Cynopsis: DIGITAL
4/20/07
Good Morning, it’s Monday, April 23, 2007 and this is your first early morning digital briefing.
Traditional publishing companies continue to feel the loss of print-related advertising revenue while the increasingly competitive market for online advertising isn’t growing fast enough to pick up the slack. The New York Times Company and Gannett Co. announced first quarter profits declined while Tribune, just purchased by real estate mogul Sam Zell, reported a loss. The Times saw internet revenue grow by 22% from last year, but it expected a 30% growth rate. Tribune’s digital revenues rose 17% to $60 million during the first quarter – a slow down compared to the last four quarters, when growth averaged 29% on annual basis.
ABC Family will launch a new social networking site on May 14 to support its newest original series Greek, a dramedy about fraternity/sorority life. Virtualrush.com is a Facebook-like platform centered around the fictional Cyprus-Rhodes University Greek system, allowing users to create personal profiles, upload content, and virtually “rush” a fraternity or sorority of the character they most resemble on the show. ABCFamily.com also announced new features tied to the season two premier of Kyle XY. A countdown site will stream episodes from season one and feature behind-the-scenes clips, interviews and other content. KyleXY .com will also feature an interactive section where fans can ask star Matt Dallas questions and delve deeper into the mysteries of the show.
Remember John Waters’ Polyester in Odorama? My Name Is Earl will air an “Laugh ‘n Sniff” interactive episode on May 3 at 8 pm ET/7 CT, giving viewers the chance to scratch a card available in the April 30 issue of TV Guide to release certain scents throughout the show. Oreo cookies, the sponsor of the gag, will be one of the six scents, along with “new car smell” and “obnoxious cologne.” The episode will be promoted on multiple platforms including TVGuide.com and NBC.com.
NBC, Broadway Video and AT&T are enabling fans to vote for the best Saturday Night Live Digital Short for the first time this year, with the winner to be announced during the SNL season finale on May 19. The five finalists can be viewed on a 3G AT&T mobile device or at SNL.com. Votes are being accepted via text message through April 30. Voters will be entered into a sweepstakes, the winner of which gets a free trip to the taping of the season finale.
CarandDriver.com, RoadandTrack.com and CycleWorld.com publisher Hachette Filipacchi Media agreed to purchase online ad network Jumpstart Automotive Media for up to $110 million. The company’s automotive sites will be aggregated with Jumpstart’s Vehix.com, J.D. Power & Associates and NADAguides.com. Jumpstart also offers behavioral targeting and search engine marketing for car dealerships.
This Thursday, look for the Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will include four editorials on television chosen from the 150+ essays submitted from college students all around the world. The edition will also include a special section of Situation Wanted ads sent in by college students all looking to be hired into our industry. Be sure to pay special attention to these ads!
Political action site MoveOn.org launched the VideoVets project, a collection of user-generated videos from veterans and families of veterans who are supportive of the troops but critical of the war in Iraq. The site asks users to watch the short clips, embed them on their blogs and rate them on YouTube. JFK and Platoon director Oliver Stone is planning to splice bits of the best testimonies together for a TV spot. MoveOn has been getting a lot of mileage out of YouTube lately, after it sued Viacom for ordering its Colbert Report parody to be removed from the site. The activist spin-off group Avazz co-founded by MoveOn.org posted a new parody of The Office last week calling for the firing of Paul Wolfowitz.
Napster and Circuit City are teaming up to compete with both Real Network’s Rhapsody service and Apple’s iTunes music store. Circuit City + Napster, scheduled to launch on April 29, will offer access to “millions” of songs on a subscription basis for $14.95 a month or individual songs in the download-to-own model for 99 cents each. Best Buy, SanDisk and RealNetworks launched a similar online partnership last October.
Middio is gearing up to launch on May 5, a service that finds and tags music videos from YouTube and other sites. The site will offer the option to search by artist or song name.
Just as celluloid prints face deterioration over time, digital media is also in danger of being lost to posterity due to the lack of a long-term storage system, according to Variety. Studios, industry groups and third party technology firms are working to solve the problem. The Academy of Motion Picture Arts and Sciences, for instance, launched a digital archive project to study the issue.
The Senate Commerce Committee scheduled a hearing on the state of U.S. broadband deployment for April 24. Democrats have long been critical of U.S. progress in broadband roll-outs, complaining the country has dropped out of the top-15 ranked counties in broadband penetration.
A new breed of music bloggers are getting a hold of music video clips ripped from advanced copies of MPEG-4 video albums before they go on sale on iTunes and other sites, threatening to undermine sales of the new format. Blogs such as New Music Now, Ali’s Blog and Music for All were offering the videos via peer-to-peer sites such as rapidshare.com, evilshare.com and megaupload.com, according to Billboard.
AT&T’s U-verse television subscribers can now use their mobile phones to program their DVRs from a remote location. The service is free for customers who subscribe to both U-verse and AT&T’s high-speed internet service.
Consumer and privacy groups are petitioning the Federal Trade Commission to look into the implications of the Google/DoubleClick deal to study the issue of protection of consumer data. Groups such as the Electronic Privacy Information Center worry privacy standards will be compromised when tracking information compiled by DoubleClick is combined with search information gathered by Google. EPIC, the Center for Digital Democracy and the U.S. Public Interest Research Group are asking for cookies and other search identifiers to be destroyed and for Google to clearly explain how user information is going to be used.
MySpace was taken to task last week when “Shoot the Rapper” banner ads appeared on the same page of profiles of Virginia Tech students who were killed in the tragedy. Such banner ads are randomly placed on MySpace and other sites, but the incident renewed calls to eliminate such inappropriate placements by improving contextual targeting functionality.
Design, effects and post finishing house Guerilla FX is showcasing the work of graffiti artist Rime for a one-minute web spot appearing on a variety of urban culture, community and sneaker-culture sites. The digital time-lapse video of the mural artist at work showcases and is sponsored by the Adidas Originals Signature Collection, available exclusively at Foot Locker. The ad is also being projected onto building facades throughout New York and LA this month.
The Internet Advertising Bureau called on comScore and Nielsen/Net Ratings to agree to audits and discuss moving beyond panel-based measurement systems long criticized for inaccuracy. “We simply cannot let the internet, the most accountable medium ever invented, fall into the same bad customs that have hindered older media and angered advertisers for decades,” wrote IAB President and CEO Randall Rothenberg in a letter written to both research groups.
ABC Family is encouraging advertisers to participate in the Millennial Engagement Lab to gauge how young people perceive advertising and marketing messages across digital and linear video platforms. The study, conducted with Frank N. Magid Associates’ Millennial Strategy Program, will include in-studio tests, focus groups, one-on-one ethnographies and online surveys.
Metatu.be is a TV blog aggregator created by the same people who made the popular MP3 blog aggregator Elbo.ws. It combs the internet to compile thousands of TV-related blog posts and presents them in a clean, searchable, easy to read format. It also offers a few nice tools for bloggers such as an embeddable list of top ten current shows, based on blog and users hits. MetaTu.be’s newest feature is a “screengrab” module that captures a mosaic of screen grabs allowing users to peruse what’s currently on air or see what a single episode of a show looked like over the course of an hour. Cool stuff.
Thanks to: Zack Durand Account Manager – iVillage, Inc.
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.23.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: DIRECTOR PROGRAMMING/ DIY Network /Knoxville: Strong knwldg in all phases of TV production and development. 7 yrs of competitive network experience preferred. Resume: [email protected] ref job# 6104-U (4/28)
JOB OPENING: MGR DIGITAL ASSET/CONTENT MGMT/Starz Media/NY: Mng content assets (encoding/storage, schdlng, QC, metadata database, asset trffckng). Orgnzd & det. oriented. www.starz.com/careers/2467.htm [email protected] (4/28)
JOB OPENING: MGR DIGITAL TRAFFIC & MERCH/Starz Media/NY: Manage online merchandising of digital content (placement/promo on services + developing/executing online campaigns). www.starz.com/careers/2463.htm [email protected] (4/28)
JOB OPENING: SR MGR RETAIL DEVEL/LA: Assist licensees sell-in retail accts; devel/execute retail progs/promos; hi impact present’ns; key buyer/merch mgr relations. Min 3 yrs exp. Travel. Apply: [email protected] (4/28)
JOB OPENING: ONLINE/INTERACTIVE MEDIA COORDINATOR–Fast Paced Automotive Aftermarket Agency! Orange Cnty/CA: 2-5 yrs exp. in online ad-serving,ad traffic, optimizing, metrics, coding, etc. Email: [email protected] (4/28)
JOB OPENING: RESEARCH ANALYST/Carat USA/NY: Seeking bright, curious individual to join our Insight team. Must have at least one year exp in media research, media planning or consumer research. Send resume to: [email protected] ( 4/28)
JOB OPENING: CREATIVE DIRECTOR/NFL.com: Develop, lead, direct NFL creative philosophy, principles, capabilities. 6-8 yrs exp: multimedia, game interface design, internet design, marketing, publishing, or tv Apply: [email protected] (4/28)
JOB OPENING: CLIENT SVC MGR/AWARD-WINNING NYC GRAPHIC DESGN/MKTG FIRM: Mng timelines/budgets. Organization, communication, diplomacy skills, exp.in mrktg. BA+3-5yrs exp. Cover, resume, salary range to [email protected] (4/28)
JOB OPENING: WEB PRODUCER/Sesame Workshop/NY: B is for Business. Sesame Street Digital seeks producers experienced with interactive content production, marketing, e-comm and publishing. Apply [email protected] (4/28)
JOB OPENING: MARKETING SOLUTIONS COORDINATOR/Comcast/CT: Support Comcast Network Sales w/custom advertiser driven initiatives. BS req’d. 2yrs Mktg exp. Cable background pref. Apply: www.comcast.com Req#40343BR (4/27)
JOB OPENING: STRATEGIC MKTNG MGR/NBC Universal/SciFi: 5+ yrs in client-focused business, creating and fulfilling strategic sponsorship prgrms. FT position. Online B2B Mktng exp desired.Resumes to: Charlene [email protected] (4/27)
JOB OPENING: TRAFFIC MANAGER/qubo/NY: Oversee commercial operations, copy continuity, log preparation. Detailed, well organized, 3+ yrs. exp., Dealmaker exp a plus. apply: jobs@ qubo.com (4/27)
JOB OPENING: MEDIA PROMOTIONS MANAGER/BURBANK CA: Responsible for coordination and execution of broadcast sponsorships. Traffic creative materials via client to media partners. Email resume: mediacomvp @gmail.com (4/27)
JOB OPENING: INVENTORY & TRAFFIC ADMINISTRATOR/Ovation/NY: 3-5 yrs exp. in ad sales inventory & traffic process/Working knowledge of media math/Paradigm a +/Excel Send resume and salary requirement to: [email protected] (4/27)
JOB OPENING: EXEC PROD/WASH DC: Ability to mng team & explain complex scientific ideas thru TV, keep up w/ science developments to build & oversee world-class unit. BS + 10 yrs solid doc exp. apply @ www.nationalgeographic.com (4/27)
JOB OPENING: VP CONTENT ACQUISITION/JOOST/NY & LA: Aggressive deal maker for acquis. team. Initiate structure, complete content deals. Build relations w/ Sr. Execs of media co’s. 5+yrs exp. http://www.joost.com/jobs/06004cvp.html (4/26)
JOB OPENING: PUBLIC RELATIONS/ VERSUS/Stamford, CT: Director, PR and Publicist needed to create and oversee publicity efforts for fast growing sports cable net.More info and to apply visit www.versus.com EOE (4/26)
JOB OPENING: RESEARCH COORD/BBC WWA/NY: Run & intrprt tv ratings data, quant/qual rsrch, investigate mrkt & indstry trends, research presntations. 4 yr degree & 1 yr media experience. RE: Cvr ltr & res [email protected] EOE (4/26)
JOB OPENING: FREELANCE WRITER-PRODUCER/VOOM/NY: Seasoned producer w/ superior writing skills. Promo & interstitial experience for major cable/net a must. 3 month project, maybe more. Reel & Resume to: NKElliott @rainbow-media.com (4/26)
JOB OPENING: OUTREACH COORDINATOR/Burbank CA: Experience working with young children; BCKGRND IN SCIENCE A MUST; PBS exper. helpful; Resume to: [email protected] (4/26)
JOB OPENING: WRITER/PRODUCER/Court TV/NY: Exp writing/producing promos for a nationally distributed TV or cable ntwrk. Must have compelling demo reel & be fully exp’d at working in a post prod. enviro. Apply: www .timewarner .com (4/26)
JOB OPENING: GRAPHIC DESIGNER/Woodland Hills: Must be exp’d with BFA; Flash; Drawing ability; Avid web user; Innovative design solutions; orgnz’d, pro-active & excellent comm skills; able to mng mult projects. Fax res: 818-999-0172 (4/26)
JOB OPENING: VP HR/UK: Develop and lead HR strategy for European business and support the GM of Europe, Mid. East and Africa. CIPD qualified. Apply: http://corporate.discovery.com/careers/careers.html Position 5143 (4/26)
JOB OPENING: HR DIR/UK: Develop and lead UK HR strategy, supporting the UK Sr. Mgt. team in achieving business goals across the region. CIPD qualified. Apply: http://corporate.discovery.com/careers/careers.html Position 5144 (4/26)
JOB OPENING: FREELANCE GRAPHIC DESIGNER/Firebrand/NYC: interface design, image & text composite & layouts/ 2 yrs exp/ strong 2D &/or 3D skills/ fine art Bkgd/ Exp w/ Illustrator/ PhotoShop/ ImageReady Apply info @firebrandtv.com (4/26)
JOB OPENING: ARCHIVIST /Firebrand /NYC: help dev Content Database, oversee quality assurance and growth/ exp w/ asset mgmt for tv & web/ team mgmt exp
required. Apply [email protected] (4/26)
JOB OPENING: DIR, ALTERNATIVE TECHNOLOGY DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 6-8 yrs cable business development. Apply: www.comcast.com Req#44743BR (4/25)
JOB OPENING: MANAGER, DISTRIBUTION STRATEGY & FINANCE/Comcast/PA: Deal analysis & various finance functions for Comcast network Distribution. 3-5yrs financial exp. req’d. Apply: www.comcast.com Req#44183BR (4/25)
JOB OPENING: MANAGER, NEW MEDIA DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 5 yrs cable business development exp. req’d. Apply: www.comcast.com Req#43571BR (4/25)
JOB OPENING: DIR, NETWORK DISTRIBUTION & DEVELOPMENT/Comcast/PA: Secure distribution deals with MSOs and satellite. 10 yrs media exp req’d, contract negotiation skills a must. Apply: www.comcast.com Req#45391BR (4/25)
JOB OPENING: MKTNG DIR/KidzBop.com, NYC: 5+ yrs exp, strong int. in children’sent. internet mrktng exp – strategy /execution both online & offline, mng budget, copy writing, creative, team player. Res to: [email protected] (4/25)
JOB OPENING: INTEGRATED MKTG/PROMOTION MGR: Dev/execute multi-platform, intg. programs for clients w/ b’cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 4+ yrs. PT or FT. Contact: [email protected] (4/25)
JOB OPENING: PROG. MGR/WPIX/CW11-NYC: Sched cash programs., collab. screening, edit. & satel. feed matters, dub feat. films and synd. Programs, coord. barter movie and synd. Commer. make-goods. 3+yrs progrm. exp. www.cw11.com EOE (4/25)
JOB OPENING: ONLINE AD TRAFFICKER/Hearst Magazines/NY, NY:Traffic ads using DFP, QA creative submissions, monitor/optimize campaigns, reporting/analysis on campaigns, and inventory management on sites. [email protected] (4/25)
JOB OPENING: PRINT GRAPHIC DSGR/CSTV Networks/NYC: Develop layouts & designs; design & produce brochures, postcards, etc. See complete ad on www.cbscareers.com . Send resume, sal reqs + link/PDFs of sample work to [email protected] (4/24)
JOB OPENING: SALES ASST/FUSE/NY: Assist AEw/daily sales & servicing of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to www.cablevision.jobs ref #3196BR (4/24)
JOB OPENING: ASST, LEGAL & BUS. AFFAIRS/Oxygen/NY: Support 2 legal & bus. affairs execs. Detail oriented w/strong PC skills. BA.1+ yr exp at a firm or ent legal dept pref’d. Res to: [email protected] . Ref job title in subject line (4/24)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SPRING INTERNSHIP CREDITS ONLY: INTERN/ Firebrand/NYC: Media start up /fast paced production environment. Opportunity to work in various depts. Sales/Marketing/Web/Programming & Editorial. Could lead to perm position. Apply to [email protected] (4/26)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: ONLINE MKTG/PR/PROMO EXPERT/NY: 13+Yrs Online exp Mktg/PR/Viral/Promo/Strategy/Soc Ntwrk/Content/Mgmt/for entertainment/consumer brnd. Cross-Platform exp.Creative/strategic. Email: onlineexp @gmail.com (4/27)
SITUATION WANTED: MARKETING GURU/NYC: 7+ years in Entertainment & Media Marketing/Branding/Advertising/Promotions. Out of the box thinker with a proven track record, love to multitask and very outgoing. Email: MarketerAdam @aol.com (4/26)
SITUATION WANTED: GET RESULTS! Creative & Connected NY media pro seeks freelance gig in biz dev/reality/prod or syndication: I sell, book guests, produce packages, write & secure sponsors. Exp. at 3 nets. $350/day. [email protected] (4/26)
SITUATION WANTED: Experienced, bilingual professional seeking position of PRODUCTION COORDINATOR or ASSOCIATE PRODUCER. Dedicated, goal-oriented, strong work-ethic and a passion for production! Freelance basis. [email protected] (4/25)
SITUATION WANTED: College graduate looking for entry level position in MARKETING/MEDIA BUYING/SELLING. Previous internship experience in marketing, development, public relations and market research. Contact [email protected] (4/24)
SITUATION WANTED: PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines specializing in the FEMALE FARE. Women Do It Write! Contact: [email protected] (4/24)
SITUATION WANTED: PROJECT MANAGER/DIGITAL MEDIA/FINANCE/NY: Full time. Currently finishing MBA in Finance/Media in NYC, with diverse background in product development and patents EMAIL: [email protected] (4/24)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
