ENGINE Powers Up “Attitude Based Audience” Solution

Media and marketing services company ENGINE, in partnership with Clickagy, a data intelligence company,  announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than traditional audience targeting solutions. The new capability draws upon ENGINE’s research and data competencies and Clickagy’s data intelligence assets to build audiences instead via first-hand consumer testament. ENGINE starts with a representative sample of consumers that express the attitude, intention or sentiment an advertiser is attempting to target, and then uses machine learning to identify the digital behaviors in Clickagy’s ecosystem that provide the strongest signal of the desired attitude, intention or sentiment.

“The capability alleviates the frustration many agency and marketing leaders face when trying to target prospective and existing customers,” said Andy Davidson, who leads data strategy and analytics for ENGINE Insights, the research and analytics division of ENGINE. “We have developed a better way – rather than making subjective inferences regarding what digital behaviors suggest about a consumer’s preferences or intentions, we leave it to the consumer to express intent or preference and then we find the behaviors that best signal it.”

ENGINE’s audiences currently span Auto, Financial Services, Health/Pharma, Lifestyle and Tech. Audiences can be activated in two ways by media buyers and advertisers via direct integration with a preferred DSP, or through many of the leading DMP’S (currently Oracle Data Cloud, Adobe Audience Manager, Lotame, LiveRamp, Eyeota, Neustar, SalesForce DMP, Nielsen DMP).

 

Related Stories

The Coach Mike Podcast Premieres with Jessica Simpson

Life coach Mike Bayer, author of the New York Times bestseller “Best Self: Be You, Only Better,” sat down with guest Jessica Simpson for the launch of The Coach Mike Podcast, from Stage 29 Podcast Productions.  During the inaugural episode, Simpson opens up to Bayer about overcoming divorce, addressing sexual abuse she experienced as a child […]

AT&T, Singtel and Telefonica Team to Improve Threat Detection

AT&T, Singtel and Telefonica are collaborating to enhance their ability to detect and eliminate cybersecurity threats.  Members of  the Telco Security Alliance, the companies are working together, sharing the latest threat intelligence and indicators of compromise. Information comes from a variety of sources, including anonymous data from alliance members’ security operations centers and security team […]

Canoe Sees 4% Rise in VOD Ad Impressions

Canoe  ended the year up about 4% year-over-year in VOD ad impressions, with most networks starting to hit their ceiling with available inventory, according to the company’s 2019 Year End Insights Report. Its dynamic ad insertion capabilities cover 38 million homes, up from 36 million one year ago. Canoe, owned by Comcast, Charter and Cox, […]

Cadence13 Launching Podcast with Content Creators The Dolan Twins

Cadence13 announced an exclusive partnership with  content creators The Dolan Twins, brothers Ethan and Grayson Dolan, for the launch of their first podcast, Deeper with The Dolan Twins.  On the weekly show, the twenty-year-old Dolans will open up about their life experiences, inviting listeners to join them for unfiltered conversations on serious (and not-so-serious) topic. Ethan […]

02/18/20:Cynopsis Media Tech Update

  A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Tuesday February 18, 2020 Facebook announced on […]

CynCity

Cynsiders

Instagram