On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]
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Cynopsis 01/06/26: WPP Unveils Agent Hub
Tuesday January 6, 2026 IN THE NEWS It’s official: Comcast has separated from Versant Media, the new home to cable networks including MS NOW, CNBC, E!, Oxygen, Golf Channel, USA Network and SYFY. “Today marks a defining moment as Versant becomes an independent, publicly traded media company,” said CEO Mark Lazarus. […]
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From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action
By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align...
