Friday, April 19th, 2013

A CYNOPSIS MESSAGE FROM E!


POPTIMIZE Your Brand. OPTIMIZE Your Reach. 15.5M MONTHLY MULTI-PLATFORM UNIQUES Partner with E! and Integrate Your Brand with Our

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*Source: comScore Multi-Platform Report, Unique Visitors, Feb 2013


Cynopsis: DIGITAL
04.19.13

Good morning. It’s Friday, April 19, 2013, and this is your first early morning digital briefing.

Guggenheim Partners has been hired to advise Hulu on a potential sale of the streaming video company, according to Reuters. Hulu had retained the investment firm in 2011, the last time it was put on the block by its owners, which include Disney, News Corp., and Comcast. Where Guggenheim’s involvement gets extra-interesting this time around is the fact that Guggenheim Digital Media, a division led by former Yahoo interim CEO Ross Levinsohn, is one of Hulu’s potential suitors. This should be a fun conflict of interest to follow.

Guggenheim Digital Media, by the way, has also been chatting with VEVO to potentially buy a controlling stake in the music video and programming provider, according to The Wall Street Journal. Not sure how this would affect Guggenheim’s interest in Hulu, and vice versa, even with Levinsohn’s bulky “war chest” for acquisitions (which WSJ notes is at “hundreds of millions” of dollars).

~ MULTIPLATFORM CONTENT NEWS ~

NBA Digital’s coverage plans for the upcoming league playoffs include TNT Overtime. A companion-viewing experience available on NBA.com, TNT Overtime will allow fans to watch playoff games via four alternate camera angles, as well as check out analysis from a TNT studio talent (NBA Digital is a joint operation from the NBA and Turner Sports). NBA.com will also feature hubs for every playoff series. Here, fans will be able to access video highlights, box scores, game stories, and other information. The NBA Playoffs Pulse tool on the NBA.com homepage will let fans share user-generated videos, watch animated gifs, check which topics and content are trending on Twitter, and watch behind-the-scenes videos from players and celebrities. Other aspects of the NBA Digital playoff playbook include a predictive game called NBA Challenge and a live social stream called the Social Spotlight. On mobile, the NBA Game Time Assist iPad app will give fans the ability to sync to a live game on TNT and access the latest video highlights, scores, and updates.

MTV, VH1, and CMT have launched an “artist opportunities hub,” allowing musicians to showcase their work and reach fans online as well as on-air across MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, CMT Pure, and Palladia. At Artists.MTV, Artists.VH1, and Artists.CMT participants can create an account and then submit their music videos for on-air rotation across all of the aforementioned Viacom-owned channels. MTV, VH1, and CMT’s music teams will evaluate the videos based on “the velocity of fan engagement on each artist’s page” on the hub; this will determine which videos make it to air. Selected artists will be notified when and where their music video will go into on-air rotation. Via the hub, artists will also be able to submit their music videos and tracks to be featured across MTV, VH1, and CMT’s network of sites. With a central goal of connecting artists with fans, MTV, VH1, and CMT plan to introduce a mobile app for the hub as well as an “artist commerce tool” in the coming months.

The Paley Center for Media will live stream Bates Motel: Reimagining a Cinema Icon, a panel discussion featuring the A&E series’ cast and creative team, including Executive Producers Carlton Cuse (LOST) and Kerry Ehrin (Friday Night Lights), and stars Vera Farmiga, Freddie Highmore, Max Thieriot, Nestor Carbonell, Olivia Cooke, and Nicola Peltz. The live stream will begin at 10:50pm ET/7:50pm PT on May 10, and will be available at PaleyCenter.org.


A CYNOPSIS MESSAGE


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~ DIGITAL ADVERTISING ~

MAZ, the publishing platform that powers Forbes’ iPad app, is rolling out an update (MAZ 3.0) that now offers publishers user consumption data such as time spent per page, click-through rates for links and multimedia content, and metrics like total number of app and content sessions. This data will be available through MAZ Stats, a new analytics and reporting tool that will also offer social sharing breakdowns by social media channel. With the launch of MAZ 3.0, the publishing platform now also supports Android-powered smartphones and tablets, as well as the Android-based Kindle Fire and Kindle Fire HD devices.

SapientNitro’s Worldwide Chief Creative Officer, Gaston Legorburu, has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Other judges on the panel include Martin Lange, Executive Marketing Director/Digital Strategy, Ogilvy & Mather; Rei Inamoto, CCO and VP, AKQA; and Chris Miller, Chief Digital Officer, Draftfcb Chicago. The judges will review and award “the best in global creative communications” for the Cannes Lions Festival, which takes place from June 16-22, 2013. The Mobile Lions award is judged based on “creativity, execution (usability, user experience, craft, and design), relevance to the mobile platform, and results (level of user engagement and any quantifiable outcomes).”

~ TRENDS, RESEARCH, ETC. ~

Advertisers believe brand ad spending will grow faster than direct response in 2013, according to a new study from Vizu (a Nielsen company) and the CMO Council. In fact, 63% of marketers say brand ad spending will rise this year (with one in five saying the increase will exceed 20%). In comparison, 51% of marketers feel the same for direct response spending(with one in four stating the increase will exceed 20%). Other findings include:

  • 70% of brand marketers plan to increase their use of social media in 2013, while 69% plan to increase their investments in mobile ads and 64% in video ads.
  • 81% of agency executives surveyed project growth in mobile advertising, 73% in video advertising, and 57% in social.
  • For the study, Vizu and the CMO Council surveyed 287 senior brand execs, 176 agency execs, and 152 publishing representatives during January and February 2013.

~ GADGETS & APPS ~

Food Network is partnering with Yahoo’s second-screen app, IntoNow, to offer companion content tied to the reality series Food Network Star. Throughout the season, fans will be able to access exclusive video content, photos, on-set commentary, trivia, culinary tips, and behind-the-scenes information. The app will sync to the live broadcast, as well as for viewers watching an episode on-demand, online, or on their DVR. Food Network Star, which debuts its ninth season on June 2, 2013, will pit 12 contestants against each other as they compete to win their own Food Network show. Viewers will be able to vote online and via their phones to help determine the winner.

PunchTab has released a free Android SDK that will allow app developers to offer customized loyalty and rewards programs to increase and retain user engagement. With the PunchTab technology, app developers can incentivize users to do things like share the app, “hit certain levels” within the app, or use it on a more regular basis. The developers can have it set up so that users who complete such actions are rewarded with points, which they can then redeem for a variety of “virtual, social, and real-world rewards.” PunchTab is already available for iOS.

~ EXEC MOVES ~

Laura Rowley has joined Meredith as the new VP/Video Production and Product for the Meredith National Media Group. She comes from The Huffington Post, where she was the Executive Producer/Original Video and Partnerships. At Meredith National Media Group, Rowley will be responsible for overseeing Meredith’s digital video operations across its entire portfolio, including Better Homes and Gardens, Parents, and Fitness. She will also focus on original content creation. She will be based in the company’s NY office.

Al Jazeera America has hired Andrea Stone and Tony Karon as Senior Online Executive Producers for the news channel’s digital team. Stone and Karon will be responsible for managing both US and global coverage for the channel’s website and other digital platforms. They will work together to determine the editorial direction for the site. Both will be based in NY.

Digital agency TVGla has appointed Ryan Kite as Director/Digital Strategy. As the head of the strategy team, Kite will focus on actionable solutions to help TVGla’s clients achieve their business goals. He will be based in LA.


A CYNOPSIS MESSAGE


Cynopsis Webinar:
Leveraging Social Media and TV Ads: Best Brand Strategies
Tuesday * April 30 * 1:30-3:00p.m. ET

Moderated by: Arthur Greenwald (President, Greenwald Media, Inc. + Contributing Editor, Cynopsis Media), along with:
Seth Shapiro, New Amsterdam Media
Karie Ford, Subway
Mike Freeman, Hallmark Channel & Crown Family Network
Eleo Hensleigh, The Travel Channel

Register here: http://www.cynopsis.com/webinars/best-brand-strategies


~ THE DIGITAL SPOTLIGHT OF THE DAY ~

Today the annual Time 100 list was released, http://time100.time.com, and wow, is it a beauty. Divided into five categories: titans, leaders, pioneers, artists, and icons, it’s both an elegant nod to the traditional in its lush photography and sophisticated essays (I mean, who wouldn’t want to hear what Michael Bloomberg has to say about Jay Z, who has brought cool and money back to Brooklyn as co-founder of the NBA Nets) as well as having a firm handle on a very definite 2013 vibe, thanks to a site that showcase tons of info for the pop culture junkies among us: a library of the seven different covers produced for this year’s issue, videos of former winners (Hello, Warren Buffett!) and easy to navigate, nostalgic looks at past years’ lists. This is a really great way to spend a rainy spring night, for instance, when it’s damp, chill, and you’re looking for an entertaining diversion.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital
04.19.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SR PROD/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Apply: here (4/26)

JOB OPENING: CREATIVE ART DIR/A+E/NY: Lead dig. design team to strategize, concept & oversee brand mngmnt, creative dir & redesigns. Mng all of phases of creative work. 8+yrs exp & portfolio showcasing web, mobile, social, app solutions. Apply: here (4/26)

JOB OPENING: DIRECTOR OF OPERATIONS/NESN/Watertown, MA: Lead/mng the network’s brdcst operations including studio, master control, prod & remote operations, and media assets. To apply: https://home.eease.com/recruit/?id=4513951 (4/26)

JOB OPENING: DIR, MEDIA RELATIONS/CABLEVISION/BETHPAGE, NY: Background in conv./modern media rel, interest in tech, knowledge of cable industry. 5-7 yrs exp, strong writing skills. Apply here (4/25)

JOB OPENING: WRITER/PRODUCER/iN DEMAND/NYC: Write, rough edit & produce through post prod process promos & marketing campaigns. Bachelors & 2-3 yrs industry exp. Apply: [email protected] (4/25)

JOB OPENING: MGR Devel/PROD/Discovery/MD: Dynmc idea genratr, exp in biz of devel/deal mking process. Confid/effctve cmnctr, take pitches/rprsnt dept., dvl ntwk cont. Suprts EPs. 5 yrs agncy/ntwrk exp, strng indstry cntcts: Apply here (4/25)

JOB OPENING: MGR-DIGITAL MEDIA & TECH/Sundance/NY: 5-7+ yrs. exp web tech & PM. PM site dvt., knwlg WordPress, HTML, PHP & CSS. Res here (4/25)

JOB OPENING: SENIOR WRITER/PRODUCER/Sportsman Channel/NY: Highly creative/innovative thinker. Strong writer with a keen eye. 6+ yrs exp in TV promotions dept or agency. Apply here (4/25)

JOB OPENING:
DIR MEDIA RELATIONS/FX/LA: Resp:
planning & implementation of PR campaigns, launch of new shows, cultivate Media support & awareness.5+yrs Media/PR exp (Network/Studio) http://goo.gl/PK1Zu (4/25)

JOB OPENING: KIDS DEV & CURRENT EXEC/AMAZON STUDIOS LA: Develop 11 & 22 min programs for online and traditional dist. Past dev/current experience required. Strong network of writers/artists pref. [email protected] (4/24)

JOB OPENING: DIR AD SALES OPS/TENNIS CHANNEL/LA: Lead/Mnge a staff resp for execution of ad sales ord, traffic, on-air promo sched’g/log creation. Live, sprts prog environ. BA & 7+yrs exp TV ad sales ops w/3+ yrs mgmt/sprvsry exp. [email protected] (4/24)

JOB OPENING: COUNSEL/IFC&SUN/NYC: Negotiate material deal terms, draft/finalize agreements relating to daily ops of IFC, Sundance for pilot/series agreements for script & non-script prgrmng, film, dig. Dist. etc. Submit res http://tinyurl.com/chmcnwh (4/24)

JOB OPENING:  MANAGER, PR/SUNDANCE/NYC: Develop, implement PR strategies, publicity campaigns, etc for Sundance. Handle programming, digital, mktng initiatives & events. 3+ yrs PR exp. Submit res http://tinyurl.com/blcdomx (4/24)

JOB OPENING: SUPERVISING PROD/Discovery/MD: Passionate inventive thinker/envelope pusher w/ new ideas to keep vetrn shows fresh, strng story/editorial chops. Thrives w/in a close creative team, gifted prblm solver, 6 yrs exp. Apply (4/24)

JOB OPENING: VP, SCHEDULING/FXX/LA: Develop programming & schedule strategies for new network. 7-10yrs exp. required. goo.gl/YQYTA (4/23)

JOB OPENING: SALES PLANNER/NYC/Midtown: Captivate Network – own presales & RFP process, plan campaigns, add cre8ive ideas. Need BS+2yrs advrtsng support+CRM exp – JOIN A GREAT TEAM!!! Apply now: [email protected] (4/23)

JOB OPENING: MEDIA MGR/DIGITAL PLAN’R & BUYER/NYC: Media plan’g/buying & acct mgmt for premium dig channels (primarily YouTube-based). Campaign mgmt. & optimization. 2-4 yrs dig. Plan’g, pref w/large video ntwrk. Contact: [email protected] (4/22)

JOB OPENING: EXEC ASST TO CEO/LA Phil/LA: Exec asst to CEO needed. Must have 7+ yrs exp as an EA, bilingual w/Spanish, correspondence. More job info: http://www.laphil.com/about/jobs/executive-assistant-to-president-and-ceo (4/22)

JOB OPENING: RESEARCH PART TIME CONTRACTOR/ABC/Burbank: Solid Excel/Powerpoint skills, TV & digital research exp (Nielsen, Comscore, Rentrak, Omniture, etc), college degree reqd, detail oriented. Resume to [email protected] (4/22)

JOB OPENING: COPYWRITER-LEAD/Cablevision/Bethpage: Resp: mng creative development & execution for campaign/project supports the brand and product strategies. Direct Mktg is a plus. Details/apply: here http://tinyurl.com/d6hr47d (4/22)

JOB OPENING: SR ACCT EXEC DIG MEDIA SALES/CRACKLE NTWRK/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. [email protected] (4/22)..

JOB OPENING: MGR, PUBLICITY/Nickelodeon/NY: Manage and execute media relations activity nationwide for Nickelodeon’s Consumer Products, Digital Media, and Interactive businesses. Pitch, manage, and write press releases. Apply Here: Viacomcareers.com (4/22)

JOB OPENING: DIGITAL AD SALS RSCH MGR/CRACKLE NTWRK/LA: Dev/mng primary rsrch studies,4+ yrs in dig media rsrch at a publisher/agency. Sprvse Analyst of Dig Ad Rsrch,exp w/ Simmons, comScore, Stradegy etc, Resume: [email protected] (4/22)

JOB OPENING: DIR-TVE/AMC/NYC: Devlpmt & operational mgmt of TVE platforms, devlp addtnl applications for digital platforms particularly web & mobile, 5+ yrs. digital platform devlpmt & ops exp. Resumes to click here (4/22)

JOB OPENING: DIR-ENTERTAINMENT APPLICATIONS/AMC/NYC: PM and develop all 2nd screen experiences. 5+ years exp. interactive storytelling & gaming & 10 yrs. exp. digital media. Resumes to click here (4/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP AD CREDITS ONLY: PR/iN DEMAND/NYC: Supporting PR activities, research national media, tracking press coverage, follow bloggers, write press releases. Course credit only. Apply: [email protected] (4/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCER/FIELD PRODUCER/STORY PROD: in LA-10+ yrs. exp. prod for A&E, VH1, BBC, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected] (4/23)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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