Friday, December 17th, 2010

Cynopsis: DIGITAL

Good morning, it’s Friday, December 17, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The Dept. of Commerce has thrown its hat into the online privacy debate, introducing a new set of principles designed to act as a consumer online privacy “Bill of Rights.” Introduced by Commerce Secretary Gary Locke, the “Fair Information Practice Principles” outline steps to increase transparency, articulate stated purposes for data collection and outline clear commitments for the collection and usage of this data. The guidelines (based on the Federal Privacy Act of 1974), while preliminary, are an attempt to clarify a mishmash of policies and are the clearest indication yet of the Obama administration’s intention to codify online privacy laws.


Yahoo and Reveille are building upon the Who Knew? online video franchise with a new celebrity-themed version of the round-up featured on Yahoo’s omg! entertainment news site. The Who Knew? series has racked up more than 71 million streams since its launch in April on Yahoo News.
and NESN struck a new digital content agreement making the official supplier of Boston-based news and video on In return, FoxSports will feature links to NESN stories.
Universal Networks International
announced the acquisition of “Riese: Kingdom Falling” to be distributed across UNI’s international websites. began airing the series, distributed by ContentFilm plc’s Fireworks International, at the end of October with the geo-blocked episodes scheduled to air on the digital platforms of the Syfy Universal channels, beginning in Jan. 2011.


Austin, TX-based start-up BDeshTV announces the beta launch of its online TV Portal, a cloud-based media broadcast platform offering free on demand access to a variety of Bangla-language content to Non-Resident Bangladeshi (NRB) population living in the U.S. and worldwide.


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A new ad measurement tool called AdKeeper founded by founder Scott Kurnit provides a new metric for measuring online ad performance based on identifying the most effective online publishing environments for future ad buys. With one click of their mouse, consumers will be able to place ads of their choice into personal “Keepers,” they can return to later to save, sort, sift, share, rank, review, click, print and buy online from the ads they have specifically selected.
announced it is integrating OneScreen‘s Media Platform technology into the platform to offer companies a way of delivering rich video placements across the web at scale.’s real-time and exchange inventory claims 95% coverage of all US online users via integrations with AdBrite, AdMeld, ContextWeb, Doubleclick AdX (Google), PubMatic, Google Adwords, Yahoo! Right Media and Rubicon Project
Eager to stave off FTC-legislated regulation, the Digital Advertising Alliance endorsed DoubleVerify as an approved provider for the Ad Choice Icon – a tag on online ads that provide consumers with information for why and how an ad was behaviorally targeted.


Tribune Media Services (TMS) has acquired San Francisco-based video search, indexing and data technology provider CastTV for an undisclosed amount. The deal gives TMS customers access to Cast TV metadata necessary to create entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms.
Remember that contest Google announced earlier this year, offering to wire a selection of towns with high-speed fiber for free? The winning towns will have to wait a little longer to find out, as Google announced it has had to delay the selection process due to the overwhelming response. (Nearly 1,100 towns and cities responded.)


Smartphones are now second only to laptops among senior corporate executives, according to a new Forbes Insight/Google study. Some 82% of executives carry some kind of smartphone while 28% use both a BlackBerry-type smartphone and a browser-bases smartphone (such as a Droid or iPhone) for business purposes. Executives under age 40 are leading the charge to use mobile devices for both work and pleasure, as more than 70% of this demo says that they’d rather make business purchases on the mobile web than over the phone. More than half of senior executives (54%) share videos with colleagues at least weekly, and receive work-related videos as often.


Cuddly mobile content platform Chumby has introduced a slightly scaled down $4.99 Android app offering access to much of the content delivered by the $120 device. The app connects to users to their Chumby account to provide access to more than 1,500 Flash-based apps in 30 categories.
Google Labs
unveiled a handy new visualization tool called the Google Books Ngram Viewer, a search tool that combs the Google’s 15 million-volume storehouse of digital books to gage what subject matters have been written about in the languages of English, French, German, Russian, Spanish and Chinese. The tool searches back to 1920.


Colleen Kenny
has been upped to VP/CBS Marketing Communications, reporting to George Schweitzer, President, CBS Marketing Group. Colleen is responsible for corporate and experimental marketing on emerging media platforms.
, parent company of THIRTEEN and WLIW21, hired Marj Kleinman to the position of Senior Interactive Producer, Children’s & Educational Programming. She will report to Sandra Sheppard, Director of Children’s & Educational Programming.
Geeknet, Inc.
has named Kathryn McCarthy as EVP and CFO, effective as of Jan. 4, 2011. Kathryn will also be responsible for corporate strategy as part of the Office of the Chief Executive Officer at the company’s corporate headquarters in Fairfax, VA.
Brent Archer
has joined identification-based technology firm Identive Group as VP/Group Operations & Supply Chain.


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Microsoft announced a variety of updates and improvements to its Bing search engine this week, introducing even more social elements into the mix. The company will now bake more user recommendations into its search results, drawn from Facebook entries and other data, to help users discern what is moving up the ranks in popularity. (Microsoft struck a deal with Facebook in Oct. giving it access to the posts of the social networking site’s 500 million + members.) The Redmond, WA-based company also updated its Windows 7 mobile search tools and announced a new Bing mobile app for the iPhone, allowing users to access third party services such as restaurant sites OpenTable or Grubhub, check in or update their status on Foursquare or conduct location-based searches with a new mobile mapping feature called Bing Streetside. Bing continued to see its search market share climb, if ever so slightly, in Nov., according to ComScore, increasing .3% points to account for 11.8% of U.S. searches. Google enjoyed a 66.3% share for the month.
Later –
Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients.  Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at   (12/24)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ [email protected] (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. [email protected] (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: [email protected] (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to [email protected] (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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