Friday, December 17th, 2010

Cynopsis: Kids!

Good morning. It’s Friday, December 17, 2010, and this is your first early morning Kids briefing.

Nickelodeon gives the go ahead on Bucket & Skinner’s Epic Adventures, a new multi-camera comedy that begins production this month for a February 2011 premiere on the network in the US and Nick channels worldwide.  Bucket & Skinner’s Epic Adventures is a buddy comedy that revolves around the misadventures of two surfer dude teens, Bucket and Skinner, as they try to make their way school and life.  The series comes from executive producer Tom Lynch (The Troop, South of Nowhere, Secret World of Alex Mack) and his The Tom Lynch Company, series creators and executive producers Boyce Bugliari and Jamie McLaughlin (Quintuplets, Kid Notorious) and executive producer Jonathan Stark (According to Jim).  The series stars Taylor Gray as Bucket and Dillon Lane as Skinner.  The series is one of five new series joining Nickelodeon’s programming lineup in early 2011, including Power Rangers Samurai, House of Anubis, the CG animated preschool series Bubble Guppies, and Supah Ninjas.


Director Goro Miyazaki (Tales From Earthsea), son of acclaimed writer/director Hayao Miyazaki, will direct Studio Ghibli‘s new anime feature film, Kokuriko-zaka kara (its unofficial English-language title, From Kokuriko Slope), per Variety.  Based on the eponymous The elder Miyazaki will adapt the 1980 comic by Chizuru Takahashi and Tetsuro Sayama, the elder Miyazaki is writing the scrip in collaboration with Keiko Niwa, with Toshio Suzuki producing.  Set in 1963, just ahead of the 1964 Tokyo Olympics, the story revolves around a group of teen fighting to their clubhouse at their high school from being destroyed.  Hayao Miyazaki is a co-founder of Studio Ghibli.


CBeebies (UK) picks up a third season of I Can Cook series from Initial, an Endemol Company.  The new season will feature host Katy Ashworth take to the road in her specially created kitchen campervan to visit young chefs in their own homes in I Can Cook Goes On The Road (26×14).  At each stop Ashworth will set off with the kids to find locally grown ingredients, explore the food cycle and then cook up their finds in her mobile kitchen.  The new season will shoot on location in summer 2011 and is slated to debut in fall2011.

Cartoon Network launches Cartoon Network Video, a new free downloadable video application what is available in the iTunes store.  The new app lets users watch a selection of Cartoon Network’s streaming shows and clips, and view the network’s schedule.  New content will be added weekly.  Cartoon Network also debuted the free Adventure Time app on iTunes in November, which lets fans play 50+ sound clips, as well as created and customize their own pictures with Adventure Time virtual stickers and share them with friends via Facebook and Twitter.

Horrid Henry gets his own app in the UK.  Novel Entertainment launches the Horrid Henry app, based on the CITV animated Horrid Henry series, for iPhone, iPad and IPod Touch.  The app features a Purple Hand button that plays one of 17 random sounds, nine of Henry’s popular sounds and sayings, a vide of Henry and links to the property’s website when fans can play games, and where then can join Henry’s Purple Hand Gang.  The property is based on the Horrid Henry characters and books created by author Francesca Simon, illustrated by Tony Ross and published by Orion Children’s Books.

Licensing agent CPLG Canada signs a licensee deal with Toronto-based XMG Studio to develop and market mobile games based on the Inspector Gadget character and TV series.  XMG’s Inspector Gadget’s Mad Dash game app is slated for release for iDevices this month via iTunes app stores worldwide.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


BBC Worldwide appoints Helen Jackson as its new MD/Content & Production on a fulltime basis.  A 20-year BBC veteran, Jackson fills the position left vacant by Wayne Garvie who exited BBCWW in September to become MD/International Production at All3Media.  Jackson, who had been Director/Independents, has been Acting MD/Content & Production since Garvie’s departure.  Jackson will head up BBCWW’s TV content efforts, including international formats and production, Talent & Brand Ventures and investment in content from the BBC and indie sector.  Jackson will report to John Smith, CEO/BBC Worldwide.

Nickelodeon promotes Marc Epstein to VP/New Business, Integrated Marketing.  Epstein will be responsible for developing on- and off-channel marketing partnerships for new non-traditional ad sales partners.  He will work in tandem with Nickelodeon’s various lines of business, including the Ad Sales team, to identify marketing opportunities and create strategies to secure new unique partnerships across all Nickelodeon platforms.  Epstein previously served at Nick as Director/New Business Development, for the Integrated Marketing team.

Oliver Ellie and Helen Howells unveil plans to leave Target Entertainment and set up their own production company.  Ellie, currently Target’s Director/Children’s and Family, will continue to serve as executive producer on Target’s upcoming new preschool series (TBA).  Howell, the company’s Commercial Director, will continue to support Target to ensure a strategic roll-out of the brand internationally.  Ellis’ kids’ acquisition responsibilities will be taken up by Ali Hill, Director/TV Acquisitions and Hannah Worrall, Director/Sales.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/6-12/12/10 , 6a-6a:
K2-11                                                Total Delivery (000)
NICK:    SpongeBob SquarePants (12/11; 10a)             2515
NICK:    SpongeBob SquarePants (12/11; 10:30a)        2470
NICK:    SpongeBob SquarePants (12/11; 11:30a)        2363
NICK:    SpongeBob SquarePants (12/11; 11a)             2361
DSNY*: Game Plan (12/11; 8p-10p)                            2228
NICK:    SpongeBob SquarePants (12/11; 9:30a)          2191
DSNY*: The Polar Express (12/8; 8-9:55p)                   2152
NICK:    SpongeBob SquarePants (12/6; 6p)                 2138
NICK:    iCarly (12/6; 7p)                                            2122
NICK:    Merry Christmas, Drake & Josh (12/11; 8-10p) 2116
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/6-12/12/10 , 6a-6a:
K6-11                                                    Total Delivery (000)
DSNY*: Game Plan (12/11; 8p-10p)                                1789
DSNY*: Shake It Up (12/12; 8:30p)                                1704
NICK:    Merry Christmas, Drake & Josh (12/11; 8-10p)    1698
DSNY*: Good Luck Charlie (12/12; 8p)                            1521
DSNY*: Good Luck Charlie (12/11; 10p)                          1498
DSNY*: Sonny With A Chance (12/12; 9p)                       1485
NICK:    iCarly (12/6; 7p)                                               1481
NICK:    Big Time Rush: Big Time Christmas (12/7; 6-7p) 1459
NICK:    Merry Christmas, Drake & Josh (12/12; 11a-1p)  1698
NICK:    SpongeBob SquarePants (12/11; 10a)                1413
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/6-12/12/10 , 6a-6a:
Tweens 9-14                                         Total Delivery (000)
DSNY*: Game Plan (12/11; 8p-10p)                                1643
DSNY*: Shake It Up (12/12; 8:30p)                                1565
DSNY*: Good Luck Charlie (12/11; 10p)                          1438
DSNY*: Good Luck Charlie (12/12; 8p)                            1406
DSNY*: Sonny With A Chance (12/12; 9p)                       1341
NICK:    Merry Christmas, Drake & Josh (12/11; 8-10p)    1340
DSNY*: Shake It Up (12/9; 8p)                                       1241
CBS:     NFL National (12/12; 4:17-7:18p)                       1215
DSNY*: Good Luck Charlie (12/12; 7p)                            1200
DSNY*: Good Luck Charlie (12/12; 7:30p)                       1134
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/6-12/12/10 , 6a-6a:
Teens 12-17                                          Total Delivery (000)
CBS:     NFL National (12/12; 4:17-7:18p)                       1215
NBC:     Sunday Night Football (12/12; 8:31-11:33p)        1046
FOX:     Glee (12/7; 8-9:01p)                                          1002
DSNY*: Game Plan (12/11; 8p-10p)                                  893
FOX:     Family Guy (12/12; 8:30-9:31p)                           827
DSNY*: Shake It Up (12/9; 8p)                                         825
DSNY*: Shake It Up (12/12; 8:30p)                                  823
DSNY*: Sonny With A Chance (12/12; 9p)                         783
ESPN:   NFL Regular Season (12/6; 8:29-11:38p)               770
DSNY*: Good Luck Charlie (12/12; 8p)                              770
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 11, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-12p)
The Emperor’s New School 0.9/4; The Replacements 0.7/3; That’s So Raven 0.8/3; That’s So Raven 1.0/4; Hannah Montana 1.0/4; Suite Life of Zack & Cody 1.1/4
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.3/3; Cubix 0.5/4; Sonic X 0.9/6; Sonic X 1.1/6; Yu-Gi-Oh 1.0/5; Sonic X 1.1/5; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 0.8/3; Yu-Gi-Oh 5D 0.4/2; Yu-Gi-Oh 5D 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; Magic School Bus 0.1/1; Babar 0.4/2; Willa’s Wild Life 0.4/2; Pearlie 0.4/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/0; Doodlebops Rockin Road Show 0.1/0; Busytown Mysteries 0.2/1; Sabrina’s Secret Life 0.2/1; Busytown Mysteries 0.3/1; Sabrina: Animated Series 0.3/1

Final K6-11 Ratings for Saturday, December 11, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/21 Avg. (7a-1p)
Fanboy & Chum Chum 1.4/17; T.U.F.F. Puppy 2.4/21; Penguins of Madagascar 3.3/21; SpongeBob SquarePants 3.9/20; SpongeBob SquarePants 4.6/21; SpongeBob SquarePants 4.7/21; SpongeBob SquarePants 5.7/25; SpongeBob SquarePants 5.5/23; SpongeBob SquarePants 4.9/21; SpongeBob SquarePants 5.0/21; iCarly 4.9/21; iCarly 4.5/20
DISNEY CHANNEL 2.9/15 Avg. (7a-1p)
Handy Manny 1.4/18; Special Agent Oso 1.7/15; Mickey Mouse Clubhouse 1.9/12; Mickey Mouse Clubhouse 2.3/12; Phineas and Ferb 2.7/12; Phineas and Ferb 2.9/13; Phineas and Ferb 3.7/16; Fish Hooks 3.8/15; Suite Life On Deck 3.1/13; Suite Life On Deck 3.8/16; Wizards of Waverly Place 4.0/17; Wizards of Waverly Place 3.5/16
CARTOON NETWORK 1.3/6 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.8/10; Beyblade: Metal Fusion 1.1/9; Pokemon: DP Sinnoh League 1.3/8; Sym-Bionic Titan 1.4/7; Generator Rex 1.4/6; Star Wars: Clone Wars 1.2/5; Bakugan: Gundalian Invaders 0.9/4; Hot Wheels: Battle Force 1.0/4; Hole in the Wall 1.4/6; Scooby-Doo! Mystery Inc. 1.3/5; Garfield Show 1.7/7; Garfield Show 1.6/7
DISNEY XD 1.2/6 Avg. (7a-1p)
Jimmy Two Shoes 0.1/1; Phineas and Ferb 0.3/3; Phineas and Ferb (45 min) 1.3/8; Phineas and Ferb Shorts (15 min) 1.9/9; Suite Life on Deck 1.3/6; Zeke and Luther 1.3/6; Polar Express (1×135) 1.7/7; Phineas and Ferb Shorts (15 min) 0.6/3; Zeke and Luther 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for December 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1099; K6-11 496; TWEENS 9-14 299
DISNEY CHANNEL:     K2-11   824; K6-11 483; TWEENS 9-14 386
CARTOON NETWORK: K2-11   440; K6-11 262; TWEENS 9-14 177
DISNEY XD:               K2-11   144; K6-11 101; TWEENS 9-14   74
NICKTOONS:              K2-11     89; K6-11   57; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data


Merry Christmas | Happy Holidays | Happy New Year

Cyn opsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.

Friday Fun Fact: The world’s largest yo-yo resides in the National YoYo Museum in Chico, California. Named “Big Yo,” the 256-pound yoyo is an exact scale replica of a Tom Kuhn “No Jive 3 in 1 YoYo.” Fifty inches tall and 31.5 inches wide, the yo-yo is made of California sugar pine, baltic birch from the former USSR, and hardrock maple.

Answer to Yesterday’s Trivia:   What animated sci-fi character is quote with this enlightened story:  “”It’s just like the story of the grasshopper and the octopus. All year long, the grasshopper kept burying acorns for the winter, while the octopus mooched off his girlfriend and watched TV. But then the winter came, and the grasshopper died, and the octopus ate all his acorns. And also he got a racecar. Is any of this getting through to you?”  FRY on FUTURAMA  Kudos to: Meredith Wayne-CoxReps/NY; Patrick Rieger/Burbank; Pat Brady-CESD/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Kelly Winger-Centennial College Children’s Entertainment Program/Toronto

Today’s Trivia Question:   Viewers only saw the right hand of this character, which in itself was quite expressive.  The hand was seen sifting mail, dialing the phone, lighting cigars, etc.  Who was this character?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients.  Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at   (12/24)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ [email protected] (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. [email protected] (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: [email protected] (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to [email protected] (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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