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AI Meets OOH: Modernizing a Classic Advertising Channel
The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores...CTV, or Not CTV? Sorting Signal from Noise in the Connected TV Boom
With so many ad formats and devices now labeled “CTV,” are we seeing innovation –...Spooky Season, Big Business: The Marketing Magic of Halloween
Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed,...