Friday, February 11th, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, February 11, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

President Obama unveiled an ambitious plan at Northern Michigan Univ. on Thur. to earmark $18 billion in federal funds to insure that 98% of the nation will have access to 4G wireless broadband by 2016. More than half of the funds would go toward building a public safety network for first responders. “It’s about connecting every corner of America to the digital age,” Obama said of The National Wireless Initiative, helping business, health care and government agencies keep pace. The government will make a one-time $5 billion allotment from a federal phone subsidy to help build out the network and hopes to raise some $27.8 billion by (voluntarily) auctioning off airwaves currently held by TV stations and other government agencies. Broadcasters remain skeptical that the auction will be truly voluntary.


Yahoo unveiled a tablet-contoured digital newsstand platform dubbed Livestand, delivering continually refreshed content based on users’ interests. The platform, coming soon for the iPad and Android devices and later for smartphones, will try to entice publishers to distribute content supported by sophisticated advertising that relies on data targeting, actionable ads and location-based marketing. The tablet version of the system is due out during the first half of this year.
Magazine publisher Time Inc. has reached a deal with HP to publish digital magazines on its upcoming tablet computer and will start distributing a digital edition of Sports Illustrated for Android devices on Friday afternoon according to reports – just in time for this year’s popular swimsuit edition. (The company initially sought to reach a deal with Apple to sell subscriptions of the magazine for the iPad last summer but Apple quashed the deal at the last moment.) News Corp.’s The Daily remains the only digital subscription for the iPad.
has pulled the amp on one its most enduring franchises, “Guitar Hero,” cancelling plans to release a revamped edition later this year. The company also announced it will lay off some 500 employees associated with Guitar Hero and other casual games. Instead, the company is pouring resources into an online hub “BeachHead” it is building to create an ecosystem around first person shooting game, “Call of Duty.”
The new 3D TV network 3net, founded by Sony, Discovery and IMAX, has lined up DirecTV as its first distributor. The channel launches on the satellite broadcaster’s channel 107 at 8 pm on Feb. 13 with a trio of one-hour documentaries. 3D sports network ESPN 3D launches a day later on Feb. 14 on DirectTV, Comcast, Time Warner Cable and AT&T U-verse.


Game developer Funtactix has teamed with Paramount Digital Entertainment to create a browser-based online multiplayer game based on the upcoming animated feature film Rango, starring the voice of Johnny Depp. Both the game, which enables players to mimic the experiences of characters from the film, and the movie debut on March 4. Rango The Videogame is also being released for console platforms including PS3, Wii, Nintendo DS and Xbox 360 starting March 1st.
Dailymotion is launching a new feature for Valentines Day – a series of video-powered Love Quizzes testing users’ knowledge of famous couples, great love songs, romantic movies and TV romances.
Social TV platform Philo has created a new column in the print edition of TV Guide Magazine to list programs users can check into using Philo.


Echo Video
is a new solution from Kantar Media’s Cymfony division that measures online video impact by tracking its usage through the social media landscape. In addition to tracking socially shared copies of a video, the system captures demographic, behavioral and social media data, and layers in market intelligence analysis to drive business strategy.
Online customer acquisition specialist NetElixir has launched a new multichannel analytics platform that has the ability to monitor and manage online advertising campaigns on search engines and comparison shopping engines, as well as social networking sites such as Facebook. The platform is also able to monitor real-time conversations about brands on Twitter and extract and integrate keywords into SEM campaigns.


Tech heavyweights Google and Facebook have both approached Twitter about a acquiring the company in recent months but have gotten nowhere, according to the WSJ. The start-up, which generated about $45 million in revenue in 2010, is holding onto an evaluation of $8-$10 billion.
The House Communications & Internet Subcommittee has scheduled a hearing for Feb. 16 to hash out whether or not the FCC’s new Net Neutrality rules are warranted. Meanwhile, the House Energy and Commerce Committee on Communications and Technology convened a hearing yesterday to begin congressional oversight for the $7 billion in broadband spending already allocated under the stimulus and to discuss draft legislation in hopes of returning unused or reclaimed funds.


The Council for Research Excellence (CRE) has issuing a formal request for proposal to industry researchers for a project to advance digital audience measurement. The objective is to examine how various digital publishers capture and maintain user data, and to understand the role this data can play in supplementing research-panel data to augment audience measurement. The CRE hopes to assess current data-collection practices as well as best practices to strengthen “hybrid” (panel-based/server-based) digital audience measurement. The deadline for submissions is Feb. 24, 2011, with an anticipated award date of March 24, 2011.
The video audience grew by 32% in 2010, and time spent watching video online grew by 12%, according to ComScore‘s Year in Review report. (The average American watched 14 hours of video in Dec.). Hulu attracted twice as much viewing as the Top 5 broadcast sites (ABC, CBS, NBC, Fox and CW) combined. The proliferation of both publishers and platforms is contributing to changing behavior – creating not only more video users, but more and more “cord cutters”; based on activity in the back half of the year the rate of change is likely to continue or increase.


One of the WebOS smartphones unveiled by HP on Wed., the Veer , is the smallest yet to come down the pike featuring a 2.6 inch 320×400 resolution touchscreen with a full pull-out QWERTY keyboard. It will ship sometime in early spring with a 5 megapixel camera, speakerphone, accelerometer, ambient light and proximity sensor. The Veer and the newly revamped Pre will work in conjunction with the HP TouchPad tablet, allowing messages and websites to be shared freely between the two by tapping the devices together.
Health and Wellness site has updated its free Calorie Counter app for the iPhone to enable full synching with its website. The app allows iPhone and iPod touch users to track their weight loss and search and log nutritional data for over 100,000 foods, popular exercises and healthy recipes.


Training and consulting firm The Laredo Group has tapped Influence Collective founder Kendall Allen as Vice President.
TLC announced that Laura Staro has been promoted to SVP/Research. She is based at the network’s headquarters in Silver Spring, Md and reports to GM Amy Winter.


Classified Ads in our Daily Publications provide you with
Job Advertising Impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT: The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cyn opsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected], 203.926.9878


Digital platforms have helped revive America’s favorite pastime by helping fans follow their teams out of market and on the road. Major League Baseball‘s subscription-based MLB.TV video package has launched for the 2011 season and announced the milestone of delivering 1 billion live video streams since its inception. A quarter of the total were delivered via the web, OTT device, iPad, Sony PS3, iPhone or Android last year alone, according to MLB Advanced Media. The price of the package will remain the same this year – $100 for the basic package and $120 for the premium, which includes picture-in-picture, home and away feeds and other goodies. There’s been no official word about the At Bat audio and video streaming app for the iPhone and iPad ($15 each last year), but presumably the prices on those will remain the same. Apple announced that the MLB At Bat was the highest grossing app for 2010, the first year it offered access to subscriptions.
Clarification: The Sneakyshot app was created by a NY-based web start-up named OMGICU founded by Hugh Dornbush, which is working on a broader-based app and website around the idea of celebrity sightings. Addictive Networks is a digital production house co-founded by Alex Lasky, who worked on the Sneakyshot app with Hugh.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the  classifieds page here .

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: (2/18)

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/LiveAct shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

JOB OPENING:  TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Sig. Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MSO, Excel & Ppt, verbal & written comm. skills. More info & resume to: [email protected] (2/16)

JOB OPENING:  LONG TERM CONTRACT POSITION/ CROSS PLATFORM MEDIA PROD ASSOC/NBC/NYC:  Dvlp, edit & upload of editorial content to online & interactive platforms to support MSNBC produced shows. Apply to:  [email protected] (2/16)

JOB OPENING: ACCT EXEC/GolTV/LA: Develop, present & sell on-air proposals, grow existing business & develop new bus. Meet w/ & service clients, Must be a self starter, media/brdcst exp, 4yr deg. [email protected] (2/16)

JOB OPENING: FREELANCE RESEARCH ANALYST/GolTV/MIAMI: Collect, evaluate and report ratings data. Must be proficient with Nielsen and Simmons systems. media/brdcst exp; 4yr deg. [email protected] (2/16)

JOB OPENING: MKTG MGR/GolTV/MIAMI: Asst VP on creating, implementing & exec. mktg strats. Create multimedia campaigns for consumer branding & Ad & AF sales. Bilingual, media/brdcst. & social media exp a +. 4yr deg. [email protected] (2/16)

JOB OPENING:  SPECIAL EVENTS MGR/MTV NETWORKS/NYC:  Mng small/medium sized events. 5-7 yrs of proven success in event mngmnt.  Good oral/written comm skills. Travel/wknd & evening ability a must.  Resume: (2/16)

JOB OPENING:  PROMOTION COORDINATOR/iNDEMAND/NYC: Track movies/events/sports for On-Air Dept. Consolidate info as mktg/promotional planners. Bachelor’s + 1 yr exp in TV/movie environment. Apply: [email protected] (2/16)

JOB OPENING: VP DEVELOPMENT/LA based production company specializing in unscripted programming. Great opportunity w/ competitive salary. VP req’s 3+yrs exp. Res. and or bio with references: to [email protected] (2/16)

JOB OPENING:   SR MGR, MARKETING/NYC/Media Co: Marketing, advertising, promotions. Strategic, creative, tactical execution of consumer campaigns. Ad Agency Mgmt. Can juggle multiple projects. 5+yrs exp. [email protected] (2/16)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business (2/15)

JOB OPENING: VICE PRESIDENT OF MARKETING/NESN/MA: Responsible for developing and overseeing the successful implementation of NESN’s marketing strategy throughout New England and nationally throughout the U.S. (2/15)

JOB OPENING: SPRVSNG PROD/Bravo reality cooking competition show/NYC: Head up story dept on set & through post. Sprvs mult prod in mult edit rooms under deadlines. Bravo exp taking show thru post. Email: [email protected] (2/12)

JOB OPENING: ADVRTSNG MGR/Disney FamilyFun Mag/NY: 5yrs sales/1yr mgmt exp print.Estab’d relations- NY, NE, & SE. Grow rev. by mngng 3 sellers w/direct sales resp. for key accts. Multi-plat. sales exp a + [email protected] (2/12)

JOB OPENING: JR. DIGI ACCT EXEC/KidZui Ad Sales/LA: 2-3yrs exp. Self starter needed to join fast-growing nat’l sales team at dynamic Kids start-up. Quickly dvlp new business & excellent customer srvc. Resumes to: [email protected] (2/12)

JOB OPENING: MEDIA SCHEDULING COORDINATOR/The Hub/Burbank: Long term temp role. Must have exp in on-air promo scheduling & scheduling systems. Exp in 2E a +. Strong detail-orientation. Apply at (2/12)

JOB OPENING: GENERAL MANAGER/Danny Lipford Media/AL: Expanding media company needs very organized GM, exp. in national adv. sales, generating web revenue, production. More info: (2/12)

JOB OPENING: SR PREDITOR/CREATIVE SERVICES/NY1 & NY1 Noticias: Must be fluent in Spanish. Write,produce & edit promos for 24hr news channels in NYC. Exp.rqd. For more info: ref job #123562BR (2/12)

JOB OPENING: DIRECTOR, ORIG PROG/HGTV & DIY/KNOXVILLE,TN  6+ yrs exp in prog prod or mgmt for cable TV. Manages relationships w/prod companies, ad sales, and internal depts. Showrunning exp req’d., ref #2148 (2/12)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. Apply at ID# 280275 (2/12)

JOB OPENING: MGR PRICING & PLANNING REVENUE/ABC FAM/NY: Manage reporting & audience deficiency units.Prepare budgets, quarterly forecasts. Aid in rate card development & financial reporting. Apply at ID#280276 (2/12)

JOB OPENING: MGR PRICE & PLAN INVENTORY/ABC FAM/NY: Manage proposals through order status. Ensure client orders in NCS. Aid in inventory moves & re-expressions. Exp 4 yrs media. Apply at ID# 280500 (2/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/Lunchbox Advertising/Culver City: Asst. Social Media Dept with all activities; hands-on w/ non-trad. agency; credit only; Inquire & apply to: [email protected]. Check us out at (2/16)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: Cablevision Local Interactive Sales Internship: Provides practical experience in the communications industry and teaches daily operations within Optimum Homes and Auto Sales- Send resumes to [email protected] (2/15)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: UNIVISION SALES MARKETING INTERNSHIP: Provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/16)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/15)

SITUATION WANTED: ASSISTANT/INTERN L.A.: Looking to learn from 1/2hr comedy director, sitcom preferred. 4yrs experience in L.A. Would love to shadow/intern or be hired as assistant. Email: [email protected] (2/15)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (2/15)

SITUATION WANTED: ASSOCIATE PRODUCER/ASSISTANT in TV, FILM, MEDIA/LA: 5+ years production experience (writing, producing, coordinating) including pre-production, live tapings, and post. Efficient, organized, self-motivated. Contact [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]