YouTube wants to have its cake and eat it, too. During a MIPCOM session on Monday in Cannes, YouTube Vice President Pedro Pina told attendees that the platform has no desire to replace traditional television.
TV keeps growing – and also getting tinier at the same time. Snips is repurposing popular TV shows into snackable short-form videos as vertical video consumption on mobile is on the rise.
Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” Leading the new XP division as president is Kayleen Walters, head of Xbox-owned Mojang Studios.
Influencers and the creator marketplace, which are rapidly establishing a foothold in modern television and streaming, took center stage at Advertising Week New York this week.
It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.
