Thursday June 18, 2026 You’re Not Buying TV. You’re Buying What Your DSP Can Reach. If your paid social agency could only buy Instagram Reels, you wouldn’t call that a social strategy. To properly maximize an ad channel, you would need access to all of its platforms, not just some of them. But […]
Thursday June 18, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · BBC Enters Its Own Austerity Era · The Pitt Season 3 Is Back In Production Mode · Shoppable TV Ads Are Coming To Sinclair-Owned Stations IN THE NEWS Close your eyes and think of England? […]
Wednesday June 17, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Netflix Still Has Acquisition Dreams · “Kiki’s Delivery Service” Is Getting A Live-Action Adaptation · Expect To See Even More CTV Ad Spending Soon IN THE NEWS Third time’s a charm? Fox apparently had competition […]
A CYNOPSIS MESSAGE FROM MADHIVE Tuesday June 16, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Fox Buys Roku? Who Saw That Coming? · “House Of The Dragon” Has Finally Built A Strong Foundation · The FIFA World Cup Opens To World-Breaking Records IN […]
Monday June 15, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · MrBeast Hits a Half-Billion YouTube Subscribers · Waymo Starts Running TV Commercials · The 2026 FIFA World Cup Sees Record Viewership IN THE NEWS YouTube is a different beast … right? MrBeast – or Jimmy […]
