Friday, December 3rd, 2010

Cynopsis: DIGITAL

Good morning, it’s Friday, December 3, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Apple and Google seem to have a new competitor in the battle to secure streaming rights for TV episodes in Netflix, according a report in the NYPost. The company, which has long offered past episodes of TV shows online and via DVD, is offering studios between $70k-$100k per episode for the right to stream current episodes to subscribers. Netflix has already struck a deal with NBC Universal last month for the rights to stream Saturday Night Live the day after it airs on the network.


Studio streaming joint venture Hulu is seeking foreign investors in a bid to expand its service to overseas markets, per the WSJ.


Turning its attention to the mobile space, social gaming giant Zynga has acquired McKinney, Texas-based mobile game development company Newtoy, Inc., makers of the “Games With Friends” franchise that includes mobile games “Words With Friends” and “Chess With Friends.” Zynga recently launched it top game “Farmville” on both the iPhone and the iPad and named Zynga Poker as the first Zynga game to be launched on Android.
Former Seinfeld supporting character Jackie Chiles, the fast-talking attorney played by Phil Morris, has been his awarded his own series on, reports the AP. Jackie made two appearances on the site last month, shot from his newly-installed L.A. legal offices.
AdGent Digital introduced a new Foursquare-style check in button that publishers can place on their pages to enhance user loyalty and reward users. “TISM,” (short for This is Social Media,) enables audiences to check in when they see a corresponding button on a participating site in order to rack up virtual and real prizes.


MTV and Panache have teamed to launch a new premium ad format with “fast-forward” capabilities, allowing consumers to forward through an ad while still displaying a branded presence. The idea is to provide a format for repurposing TV creative suitable for impatient online viewers. The HTML5-based format, compatible with the iPad, has been running in a Samsung campaign on Comedy Central, accruing some 1.5 million views and a completion rate of 89% to date, according to Panache. 
Video ad technology firm Mixpo announced a new offering that helps transform on-air promotional spots into interactive spots for online distribution. Local TV stations can integrate tools such as day- and week-parting and real-time feeds (including news content) to extend on-air promotions using their existing website inventory.


4G mobile broadband service Clearwire secured some much needed additional capital, announcing plans for a $1.1 billion debt offering. Clearwire also introduced the “Clear Modem with Wi-Fi,” a dual-mode adapter that combines 4G WiMax with Wi-Fi wireless connectivity.
Japan’s Fair Trade Commission officially approved the proposed search partnership that will allow Softbank-controlled Yahoo Japan to utilize Google‘s search results. Combined, the two companies will make up more than 90% of the search market in Japan.


Cloud-based services, mobile computing and social networking will mature and coalesce into a new mainstream platform for both the IT industry and surrounding industries it serves in the coming year, according to a new report from IDC, with spending on public IT cloud services growing by 30% alone in 2011.


Flip Video is launching a new video holiday greeting card app on Facebook that will be integrated from Dec. 15 through its FlipShare software that comes pre-loaded on the Flip camcorder or can be updated through the web site.


Settling an eventful feud with John Malone, media mogul Barry Diller has officially stepped down as of IAC/Interactive Corp as Liberty Media announced its sale of its $220 million share in IAC to the company. After the deal, Mr. Diller will own shares representing approximately 34% of the total votes of all classes of IAC stock, the largest individual voting stake in the company. Greg Blatt, who has served as CEO of IAC’s since early 2009, will take over as CEO of IAC.
Dow Jones & Co. named Alisa Bowen as GM of The Wall Street Journal Digital Network, overseeing development and operations for,,,, and their mobile applications. She reports directly to Dow Jones President Todd Larsen. Alisa had spent nearly 10 years with Thompson Reuters, most recently as SVP and head of business operations.
Bright House Networks hired Dick Amell as Corporate VP of Video Engineering and Operations. He will report to Jeff Chen, SVP/Advanced Technology of Bright House Networks.
Wayne D. Thorsen has joined online audience data firm BlueKai in the newly created position of VP/Strategic Partnerships. He comes to BlueKai from San Francisco-based Krux Digital.
announced that Sprint will submit three new nominations to fill the vacant seats on Clearwire’s Board of Directors, to be filled by William R. Blessing, Mufit Cinali and Hossein Eslambolchi.


Google TV‘s software is going to have to get a lot more snazzy if the platform is ever going to make an impact on the marketplace. (People aren’t going to buy it to watch TV shows.) The company has now added a new channel creation feature to the YouTube LeanBack interface, enabling users to build their own “channels” based on their own interests. Click on the “create channels” button to pull up a menu of recommended videos based on what you’ve already watched or build one from scratch by entering a search term. Channels you create get added to the line-up of pre-preprogrammed channels and become better (and more complexly) defined the more videos you watch.
Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  CREATIVE DIR/SR COPYWRITER/TBS/TNT/ATL, GA: Creative Director/Copywriter TV marketing/promos req., innovative, cutting edge, strong writing skills Resumes: [email protected] ;   Ref. #120534BR (12/10)

JOB OPENINGMKTG & PRODUCT MGR/NatGeo/DC: Optimize Home Ent bus. (pkgd media & digital) across int’l mkts. Asst w/ negotiation of distr. agreements. 5 yrs exp in int’l mkt/bus pref’d. Apply:   ID 4373 (12/10)

JOB OPENING  DIR SALES OPS/NBC/NYC: Collaborate w/ Pricing/Plan’g, IT, Sales& external partners to design/deploy func reqs& logic of1stx-platform ad ind sales& reporting sys. Apply: [email protected] ID: 1283541 (12/10)

JOB OPENING  MGR, AD SALES MKTG/NYC/Multimedia Co:  Ideation, proposal writing & execution of integrated sponsorship programs. Strategic, creative thinker, can juggle multiple projects. 4+yrs exp, incl. digital. [email protected]  (12/10)

JOB OPENING:  ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1 yr TV research exp. Analytical/numeric/detail/data interpretation skills/Knowledge Nielsen systems. EOE/M/F/D/AAP (12/10)

JOB OPENINGVP SALES DVLPMNT & MRKTNG/NYC/ ABC TV: dev strtgy & presentation materials to drive adv & promo sales efforts of ABC’s assets 10+ yrs media biz digital exp a must Please apply Req: 272119 (12/9)

JOB OPENING:   ONLINE ADV ACCT MGR/ ABC TV/NYC: Coord spnsrshp/ media campgns, proj mgmt, anlyze perf rprts, test creative assets 1+ yrs of exp Please apply: req: 266583 (12/9)

JOB OPENINGTRAFFIC COORD/Comcast Networks/NYC:  2+ yrs exp req. Prepare com’l spots & logs for air. VCI exp pref. (12/9)

JOB OPENINGVP, Digital Sales/The Hub/NYC: Must have strong digital sales and mgt experience, preferably at broadcast net and/or major cable net. Apply at (12/9)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (12/8)

JOB OPENING:  DIGITAL PLANNER/NEW YORK: Support Digital AE’s thru Ad Sls PP&I in efforts to maximize ad revenues. Apply: (12/8)

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: [email protected]   (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply (12/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROD INTERNS/NBC STUDIOS/NYC:  completion of at least two yrs of college level courses related to field of interest is pref’d  Proficient PC skills good organizational skills a must. Resume to: [email protected] (12/10)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to [email protected] (12/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Dedicated & Experienced in Ad Sales (cable), Marketing & PR. Chicago. Develop media plans, special projects, press releases. Full time & contract work needed. Serious inquiries only. Email [email protected] (12/10)

SITUATION WANTED:  MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (12/10)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  [email protected] (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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