Cynopsis: DIGITAL
02.15.13

Good morning. It’s Friday, February 15, 2013, and this is your first early morning digital briefing.

Android and iOS combined to represent 91.1% of worldwide smartphone shipments during Q4 2012, up from a combined 75.9% during Q4 2011, according to new data released by the International Data Corporation(IDC). For all of 2012, IDC reports that Android smartphone vendors and Apple shipped a total of 772.4 million smartphones worldwide. This equates to 87.6% of all 2012 smartphone shipments, up from 68.1% of total shipments in 2011. Here’s a vendor-by-vendor breakdown of Q4 shipments from IDC:

• Android: 70.1% of market; 159.8 million units shipped; up 88% year-over-year
• iOS: 21.0% of market; 47.8 million units shipped; up 29.2% year-over-year
• BlackBerry: 3.2% of market; 7.4 million units shipped; down 43.1% year-over-year
• Windows Phone/Mobile; 2.6% of market; 6.0 million units shipped; up 150% year-over-year
• Linux: 1.7% of market; 3.8 million units shipped; down 2.6% year-over-year.

Dailymotion has launched OpenVOD, a service that lets content owners price and sell their videos online and via the streaming platform’s mobile and connected TV apps. Features include the ability to sell content via a transactional or subscription-based model as well as promote a video by offering a portion of it for free. All OpenVOD partners get their own official account page, which can be personalized to include branding elements.

Principato-Young Entertainment has cooked up How to Bake It in Hollywood on Hungry, a food-centric YouTube original channel from Ben Silverman’s Electus. With new episodes available each Monday, YouTube personality Ashley Adams plays host, baking a new cake for a different celebrity guest every week. Slated to appear are Scott Porter (Friday Night Lights), Tammin Sursok (Pretty Little Liars), and Kathryn McCormick (Step Up Revolution). Adams can also be seen on Feast of Fiction, a YouTube channel that features a food-related show of the same name. To date, FOF has generated more than 6.6 million views and over 106,000 subscribers.

Storm Model Management has partnered with Spirit Digital Media to produce a new web series and talent competition called #IAMSTORM. The contest will result in two winners being chosen as the new faces of Storm Models via social media votes and a judging panel. The show will consist of short videos, including interviews with finalists, Storm models, and the judges, as well as behind-the-scenes footage from the agency. The series will be hosted on Storm’s website, YouTube channel, and other social media platforms. Produced by Spirit Digital Media, #IAMSTORM will be sponsored by Hyundai, with the company’s branding and New Generation Hyundai Santa Fe featured across the campaign.

Digital film studio JumpView Entertainment will be giving audiences control over how they navigate a movie’s narrative. Its first project, Campus Life, is a mystery starring actor/musician Jesse McCartney. The story, which centers on a group of students who are being targeted by someone/something, is presented through the eyes of five characters. Viewers can choose which individual’s timeline they want to follow by clicking on a series of “snackable” video clips. They can also elect to watch the film/stories in a linear fashion, or go back and intersect between different timelines and viewpoints. While some initial episodes are free-to-view, the full film is priced at $4.99. JumpView says its choice-based format is available to studios and production houses that want to introduce feature and TV libraries to new audiences.

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Video ad solutions provider VINDICO has received accreditation from the Media Rating Council (MRC) for the third year in a row for its video ad impression metric, as well as other tracking events associated with the ad, including ad start, quartile completion, and ad completion. In addition, VINDICO has also been accredited for its companion and stand-alone display ad impression measurement. The MRC accreditation process requires companies to go through third-party audits in order to verify that their solutions comply with industry standards.

New details around the premium inventory ad deal with Omnicom’s media planning and buying agency PHD for the second season of Burning Love: Not only has PHD purchased all advertising around the show, but it’s also placed several clients within the narrative via product integrations for brands like Breathe Right and Tums Freshers. The first season of Burning Love reached nearly 11 million viewers since it launched last summer, according to Yahoo. The third season, which Yahoo has already picked up, will premiere some time later this year.

comScore has released the 2013 US Digital Future in Focus report, which examines trends across the digital spectrum — including online video, advertising, social media, search, mobile, and e-commerce — to see how they’re going to shape the digital marketplace in the coming year. When it comes to online video, comScore says the US market is showing signs of maturing from a consumption standpoint. Monetization is also “picking up steam as YouTube ramps up advertising efforts while traditional media players find success with TV commercial content.” On the video advertising front, comScore is pretty bullish, as it believes demand for “high-impact” video ads is exceeding that of available inventory.

Speaking of comScore, AOL reports that the analytics maven ranked its AOL On Style video channel second among moms 25-54, and third among female millennials in the Beauty/Fashion/Style category in January 2013. In addition, the AOL On Food channel commanded the top spot in the Food category among moms 25-54. AOL’s StyleList sites were ranked first in the Beauty/Fashion/Style category, with unique visitors increasing 19% over the previous month. AOL’s Food Group slid in at seventh place within the Food category, with 10% growth in unique visitors over the previous month. And the company’s HuffPost Home property ranked eighth in the Home category, growing 13% month-over-month.

French media group Lagardere Active is using Civolution’s SyncNow audio content-recognition technology to power an interactive second-screen app for its family TV channel, Gulli. The app enables viewers to sync their smartphones and tablets to ads running during commercials in order to access product-related content and games. Once the functionality is opened to Gulli programming, the app will let users access content related to what they’re watching, though no timetable has yet been announced.

Rovio Entertainment, the company behind the mega-popular Angry Birds franchise, has expanded its global brand advertising partnership team with senior-level hires in North America, Europe, and Asia-Pacific. For the North American Brand Ad Partnership Team, the company has named Betsy Flounders Novak as Director/West and Midwest and Matt Pfeffer as Director/East Coast. Novak will be based in LA and Pfeffer will be based in NY. In addition, the company has appointed Todd Tran as its Head of EMEA and APAC Brand Advertising Partnership Team. He will be based in London.

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Cynopsis Sports Webinar
How to Leverage Social Media to Boost Fan Engagement
Tuesday * February 26 * 1:30-3:15p.m. ET

Moderated by: Mike Trudell (Lakers.com Beat Reporter + TWC’s SportsNet Lakers Sideline Reporter), along with:
Kate Guerra, Social Media Manager, INDYCAR
Susie Lokey, Sr. Director Consumer Marketing, Golf Channel
Gabe Lozano, Co-Founder/CEO, LockerDome
Caty Marzi, Manager of Social Media Business Devel., NHL
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USA Network is programming a six-hour social TV event tied to its original comedy series, Psych, beginning tonight at midnight. Dubbed the Psych Slumber Party, the midnight to 6am block will air seven user-elected episodes from the show’s first six seasons with limited commercial breaks. Social elements tied to the programming event include:

• Social Ticker: Those who tweet using #PsychSlumberParty might see it highlighted on air during the night.
• Tout: Those who record 15-second video messages using #PsychSlumberParty might see their videos air during the broadcast.
• GetGlue: Limited edition, collectible stickers tied to the programming event will be awarded to those who check in during the broadcast.

In addition, the show’s stars will create custom video sketches that will air during the broadcast, as well as live-tweet during it.

Why It Matters: This is an interesting gambit from USA Network. When we read about social TV successes – like how many tweets are being published per minute – it’s pretty much always related to a live event such as a sports game, awards show, breaking news story, etc. In a way, that’s what USA is trying to do here. These are re-runs, but they’re packaged into one, singular “event,” armed with an array of social initiatives to keep fans engaged throughout the six hours. Will the fans be willing stay up way into the night to watch re-runs and, as importantly, talk about them? We’re about to find out.

The seventh season of Psych premieres February 27 at 10pm ET.

A CYNOPSIS MESSAGE

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
02.15.13

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