Friday, August 12th, 2011

Cynopsis: DIGITAL
08/12/11

Good morning, it’s Friday, August 12, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
 
Let the games begin. Google‘s new social network Google+ introduced its first wave of social games on Thursday, launching with a handful of titles including include Rovio’s Angry Birds, PopCap’s Bejeweled Blitz, Wooga’s Diamond Dash and Zynga’s Poker. (Angry Bird fans can also get their fix using Roku’s new premium set-top – see below.) Google Engineering Director David Glazer explained that the selection is limited so that the company can “get the kinks out of our APIs” before opening up the platform to all developers.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Betting that talking about the weather is still the ultimate icebreaker, The Weather Channel is teaming up with Twitter for the launch of The Weather Channel Social – a new integration that aggregates local, weather-related Tweets across TWC’s television, web and mobile platforms. Powered by Wiredset’s Trendrr social measurement technology, weather.com and mobile users will now be able to see real-time tweets that crop up about local weather conditions. To celebrate the launch, TWC sent out “Sweetery” trucks throughout NYC yesterday to visit agencies and hand out frozen goodies to consumers on the street.
 
Lifestyle magazine publisher Meredith is further expanding its line-up of digital editions, launching iPad subscription editions for Better Homes and Gardens, Parents and Fitness beginning with the Sept. 2011 issues. Annual and monthly subscriptions range from $9.99 to $14.99 per year and average $1.99 for a single edition. Digital subscriptions for the magazines are also available for Android.
 

~ INNOVATORS & START-UPS ~

 
Complying with a federal court order issued earlier this month, remote online DVD-streaming service Zediva has shut down operations after just 6 months in operation. The company, sued by MPAA members for DVD copyright violations, sent an email out to customers on Wednesday evening with the following introduction: “You may have heard by now that we’re having to lay off our DVD-changing monkeys…  :-)”
 
FishBowl Worldwide Media announced production of the pilot for original animated web series The Potts with characters voiced by Dave Coulier and Richard Kind. The pilot was created by David & Goliath Founder and Illustrator Todd Goldman and How I Met Your Mother Executive Producer Chuck Tatham.
 

~ DIGITAL ADVERTISING ~

 
Chicago-based ad data rights management platform BrightTag raised an additional $5 million in funding led by New World Ventures, Tomorrow Ventures, EPIC Ventures and I2A Ventures, per Ad Age. BrightTag’s platform helps advertisers manage relationships with third-party vendors including re-targeters, demand-side platforms and data exchanges.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Cablevision has reached an out-of-court settlement with Viacom over its video streaming iPad app that allows customers to stream live TV and VOD content within their homes. Terms of the agreement were not disclosed, but the deal will keep Viacom channels such as MTV, Comedy Central and Nickelodeon on the app.
 
Digital media consultants Real Life Venture signed a deal to become an authorized reseller of thePlatform‘s mpx video publishing platform across Denmark, Finland, Iceland, Norway and Sweden. thePlatform also signed a reseller agreement with Hemisphere Interactive to sell its while label video service across Australia and New Zealand.
 

~ TRENDS, RESEARCH, ETC.  ~

 
There was virtually no change in the search market shares from June to July, according to ComScore‘s latest search report. Google Sites led the U.S. explicit core search market in July with a 65.1% market share, followed by Yahoo! Sites with 16.1% (up 0.2 percentage points) and Microsoft’s Bing hanging on to a 14.4% share. Overall, users ran more than 17.1 billion searches last month, up 3% from June.
 
comScore Explicit Core Search Share – July 2011 vs. June 2011
Core Search Entity          Explicit Core Search Share (%)
                                      Jun-11         Jul-11       Point Change
Total Explicit Core Search     100.0%       100.0%       N/A
Google Sites                      65.5%         65.1%       -0.4
Yahoo! Sites                    15.9%         16.1%       0.2
Microsoft Sites                  14.4%         14.4%       0.0
Ask Network                       2.9%          2.9%       0.0
AOL, Inc.                           1.4%          1.5%       0.1
Source: comScore qSearch
 

~ GADGETS & APPS ~

 
The next generation of Roku streaming-media set top boxes have arrived in stores, boasting smaller, Apple TV-like cases and new channels including Facebook, Major League Soccer, AOL HD and FoxNews.com, brining the selection to nearly 300 channels. The “Roku 2” line-up comes in three new models:

  • the entry level Roku 2 HD features 720p-quality streaming  and sells for $60
  • The Roku 2 HD ($80) is capable of 1080p playback
  • The top-of-the-line Roku 2 XS ($100) ships with an Ethernet port (for a wired broadband connection,) USB connectivity and a casual gaming remote allowing you to play Angry Birds on your big screen TV

 
A “Tap to Clap” feature will highlight a new iPhone app developed by Rimmel London for ITV‘s The X Factor in Britain this fall, allowing fans to show their appreciation for contestants, performances, judges’ comments, guest stars and results in real time by tapping the screen. The app is part of a major digital overhaul for the show produced by talkbackTHAMES digital, with ITV and Syco TV.
 
Petside.com
‘s new app for Android and iOS, dubbed Pet Places, is a ‘Yelp’-type service for pet owners. The app allows you to search for everything from pet stores and clinics to groomers and dog parks, read users reviews of said destinations then find the location of the venues on a GPS-powered map.
 

~ EXECUTIVE MOVES ~

 
Andrew Sarnow has been named VP/Digital Integrated Marketing, MTV Networks Entertainment Group. He will oversee the digital integrated marketing team for Comedy Central, Spike TV, TV Land, Atom.com and GameTrailers.com, reporting to Dario Spina, EVP/ Integrated Marketing, MTV Networks Music and Entertainment.
 
New York-based online video ad management platform Vindico has hired former NBCU VP Jes Santoro as VP/Sales.
 


A CYNOPSIS MESSAGE


 

Cyn opsis Media presents:
Special Edition Series: Demographic Viewing Patterns

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach each of these demos.

Upcoming Special Editions:
Kids, Tweens, & Teens (9/22), Women (10/6), Baby Boomers (10/13)

For advertising opportunities contact Mike Farina: 203.218.6480


~ WEBSITE OF THE DAY ~

 
Messaging should enjoy a comeback with the launch of a new Facebook mobile app for iOS and Android. Facebook Messenger, designed to be used in conjunction with the standard Facebook app, mirrors the messaging and chat functions of the former – allowing you to send IMs to individuals or groups of friends. The app appears to be a work in progress, with some obvious features missing such as the ability to see which of your friends in currently on Facebook. The app sets out to compete with BlackBerry Messenger, (which made news this week for being used by several London rioters to coordinate their activities), Google’s Huddles and Apple’s planned iMessage service.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
08.12.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .


JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply:  www.nbcunicareers.com   Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports G4tv.com & E!Online. 3+ yrs. Omniture exp. needed. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=964 (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/19)

JOB OPENING: DISTRIBUTION COORD/OTF/NY: Play meaningful role in all mktg initiatives to acquire & sell prgrmng across mult platforms in the US & Canada. Content sales & admin exp prfd. Res/cover: [email protected] (8/18)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/NY: Job#2583BR Responsible for revenue goals which include growing existing business as well as developing new business. To apply, please visit http://www.nbcunicareers.com/search_nbc/ (8/17)

JOB OPENING: SOCIAL MEDIA SPLST/NEW YORK: Execute social media-driven content & consumer engagement strategies various social media platforms https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=105714 (8/16)

JOB OPENING: MGR CONTRACT ADMIN/AMC NETWORKS/NYC: Ovrsee rights mgmt systm. Prep/review standard forms/agreements for prod, promo sponsrshp, events for cable channls. 5+ yr exp, bar certfd paralegl preferd. [email protected] (8/16)

JOB OPENING: PRODUCER /TV talk show/NY: TV talk show looking for seasoned talk show Producer with strong leadership qualities, 5+yrs booking ex, exc rsrch, written & verbal comm. skills. Immed start. [email protected] (8/16)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (8/16)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. http://www.nbcunicareers.com/search_nbc/ job#2017BR (8/16)

JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. www.nesn.com (8/16)

JOB OPENING: COORD, PROG PLAN/E! ( www.cegjobs.com )/LA: BS/BA deg req’d. 1 to 2 yrs prog or research exp. Fan of E! & comp to max rtgs via strat sched & anlys, work w/ mgmt to get and comm info. Resume: [email protected] (8/13)

JOB OPENING: BRDCST VIDEO AUTOMATION ENG/WRNN TV/RyeBrook NY: Strong knwldg Brdcst Auto Playout Systems. Strong IT skills must. MCP/MCSE pref’d. 2+yr hands on exp SDI-SD Dig Video & Final Cut Pro NLE Sys. Res/sal req: [email protected] (8/13)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/Rye Brook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (8/13)

JOB OPENING: Dir, Strategic Mrk & Digital USA/NBCUniversal/NYC: 10 yrs mrk exp at a TV network/website with a large community; digital ad agency or client. Min 5 years in digital space. www.nbcunicareers.com (job#2562BR) (8/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/THE LIPPIN GROUP/NYC Seeking smart, creative self-starter to assist busy entertainment PR agency. Strong writing/research skills required. Resume and cover letter to [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: FALL PROD INTERNS/SATURDAY NIGHT LIVE/NYC: completion of at least two yrs of college level courses related to field of interest is pref’d, good organizational skills a must. Email: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY:. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Bergen County non-profit, Shelter Our Sister is seeking an intern (currently enrolled in school) to assist the Director of Development and PR. Hours/Days are flexible. Please send resumes to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/17)

FALL INTERNSHIP CREDITS ONLY: Kirkstall Road Enterprises/NYC: immediately seeking interns for various departments for The Jeremy Kyle Show. Apply @ [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

SITUATION WANTED: PRODUCER, FIELD PROD & CREATIVE WRITER: 9+ yrs exp on TV for MTV, Mun2 & others. Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] 3102540131 (8/18)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys. Exp. w convergence [email protected] (8/18)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/18)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]   (8/17)

SITUATION WANTED: HOST/SPOKES – Complete package personality seeks TV show/online series or corp spokes role. Exp in TV, online, radio, live. Career as life coach, motiv spkr, pub. author, producer. Email [email protected] (8/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs.exp- Budgets done for all formats TV, feature, & 3D. Very accurate, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (8/16)

SITUATION WANTED: COMEDIC HOST/VJ & PRODUCER(LA)Seeking on-air position. Exp’d in dev. & writing, red carpet, studio, man on street reporting, variety & game show seg. production. StephenSeidel.Tumblr.com [email protected] (8/13)

SITUATION WANTED: Seeking ASSIST POSITION ENTERTAINMENT LAW FIRM exp/Television production background, 10+years of experience NY based. Available NOW! Please contact [email protected] or www.linkedin.com/pub/malanda-mungin/1a/9bb/4b6 (8/13)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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