Friday, August 30th, 2013

Cynopsis: DIGITAL
08.30.13

Good morning. It’s Friday, August 30, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Netflix is turning on the laugh track with the premiere of its first “original” stand-up comedy special: Buried Alive, featuring Parks and Recreation’s Aziz Ansari. The new show debuts Nov. 1, and will also be available for a $5 download after the Netflix premiere.

YouTube is giving the boot to the “Video Response” feature on Sept. 12, due to the fact that only four out of every one million users were using the feature. Instead, YT is creating a system to share links to video responses in its comment section. In the meantime, users are being encouraged to create relevant tags, titles and descriptions when uploading a “response” to make them searchable.

The charity supporter and pay-what-you-can web media distributor HumbleBundle.com is now offering “comedy bundles.” The new collections of video and audio content will feature yuksters like Louis C.K. and Jim Norton.

PBS Digital Studios unveiled its latest web series, Game/Show, which studies the intersection of culture and video games. The show can be watched through the PBS Digital Studios as well as the Game/Show channel on YouTube.

CONTENT MEDIA

HuffPost Live’s LA offices were shut down on Thursday in order to make way for the new international unit called “The WorldPost.” Two thirds of the staff have been offered positions in the New York office.

Google agreed to join Microsoft and Mozilla Corp. and add a “do-not-track” button option to its web browsers. An activated button will stop the Internet giants from accessing people’s web browsing habits for customizable ads, employment, credit or insurance purposes. However, the data can still be used for “market research” and “product development” even after tracking is deactivated.
In Other Words: The FTC called for this button two years ago, but the idea recently gained steam with The White House’s push for Congress to pass a “privacy bill of rights.” Google is expected to add the button to Chrome at the end of this year.

RESEARCH

Internet pay TV is leaving cable and satellite providers in the dust, an August IHS report found. From April to June, Verizon Fios and AT&T each boasted a 300,000 increase in subscribers, while cable and satellite providers lost a combined 750,000 subscribers. The report credits the decline to consumers’ opting exclusively for over-the-top devices or services such as Netflix to watch TV.

The Android app is expected to double its revenues from last year and reach $6.8 billion by the end of 2013, according to an ABI Research report released Thursday.
In other Words: The report credits the revenue surge to a) Android’s digital advertising, which is backed by Google’s analytics and b) the ability to charge apps directly to the mobile carrier rather than a credit or debit card.

Join us at our October 17th Cynopsis Future TV Summit! This all-day conference will bring together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “People on Chairs” guerilla Focus Group, and much more! Register here:http://www.cynopsisfuturetvsummit.com/

MOBILE GAMING + APPS

A free app called Rabt released this week is tapping into the customizable video-viewing trend. The app collects and suggests appropriate YouTube videos based on a series of questions posed to the user when the app opens. Rabt users can watch up to 60 minutes of videos a day, although the app is only available for iPhone and iPad.


In Other Words: This app takes YouTube Recommendations a step further by allowing users to give videos thumbs up or down; in return, users getting videos more tailored to their tastes.

EXEC MOVES

Android Vice President Hugo Barra announced his farewell to Google on Wednesday after nearly six years. He will be joining Chinese phone maker Xiaomi as VP in charge of international business development Android strategic partnerships.


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.


ADVERTISING

MTV pulled a Catfish on the show’s fans with an online prank to promote the new UK version of the TV show. The campaign, produced with creative agency Ralph, appears to be a live webcam forum in which fans can chat in real time with the show’s characters. However, it’s completely prerecorded and only mimics a live experience. Early tests showed that 75 percent of users didn’t realize they were being catfished. The new series premieres Sept. 2 on MTV UK.

Video advertisements fare better on broadcast TV sites versus web-only destinations or portals when it comes to ad completion rates, according to a new Tremor Video report. The study looked at “impressions” of online video ads that ran through its video hub from April to June and found that completion rates sat at 89% for broadcast sites versus 78% for their web-only sisters. Research also showed that made-for-mobile ads engaged 3.3 percent more consumers compared to the 2.5 percent rate of mobile ads made from TV spots.

TECHNOLOGY

HTC is the first non-Chinese company to develop a smart phone specifically for the Chinese market, loaded with features such as the Chinese version of Twitter, for instance. It also aligns with China’s efforts to cut down dependence on Western phone systems by creating its own.

DIGITAL SPOTLIGHT OF THE DAY

Blip has perfectly utilized Instagram’s “hipster” stereotypes to advertise its new web series “Hipsterhood.” Many have been wondering how exactly to take advantage of Instagram’s 15-second new video feature, but the Blipsters have figured it out. Even Hipsters think it’s cool. Check out the video at www.Cynopsis.com.


A CYNOPSIS MESSAGE


SPACE IS STILL AVAILABLE – REGISTER NOW
Cynopsis Webinar:
Reaching Millennials: New Ways to Activate Viewership & Revenue
SEPT 18 ~ 1:30-3:00pm ET ~ $295/site
This 90-min webinar we’ll show you the must-have strategies that will help you attract and connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Tumblr.
Speakers
Kent Rees (Pivot/Participant Media), Joe Ortiz (MTV),
Noel Cottrell (Fitzgerald + Co), Patty Gillette (Turner Broadcasting’s Young Adults Group)
Moderator
Roberta Caploe


See you tomorrow,
Jessica Reese
08.30.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/12)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/LA: Oversee FX Networks social media presence & manage social media team on multiple services. Oversee development of content and applications. 6+ yrs media exp. Apply: http://goo.gl/JT5ppz (9/6)

JOB OPENING: SR RSRCH ANALYST/ESPN/NYC: Will report, track & provide analysis of nat’l & local TV ratings data for the ESPN networks and ESPN on ABC, as well as competitors. Min 1 year exp. Full info/apply: HERE (9/6)
 
JOB OPENING: VP, REMOTE OPS &ENGINEERING/CBS SPORTS/NY: Manage operations and engineering for remote events. 10+ yrs remote broadcast engineering exp. Apply
www.cbscorporation.com/careers ID 15827BR (9/6)

JOB OPENING: DIR, DEVEL/Discovery/MD or NY: Powerhouse devel mind to create/conceptualize high caliber Discovery Channel series/specials/stunts. Hip to trends in male genre nonfic space. Proven track record @prod comp req’d. HERE (9/6) 

JOB OPENING: SALES RESEARCH MANAGER/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt. 4+ years research exp. Apply online HERE (9/6)

JOB OPENING: MGR MEDIA OPTIMIZATION (SR ANALYST +)/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (9/6)

JOB OPENING: MGR, CONSUMER MKTG/Nickelodeon/NYC: Support Dir in dvlpmnt of mktg launch plans from initial series positioning through prod. Agency acct exp pref’d. 5 yrs of relevant media exp. Full info/apply HERE (9/6)

JOB OPENING: PACKAGE/SEGMENT PRODUCER/Atlanta: Create, develop story ideas from conception to air including writing, coordination of assets, booking guests & overseeing all aspects of production. Resumes to [email protected] (9/6)

JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at www.mattel.com (9/4)

JOB OPENING: LONGFORM DEV COORDINATOR/NY-Weather Channel: Assist w/dev and program’g tasks; includ admin supp’t. Strong writing, computer, organiz’l skills. Knwldg pop culture, TV trends. 1-2 yrs exp studio/TV pref’d. Resume: [email protected] (8/31)

JOB OPENING: INTEGRATIONS PRODUCER/LA: Mid Oct – Feb. Responsibilities incl: developing and securing trade-outs with local and regional retailers for home renovation TV series Credits a must. Resume: [email protected] (8/31)

JOB OPENING: DIR BIZ DEV: Captivate Network LA or SF. Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (8/31)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (8/31)

 

JOB OPENING: SR WRITER/PROD- ON-AIR PROMOS/YES Network/Stamford  CT:  5 yrs exp. Highly-motivated sports enthusiast to dvlp  concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res:  HERE (8/31)

 

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville  AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners.  10+ yrs exp retail sales, retail promos mktg or classic mktg.  Details/apply: HERE (8/31)  

 

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville:  ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev  growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply:  HERE (8/31) 

 

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor.  3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (8/31)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: ABBY WALLACH PRODUCTIONS: Consulting, creating, producing, developing tv/digital/mobile platforms & programs for four screens connecting content & commerce www.abbywallachproductions.tv Check out the review page (9/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Creative Services, NY: Asst w/all aspects of on-air promo prod. FT M-F needed, prior internship in Creative Services is a +. Must be enrolled in school – Jr/Sr & Grad students eligible. Resume: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: FILM: Seeking intern to learn ins and outs of art-house film distribution in NYC. Excel skills a must. Adobe a +. Min 3 days/wk, 3 mos. Resume/ cover letter to [email protected] (9/4)

FALL INTERNSHIP  CREDITS ONLY: MARKETING INTERNSHIP: Promote live entertainment with the marketing, PR and promotions team at the Hollywood Pantages, LA’s premiere venue for touring Broadway.  Submit resume and cover letter to [email protected] (8/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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