On Thursday night, “Jimmy Kimmel Live” chose to post an interview with Texas State Senate candidate James Talarico (D) on YouTube rather than air it on television.
At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it.
It’s finally here. Versant-owned news cable network MS NOW launched its dedicated streaming service on Wednesday. Memberships cost $7.99 per month or $79.99 annually.
The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.
Journalist and author Maria Bartiromo will part ways with Fox News Channel and Fox Business Network (FBN) after more than 10 years as a news anchor for Fox specializing in financial markets.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.
