Friday, April 6th, 2012

Cynopsis: DIGITAL

Good morning. It’s Friday, April 6, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

According to a Q4 2011 Nielsen survey of connected device owners, 88% of tablet owners and 86% of smartphone owners in the U.S. said they used their device while watching TV at least once during a 30-day period. For 45% of the tablet-using U.S. audience, using their device was a daily event, with 26% reporting simultaneous TV and tablet usage several times a day. U.S. smartphone owners were the same, says Nielsen, with 41% saying they use their phone at least once a day while watching TV. Device owners in the U.K. showed similar usage numbers for tablets (80%) and smartphones (78%) while watching TV. In terms of daily usage, 24% of U.K. respondents said they used their device several times a day while watching TV. Device owners in Italy and Germany, the other two countries that received Nielsen’s attention, were less likely to use a tablet or smartphone while watching television. While the most common activity was checking email (during the show or during commercial breaks), Nielsen noted that device owners also seem to engage with content related to the TV, either by looking up show info or deals and general info on products advertised on TV.


Hasbro Studios, the L.A.-based television production and distribution arm of Hasbro, Inc., has signed a multiyear deal with Netflix, through which ten popular franchises from Hasbro will be available for streaming on Netflix Instant. This includes new and previous seasons of popular Hasbro content, such as Transformers Prime, My Little Pony, Pound Puppies and G.I. Joe: Renegades, which are all available immediately. Other content such as G.I. Joe: Real American Heroes and multiple additional Transformers properties will be available later this year. The Hasbro content will also be available in Netflix’s “Just For Kids” section.

USA Network and Viggle are teaming up to create a Social TV experience behind the network’s airing of To Kill a Mockingbird, this Saturday, April 7 at 8pm ET. During the telecast, fans will learn about iconic moments, and have access to celebrity recounts, exclusive photos and videos as they watch Universal Pictures’ digitally remastered version of the classic movie. Viewers will have access to this content by checking into the movie through Viggle, and will be able to earn points for watching and engaging with the content related to the movie through Viggle LIVE. In an interesting corollary, USA Network and Viggle have announced that they will match the amount of points being generated by fans and make a donation of up to $20K to the Characters Unite public service program that is focused on championing civil rights and human rights. Fans will also be able to convert their Viggle points into charitable donations for a charity of their choice.

Comcast is on the verge of launching HBO Go on the Xbox 360, according to The New York Times. The deal will allow Xfinity TV subscribers to directly access HBO’s TV Everywhere service. Comcast’s Xfinity app, which offers HBO shows as well, is already available on Microsoft’s gaming console. However, this new deal will bring the full HBO Go app experience to the Xbox.

Verizon FiOS has announced that it will be offering its subscribers in the New York metro area free access to full Yankees’ and Mets’ baseball games in HD video-on-demand. Thanks to separate deals with YES Network and SNY, FiOS customers will be able to access the games on the FiOS1 Local Zone folder in the free VOD category. Aside from the games, additional programming from both regional networks will also be available in HD via the same folder. The offering begins immediately, with the Mets game from last night already available, and today’s Yankees game to follow.


In advance of its presentation at the Digital Content NewFronts (DCNF) in three weeks, Digitas has released the results of a survey, conducted online by Harris Interactive, that shines a light on viewer opinions and habits in relation to online video and advertising content. Specifically: 46% of online video viewers in the U.S. say that if they are watching a video online that mentions a new product or brand, they would be at least somewhat likely to look that brand up afterwards. Further, 49% of those who follow brands on social networks say that if a brand that they follow posts a video online, they are at least somewhat likely to click on the link to watch the video. Additional findings include:

  • 63% of U.S. adults have browsed through online content while watching TV; this number jumps to 71% within U.S. adults ages 18-44 demographic.
  • Going deeper, 27% have looked at online content that was related to the show that they were watching.
  • 48% said that the online content that they looked at was unrelated to the show that they were watching.

Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.


Unfortunately for Google, its five-year standoff with occasional business partner Viacom isn’t over. A U.S. appeals court has overturned a 2010 decision that absolved YouTube from having to police its video site for media content that violated copyrights, as long as it took the offending content down when a copyright holder made such a request. The judgment said that “a reasonable jury could find that YouTube had actual knowledge or awareness of specific infringing activity on its website.” The plaintiffs in the original suit against Google/YouTube included Viacom, the English Premier League and an assortment of film studios and television networks. The original 2010 decision has been considered a landmark case in setting guidelines for how YouTube and other websites could use content uploaded by users.

In interesting Google/YouTube news: YouTube is expanding a beta feature that lets users add automatic 3D conversion for short-form videos uploaded in 1080p. Viewers can then watch these videos in 3D by selecting the appropriate option in the Quality settings menu (click on the gear icon) on the YouTube video player.





Cynopsis: Sports Business Summit | April 24: Grand Hyatt NY
Where the crossroads of athletics, audiences and advertisers meet.
Thought-provoking Sessions | Robust Panel of Speakers | Legendary Lifetime Achievement Award Recipients | Educational Sports Media Research | Superb Networking Opportunity

Sponsored by: NASCAR + DirecTV
Media Sponsor: The Advertising Club of NY



Here’s some more additional data from Turner Sports regarding digital traffic to and March Madness Live during the most recent NCAA Tournament, per Multichannel News: Web and mobile traffic fell 6% from 2011 to 51.6 million visits between March 11 and April 2. and March Madness Live averaged 1.1 million daily unique visitors (-10%) and averaged 473K daily mobile unique visitors (-1%). These numbers do not include page-views on, and, as well as Turner Sports believes the overall traffic across all NCAA-related digital sites will surpass the numbers from 2011, according to the report.

The number of multiscreen devices that are active on global pay-TV networks will likely jump to 303.7 million units by 2015, up from 29.5 million in 2010, according to a new report from IHS Screen Digest. This will likely come at the expense of set-top box devices, says the report, as IHS Screen Digest expects the installed base of STBs to grow at a compound annual rate of 9%, while it expects active multiscreen devices to grow at a compound annual rate of 59%. “While STBs will continue to represent a large market for U.S. cable companies, over the long term, multiscreen device access increasingly will become the core metric that determines the scale of operators’ coverage,” said Tom Morrod, Senior Principal Analyst, TV Technology, IHS. “To cash on this trend, operators need DRM technology and a compelling UI that can be ported across multiple devices.”


Turner Broadcasting has launched a new online virtual world for kids called Toonix. The site is free to use and allows kids to create and customize unique avatars, customize their own room and play games and complete missions with others on the gaming platform. On the gaming front, users can earn XP and coins that are redeemable for virtual goods and access to new areas of the site. Toonix also includes a chat functionality that allows kids to send pre-selected messages and gifts and stickers to friends on the site. Toonix itself will be split into three main game words: MyWorld, Games World and Shopping World, as well as a Training World that teaches users how to play and navigate around the virtual world. After a soft launch in the U.K. at the start of the year that brought in over 250K registered users, Toonix is now rolling out across EMEA.


Amanda Pires is leaving PayPal to join Yahoo! as its new SVP/Global Communications, beginning on April 16, according to AllThingsD. The move comes amid the massive layoffs and an upcoming organizational restructuring at the media company.

In a similar move, AllThingsD is also reporting that Gabriel Stricker will now be a former Director/Global Communications and Public Affairs at Google. He is leaving the search giant to join Twitter in the position of VP/Communications. Stricker confirmed his move via a tweet this week.

Independent free online video service Revision3 is expanding its presence in New York with the hiring of three new ad sales employees, as well as the expansion into a new office space in Manhattan. Meredith Moore and Marcus Velazquez have joined Revision3 as Regional Sales Managers, covering New York City and the East Coast Territory. Randi Eaton has been named New York Ad Sales Coordinator, and will support Revision3’s growing East Coast sales operation. All three employees will report to Ryan Daume, East Coast Director/Sales.

The Mobile Marketing Association (MMA) has announced that Neal Mohan, who is currently VP/Display Advertising at Google, has been appointed to its Global Board of Directors. At Google, Mohan oversees the company’s display ad business across all devices types.



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Shufflr is a video discovery service that is available via apps for Facebook, the web, mobile and, now, the iPad. It uses a patent-pending approach, described by creator Althea Systems as a combination of social signals and algorithms, to deliver a personalized video experience to users. Its main feature is the “Daily Fix,” which is a stream of recommended videos based on your social activity and friend recommendations on Facebook and Twitter, as well as what is trending locally and nationally. Shufflr says its user base has been growing rapidly in the last few months, already clocking in at 3 million installs with users from over 160 countries. It also makes a point to note that it has been “attracting keen interest for its service from content owners, telcos and consumer electronics majors.”




CableFAX Awards
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CableFAX’s Best of the Web Awards & Digital Hot List Breakfast
May 21, 2012 | 7:30  9:00 a.m. ET | Seaport Hotel, Boston, MA
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For a list of events, visit us at

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: COPYWRITER/NBCUniversal/NYC: Lead the writing, conception and creation of materials supporting integrated media. Apply: #4754 (4/13)

JOB OPENING: SENIOR MARKETING MANAGER/NBCUniversal/NYC: Develop/execute digital, mobile/social media strategies, Events and web, editorial and strategic partnerships. Apply: #4666 (4/13)

JOB OPENING: DIR., DIGITAL AUDIENCE RESEARCH/NBCUniversal/LAC/Fandang: Create sales presentations, prepare performance updates, collaborate to improve site monetization, manage team of 4. Apply: #4415 (4/13)

JOB OPENING: DIR., AD SALES MARKETING INTEGRATED MEDIA/NBCUniversal/NYC: Develop solutions for ad partners across NBCU platforms, strategize to meet revenue goals, present client proposals. Apply: #4459 (4/13)

 JOB OPENING: POST PRODUCTION MANAGER/NBCUniversal/Burbank: Manage Bravo’s on-air promotions technical post production process. Need Avid/ProTools systems experience/knowledge of technical equipment. Apply: #4811 (4/13)

JOB OPENING: SR. ANALYST, SALES RESEARCH/NBCUniversal/NYC: Position supports TV & multi-platform performance data. Syndicated reporting databases experience is a must. Apply: #4413 (4/13)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/NBCUniversal/Philadelphia/PA: Responsible for conceptualizing and scripting for Sprout Kids. Apply: #5023 (4/13)

JOB OPENING: DIRECTOR OF DEVELOPMENT/RLTV/Baltimore, MD: Planning, development and mgmt of original series/specials for this 50+ network. Must have prior factual development exp. at a cable network. Send resume to: [email protected]  (4/13)

JOB OPENING: VP, STRATEGIC RSRCH/SCRIPPS NETWORKS/NYC or Knoxville: Must have Market Research, Consumer insights and Media Measurement, 12 years of experience. Info: req#2984 (4/13)

JOB OPENING: SPONSORSHIP TV SALES MGR/WRNN-TV/Westchester, NY: 3+yrs TV sales & sponsorship exp req. Drive new business; dev. corp. sponsorships. Must have rolodex of contacts. Resume/apply: [email protected] (4/13)

JOB OPENING: SALES ASST/SPT/NY: Assist SVP Digital Planning & Ops in all admin aspects. Apply with cover/resume at (4/13)

JOB OPENING: DIGITAL SALES PLANNER/SPT/NY: Review & develop RFPs, research & Ad Ops. Apply with cover/resume at (4/13)

JOB OPENING: ACCT SERVICES EXEC/NY: 5+ yrs working in Media Industry a must! Passion 4/selling. Assist AD w/all aspects of sales cycle. Assist in driving revenue growth. BA/BS pref in mktg/comm. Apply: #12-0065 (4/13)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for strategic & tactical HR support to develop, engage, & retain talent for Ad Sls/Animal Planet; 5+ yrs progressive HR generalist exp; # 5463 (4/13)

JOB OPENING: SVP PROD MGMNT/Discovery/LA: Support ntwrk EPs & external prod w/prgmg objectives & overall bus. goals; 12+yrs prod logistics, rights issues, tlnt negotiations & ind stndrd practices; # 5671 (4/13)

JOB OPENING: DIR PRIC’G/PLAN’G/Fox Cable Ntwks/NY: Dirct daily anlysis of profits of ad rev for portfolio ntwks. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. More info: FNG0001096 (4/12)

JOB OPENING: MANAGER, RESEARCH/OWN/Oprah Winfrey Network/LA: Must have show testing, survey development, ratings analysis, Star & Npower exp. Apply at (4/12)

JOB OPENING: BUYING ASSISTANT/OFFICE ADMIN/SADLER STRATEGIC MEDIA/STUDIO CITY, CA: Sm political media shop needs right-hand assistant. Strata exp a plus. Be my apprentice, great opportunity. Apply: [email protected] (4/12)

JOB OPENING: DIGITAL SALES RESEARCH MGR/NBCUniversal/NY: 3-5 years exp for CNBC Digital Sales/Research role. Manage research across digital properties; present to management & clients. Apply: Job#5109BR (4/12)

JOB OPENING:  MGR, PRICING/PLNN’G/Fox Cable Ntwks-NY: Resp for daily components of Sales Plann’g function incl. short term tactical report’g & inv. mgmt. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. FNG0001086 (4/11)

JOB OPENING: SERIES PRODUCERS, APs, PAs/NYC: for multiple web series. Previous exp in talk, studio shows. Smart, easy-going, must be extremely detail oriented & calm under pressure. No crying! [email protected] (4/10)

JOB OPENING: MGR SALES PLANNING/ESPN/NY: set digital pricing for Sales, manage team of Digital Planners, strategize new digital ad opportunities; 2+ years in digital media; mgmt. experience preferred- ID 33660BR (4/10)

JOB OPENING: DIR, OAP/Fox Movie Channel/LA: Resp. for all OAP, incl. the creation of promos, menus, snipes, billboards, sales reels, etc. Supv OAP team. Create/track budget. BA/BS, 5-7 yrs OAP exp. FNG0001069 (4/10)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP) CW/NY: Prod tracks & trending rprts on ntwk/Assess chnges in vwr engmt/Nielsen, Rentrak, TRA, Kantar, MRI/Dgre pref/6+ yrs natl rsrch exp. App to #130346BR (4/7)

JOB OPENING: MGR, INTEGRATED SLS/MKTG/Fox Networks/NY: Create, design & dev. integrated sls & mktg sponsorship opps for FOX Soccer & Fuel TV Ad sales. BA/BS req. 3-5 yrs exp mktg/adv in TV/media sales. FNG0001059 (4/7)

JOB OPENING: DIRECTOR OF SALES/REELZ/LA: Build & maintain relationships in the LA market. 4-6 yrs exp in selling advertising, media or cable. Send resume to: [email protected] (4/7)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1 yr DR/TV Sales Plner exp. Pref’d/BA req’d. Dir resp Agency Buying/Plan exp. a +. Faml w/ rsrch tools MRI, Nielsen. Full desc at (4/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CHILDREN’S MEDIA/Located in LA: Willing to relocate. tv seg producer with Child Ed and journalism background, and over 12 yrs working with children. email: [email protected] (4/12)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/12)

SITUATION WANTED: DP/EDITOR/LA: 15+ years exp. Reality, Corporate, Music Video, News, Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. [email protected] (travels) (4/11)

SITUATION WANTED: PRODUCER/LA: 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/11)

SITUATION WANTED: PRODUCER’S REP/SHOW DISTRIBUTOR: Successful media entrepreneur & sales vet seeks to rep sales for produced content in a variety of genres to domestic & intl. outlets. Email [email protected] for info.  (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space: (4/10)

 SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (4/7)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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