Friday, August 6th, 2010

Cynopsis: Kids!



Good morning. It’s Friday, August 6, 2010, and this is your first early morning Kids briefing.

Nickelodeon India and DQ Entertainment partner to co-produce the new HD animated TV series Keymon Ache (26×30).  The series will be produced locally in India, with Nickelodeon providing content for the program and DQE handling production, distribution and licensing.  This is the network’s first local produced animated series. Targeted to K5+ and families, Keymon Ache revolves around the daily life of an ordinary 9-year-old boy ad his magical toy friends.  The program is expected to deliver by mid-2011.  DQE will co-finance the series with Nickelodeon, Viacom 18.  Nickelodeon India will hold rights to the property in south Asia, including India, while DQE takes exclusive rights for the rest of the world.

Namco Bandai unveils plans to integrate its two US game divisions, Namco Bandai Games America and Namco Networks America, under the Namco Bandai Games America Inc. banner.  Under the Namco Bandai Games America label, the company will draw from talent for its mobile and console businesses to develop and publish interactive content across multiple platforms, which includes strengthening its social gaming efforts.  Kenji Hisatsune will serve as President and CEO of the newly unified Namco Bandai Games America when the deal is finalized in Q1 2011.


Morgan Freeman, Harry Connick Jr. and Ashley Judd are in talks to star in Warner Bros.-based Alcon Entertainment‘s family-targeted 3D movie Dolphin Tale, per THR.  Based on the true story of an injured dolphin and her rescue and rehabilitation, the movie begins production next month in Clearwater, Florida with Charles Martin Smith (Air Bud) directing the movie from a screenplay by Karen Janszen (A Walk to Remember) with revisions by Smith and Jordan Roberts. The screenplay is from an original treatment from Noam Dromi.  The movie story revolves around a dolphin that loses her tail in a crab trap and a boy a boy that looks after her and rallies people to save the animal, resulting in the creation of a prosthetic tail.  Warner Bros will release Dolphin Tale.


Sirius XM Radio is set to launch Star Wars Celebration Radio, it is a special four-day channel that will broadcast live from Lucasfilm‘s Star Wars Celebration V, being held in Orlando Florida, beginning Thursday, August 12 at 6p on Sirius channel 108 and XM channel 139.  Sirius XM Radio on-air personalities Raw Dog Comedy’s Mark Says Hi and Cinemagic’s Dave Ziemer will host the Star Wars Celebration Radio channel.

Adult Swim‘s live-action series Delocated! returns for a new season this summer with expanded 30-minute episodes.  New episodes of Delocated! Will premiere Sunday, August 22 at 10p.  The comedy debuted last summer on Adult Swim with 15-minute episodes.  The series is not targeted to kids.  Delocated! comes from creator/executive producer and star Jon Glaser, with co-executive producers Vernon Chatman, John Lee and Alyson Levy.  Airing nightly 10p-6a, Adult Swim shares channel space with Cartoon Network.


Scholastic Media is set to grow its I Spy ( franchise with the release of I Spy Spooky Mansion for Nintendo Wii this October 2010.  The new game title offers first-person gameplay that lets players explore each room of the mansion and discovery 33 interactive 3D riddles, each with a mini-game.  I Spy Spooky Mansion also challenges players with brainteaser games and scavenger hunts. Cokem International is distributing the game.  The I Spy book series by Jean Marzollo and Walter Wick, which is published by Scholastic, celebrates its 20th anniversary in 2011.


BabyFirstTV promotes Itamar Daube to VP/Creative.  Under his newly expanded role Daube, who had been Creative Director, will direct creative development for all series for the network and its cross-platforms (online, mobile).  Additionally, he will oversee on and off-air marketing and branding and lead the graphic art department.  Daube will report to SVP/Programming and Operations, Arik Kerman.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/26-8/1/10 , 6a-6a:
K2-11                                        Total Delivery (000)
NICK:     iCarly (7/30; 8p)                                   3896
NICK:     iCarly (7/30; 8:30p)                              2919
DSNY*:  Hannah Montana Forever (8/1; 8p)         2536
DSNY*:  Good Luck Charlie (8/1; 8:30p)              2533
NICK:     iCarly (7/31; 8p)                                   2473
NICK:     SpongeBob SquarePants (7/29; 11a)      2440
NICK:     iCarly (7/30; 7:30p)                              2427
NICK:     SpongeBob SquarePants (7/29; 11:30a) 2329
NICK:     iCarly (8/1; 7p)                                     2332
NICK:     SpongeBob SquarePants (7/26; 11a)      2240
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/26-8/1/10 , 6a-6a:
K6-11                                         Total Delivery (000)
NICK:     iCarly (7/30; 8p)                                    3042
NICK:     iCarly (7/30; 8:30p)                               2216
DSNY*:  Hannah Montana Forever (8/1; 8p)           2126
DSNY*:  Good Luck Charlie (8/1; 8:30p)                2071
NICK:     iCarly (7/31; 8p)                                     1788
DSNY*:  Jonas L.A. (8/1; 9p)                                 1782
DSNY*:  Suite Life on Deck (8/1; 9:30p)                 1755
NICK:     iCarly (7/30; 7:30p)                                 1746
NICK:     iCarly (8/1; 7p)                                        1729
DSNY*:  Good Luck Charlie (7/27; 8p)                     1612
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/26-8/1/10 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
NICK:     iCarly (7/30; 8p)                                     3011
DSNY*:  Hannah Montana Forever (8/1; 8p)            2175
NICK:     iCarly (7/30; 8:30p)                                 2144
DSNY*:  Good Luck Charlie (8/1; 8:30p)                 2011
DSNY*:  Jonas L.A. (8/1; 9p)                                 1823
DSNY*:  Suite Life on Deck (8/1; 9:30p)                 1665
NICK:     iCarly (7/31; 8p)                                      1520
NICK:     iCarly (8/1; 7p)                                        1436
NICK:     iCarly (7/30; 7:30p)                                 1421
DSNY*:  Hannah Montana Forever (7/26; 1p)           1323
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/26-8/1/10 , 6a-6a:
Teens 12-17                                Total Delivery (000)
NICK:     iCarly (7/30; 8p)                                     1609
DSNY*:  Hannah Montana Forever (8/1; 8p)            1400
MTV:      Jersey Shore 2 (7/29; 10-11p)                  1304
DSNY*:  Good Luck Charlie (8/1; 8:30p)                 1143
NICK:     iCarly (7/30; 8:30p)                                 1113
DSNY*:  Jonas L.A. (8/1; 9p)                                  1089
ADSM:   Family Guy (7/27; 11:30p)                          936
DSNY*:  Suite Life on Deck (8/1; 9:30p)                    923
ADSM:   Family Guy (7/28; 11p)                                878
NICK:     iCarly (8/1; 7p)                                           873
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 31, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.8/5 Avg. (7a-12p)
Cubix 0.2/3; Cubix 0.4/5; Sonic X 0.5/5; Sonic X 0.7/5; Teenage Mutant Ninja Turtles 0.8/5; Teenage Mutant Ninja Turtles 1.0/6; Sonic X 1.6/8; Yu-Gi-Oh 1.1/5; Yu-Gi-Oh 1.0/5; Dinosaur King 0.8/4
ABC 0.6/3 Avg. (9a-1p)
The Emperor’s New School 0.4/3; The Replacements 0.6/3; That’s So Raven 0.7/3; That’s So Raven 0.9/4; Hannah Montana 0.8/4; Suite Life of Zack & Cody 0.8/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.3/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/2; 3-2-1 Penguins 0.3/2; Babar 0.3/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.1/1; Busytown Mysteries 0.2/1; Doodlebops Rockin’ Road Show 0.1/1; Sabrina: The Animated Series 0.1/1; Sabrina: The Animated Series 0.1/1; Strawberry Shortcake 0.2/1

Final K6-11 Ratings for Saturday, July 31, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.6/22 Avg. (7a-1p)
Handy Manny 2.1/30; Special Agent Oso 2.0/23; Mickey Mouse Clubhouse 1.9/18; Mickey Mouse Clubhouse 2.3/20; Phineas and Ferb 3.2/20; Phineas and Ferb 3.6/21; Phineas and Ferb 4.1/21; Phineas and Ferb 4.7/23; Suite Life On Deck 4.8/23; Suite Life On Deck 5.7/28; Wizards of Waverly Place 4.8/23; Wizards of Waverly Place 3.9/19
NICKELODEON 3.1/18 Avg. (7a-1p)
Jimmy Neutron 1.3/18; Fairly OddParents 1.8/20; Penguins of Madagascar 2.0/18; Fanboy & Chum Chum 2.4/18; SpongeBob SquarePants 3.7/23; SpongeBob SquarePants 4.4/25; Penguins of Madagascar 3.6/19; Fanboy & Chum Chum 3.1/15; SpongeBob SquarePants 4.0/19; SpongeBob SquarePants 4.0/19; The Troop 3.6/17; iCarly 3.5/17
CARTOON NETWORK 1.2/7 Avg. (7a-1p)
Pokemon: DP Sinnoh League 0.4/6; Beyblade: Metal Fusion 0.6/7; Ben 10: Ultimate Alien 1.2/11; Generator Rex 1.7/13; Star Wars: Clone Wars 1.6/10; Hot Wheels: Battle Force 1.5/8; Bakugan: Gundalian Invaders 1.4/7; Beyblade: Metal Fusion 1.1/5; Beyblade: Metal Fusion 1.1/5; Beyblade: Metal Fusion 1.0/5; Beyblade: Metal Fusion 1.2/6; Scooby-Doo Mystery Inc. 1.5/7
DISNEY XD 0.7/4 Avg. (7a-1p)
Kid vs. Kat 0.2/2; Phineas and Ferb Shorts (1×15) 0.4/4; Phineas and Ferb 0.7/6; Kick Buttowski 0.8/6; Jimmy Two Shoes Shorts (1×15) 0.5/3; Meet the Robinsons (1×117) 0.9/5; Kick Buttowski 0.7/3; Kick Buttowski Shorts (1×15) 0.7/3; Next X (1×15) 0.5/2; Zeke and Luther 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 4, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1451; K6-11 838; TWEENS 9-14 650
DISNEY CHANNEL:     K2-11 1227; K6-11 893; TWEENS 9-14 761
CARTOON NETWORK: K2-11   608; K6-11 379; TWEENS 9-14 266
DISNEY XD:               K2-11   241; K6-11 169; TWEENS 9-14 153
NICKTOONS:              K2-11   153; K6-11 103; TWEENS 9-14   78
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
The house where Thomas Jefferson penned the Declaration of Independence was torn down and replaced with a hamburger stand. 

Answer to Yesterday’s Trivia:   When this character picks up a distress call he jumps into action shouting his catch phrase “Up and at ’em …” Who is the character and what is the rest of his catchphrase? ATOM ANT!  Kudos to: Tom Friedmann-DivX/NY; Kevin Weist-Chocolate Cake/NY; McPaul Smith-ABC/NY; Barry Solomon-Retailability Inc./NY; Tom Mason-MainBrain Prods/Simi Valley

Today’s Trivia Question:  This 400-year old cave dwelling cartoon character was known for his reluctance to be mean, he was also allergic to daisies.  Who is he? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC:  Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing, Spanish fluent a + EOE Resumes: [email protected]   (8/13)
JOB OPENING:  DEPUTY ENT EDITOR/New York, NY:  Conceiving, writing and editing online content, including frequent blog posts, slide shows, special features. Apply: Job #1242079 (8/13)

JOB OPENING: MARKETING MGR/Mun2/Universal City, CA:  Exp in affiliate, consumer mktg & cable distribution req & understanding of US Hispanic and/or Multicultural/Ethnic consumer. Apply: Job # 1219561 (8/13)

JOB OPENING:  DIR OF FINANCE/Multi platform kids /Burbank:  Needs  P/T 3days a wk.  Understanding of children’s properties & cross media platforms. Expert fin’l modeling & hands on attitude req’d. [email protected] (8/13)

JOB OPENING:    INTEGRATED MKTG MGR/fuse:  Dvlp/execute revenue generating multi-platform integrated mktg opps 4 potential/existing Ad Sls clients. Dvlp promo/spnsrshps 4 dig pltfrm. Apply:   employment @bott #2010-503

JOB OPENING: DIGITAL PRODUCT MNGMNT/NYC/Northern VA/INVISION, Inc: Digital professional w/ exp in sales plan’g and/or sales operations at a mid to lrg sized publisher, looking for a new challenge. Resume: [email protected] (8/12)

JOB OPENING: SR MGR PRODUCT STRATEGY/ Burbank: manage multiplatform digital strategy, identify digital platform opportunities, EOE apply via job ID 257865 (8/12)

JOB OPENING: MGR PRODUCT STRATEGY/Burbank: define digital priorities for the Playhouse Disney property & franchise; min 6 yrs exp in digital media space; EOE apply via job ID 257203 (8/12)

JOB OPENING: INTEGRATED MKTG/AETN/LA: Liaise btw ad sales partnerships/mktg on added val sprshps btw clnts/adv & LT/LMN assts/props; TV Mktg exp; Ad Sls Mktg pfd (8/12)

JOB OPENING: PRODUCER EDITORS/HOUSTON: The new Tribune is recruiting anti-establishment preditors to collaborate on a groundbreaking morning news/infotainment format unlike anything ever tried on local TV. Job 15014 (8/11)

JOB OPENING: SR. AD SALES EXEC/Hearst Magazines/NY: Develop and implement sales strategy for media tablet “apps” Work across magazine platform,7-10yrs ad sales exp, be early adapter of changing media technology  [email protected] (8/11)

JOB OPENING: SALES PLANNER-MUSIC CHOICE/LA:Create integrated cross platform proposals,mng accnts,update sales materials,identify & research prospects. 2+yrs of ntwrk/agency exp pref’d. (8/11)

JOB OPENING: ONLINE RADIO EDITOR/ Mng all editorial aspects and the radio blog.For more info & to apply: (8/11)

JOB OPENING: WEBSITE METRICS ANALYST/Martha Stewart Living Omnimedia/NY: Resp for analysis and reporting of all key website metrics. More info & to apply: (8/11)

JOB OPENING: DIGITAL MKTG MGR/NYC: Provide strategy & execution of digital mktg efforts (online communities, social media, partnerships) for digital ntwrks (qubo & ION Life) of ION Media Ntwrks EOE [email protected] (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/OVATION/NY: Develop & mng new/existing accts. Excellent presentation + negotiation skills, solid agency/client relationships  5+ years media experience. Resumes to: [email protected] (8/10)

JOB OPENING: MGR BUS. OPS/ESPN Inc/NYC:Resp.for mgmt of ad sales support team. Min of 5 yrs exp. in ad ind.TV exp. Pref’d-dig. exp. a +. Strong analytical skills w/mgmt or supervisory exp. Resume: [email protected] EOE/M/F/D/AAP (8/10)

JOB OPENING: RSRCH DIR/SPOTLIGHT/PITTSBURGH PA: Comcast Spotlight: 10+ yrs related rsrch exp; excellent written and oral comm. skills; provide leadership & direction for rsrch team of 3; learn more at (8/10)

JOB OPENING: DIGITAL SALES AE/NYC: small TV Net sales group, 2-5 years sales exp in internet/digital req’d , build/create sales strategies & proposals , young adult exp a + , some travel to Chicago & LA [email protected] (8/10)

JOB OPENING: PUBLICIST /Fuse/NY: Support consumer/trade publicity efforts to gen awareness of Fuse brand. Write, pitch, & execute public relations plans & events. Min 2-3 yrs media rel. exp. Rez to [email protected] “Pub” in subj (8/10)

JOB OPENING: SALES ASSISTANT/THE HOTEL NETWORKS/NYC: 1+ Y.R. Related Media Exp; Organized, Detail-Oriented, Media Math Skills, Word, Excel, PPT Proficient, College Degree Pref, Resumes to [email protected] (8/7)

JOB OPENING: SR. AE/DISNEY INTERACTIVE NY: MUST have 5+ yrs DIGITAL/ONLINE sales + exceed $5mm goals annually. Email: [email protected] (8/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Oxygen Media/NBCU/NY/ SOCIAL MEDIA INTERN: Must be eligible to earn college credit, able towork2-3 full days during fall semester, passionate about TV & social media. Resume to [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY:  TV PROD INTERN/NY: handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY: Development Company in midtown Manhattan. Good writing skills, attention to detail, and enthusiasm a must! Knowledge of FCP a plus. Start right away, for credit only. Email resumes: [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: Oxygen Media/NBCU(NY) DIGITAL EDITORIAL INTERN with an enthusiasm for marketing/online, strong writing/editing skills, social networking,& MS Office. work part time. Resumes to [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN/Embassy Row Productions/NYC: intern who is fast and talented with Photoshop or related software. Must receive school credit. Starts early September. Email resume/portfolio to [email protected] (8/7)

FALL INTERNSHIP CREDITS ONLY: Rainbow AD SALES, MARKETING/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to req id 10523 (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]   (8/13)
SITUATION WANTED: STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected] (8/12)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video,sponsorships,newsletter,integrated custom content. Contact: [email protected]  (8/12)

SITUATION WANTED: Assistant – Film/Television. 13 yrs. work experience (6+ as an asst.). Internship at Participant Media. Final Cut Pro. Hold MFA, MA, and BA degrees. [email protected] (8/11)

SITUATION WANTED: CHILDREN’S PRODUCER/CREATIVE DEVELOPER Animation and live action. BBC TV trained. 200 credits as producer and 100 credits as writer of children’s and family shows. Canada-based Canadian and UK citizen. [email protected] (8/11)

SITUATION WANTED: PA/ NYC: NYU Film & TV grad seeking entry-level work. Writer/Director/SFX Makeup/Art Department/Production. Can handle both Mac and PC systems with Microsoft Office, FCP, etc. Contact: [email protected] (8/11)


SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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