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02/02/26: Cynopsis Media Tech Update
Monday February 2, 2026 TOP MEDIA TECH NEWS Comcast shared its fiscal earnings for 2025, which suggest that streaming – and, increasingly, live sports in particular – is the driving force behind the company’s growth. While Comcast saw an overall 1.2% year-over-year increase in Q4 revenue, Peacock saw a 20% jump […]
Cynopsis 02/02/26: HBO Renews “It’s Florida, Man” for Season Three
Monday February 2, 2026 IN THE NEWS Disney CEO Bob Iger has told associates he plans to step down before the end of his contract in December, reports The Wall Street Journal. The Disney board of directors is reportedly meeting this week to decide on Iger’s successor. The top two CEO […]
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The Premium Illusion: Navigating the CTV Quality Crisis
By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
