Cynopsis 09/18/24: HBO tweaks “Industry” schedule

Cynopsis Medias First Morning Read
Wednesday September 18, 2024

Today’s Premieres
ABC: The Golden Bachelorette at 8p
Bravo: The Real Housewives of Salt Lake City at 9p
BritBox: The Bay
CBS: Survivor at 8p
Disney+: Agatha All Along
Netflix: What’s Next: The Future with Bill Gates, Envious, I Am Georgina
PBS: Big Cats 24/7 at 10p
Univision: Pedro el Escamoso: Mas Escamoso Que Nunca at 10p

Today’s Finale
Fox: Master Chef at 8p

IN THE NEWS

Former talk show host Wendy Williams has amended her lawsuit against Lifetime parent A+E Networks concerning their documentary chronicling her deteriorating mental and physical state, and is now looking for all profits from the project to fund her medical care, according to The Hollywood Reporter. The documentary aired on Lifetime in February, and in the amended complaint, filed September 16 in New York County Supreme Court, Williams says she received just $82,000 (“a paltry sum”) for her participation in the project. Williams has come out against the documentary – and even tried to stop it from airing – saying it depicts her as a laughingstock and a drunkard, responsible for her own downward spiral.

NBCUniversal Telemundo Enterprises launched a new civic engagement Get Out The Vote (GOTV) initiative “Tú Tienes el Poder. Vota.” Under the umbrella of the company’s community impact platform “El Poder en Ti,” the program is part of Decision 2024, Telemundo’s multiplatform news and civic engagement

AXS TV and Spectrum have partnered with the John Lennon Educational Tour Bus to sponsor the mobile music and video recording experience as it makes stops at three schools across the country, part of the ongoing AXS TV Band Together For Music Education initiative.

The Video Advertising Bureau released its new report, “The Pursuit of Happyness: How Mood Lights Up Ad Engagement at the Cinema,” and fresh off a blockbuster summer for the box office, provides a look at how post-pandemic cinema has emerged as a proven provider of the good mood and positive environment that deliver results for brands. Among the insights outlined by the report: More adults went to see “Deadpool & Wolverine” in theaters (19.6 million) than to the four major sports leagues combined (15.9 million) this year. An exclusive analysis of Google Trends shows the top five theatrical releases in 2024 outperforming the top five on Netflix; 78% of people who visit the cinema spend their time there in a good mood, compared to 61% of social media users while on social media; and a positive mindset results in +18% increase in brand favorability and +35% increase in purchase intent.

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PRODUCTION & DEVELOPMENT

Fashion critic and champion Hal Rubenstein has partnered with Magilla Entertainment to bring his 2023 best-selling book – Dressing the Part: Television’s Most Stylish Shows (Harper) – to the small screen. The new series, currently in development, will tap Rubenstein’s access TV designers, producers and stars for a tour through the closets of legendary series and characters.

LGBTQ+ streaming service OUTtv has commissioned several new series, a fresh take on a typical fishing show with members of the queer, Black, Indigenous and disability communities, and “Stripped Down,” which follows dancers at a gay strip club in Florida.

NEW & RETURNING SERIES

PBS announced its slate of upcoming premieres, with “Big Cats 24/7” returning tonight (September 18) at 8p, followed by season 20 of “Antiques Roadshow on September 23 at 8p. A one-hour special – “Deadlock: an election story” – debuts on September 20 at 9p, followed by “Frontline: South Korea’s Adoption Reckoning” at 10p. “Crossroads: A Conversation with America” is set for September 23 at 9p, followed by “POV: Who’s Afraid of Nathan Law?” at 10p. “Frontline: The Choice 2024: Harris vs. Trump” is next on September 24 at 8p, while “Voces: American Historia: The Untold History of Latinos” premieres September 27 at 9p and “Independent Lens: One Person, One Vote” is slated for September 30 at 10p. “The 37th Hispanic Heritage Awards” airs September 27 at 10p.

Outdoor Channel is gearing up for Premiere Week September 23 with a slate of new and returning programs surrounding the network’s 30th anniversary this year. Highlights include the debut of “Hardcore Carnivore,” (September 23) featuring professional carnivore and chef, Jess Pryles, and the return of Andrew Zimmern with his series, “Andrew Zimmern’s Field to Fire,” (September 23) where Zimmern heads out to some of the best fishing and hunting spots in the country.

HBO issued an update to its linear schedule for season three of “Industry” episodes 7 and 8 on September 22 and September 29. Season three will continue to premiere at 9p on Max but will air at 10p on HBO, following “The Penguin,” for its remaining two episodes.

CBS is launching “You’re Laughing at CBS,” highlighting its quartet of fall comedies premiering next month. As part of the campaign, CBS is officially rebranding the meaning of “sitcom” from situational comedy to “sit-down” comedy. Current comedy hits, “Ghosts” and “The Neighborhood” will soon be joined by the new series “Poppa’s House” and “Georgie & Mandy’s First Marriage.” In addition to the sitcom genre rebrand, CBS will host a night of in-person sit-down comedy.

Telemundo latest original production, “Sed de Venganza,” starring Danilo Carrera, Isabella Castillo and Alexa Martin, will debut on the network October 15 at 9p.

“La Familia” (Aile) will premiere on Telemundo in October 2024. The series is filmed in Turkey.

Lifetime reality series “Married at First Sight” heads back to Chicago for its 18th season, premiering October 18 at 8p, as 10 singles looking for love will embark on a journey to meet the love of their lives.

The third season of reality series, “Secretos de Villanas” will return to free streaming service Canela.TV on October 10 with ten episodes followed each week by the companion “Secretos: El Aftershow” hosted by the series’ Executive Producer, Enrique Sapene.

Former NBA star and current TNT Sports commentator Kenny Smith joins as host for Season 3 of “Harlem Globetrotters: Play It Forward.” The 30-minute weekly series, produced in an exclusive partnership with Hearst Media Production Group (HMPG) and Herschend Entertainment Studios, premieres October 5 on NBC’s “The More You Know” educational/informational (E/I) programming block as well as Season 2 of “Harlem Globetrotters: Ganando Con La Comunidad” premiering on Telemundo.

COMING UP

CBS presents “An Oprah Special: The Presleys – Elvis, Lisa Marie and Riley,” a primetime special featuring Oprah Winfrey as she sits down with Riley Keough, the granddaughter of the king of rock and roll, Elvis Presley, for an intimate conversation about her life, her mother Lisa Marie’s life, and her famous family, broadcasting October 8 at 8p on CBS..

The latest selection in The Paley Center for Media’s “PaleyLive” series has been set for October 8 at 6:30p – “Back to School: An Evening with Abbott Elementary’s Quinta Brunson.” The evening will feature a look at the season four premiere, followed by a discussion with the series creator and star.

Thomas Essig’s “Something Divine” premieres October 1 on Entertainment Oxygen’s digital platform eoFlix. The documentary features a spiritual pilgrimage of India guided by punk rock icon and former monk Ray Cappo (aka Raghunath) Cappo.

STREAMING

Fox Weather is now be available to DirecTV customers. “As the fastest growing weather service, we are excited to expand our relationship with DirecTV to bring our crucial coverage to their audience,” said Fox Weather president Sharri Berg. The channel is available to all DirecTV customers with the Entertainment package or higher on channel 363 and by using the DirecTV App.

Philo TV has added six new FAST channels to its lineup – PBS | Antiques Roadshow; BUZZR; CineLife; Baywatch; CraftsyTV; and The Price is Right: The Barker Era – bringing the total number of channels on the service to more than 90.

About 70% of Asian Americans believe that streaming TV ads are more relevant than traditional TV ads, 45% more than the general population, according to LG Ad Solutions’ new study, “The Inclusive Screen: Asian Americans.” The study, which surveyed 1,435 CTV users, found that 54% say they pay more attention to ads on streaming TV, 61% higher than the general population. Additional findings from the report include:
· 96% of Asian CTV users say they multitask, with top activities including social media (55%), messaging (55%), gaming (49%), and shopping (44%).
· 47% of Asian Americans report visiting a website after seeing an ad, with 42% stating they searched for a product online and 27% confirming they bought an advertised product.
· 75% of Asian CTV users prefer streaming free video content with ads instead of paying for a subscription without ads.
· While most Asian Americans rely on word of mouth for content recommendations (44%), the homepage of an app (42%) and the TV home screen (39%) are also top sources for discovering new content.

According to CreatorIQ’s recent study – “Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing” – Spotify led all streaming brands with $4.8 billion in Earned Media Value (EMV, a proprietary metric that tracks creator marketing value), over five years, driven by creators and celebrity deals with Joe Rogan and Alex Cooper. Netflix and Prime Video also benefitted from long-term relationships with top influencers. Overall, streaming brands generated 56% EMV growth year-over-year, with average engagements up by 245%. The study showed that micro-influencers played a crucial role during the pandemic, driving digital engagement for brands like Netflix and Prime Video, and contributing to a 67% increase in Netflix impressions in 2020.

CTV viewership is back up to pandemic highs, according to a report by Wurl, with average daily user hours of viewing (HOV) up about 5% year-over-year. The next quarter is on track to be one of the best quarters ever for CTV viewership. Average session lengths remained elevated compared to pre-COVID times, with the current quarter’s average session length up nearly 7% compared to the same quarter last year — suggesting a lasting shift in consumer behavior towards longer content consumption periods on CTV. While holiday channels perform best in December, with viewership increasing to 4x that of other months, the holiday spirit continues into the new year: May ranks fourth highest. A core 25% of viewers continue to watch holiday content throughout the summer. October is the least festive month of the year. In 2024, ad fill rates are noticeably lower, likely due to an explosion of supply in the market, indicating that demand is not keeping up with supply.

TECH TALK

Multi-channel advertising platform StackAdapt has formed a strategic collaboration with Experian to integrate Experian’s identity graph and 2400+ syndicated/custom audiences for activation within StackAdapt’s platform. The collaboration will enable marketers to upload and onboard their first-party data.

RETAIL MEDIA

IAB released a study during its “Connected Commerce Summit: Retail Reimagined,” that shows that nearly all (95%) commerce video advertisers use those ads more often now than any other media to drive purchases. According to the study, “Unconnected Commerce: the Disconnect between Brands and Consumers in Digital Video Shopping,” 75% of consumers feel that Commerce Video ads are more relevant to their purchase process than other ad types, and there is a disconnect on how consumers prefer to shop using video and how advertisers create and deliver Commerce Video ads. About 96% of advertisers say they believe their messaging strategies are effective at driving purchases, but 70% of consumer report feeling annoyed or negative monthly or more often with Commerce Video ads, and one-third at least weekly.

SPORTS UPDATE

Monumental Sports Network and G League’s Capital City Go-Go, launched Monumental+, an upgraded streaming app for D.C. sports fans, available to fans now, ahead of Thursday’s Mystics game against the Indiana Fever and the start of the 2024-25 Capitals and Wizards seasons. Users who had the previous Monumental Sports Network app downloaded on their digital devices will receive a new version of the app via a standard app update.

Next Level Sports & Entertainment is the exclusive U.S. broadcaster of the easyCredit BBL, Germany’s basketball league, including comprehensive coverage of regular-season games, the BBL Cup, and the high-stakes postseason.

Oklahoma Sooners linebacker Danny Stutsman recently made headlines for donating $50,000 of his NIL profits to support 18 of his walk-on teammates. On September 16, sports bar Walk-On’s Sports Bistreaux matched Stutsman’s donation, bringing the total to $100,000 in support for these student-athletes. In celebration of National Walk-On’s Day, Walk-On’s Sports Bistreaux also surprised Oklahoma walk-on linebacker Owen Heinecke with a separate scholarship and Walk-On’s representatives joined the Oklahoma Sooners team after practice to make the announcements.

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GOING GLOBAL

Warner Bros. International Television Production said that four European broadcasters have acquired exclusive format rights for “The Golden Bachelor.” The first international version of the show, produced by WBITVP France, will premiere on M6 in France on September 18. The format has also been commissioned by Discovery Real Time in Italy, to be produced by Fremantle, and by RTL in Germany and Videoland in The Netherlands, produced by local WBITVP production companies. Numerous other deals are also in the pipeline.

Warner Bros. Discovery has ordered two new local versions of Seven.One Studios International’s adventure dating format “Stranded on Honeymoon Island” for Denmark and Sweden. The two adaptations are set to be produced by Snowman Productions and Monitor Media and will debut on Max in 2025.

RATINGS

The “76th Emmy Awards” on ABC drew 6.87 million total viewers and a 1.02 rating in Adults 18-49, an increase of 54% and +17%, respectively, over the “75th Emmy Awards” on FOX (4.46 million and 0.87 rating, respectively, on 1/15/24). It was the award show’s largest overall audience in three years, since its September 19, 2021 airing on CBS, which enjoyed an NFL football game lead-in.

Viewership for Fox NFL Singleheader was up 11% over last year to 18.8 million viewers. Through week 2 of the NFL on Fox, the network is averaging 18.7 million viewers to date, its best start since 2020.

The 57th season premiere of “60 Minutes” was Sunday’s No. 1 non-sports program and attracted 10.48 million total viewers, according to Nielsen live plus same-day ratings for September 15. “

Fox College Football Friday scored its biggest Friday night ratings day in five months as 2.58 million viewers watched Kansas State beat Arizona 31-7. The ratings were up 46% compared to the previous Friday night and was the most watched telecast of the day among adults 18-49.

Basic Cable Ratings Top Ten for the Week of September 9
P2+ AA (000)
Total Day
Fox News 1576
MSNBC 1158
CNN 651
ESPN 648
Hallmark Channel 349
HGTV 335
USA Network 290
TBS 257
INSP 248
Primetime
Fox News 3145
MSNBC 2088
ESPN 1878
CNN1190
Hallmark Channel 645
HGTV 593
USA Network 567
Discovery Channel 482
INSP 464
TBS 424
Source: Nielsen

EXECUTIVE MOVES

WTFN is integrating its Fred Media (content distribution) and Radar (digital) teams, and the new-look business will officially debut at the MIPCOM in Cannes next month with new joint Fred Media/Radar branding. Derek Dyson, previously General Manager at Radar, has been promoted to Chief Commercial Officer at WTFN, and Louisa Emery, has been appointed General Manager at Radar. Sales, development, acquisitions and co-production executive Judy Levenson has joined Fred Media as a sales consultant, with responsibility for the Americas.

Katie Davies was named US Editor-in-Chief of DailyMail.com in New York. In her new role she will oversee the US newsroom and is focused on building on the success and expanding the reach of the Daily Mail brand.

This Day in History
1947 – The Central Intelligence Agency officially came into existence after being established by President Truman in July.

Answer to Our Last Trivia Question
Which series followed adventurers whose hot air balloon landed amid prehistoric creatures in the Amazon rainforest? “The Lost World” (1999-2002) Kudos to: Eric Emeric-Paramount/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Although he could transform himself into virtually any animal to fight crime, what two creatures did Jonathan Chase (Simon MacCorkindale) morph into the most in NBC’s “Manimal” (1983)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

WEDNESDAY SEPTEMBER 18
ABC: The Golden Bachelorette [p], High Potential
CBS: Survivor [p], Big Brother
CW: Sullivan’s Crossing, Inside the NFL
FOX: Master Chef [f]
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: Big Cats 24/7 [p], America’s Test Kitchen Celebrates 25 Years
Telemundo: Las Isla Desafio Extremo, El Conde: Amor y Honor
Univision: Golpe de Suerte, Marea de Pasiones, Pedro el Escamoso: Mas Escamoso Que Nunca [p]

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