Cynopsis: Kids!

04/29/11

Good morning. It’s Friday, April 29, 2011, and this is your first early morning Kids briefing. 

Cbeebies will premiere the colorful preschool adventure series Dime Dime (Show me, Show me) in the US Hispanic market as part of the channel’s Tiempo de Despertar morning programming block. The series invites young viewers to learn through play by exploring their surroundings, as ordinary things become extraordinary adventures.  Each episode begins in a magical musical elevator that stops on the top floor of a 10-story building, and with the help of hosts Chris and Pui, kids enter a playroom in the sky where they explore various preschool appropriate topics.  Cbeebies broadcasts in Spanish and is available in the US as part of Dish Networks’ DishLatino package.

NEW PRODUCTION & DEVELOPMENT

Another day  more actors join the cast of director Gary Ross’ movie adaptation of The Hunger Games.   Joining the Lionsgate picture is Elizabeth Banks, as had been rumored, Effie Trinket, who is the attendant/handler for our star Katniss (Jennifer Lawrence), one of the two tribute’s from District 12.  Additionally, District 4 gets its tributes in virtual newcomers Ethan Jamieson and Tara Macken.

Gotham Group options author R.L. Stine‘s (Goosebumps, The Haunting Hour) newest kid/tween book, It’s the First Day of School … Forever!, for the big screen, per Heat Vision.  Gotham Group will develop the title as a family film, with CEO/Founder Ellen Goldsmith-Vein set to produce with Gotham’s Eric Robinson, as well as Lookout Entertainment’s Yvonne Bernard and Gemini Girls Productions’ Beth Elise Hawk.  Macmillan Press is set to release It’s the First Day of School … Forever! this July 5, 2011.  The story follows 12-year-old Artie on the first day of school, which begins as he falls out of bed and hits his head hard.  Feeling woozy, of course his mom tells him he’s just nervous about the first day of school.  By the time he gets to school he has syrup in his hair and has been splashed with water in a puddle that makes it look like he had an accident … and well … you get it.  On the second day of school, Artie wakes up and falls out of bed and hits his head hard! Can you say Groundhog Day?

MORE KIDS STUFF

Corus Entertainment’s YTV (Canada) picks up a second season kid-targeted, live-action TV series Mr. Young.  The series revolves around a child prodigy, Adam, who at 14 is now a high school science teacher and his students are his age, while his colleagues and boss are twice his age.  Vancouver-based Thunderbird Films will begin production on the new season of 26×30 episodes in July 2011 (for a total of 52×30).  Created by writer/producer Dan Singer (The Suite Life on Deck, The Suite Life of Zack and Cody), Mr. Young is produced by Thunderbird Films in association with YTV.

The Hub acquires two kid/family-targeted animated series, Jem and the Holograms and Conan the Adventurer, both of which will join the lineup next month.

• The pop-culture series Jem and the Holograms, which originally aired in first-run syndication from 1985-88, will air on The Hub weekdays beginning Tuesday, May 31, at 7p (with encores throughout the day) and on Saturdays at 10a.  The network will offer viewers a special sneak peek of the first 6 episodes of Jem and the Holograms on Saturday, May 28, from 2-5p.  The series was a joint collaboration of Hasbro, Marvel Productions, as well as Sunbow Productions and was acquired from the Hasbro Studios library.
• Conan the Adventurer will make its debut on The Hub on Tuesday, May 31 at 7a, and will then continue to air weekdays at 7a (encores on Sundays at 6a).  The series originally ran in broadcast syndication from 199294, and was produced by Jetlag Productions and Sunbow Productions and was acquired from the Hasbro Studios library.

Moonscoop inks further TV deals and home entertainment pacts for the 3D animated HD preschool series SamSam.  Italy’s Rai and Turner Broadcasting Italy have each acquired season two of SamSam (39×8).  In Asia, Okto (Singapore) and cable channel I-cable (Hong Kong) are picking up both seasons of SamSam (52×7 and 39×8).  Additionally, Pelican takes the home video rights for Singapore and Malaysia.  SamSam is produced by Bayard Jeunesse Animation with Araneo, Tiji, Gulli and France 5, and distributed worldwide by Moonscoop, and can be seen in 55+ territories around the world.

The sixth Wimpy Kid book coming this fall 2011.  Amulet Books, an imprint of Abrams, will release the sixth volume in Jeff Kinney’s Diary of a Wimpy Kid books series sale nationwide in November 2011.  The new book will feature a winter-theme, which will find the Heffley family snowed in.  Information about the sixth installment of the Wimpy Kids series, including promotions, the first printing, the actual lay down date, cover, color, and title of the book, will be announced soon.  This May 10, 2011 will see the release of the expanded and revised Wimpy Kid Do-It-Yourself Book with a million-copy first printing, and the re-launch of the official Wimpy Kid website (www.wimpykid.com ).  The publisher says to date there are 50+ million Diary of a Wimpy Kid books in print in the US and Canada.

MARKETING/LICENSING

HIP Brands (Henson Independent Properties), the third party licensing banner of The Jim Henson Company, acquires the global licensing rights (excluding the Philippines) to Psyclops, a multiplatform product and online world aimed at tweens/teens/young adults, and featuring one-eyed characters immersed in the world of music, art, dance, and technology.  Psyclops made its initial debut in 2009 as a mobile app that let users create animations and music videos synched to their iPods.  Since then, Psyclops creators, product developer Joy Kovaleski and creative director Jeff Muncy (Pet Alien, Pajanimals), introduced iPod and iPhone covers feature its characters, and launched an interactive online music and dance community ( www.psyclopshq.com ).  Under its new licensing deal, HIP Brands plans to develop Psyclops branded consumer products in categories such as toys, designer plush, apparel, home furnishings, stationery, gifts, social expression, personal care, publishing, food and electronics.

EXECUTIVE MOVES

Christopher Capobianco joins Sesame Workshop as Sr. Director/Project Management, Global Education Department.  He will report to Dr. Charlotte Cole, SVP/Global Education, International Research.  In his new position, Capobianco will coordinate Sesame Workshop’s international efforts, with responsibilities including designing business models and implementing strategic direction; cultivating government, business and NGO contacts; and managing the day-to-day practices associated with those relationships and businesses.  Most recently, Capobianco served as an Early Childhood Development Consultant for UNICEF.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/18-4/24/11 , 6a-6a:
K2-11                                          Total Delivery (000)
NICK:    SpongeBob SquarePants (4/22; 11:30a)    2513
NICK:    SpongeBob SquarePants (4/23; 10:30a)    2466
NICK:    SpongeBob SquarePants (4/22; 11a)         2419
NICK:    SpongeBob SquarePants (4/23; 10a)         2342
NICK:    SpongeBob SquarePants (4/22; 12p)         2264
NICK:    Victorious (4/22; 8p)                                2218
NICK:    SpongeBob SquarePants (4/22; 10:30a)    2123
NICK:    SpongeBob SquarePants (4/23; 9:30a)      2059
NICK:    SpongeBob SquarePants (4/22; 12:30p)    2015
NICK:    SpongeBob SquarePants (4/22; 1p)           2000
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/18-4/24/11 , 6a-6a:
K6-11                                                        Total Delivery (000)
NICK:    Victorious (4/22; 8p)                                             1824
NICK:    Big Time Rush (4/22; 8:30p)                                  1624
NICK:    Brainsurge (4/22; 7p)                                            1429
NICK:    Brainsurge (4/21; 7p)                                            1387
DSNY*: Lemonade Mouth (4/19; 8-10p)                               1385
NICK:    Victorious (4/23; 12p)                                            1381
NICK:    Brainsurge (4/20; 7p)                                             1365
NICK:    SpongeBob SquarePants (4/23; 10:30a)                   1365
NICK:    SpongeBob SquarePants (4/23; 10a)                        1340
DSNY*: Adventures of Shark Boy & Lava Girl (4/21; 8-9:40p) 1325
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/18-4/24/11 , 6a-6a:
Tweens 9-14                                             Total Delivery (000)
NICK:    Victorious (4/22; 8p)                                             1620
NICK:    Big Time Rush (4/22; 8:30p)                                  1450
DSNY*: Lemonade Mouth (4/19; 8-10p)                              1286
NICK:    Brainsurge (4/22; 7p)                                            1226
NICK:    Victorious (4/23; 12p)                                            1218
NICK:    Brainsurge (4/21; 7p)                                            1084
DSNY*: College Road Trip (4/22; 8-9:30p)                           1075
FOX:     American Idol (4/20; 8-9:30p)                                1074
NICK:    Brainsurge (4/20; 7p)                                            1049
NICK:    iCarly Movie: iFight Shelby Marx (4/23; 11a-12p)     1031
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/18-4/24/11 , 6a-6a:
Teens 12-17                                              Total Delivery (000)
FOX:     American Idol (4/20; 8-9:30p)                                1087
FOX:     Glee (4/19; 8-9:01p)                                               939
FOX:     American Idol (4/21; 8-9:01p)                                  921
NICK:    Victorious (4/22; 8p)                                               845
FAM:     Secret Life Of the American Teen (4/18; 8-9p)           746
NICK:    Big Time Rush (4/22; 8:30p)                                    684
NICK:    Victorious (4/23; 12p)                                              661
ADSM**: Family Guy (4/21; 11p)                                          634
ADSM**: Family Guy (4/19; 11p)                                          628
ADSM**: Family Guy (4/20; 11:30p)                                     621
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 23, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.1/1; Magi-Nation 0.2/1; Sonic X 0.7/5; Sonic X 1.1/6; Yu-Gi-Oh 1.0/5; Sonic X 1.1/5; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 1.0/4; Yu-Gi-Oh 0.8/3; Yu-Gi-Oh 5D 0.7/3
ABC 0.7/3 Avg. (9a-12p)
The Emperor’s New School 0.4/2; The Replacements 0.5/2; That’s So Raven 0.7/3; That’s So Raven 0.9/4; Hannah Montana 0.9/3; Suite Life of Zack & Cody 0.8/3
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.2/2; Doodlebops Rockin Road Show 0.3/1; Horseland 0.4/2; Horseland 0.3/1; Trollz 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; Magic School Bus 0.3/1; Babar 0.2/1; Willa’s Wild Life 0.2/1; Pearlie 0.3/1

Final K6-11 Ratings for Saturday, April 23, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/22 Avg. (7a-1p)
Fairly OddParents 1.5/17; Fanboy & Chum Chum 2.0/18; Planet Sheen 2.3/16; SpongeBob SquarePants 3.5/19; SpongeBob SquarePants 4.1/20; SpongeBob SquarePants 4.9/22; SpongeBob SquarePants 5.4/24; SpongeBob SquarePants 5.5/23; iCarly Movie: iFight Shelby Marx (60 min) 5.3/22; Victorious 5.6/26; Big Time Rush 4.8/22
DISNEY CHANNEL 2.6/14 Avg. (7a-1p)
Handy Manny 1.9/22; Special Agent Oso 2.1/20; Mickey Mouse Clubhouse 2.3/16; Jake and the Never Land Pirates 2.4/14; Kick Buttowski 2.6/13; Phineas and Ferb 2.9/13; Phineas and Ferb 3.3/14; Fish Hooks 2.8/12; Suite Life On Deck 3.1/13; Suite Life On Deck 3.0/13; Wizards of Waverly Place 2.6/12; Wizards of Waverly Place 2.7/13
CARTOON NETWORK 1.5/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.0/12; Generator Rex 1.3/11; Star Wars: Clone Wars 1.8/12; Beyblade: Metal Fusion 1.6/9; Pokemon: Black & White 2.1/10; Bakugan: Mechtanium Surge 1.2/6; Hot Wheels: Battle Force 1.4/6; Generator Rex 1.2/5; Generator Rex 1.4/6; Generator Rex 1.5/6; Generator Rex 1.7/8; Garfield Show 1.9/9
DISNEY XD 1.2/6 Avg. (7a-1p)
Suite Life On Deck 0.4/5; Phineas and Ferb 0.6/5; Phineas and Ferb 0.9/6; Kick Buttowski 0.8/4; Pair of Kings 1.0/5; Pair of Kings 1.2/6; Pair of Kings 1.4/6; Pair of Kings 1.6/7; Pixar Short Films (120 minutes) 1.7/8

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 27, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1110; K6-11 473; TWEENS 9-14 339
DISNEY CHANNEL:     K2-11   883; K6-11 497; TWEENS 9-14 389
CARTOON NETWORK: K2-11   426; K6-11 283; TWEENS 9-14 212
DISNEY XD:               K2-11   154; K6-11 110; TWEENS 9-14   79
NICKTOONS:              K2-11     88; K6-11   58; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE FROM ACADEMY OF TELEVISION ARTS & SCIENCES

Friday Fun Fact:  A group of owls is called Parliament.  I wonder which “Parliament” came first.

Answer to Yesterday’s Trivia:  Who owned a pair of ducklings named Oliver and Stanley?  RICHIE PETRY on THE DICK VAN DYKE SHOW  Kudos to: Bob Eisenstaedt-Granite Springs Prods/Tampa; Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question:  If you’ve booked at room at the King’s Tower Hotel — what show are you on?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
04.29.11

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JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. www.Nbcunicareers.com   req#1646  (5/6)

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JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

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JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English. www.foxcareers.com ref FNG0000385 (5/5)

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JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply: disneycareers.com  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96929 (5/4)

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JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: http://www.tribjobs.com/ (5/4)

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SITUATION WANTED: POSTING: TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

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SITUATION WANTED:  Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED:  SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: www.GraziosoPictures.com iPhone +1 (617) 216-7554 [email protected] (5/4)

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SITUATION WANTED: RESEARCH DIR – Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

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