+ Pivotal/similar CRM exp. Apply: [email protected] (2/22)

JOB OPENING: RESEARCH STRATEGIST/TRAVELCHANNEL/MD: Develops and assists in the design, execution and analysis of research for the network. Nielsen ratings exp. req’d. Full details, – Req 2832 (2/22)

JOB OPENING: CLIENT SOLUTIONS MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)

JOB OPENING: CLIENT SOLUTIONS SR MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)

JOB OPENING: DIG. SLS/Discovery/LA: Support AE in prospect/dvlpmnt/proposal/maint/post analysis; help sls team deliver proposals to clients. 2+ yrs ad sls media exp. #5271 (2/18)

JOB OPENING: VP SALES/LA: License Paramount & DreamWorks films to US TV. Min. 8 yrs work exp. in TV Sales/Programming/Acquisitions. Resume to: (2/18)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a + Apply: (2/18)

JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. [email protected] (2/18)

JOB OPENING: ANALYST, PRIMARY RESEARCH/SYFY, NBCU/NYC: Resp include analyzing consumer research projects. Degree in social science, media, stats, or related field preferred. (4490BR) (2/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected]  (2/24)

SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat (2/24)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)

SITUATION WANTED: STAGE MGR/STAGE DIRECTOR/NY Based: AD/SM – 15 years in Network News as SM, Tape AD and control room AD. Resume and references available at [email protected] (2/23)

SITUATION WANTED: AD SALES EXECUTIVE/LA: 15+ yrs of ad sales exp (National, Regional, Network – Agency, DR and Direct to Client) in Cable TV/Radio w/ desire to sell Digital, covering the Western Region from Los Angeles. [email protected] (2/22)

SITUATION WANTED: Nationwide: COPYWRITING AND CONCEPT CREATION: for On-Air, On-Line, Print and Radio. Former-NBC Promo Gun/Producer. Cost effective – stunningly accurate. Secret weapon of many vendors and Fortune 500 Entertainment entities. email: [email protected] (2/22)

SITUATION WANTED: PRODUCTION, NEWS ASSISTANT/NYC: Interned at NBC for TODAY Show; CNN for Campbell Brown, Rick’s List; Production Assistant for DOC NYC film festival. Hard working. For resume, please email [email protected] (2/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (2/22)

SITUATION WANTED: NON-FICTION PRODUCER/DIRECTOR/LA: 10+ yrs exp. NBC, TLC, CMT, Vh1, Disc, CNN, E!; field and post; writes, shoots, manages, sizzles; avail to travel. (2/18)

SITUATION WANTED: ASPIRING TV PRODUCER/NY: 2+ yrs at audio post house. Looking to get into PROduction! Extremely organized and meticulous/confident, friendly personality/dedicated and hard working. [email protected] (2/18)

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