Cynopsis: Kids!
04/30/10
Good morning. It’s Friday, April 30, 2010, and this is your first early morning Kids briefing.
Cartoon Network launches the Move It Movement Tour in partnership with the National Association for Sport and Physical Education‘s (NASPE) Let’s Move In School program. Targeted to K6-14, the tour is designed to get kids up and moving and living healthier lifestyles. The summer-long campaign launches tomorrow, May 1, in Washington DC, simultaneous to the beginning of National Physical Fitness & Sports Month, and will then makes its way across the country stopping in 30 markets with support from participating cable affiliates. On-air (e.g. public service announcements) and online media featuring UFC Heavyweight champ and mixed martial artist Bas Rutten promoting the Move It Movement Tour, will also feature the Let’s Move In School ( www.letsmoveinschool.org) effort, which is aligned with First Lady Michelle Obama’s Let’s Movie! campaign. Joining Cartoon Network as co-sponsors of the 2010 inaugural tour are 3M Nexcare Products, Crayola, the FDA and Columbia Pictures‘ The Karate Kid (opening June 11). The tour will feature a range of fun physical activities and information areas, and will also showcase other core partner groups such as the Boys & Girls Clubs of America, The President’s Council on Physical Fitness & Sports, FDA’s Spot the Block, NBA/WNBA FIT and NFL PLAY 60 and HOPSports. The Move It Movement Tour is an expansion of Cartoon Network’s long-running Get Animated initiative to combat childhood obesity through recess, education and after school activities.
Fresh TV, in association with Teletoon Canada, has begun production in Toronto on its live-action TV movie, My Babysitter’s A Vampire. Teletoon plans to premiere the movie in October 2010 on both its English and French-language services. A spoof on horror movies My Babysitter’s A Vampire, Fresh TV’s first live-action TV movie, stars Matthew knight (Flashpoint, A Heartland Christmas), Atticus Mitchell (How to be Indie), Cameron Kennedy (Toronto Stories, The Latest Buzz), and Vanessa Morgan Mziray (Harriet the Spy, The Latest Buzz), among others. The movie was created by Tom McGillis and Jennifer Pertsch, with a screenplay by Tim Burns (An American Werewolf in Paris, Star Wars: The Clone Wars: Destroy Malevolence), and directed by Bruce McDonald (Twitch City, Degrassi: The Next Generation)
MORE KIDS STUFF
Nickelodeon guest starring highlights
- Nathan Kress, Freddie from Nickelodeon’s iCarly, will guest star as a prince in a new episode of the network’s True Jackson, VP this Saturday, May 1 at 8:30p.
- Solange Knowles will make a guest appearance in a new episode of Nickelodeon’s preschool music series Yo Gabba Gabba!, Friday, May 7 at 1:30p, as part of its Mother’s Day preschool marathon 9a-2p. Solange will perform an original song, Momma Loves Baby, and DJ Lance shares video of when the Gabba pals were all babies. The marathon will also feature a new episode of The Wonder Pets! (1p), and episodes of Dora the Explorer, Team Umizoomi, Go, Diego, Go!, and Max and Ruby.
Hey, Hey, Hey! Bill Cosby’s long-running animated show Fat Albert and the Cosby Kids has launched on the iTunes store from Classic Media. Season one (36 episodes), which debuted on the CBS Saturday morning kid-targeted block in 1972 (and was re syndicated in 1989), is currently available for $29.99 with individual episodes priced at $1.99. The series is still on target with its focus on a range of social issues, educating kids on topics such as bullying, stealing, and self-esteem. Created by Cosby, he also served as the host of the show in live-action segments that underlined the episode themes, as well as providing voices for several of the animated characters. The series was produced by Filmation.
Tomorrow is Free Comic Book Day!!! To check out participating locations, in the US and around the world, where fans will be able to get a range of free comic books, including titles for kids, from sponsors go to store locator section of www.freecomicbookday.com . Free Comic Book Day 2010 sponsors include: Ape Entertainment; Archie Comics; Archaia Studios Press; Boom! Studios; Dark Horse Comics; DC Comics; Drawn and Quarterly (D&Q); IDW Publishing; Image; Marvel; as well as C2E2; ComicCon; WizKids; Worldcolor; among others. Some location will also feature activities and signings. Even if you aren’t a huge comic book fan (or you used to be) going to comic book stores on Free Comic Book Day is fun and great to take kids along as well.
National Wildlife Federation has teamed up with Participant Media and other non-profits on the Social Action Campaign for the family-targeted comedy movie Furry Vengeance, which opens today, to help educated kids/families about the importance of getting outdoors and protecting wildlife and their natural habitats. In conjunction with the movie, a Furry Vengeance education guide, which includes a range of in-class activities, quizzes, and games, about wildlife, is being distributed to elementary schools nationwide. The guide also supports the National Wildlife Federation’s ( www.nwf.org ) Be Out There initiative.
CCI Entertainment has recently completed and/or launched new merchandising deals around the world for the preschool animated series Harry and His Bucket Full of Dinosaurs. Based on the Harry and His Bucket Full of Dinosaurs books, the TV series is produced by CCI Entertainment and Collingwood O’Hare Entertainment in association with Silver Fox Films.
- Home Entertainment: Abbey Home Media, the home entertainment partner in the UK, has releases the first Harry and His Bucket Full of Dinosaurs compilation DVD; in Spain, Big Picture launched a home entertainment line for the series earlier this year.
- Publishing: Everest Publishing acquires the TV publishing tie-in license for the property in Spain, and has released a number of new titles at all major retailers; in Israel, Modan has begun releasing TV tie-in books; In Argentina, Publiexpress takes the novelty publishing rights for the series and will publish the first books in fall 2010; Media Services Zawada signs a publishing deal in Poland, launch plans are TBD; In another deal, the series will be a part of Les Reres de Tiji, a kid’s magazine publication created by Paperbox.
EXECUTIVE MOVES
Warner Bros. Interactive Entertainment (WBIE) unveils its new restructured sales organization with the promotions of Kevin Kebodeaux to SVP/Sales, Americas and Olivier Wolff to SVP/International, Games.
- In his new position, Wolff is responsible for setting and leading commercial strategies to build WBIE’s business outside of the Americas – overseeing sales and marketing efforts and serving in a consultative role with country management and WBIE staff to fully exploit sales of all game releases. He reports to both Martin Tremblay and Jim Wuthrich, President, International, Home Video and Digital. Additionally, Wolff also continues in his current role as MD of Spain, overseeing home video, games and digital.
- Kebodeaux is responsible for all sales operations in the US, Canada and South America. In his new role, he will develop Pan-American distribution strategies for games that are integrated with WBIE’s sister organization, Warner Home Video. Kebodeaux will dually report to Martin Tremblay and Mark Horak, President, Warner Home Video, The Americas.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/19-4/25/10 , 6a-6a:
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (4/22; 8p) 2855
NICK: SpongeBob SquarePants (4/24; 9:30a) 2584
NICK: Fanboy & Chum Chum (4/24; 10:30a) 2461
NICK: Penguins of Madagascar (4/24; 10a) 2454
NICK: SpongeBob SquarePants (4/24; 9a) 2388
NICK: SpongeBob SquarePants (4/25; 11a) 2386
NICK: SpongeBob SquarePants (4/25; 11:30a) 2288
NICK: SpongeBob SquarePants (4/24; 11a) 2248
NICK: Victorious (4/19; 6:30p) 2122
NICK: Fanboy & Chum Chum (4/25; 10:30a) 2066
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/19-4/25/10 , 6a-6a:
K6-11 Total Delivery (000)
NICK: SpongeBob SquarePants (4/22; 8p) 1750
NICK: SpongeBob SquarePants (4/24; 9:30a) 1605
NICK: SpongeBob SquarePants (4/24; 9a) 1535
NICK: SpongeBob SquarePants (4/25; 11a) 1527
DSNY*: Good Luck Charlie (4/25; 8:30-8:55p) 1496
NICK: Penguins of Madagascar (4/24; 10a) 1484
NICK: Victorious (4/19; 6:30p) 1461
NICK: SpongeBob SquarePants (4/25; 11:30a) 1461
NICK: Fanboy & Chum Chum (4/24; 10:30a) 1427
NICK: Victorious (4/25; 8p) 1396
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/19-4/25/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: Victorious (4/25; 8p) 1374
NICK: SpongeBob SquarePants (4/22; 8p) 1306
DSNY*: Good Luck Charlie (4/25; 8:30-8:55p) 1266
NICK: Victorious (4/19; 6:30p) 1168
NICK: SpongeBob SquarePants (4/24; 9a) 1121
FOX: American Idol (4/21; 8-10:24p) 1116
FOX: American Idol (4/20; 8-9:03p) 1114
NICK: Big Time Rush (4/24; 1:30p) 1064
NAN: Everybody Hates Chris (4/25; 9:30p) 1059
DSNY*: Sonny With A Chance (4/24; 8:30p) 1057
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/19-4/25/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: Glee (4/20; 9:03-10:04p) 995
FOX: American Idol (4/21; 8-10:24p) 992
FOX: American Idol (4/20; 8-9:03p) 947
NICK: Victorious (4/25; 8p) 787
FOX: Family Guy (4/25; 9-9:31p) 785
NAN: Everybody Hates Chris (4/25; 9:30p) 765
DSNY*: Good Luck Charlie (4/25; 8:30-8:55p) 731
FOX: American Dad (4/25; 9:31-10p) 684
NAN: Everybody Hates Chris (4/20; 9:30p) 676
NAN: George Lopez (4/25; 10p) 667
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, April 24, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/5 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.5/2; That’s So Raven 0.8/3; That’s So Raven 0.9/4; Hannah Montana 0.7/3; Suite Life of Zack & Cody 0.8/4
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.4/4; Winx Club 0.7/5; Dinosaur King 0.7/4; Dinosaur King 1.0/5; Sonic X 1.2/5; Sonic X 1.6/7; Yu-Gi-Oh 1.2/5; Yu-Gi-Oh 1.2/5; Yu-Gi-Oh 0.7/4; Yu-Gi-Oh 0.7/3
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.3/3; Busytown Mysteries 0.4/2; Doodlebops Rockin Road Show 0.3/1; Sabrina: The Animated Series 0.3/1; Sabrina: The Animated Series 0.3/1; Strawberry Shortcake 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.1/1; 321 Penguins 0.3/1; Babar 0.4/2; Willa’s Wild Life 0.2/1; Jane and the Dragon 0.2/1
Final K6-11 Ratings for Saturday, April 24, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/25 Avg. (7a-1p)
Jimmy Neutron 2.1/22; Jimmy Neutron 3.0/24; Fairly OddParents 3.3/20; Fairly OddParents 4.6/23; SpongeBob SquarePants 6.2/27; SpongeBob SquarePants 6.6/28; Penguins of Madagascar 5.5/24; Fanboy & Chum Chum 5.3/24; SpongeBob SquarePants 5.6/27; SpongeBob SquarePants 5.1/25; iCarly 5.5/27; iCarly 5.5/28
DISNEY CHANNEL 1.7/9 Avg. (7a-1p)
Jungle Junction 1.8/19; Chuggington 1.9/16; Special Agent Oso 1.9/11; Handy Manny 1.9/10; Mickey Mouse Clubhouse 2.1/9; Mickey Mouse Clubhouse 1.9/8; Imagination Movers 1.9/8; Handy Manny 1.9/9; Phineas and Ferb 3.0/14; Phineas and Ferb 3.3/16; Lilo & Stitch (movie – 1×95) 3.0/15
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Pokemon: Diamond and Pearl Galactic Battle 1.1/12; Yu-Gi-Oh 5DS 0.8/7; Ben 10: Alien Force 1.9/12; Star Wars: Clone Wars 2.5/13; Hot Wheels: Battle Force 2.4/11; Bakugan 2.2/9; Johnny Test 2.3/10; Johnny Test 2.3/11; Chowder 1.9/9; Chowder 1.5/7; The Garfield Show 1.7/9; The Garfield Show 1.9/9
DISNEY XD 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/6; Phineas and Ferb 0.9/7; Phineas and Ferb 1.1/6; Kick Buttowski 1.0/5; Batboy Shorts (1×15) 0.3/1; Kid vs. Kat 0.5/2; Phineas and Ferb 0.9/4; Zeke and Luther 1.2/5; Aaron Stone 0.6/3; Aaron Stone 0.3/2; Aaron Stone 0.4/2; Zeke and Luther 0.5/3
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1085; K6-11 433; TWEENS 9-14 281
DISNEY CHANNEL: K2-11 764; K6-11 462; TWEENS 9-14 355
CARTOON NETWORK: K2-11 441; K6-11 258; TWEENS 9-14 186
DISNEY XD: K2-11 102; K6-11 55; TWEENS 9-14 44
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: In recent memory, it was not until February 18, 1979 that snow fell on the Sahara. A half-hour storm in southern Algeria stopped traffic. But within a few hours, all the snow had melted.
Answer to Yesterday’s Trivia: On who’s wall will you found mounted Pierre the Mouse? GOMEZ ADDAMS’ WALL Kudos to: nobody? wow. That’s surprising.
Today’s Trivia Question: Who am I? I am a domestic, working for a well-to-do family. I deliver the mail, answer the phone, light cigars and hold the hand of anyone feeling blue. I was also the childhood companion of my employer. Who am I? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
04.30.10
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