Friday, April 23rd, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, April 23, 2010, and this is your first early morning digital briefing.

Local phone and internet services provider CenturyTel is acquiring ailing Denver-based telco Qwest Communications in a stock-swap deal worth $10.6 billion. The combined company will become the third largest landline phone company, serving customers in 37 states, including 5 million “broadband” DSL customers, 17 million land lines, 1.4 million video subs and 850,000 wireless customers. Both companies have faced steady declines in their core landline businesses and stiff competition from cable and now 4G service providers that offer superior flexibility and connection speeds.


The NCAA negotiated a new $10.8 billion multiplatform 14-year deal with CBS Sports and Turner Broadcasting System to cover March Madness from 2011 through 2024. If the Division I board approves the contract, the tourney would expand its field to 68 teams (instead of the 96-team model that had been considered.) Under the new deal, CBS will share broadcast rights with TBS, TNT and truTV. CBS will have the regional finals, Final Four and Championship game through 2015 then alternate with Turner in following years. retained the right to stream the games from and but Turner has also secured digital rights to feature NCAA content on multiple Turner and Time Warner platforms.
Hulu may test a $9.95/month subscription service as early as May 24, per the LA Times. The free ad-supported version of Hulu would continue to offer the 5 most recent episodes of ABC, NBC and Fox shows but the premium version, dubbed Hulu Plus, would offer a deeper archive of past episodes.
Sony struck a deal with MLB Advanced Media to offer out-of-market MLB.TV games on the PS3 in HD, at the cost of $25/month or $120/year. Sony estimates that some 9 million of the 12 million PS3 consoles in the U.S. are connected to the internet. The MLB streaming games package is also available via computers, Roku set-top boxes, Boxee-compatible devices and mobile platforms including the iPhone and iPad.


Conde Nast’s Bon Appetit Magazine completed an integration with location-based social network Foursquare to provide users with curated epicurean and travel destinations handpicked by Bon Appetit editors. The Best of Food & Travel City Guides will allow users to “check in” to a Bon Appetit-selected location via the mobile or online service, where they can read tips and recommendations from Bon Appetit editors. An original monthly feature at will highlight favorite menu selections by Foursquare Mayors of spots featured in the “Hot 10” restaurant column in Bon Appetit magazine.
“Food Mob” is a new interactive cooking show from Revision3 built around audience interaction. Host Chef Niall Harbison will field questions from viewers via Twitter, Flickr, YouTube and other social media channels.


France-based Publicis Groupe reported a 3% organic growth in revenue during Q1 reaching 1.16 billion EUR. Digital activities grew by more than 15% and now account for 27% of Publicis’ revenue. In fact, The combination revenue of digital and the emerging economies accounted for 47.1% of the Groupe’s consolidated revenue in the first quarter. Organic revenue growth figures exclude recently acquired digital agency Razorfish, which posted growth of 8.6% in Q1.
Current TV is featuring a series of ads showcasing Frito-Lay’s SunChips snacks on its user generated “VCAM” (“Viewer Created Ad Message) platform. Viewers are asked to create videos that encourage positive change and contain the new compostable Sun Chips bag. The current featured ad, “Little Steps” was hand selected by Current TV Chairman Al Gore to air in a number of prime time spots during the month.


Microsoft reported a 35% jump in net income to $4.01 billion for the quarter ending March 31, pointing to the release of Windows 7 and positive results from search, gaming and online software.
As part of its National Broadband Plan, the FCC voted Wednesday on a number of initiatives related to fostering competition among pay television and internet service providers:

  • One measure, as an upgrade to the current cable card program, would require service providers to place “AllVid” adapters on their set tops that would act as a standard interface for all broadband and paid TV content
  • Another would expand the availability of mobile voice services by eliminating a home roaming exclusion that the FCC sees as discouraging facilities-based competition
  • A third looks into the ability of existing broadband networks to withstand significant damage or severe overloads as a result of natural disasters, terrorist attacks, etc

Speaking of terrorism, South Park creators Matt Stone and Trey Parker posted a statement on yesterday alerting viewers that Comedy Central was responsible for the censorship of Wed. night’s episode. The episode, a follow up on last week’s 200th episode that depicted the Prophet Muhammad as a man in a bear costume, was bleeped considerably. Matt and Trey received a threat from a radical Islamic website after episode #200, warning that they may end up like Dutch Filmmaker Theo Van Gogh, who was murdered by fanatics for depicting a Muhammad on his show.
Local TV station group LIN TV reported Q1 earnings of $91.8 million, an increase of 23% from the previous year. Political revenues jumped by $2.9 million to $3.4 million while digital revenues, including internet advertising revenues and retransmission consent fees, increased by 47% to $13.2 million. LIN TV said that Ave. time spent on its sites was 20:21 seconds for the first quarter, and that 81% of the company’s station web sites ranked number one in their local market for time spent on site compared to their broadcast media competitors.
Content Delivery Network Akamai announced the results of a green initiative for Earth Day, involving improving the efficiency of its 61,000 server-network by upgrading technology, implementing virtualization and reducing waste. The company claims that new energy efficiency efforts have yielded a 32% reduction from its carbon output in 2009 over the previous year.
Investors continue to grumble that Apple is hording too much cash on its balance sheet; this week’s revenue report listed nearly $42 billion in cash and investments. CEO Steve Jobs has defended the practice saying that it was best to keep cash on hand for “bold” moves including acquisitions. Mobile phone processor specialist ARM Holdings has been named as a possible target, according to a report in London’s Evening Standard.
Seattle-based Widevine announced the availability of its expanded video optimization and DRM platform for Over-the-Top and TV Everywhere solutions, currently used by clients such as Netflix, Best Buy, Blockbuster and Roxio – Cinema Now for video streaming services to a plethora of devices. New features include support of live HTTP streaming, adaptive streaming, trick play and chaptering and multiplatform DRM.


Amazon announced that the Kindle will become available at select Target stores beginning on Sunday, the first brink-and-mortar outlet to carry the popular $259 e-reader. The company reported earnings of $299 million for Q1 yesterday on revenues of $7.13 billion, up 46% from a year ago.
A new carpooling iPhone app called Avego from Mapflow maintains a ridesharing network of users and utilizes the phone’s GPS capabilities to alert drivers of nearby folks who need a lift in the direction they are going. The driver receives a cash award of $1 plus 20 cents/mile, with fees maxing out at $10 per ride or so.
Developer Ludia announced that it sold its one millionth “Where’s Waldo?” iPhone/iPod Touch app. The game, launched in Dec. 2009, reached the #1 game in nine different iTunes stores including the US, Canada, UK, Argentina, Mexico, Chile, Australia, Japan and France.
NCTA announced it is launching a BlackBerry and iPhone app to help Cable Show attendees navigate the show, featuring detailed exhibitor info,. session schedules, etc. The show is being held at the LA Convention Center May 11-13 this year.


NBC Local Media upped Gregory Gittrich to VP/Digital Media – Editor in Chief, and Lora Le Sage to VP/Digital Media – Operations. Greg will oversee the 10 NBC “Locals Only” City sites, the company’s new “Feast” products and franchises, as well as user acquisition and retention across web and mobile platforms. Lora will oversee product development, advertising sales, business operations and finance. Both will report to Greg Scholl, President, Local Media Platforms.
Matt Stefl has been named SVP, Director of Planning of the Dailey ad agency, reporting to CEO Bruce Miller. Matt will lead the agency’s communications planning practice and will be based in Los Angeles. 
Amy Tunick
has been appointed President of Alliance, the entertainment and lifestyle marketing agency of Grey Group, based in New York. Amy succeeds John Eckel, who has left the agency.
Michael Benedek has been promoted to the role of President for AlmondNet‘s online data division. He was formerly Vice President, Business Development for the data aggregation company.



A new web shortcut tool dubbed Springo has launched into beta, designed to aid search by listing prominent publisher sites visually in vertical categories including news, music, video, online games, shopping, maps and movies. The Springo search system utilizes user feedback to prioritize searches. The “Springo Express” tool is a browser add-on that connects you to suggested websites by typing in what you’re looking for directly into the URL bar. Use it on a search engine like Google and the recommended results come up in visual display on the left side of your screen. Following a trend pioneered by Microsoft’s new Bing search engine, Springo sports a nice looking interface and its button-style palette has also been optimized for many of the popular touch screen phones on the market, including iPhones and Android handsets. Pull down menus help filter categories; in the video navigation trail you can expand the filter to look at Mass Media, Music, Visual Arts, Celebrities, Literature, Cinema, Acting and Modeling or Entertainment. (Why comes up as the #2 Entertainment video channel with Hulu relegated to #10, I’m not sure.) But the tool certainly completes some of the legwork for your when conducting popular searches; it’s much easier to find what you’re looking for by viewing 12 visual buttons at a time.


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Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. [email protected] (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez:   ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: (4/30)

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply –; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC. 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills Apply (4/24)

JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply: 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: [email protected] (4/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. [email protected] (4/28)

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: [email protected] (4/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/30)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

SITUATION WANTED:  PRODUCER : 8+ yrs Enter & Music TV shows for MTV, Mun2 & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected]  (4/28)

SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. [email protected] (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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