Friday, April 8th, 2011

Cynopsis: Kids!


Good morning. It’s Friday, April 8, 2011, and this is your first early morning Kids briefing. 

Lionsgate, Varsity Pictures and The Collective joining to co-produce the 3D feature film Night of the Living Fred, based on the popular Fred Figglehorn internet character created by teen Lucas Cruikshank.  Directed by John Fortenberry (Blue Mountain State, among other series), from a script by David A. Goodman (Family Guy), production on the movie has already begun in LA.  The Night of the Living Fred movie is a follow-up to TV movie, Fred: The Movie, which premiered on Nickelodeon (September 18, 2010) where it earned record ratings.

Scholastic enters into a worldwide feature film representation deal with The Gotham Group.  The pact covers all books for which the Scholastic Trade Publishing division holds the movie and TV rights, including titles in its current catalogs and backlist.  Scholastic Media (The Golden Compass, The 39 Clues) retains its first look position on any Scholastic published properties.  Gotham represents a wide range of source material from major publishers and comic book companies, including works from Bloomsbury/Walker US, Dark Horse Entertainment, Penguin Group, Simon & Schuster, HarperCollins (US & UK), Village Voice Media, Houghton Mifflin/Harcourt, SAF Comics, and Com.x, among others.


Starz Animation Toronto (Gnomeo and Juliet), Multiple Media Entertainment (MME), and Gigapix Studios are set to begin production on the stereoscopic CG animated feature film, OZ3D (working title), a humorous and modern adaptation of L. Frank Baum’s classic book, The Wonderful Wizard of Oz.  Budgeted at $20 million, the movie will be directed by Rob Silvestri (Ormie, and he worked on Gnomeo & Juliet as well as the Tim Burton’s animated movie 9) from a script penned by Connor Pritchard (Co-creator TV series Workaholics).  Michael Taylor and Drew Craig, both of MME, will executive produce the movie.  Worldwide distribution for the film will be handled by MME. MME and Gigapix have entered into a US representation deal with Gigapix Studios’ distribution company, Gigapix Releasing, securing through its newly formed P&A fund, a minimum commitment of $10MM for a theatrical release on a minimum 1,000 screens.

The Jim Henson Company teams with preschool TV channel Sprout and Northern Ireland’s Sixteen South Limited to co-produce a new long-form version of the musical puppet preschool series Pajanimals.  The new Pajanimals (26×30 or 52×11) series will air exclusively in the US on Sprout, where it will launch in fall 2011.  Production on Pajanimals will begin immediately in Northern Ireland, with funding assistance from Northern Ireland Screen.  The Jim Henson Company is handling all ancillary use of the property including licensing, video and merchandising.  The Jim Henson Company’s CEO Lisa Henson and EVP/Children’s Entertainment Halle Stanford will serve as Executive Producers for the series, along with long-time Henson producer, Alex Rockwell (Bear in the Big Blue House, Elmo in Grouchland) and Jeff Muncy. Serving as Executive Producer for Sprout will be SVP/Programming Andrew Beecham. Sixteen South’s Colin Williams (Big City Park, Sesame Tree) will serve as producer for the series.  Additionally, the series will feature music composed by Michael and Patty Silversher (Winnie the Pooh, Animal Jam, Dinosaur Train).


Broadcast deals have been inked for The Governator, the new kid-targeted comic, TV, and 3D movie property with Arnold Schwarzenegger, Stan Lee and his Pow! Entertainment, and Archie Comics, officially introduced earlier this week at MIPTV in Cannes.  Just off the plane from Cannes, Andy Heyward, co-founder and CEO, A2 Entertainment, continues to buzz about his experience of introducing the property.  Working with Your Family Entertainment, Heyward says they have completed sales for The Governator including an exclusive broadcast deal with RTL2 (Germany), and deals with ORF (Austria), and SRF (Switzerland), as well as with Cartoon Network Latin America, including Brazil.  Further TV deals are expected to be announced soon.    As for a US broadcaster deal for The Governator? They are speaking to a number of broadcasters.

The BBC orders a second season of the arts and crafts series Mister Maker Comes to Town from The Foundation, part of Zodiak Kids, for Cbeebies.  The Foundation will begin production this May 2011 on the new season of Mister Maker Comes to Town (25×20) and a Christmas special.  International deals confirmed at MIPTV for Mister Maker Comes to Town season 1 includes ABC TV (Australia) and Thai PBS with other international deals currently in the works.  Mister Maker Comes to Town is a spin-off of the Cbeebies program Mister Maker.

Indie production company Wide-Eyed Entertainment (WEE) completes the sale of its family-targeted CGI animated show March of the Dinosaurs (1×90) to ITV1 (UK) for ITV1 and ITV1 HD.  Produced over two years, March of the Dinosaurs steps back 70 million years when dinosaurs lived in the Arctic.  The show follows a young dinosaur as he makes his way on a 1,000 mile migration to escape a harsh polar winter.  March of the Dinosaurs is a Wide-Eyed Entertainment MOD co-production with Yap Dinosaur Productions for History Television Canada, NGC, SuperRTL, France Television and FremantleMedia.

Nickelodeon‘s Nick News with Linda Ellerbee will address freedom of religious beliefs in the US in the special Freedom to Believe…or Not, which will air on the network Sunday, April 17 at 9p.  The half-hour special features kids from various backgrounds and different parts of the country where they are facing discrimination for what they and their families believe, as well as commentary from Pat Robertson, founder of the Christian Broadcast Network and host of The 700 Club, and Barry Lynn, executive director/Americans United for Separation of Church and State.  Also featured is the Massachusetts-based group, Interfaith Action.


Hasbro and Ruckus Mobile Media ink a strategic digital publishing licensing deal that will see them jointly develop interactive storybook apps based on Hasbro brands across all digital platforms, including Apple and Android platforms.  The first three kid’s storybook apps, Tonka Chuck and Friends, My Little Pony, and Transformers Prime, will roll out from May 2011.  The new storybook apps are designed to extend Hasbro’s play experiences and activities, including coloring and read-and-record functions, encourage shared reading experiences, and will incorporate touch-screen technology.  Hasbro has granted Ruckus Mobile Media the worldwide rights in English speaking markets.

comiXology, a distributor of digital comics, releases its Comics4Kids app for iOS devices.  Specifically designed for young readers, Comics4Kids features upwards of 175 comics, such as Archie, Sonic the Hedgehog, and Atomic Robo, from 15 publishers, including Archie Comics, Image Comics and GKids (Secret of Kells), Bluewater Comics, Devils Due, Dynamite, among others.  The app is available for free download at the iTunes store.

FremantleMedia Enterprises (FME) signs Jennette McCurdy (iCarly, Capital Records Nashville recording artist) to serve as the spokesperson for the girl-targeted Rebecca Bonbon fashion and lifestyle brand, which are available exclusively at Kmart and Sears in North America.  Jennette will be featured as part of the Rebecca Bonbon 2011 back-to-school marketing program in the US and Canada.  Crown Creative granted FME the exclusive master licensing rights to Rebecca Bonbon in 2008.  Rebecca Bonbon was created by Japan’s Yuko Shimizu, the original creator of Hello Kitty.

Big Tent Entertainment expands its licensing program for Domo by signing on nine new licensees for 2011.  The new Domo licensees include:

  • Abrams will create 2012 and 2013 calendars (wall, mini-wall, and engagement calendars), as well as two adult-aimed board books featuring photos of plush Domo in real-world scenarios with haikus.
  • Advanced Graphics will develop Domo-themed cardboard standees and wall jammers.
  • Classic Imports will produce home goods featuring Domo (decorative throws and blankets, bean bag chairs, removable wall decals and murals, stretched canvas wall art, and decorative pillows), as well as hooded cozies, bandanas and dog tag necklaces.
  • Elope Inc. will create Domo-themed Halloween costumes for adults (costumes in brown and pink) and accessories (Domo glasses and treat bag).
  • Gramify will release mobile voice greetings from Domo and his friends.
  • Hori has released a set of video game accessories for Nintendo DSi that feature Domo, which are available now at Toys “R” Us.  Upcoming products include DS and, Wii accessories.
  • License2Play will create plush, novelty items and select games as well as plastic, vinyl, and RC toys for the Domo brand.
  • MTC Marketing is producing a collection of Domo outerwear (jackets for men and women)
  • PS Brands/Planet Sox will release a Domo line of socks, hosiery, and sunglasses for all ages.


Bright Group International appoints Lauren Holowaty as Children’s Literary Agent, running the Bright Literary Agency.  Most recently, Holowaty was with Penguins Children’s Books.  Bright Literary Agency represents picture book and fiction authors, including Sue Hendra (Barry the Fish with Fingers), Will Brenton (The Tweenies TV series), and Ali Cronin (the Skins novel), and the agency also develops new content.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/28-4/3/11, 6a-6a:
K2-11                                        Total Delivery (000)
NICK:    Kids’ Choice Awards (4/2; 8-9:30p)         3511
NICK:    Victorious (4/2; 9:30p)                           3025
NICK:    SpongeBob SquarePants (4/2; 10a)         2857
NICK:    SpongeBob SquarePants (4/2; 10:30a)    2714
NICK:    SpongeBob SquarePants (4/3; 9:30a)      2463
NICK:    SpongeBob SquarePants (4/3; 10a)         2395
NICK:    SpongeBob SquarePants (4/2; 9:30a)      2390
NICK:    SpongeBob SquarePants (4/3; 10:30a)    2344
NICK:    iCarly (4/2; 11a)                                    2270
NICK:    SpongeBob SquarePants (3/30; 5:30p)    2060
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/28-4/3/11, 6a-6a:
K6-11                                        Total Delivery (000)
NICK:    Kids’ Choice Awards (4/2; 8-9:30p)         2747
NICK:    Victorious (4/2; 9:30p)                           2447
DSNY*: The Suite Life Movie (3/28; 8-9:30p)       1624
NICK:    SpongeBob SquarePants (4/2; 10a)         1551
NICK:    Victorious (4/3; 11:30a)                         1449
NICK:    SpongeBob SquarePants (4/2; 10:30a)    1428
NICK:    SpongeBob SquarePants (4/3; 9:30a)      1401
NICK:    iCarly (4/2; 11a)                                    1364
NICK:    Kids’ Choice Awards (4/3; 12-1:30p)       1350
NICK:    SpongeBob SquarePants (4/2; 9:30a)      1350
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/28-4/3/11, 6a-6a:
Tweens 9-14                             Total Delivery (000)
NICK:    Kids’ Choice Awards (4/2; 8-9:30p)         2518
NICK:    Victorious (4/2; 9:30p)                           2289
DSNY*: The Suite Life Movie (3/28; 8-9:30p)       1620
NICK:    Kids’ Choice Awards (4/2; 10-11:30p)     1337
DSNY*: Good Luck Charlie (4/3; 8-8:25p)            1269
DSNY*: Suite Life On Deck (3/29; 9p)                  1216
FOX:     American Idol (3/30; 8-10p)                    1215
NICK:    SpongeBob SquarePants (4/2; 10:30a)    1167
NICK:    iCarly (4/2; 11a)                                    1165
DSNY*: Suite Life On Deck (3/29; 8:30p)             1147
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/28-4/3/11, 6a-6a:
Teens 12-17                                   Total Delivery (000)
NICK:    Kids’ Choice Awards (4/2; 8-9:30p)              1434
NICK:    Victorious (4/2; 9:30p)                                1286
FOX:     American Idol (3/30; 8-10p)                         1103
FAM:     Secret life of the American Teen (3/28; 8-9p)  904
FOX:     American Idol (3/31; 8-9p)                             898
DSNY*: The Suite Life Movie (3/28; 8-9:30p)               867
NICK:    Kids’ Choice Awards (4/2; 10-11:30p)             856
FOX:     The Cleveland Show (4/3; 9:30p)                    770
NICK:    SpongeBob SquarePants (4/2; 10:30a)            709
MTV:     Jersey Shore 2B: Reunion (3/31; 10-11:03p)   708
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 2, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/4 Avg. (7a-12p)
Magi-Nation 0.3/4; Magi-Nation 0.7/6; Sonic X 1.1/7; Sonic X 1.2/6; Yu-Gi-Oh 0.9/4; Sonic X 1.0/4; Dragon Ball Z Kai 1.1/4; Dragon Ball Z Kai 1.1/4; Yu-Gi-Oh 0.9/4; Yu-Gi-Oh 5D 0.6/3
ABC 0.6/2 Avg. (9a-1p)
The Emperor’s New School 0.3/1; The Replacements 0.4/2; That’s So Raven 0.7/2; That’s So Raven 0.8/3; Hannah Montana 0.6/2; Suite Life of Zack & Cody 0.8/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.1/1; Magic School Bus 0.2/1; Babar 0.1/1; Willa’s Wild Life 0.2/1; Pearlie 0.3/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.3/2; Doodlebops Rockin Road Show 0.3/1; Horseland 0.2/1; Horseland 0.1/1; Trollz 0.4/2

Final K6-11 Ratings for Saturday, April 2, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/22 Avg. (7a-1p)
Fanboy & Chum Chum 1.6/8; T.U.F.F. Puppy 2.2/18; Penguins of Madagascar 2.9/18; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 4.7/22; SpongeBob SquarePants 5.5/22; SpongeBob SquarePants 6.3/24; SpongeBob SquarePants 5.8/22; iCarly 5.5/23; iCarly 4.8/22; iCarly 4.5/21; iCarly 4.8/23
DISNEY CHANNEL 3.1/15 Avg. (7a-1p)
Handy Manny 1.3/15; Special Agent Oso 1.5/13; Mickey Mouse Clubhouse 1.9/13; Jake and the Never Land Pirates 2.3/12; Phineas and Ferb 2.7/13; Phineas and Ferb 3.6/15; Phineas and Ferb 4.5/17; Fish Hooks 4.2/16; Suite Life on Deck 4.2/17; Suite Life On Deck 4.0/18; Wizards of Waverly Place 3.6/17; Wizards of Waverly Place 3.6/17
CARTOON NETWORK 1.8/9 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.4/15; Generator Rex 1.5/12; Star Wars: The Clone Wars 2.6/15; Pokemon: Black & White 2.7/12; Sym-Bionic Titan 1.8/7; Bakugan: Mechtanium Surge 1.5/6; Hot Wheels: Battle Force 1.6/6; Hole in the Wall 1.4/6; Scooby-Doo! Mystery Inc. 1.6/7; Scooby-Doo! Mystery Inc. 1.7/8; Scooby-Doo! Mystery Inc. 1.7/8
DISNEY XD 0.6/3 Avg. (7a-1p)
Phineas and Ferb 0.6/7; Phineas and Ferb 1.0/8; Phineas and Ferb 0.9/6; Kick Buttowski 0.7/3; Pair of Kings 0.8/4; Avengers: EMH 0.4/2; Kid Vs. Kat 0.4/1; Jimmy Two Shoes 0.4/2; Kung Fu Magoo (103 minutes) 0.5/2; Phineas and Ferb Shorts (1×15) 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 6, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 984; K6-11 396; TWEENS 9-14 289
DISNEY CHANNEL:     K2-11 933; K6-11 465; TWEENS 9-14 358
CARTOON NETWORK: K2-11 393; K6-11 246; TWEENS 9-14 186
DISNEY XD:               K2-11 197; K6-11 142; TWEENS 9-14 103
NICKTOONS:              K2-11   93; K6-11   61; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact:  Felix Silla played the role of Cousin Itt on the 1960s sitcom The Addams Family. Years later, he was Twiki on Buck Rogers in the 25th Century and also was one of the countless Ewoks in Return of the Jedi.

Answer to Yesterday’s Trivia: Speaking of kids of famous monsters, in this show they get together to form a group that goes about atoning for their famous ancestor’s bad deeds.  The group included Dracula’s son, and relatives of Frankenstein and Wolfman.  Do you remember the name of this 1980-82 series?  THE DRAK PACK  Kudos to: Tom Potter-Radio Disney AM 1560/NY; Joy Evans-Pockets Productions and Publications/Novato CA

Today’s Trivia Question:  After his stint aboard the Love Boat debut, this actor starred in a live action series where he brought wax museum monsters to life, and then battled crime and solved mysteries.  Who was the star and what was the show?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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