Cynopsis: DIGITAL
12.07.12

Good morning. It’s Friday, December 7, 2012, and this is your first early morning digital briefing.

Portico is a new service from Net2TV Corporation that brings free, ad-supported web video programming from providers like CBS Interactive and Revision3 to the television screen. Using cloud technology from ActiveVideo Networks, Portico tries to turn the web video viewing experience into something that’s similar to what consumers are used to when watching traditional television. It does this by working with content providers to package different web clips into full program-length (30 or 60 minutes) “television shows,” which are then grouped by areas of interest such as food, science and technology, and entertainment. “Watching the living room TV, viewers have different expectations than when using a tablet or laptop. We create an experience for viewers who want to sit back, relax, and watch,” said Jim Monroe, Co-Founder and SVP/Programming for Net2TV. Some of the online video providers, such as CBS Interactive’s Chow.com, get their own branded channels on the service. Other content providers include The Wall Street Journal (WSJ Live) and Bonnier (Popular Science). The company looks to make all of this work by splitting ad revenue with the content partners. Net2TV says Portico programming is updated daily and that it plans to add new types of entertainment and informational programming in the future.

Designed for internet-connected TVs, the service is currently available on 2011 and later models of Philips connected TVs in the US. Net2TV itself is a new company led by industry execs from MTV, Nickelodeon, BlackArrow, NBC, TiVo, and Netflix.

This coming Monday, December 10, ABC News plans to launch GMA Live, a 15-minute web-only video addition to Good Morning America, which will stream live across GoodMorningAmerica.com, ABCNews.com, and Yahoo. Anchored by GMA’s Josh Elliott, Lara Spencer, Sam Champion, and Amy Robach, and featuring special guests and ABC contributors (varying day-to-day), the web series will follow the GMA broadcast, beginning at 9:15a ET every weekday. ABC says the show will discuss the biggest stories of the day, but in a more conversational manner. It will also include a new polling feature powered by GoPollGo, which will allow viewers to weigh in on the discussions. Barnes & Noble’s Nook HD has signed to be its exclusive sponsor.

Microsoft has unveiled a slew of new entertainment apps for the Xbox 360 from Blip, IGN, LoveFilm, and more. The new Blip app brings the online video network’s original web series, spanning comedy, drama, lifestyle, sports, and other genres, to the Xbox Live. It will be available to subscribers in the US. The IGN app brings the entertainment and gaming property’s video content, live streams, reviews, and shows like Strategize, the IGN Pro League, and the Daily Fix to the gaming console. It will be available to subscribers in Canada. Two LoveFilm apps, one for the UK and the other for Germany, will offer movies from the streaming service to those who subscribe to packages of 6.99 Euros or above. Other apps include RTL XL for the Netherlands and Tou.TV, a French-language entertainment site, for Canada.

Yahoo is partnering with the WWE to host a pay-per-view live stream of the Rolling Stones’ 50th anniversary concert on Yahoo Music. Yahoo is also making footage of past concerts, band interviews, and backstage content available on-demand. Starting at 8:30p ET on the night of December 15, viewers can watch an exclusive special titled Countdown to the Rolling Stones, which will feature pre-show activities and a countdown of the 10 greatest Rolling Stones moments of all time. The concert follows at 9p. This isn’t Yahoo’s first live stream for a music event. The company previously hosted concerts such as the Clinton Foundation 10th Anniversary and the iHeart Radio Festival.

Music and fashion entrepreneur Russell Simmons plans to create greenROKS Ventures, which will look to be an incubator of youth entertainment properties spanning web series, television, theater, mobile games, and more. “Entertainment is what resonates quickest with youth, which today means online and mobile activities (based on broad affirming data), and will continue to be the driving force to reach youth worldwide,” said Simmons in a statement. The stated goal for the new venture is to build entertainment projects, including mobile games and video, that can engage and entertain the younger crowd as well as educate them on relevant health, environment, and social matters. The first project from the incubator will be a mobile game for pre-teens called Mission G-ROK, which will be released in the spring of 2013. The game will “allow kids to exercise their creative muscles by combining storytelling, music, math, and science.”

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Mobile app and analytics company Flurry has launched a new video functionality within its AppCircle ad network. Available via the Acquisition Campaigns subtab, under Ad Setup, which can be found within the newly launched Advertiser tab, AppCircle Clips Video Campaigns allows clients to upload a short trailer about their app or product. Once the video has been completed by the user, the developer/client can then prompt them to download the app or visit a mobile website. In terms of set-up, Flurry says it’s made the process easy for clients. Simply upload the video (recommending that it be no longer than 30 seconds) in a .mov or .mp4 format, enter important mobile app/website info, and provide a preview image. Flurry says it can also help clients create a video if they don’t already have one.

New research from RTV video ad provider TubeMogul finds that a “positive relationship” exists between completion rates and message recall. According the study, viewers exposed to real-time pre-roll video ads were 8.3% more likely to remember the brand message (message association) than those who did not see the ad. The data comes from top brand campaigns run through TubeMogul’s media buying platform in the US in the third quarter, which it says spanned hundreds of millions of impressions across standard pre-roll video ads, as well as from the company’s BrandSights survey technology, which now counts over 75,000 respondents. Per the results, among viewers that watched an entire ad, the rate of message association more than doubled from 8.3% to 20.5% over the control group, while the rate of brand awareness jumped from 3.5% to 6.9%.Other findings from TubeMogul’s Q3 report include:

• “Tier one” sites continue to pull in the highest completion rates (84.9% in Q3, up from 81.8% in the first half of 2012).
• Looking to benchmark the different industry verticals, TubeMogul found that the consumer electronics category has the highest rate of purchase intent (10.9%), beating out brands in online services (4.8%), entertainment (2.3%), and consumer packaged goods (2.2%).
• Pre-roll inventory available for real-time buying expanded at a rate of 7.3% per month through the first three quarters of 2012. This has actually led to a slight dip in CPMs (down to $8.18 from $8.83 in the first half of 2012).

Online retail spending for the first 32 days of the November-December 2012 holiday season reached $21.4 billion, according to new comScore data. When compared to the corresponding days from 2011, this represents a 14% increase. As comScore reported earlier, Cyber Monday 2012 broke the record for online spending in one day, hitting a total of $1.46 billion. However, once Cyber Monday had passed, online spending understandably softened. comScore says this growth is driven by both an increase in the number of buyers (up 9% over 2011 to 128.7 million) and the average spending per buyer (up 5% to $165.90).

A+E Networks Digital Media is reporting another record-setting month, with 26.2 million unique visitors to its sites during November 2012. This bests the October 2012 record of 24.5 million unique visitors. The company’s network of websites also generated 142.5 million page views, which topped the previous record of 142.0 million set in May 2012.

Jimmy Maymann has been named the new Chief Executive Officer of the Huffington Post Media Group, effective immediately. It’s a new position at the company. He will be responsible for overseeing day-to-day operations and increasing traffic and revenue for the site as well as growing the HuffPost Live streaming network. Maymann will report to Arianna Huffington, the AOL company’s Founder, President, and Editor-in-Chief, and now, also its Chairwoman. Maymann was formerly the SVP/International for AOL.

Fandango has appointed Dana Henry Benson to the newly created position of Executive Director/Communications. She will co-report to Paul Yanover, President of Fandango, and Lenore Moritz, VP/Communications, Digital and Integrated Media, in NBCUniversal’s Entertainment & Digital Networks and Integrated Media (E&DN/IM) division. Benson comes to Fandango and NBCUniversal from Disney Interactive, where she was responsible for the PR launch of the group’s original web series, while also leading communications efforts for the company’s online properties, including Disney.com, Babble.com, and DisneyFamily.com.

24/7 Media has promoted Max Jaffe to the role of Director/Real Time Trading and Optimization. He will oversee the company’s RTB, optimization, and campaign performance as well as a business analyst team that handles reporting and analytics for 24/7 Media’s clients. The company has also announced several promotions within its Campaign Management team. Lesley Keller, Andrew Kahen, and Andrea Russell have each been promoted to Manager, and Anthony Martin is now Senior Campaign Manager. All of the promotions are effective immediately.

Meredith Xcelerated Marketing (MXM) has named Greg Kahn as Chief Business Development Officer. He will oversee new business development as well as key marketing initiatives for the customer engagement agency. Based in MXM’s NYC office, he will report to David Brown, EVP, General Manager, MXM.

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To promote the January 2013 premiere of the next season of Downton Abbey, PBS partnered with marketing agency Definition 6 to create a recap video of what’s happened so far. It runs for five minutes, taking viewers through the first two seasons of the Emmy Award-winning drama. If you’re not already hooked on the show (in which case, why aren’t you?), this might do the trick. Give it a look. The show comes back to PBS on Sunday, January 6, 2013 at 9pm ET.

A CYNOPSIS MESSAGE FROM CABLEVISION

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
12.07.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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